August 26, 2014
by Bob Meyer, Editor of BarterNews
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Barter Renovations Hard To Beat
Renovations obtained on trade may be the difference between
financial success or failure, as real estate investors of all sizes
concentrate primarily on their tenants — getting them and
keeping them. Owners who provide quality space at reasonable rents
will always prevail, and renovation of existing property will
compete most favorably with the more expensive, newly-built space
with its high amortization costs.
The most competitive owners of all will be those who utilize
barter. There couldn't be a more productive use of your time, when
it comes to a major renovation job, than looking for every barter
opportunity available. That's because every trade-dollar spent means
a cash-dollar remains in your pocket.
Reclaim Your Former Customers For
Marketing consultant George Walther's startling thesis is this:
Most businesses waste time trying to land new customers when they
could be making much more money reclaiming former customers.
You should go after new business, of course, but as Walther explains
in his book Upside-Down Marketing, customers who have walked out or
fallen away are a major source of profits left untapped by most
companies. The fact is former customers know who you are, thought
enough of you to buy, and could — without much effort —
be induced to do so again.
A much-quoted survey found that
68% of those customers who drop off do so simply because they sense
indifference. Walther points out that most customers leave our
"conveyor belts" because we don't show them how important they are!
His prescription? Call them!
BarterNews.com — World's Largest
Hundreds of valuable articles,
techniques, and strategies are found in the following various barter
Offset & Countertrade,
Restaurant & Entertainment
Categories are found on the horizontal bar at the top - 3rd
button from right.)
Money-Making Reports Available From BarterNews
Don't Make Mistake Of Most
Are you eager to expand your client base and spread the word
about your product and services? Then don't make the biggest mistake
of most small businesses — failing to focus! A lack of focus
contributes to a diluted, ineffective marketing effort. Causing you
to spend more money and receive less return on your investment, and
often confusing your prospects in the process.
Be aware of
the warning signs:
⇒You've cast a really wide net,
reaching out to prospects everywhere in the hope that someone will
swim into it.
⇒When you speak to a prospect, you tell
them about every product or service you offer.
lack a written plan that defines your target customer and marketing
⇒You cannot clearly explain, in a sentence or
two, the value of your product or service.
spent all your marketing dollars and exhausted your sales time yet
have little, or nothing, to show for it.
If any of these
symptoms is plaguing your business, take heart. The good news is
that you're not alone — these mistakes are common. And you can
do something about it.
The following are benefits of
Becoming well known for
something. Clarify what you sell by highlight a couple
items instead of many.
Knowing where to spend
precious networking time. Focusing helps you clearly
identify your target customer.
Saying "no" to
non-target customers. As important as it is to
identify your target customers, it's just as valuable to know which
individuals and companies, if any, do not fit into your company
focus. (If you say "yes" to every opportunity you'll soon be pulled
into a vicious cycle where you won't have time to go after the
business you really want.)
dollars wisely and bartering whenever possible. There
are literally hundreds of marketing techniques and possibilities.
Focus allows you to make the right decision about where to put those
important marketing dollars. (By using your trade exchange whenever
possible in your marketing efforts you will maximize your reach and
Focus plays a critical role in your marketing success and the
building of your business. Some contend that the biggest marketing
mistake is to do nothing. But it can be just as dangerous to try to
do everything. Find your focus and you will have made a marketing
Is Your Trade Exchange Missing Out On
Valuable New Business?
your barter company's listing on BarterNews.com isn't current, you
are definitely missing out on new business. The web site
BarterNews.com receives heavy traffic — with over 150,000 page-views
every month. Entrepreneurs and corporate executives check the
thousands of articles, the weekly "Tuesday
Report," and the "Contacts
Section" of our site. They use the latter to find barter
companies with which to do business.
Is your barter company's listing up-to-date?
To keep your listing current is very easy. See the links below to (A)
update any changes to your company's listing, such as new location,
phone number, web site or other information, and (B) if your company
has not been listed.
Here's how to get on board:
make changes to your listing
How To Get More Sales In
Our street-smart restaurant
marketing report shows proven ways to rapidly boost your
restaurant's sales & profits.
Small Firms Use Advantages Of
While most small businesses are closely held, the majority uses a
variety of company structures to deal with taxes and limit
liability. The most common form of legal organization in the U.S. is
the subchapter S-corporation, according to a survey by the National
Federation of Independent Business.
provides the limited liability of a regular corporation, but
business profits and losses pass through to owners and they report
them as part of personal tax returns. Business losses may help
offset earnings that an owner and spouse might have from other
The second most common structure is the standard
company, or C-corporation. Profits and losses are taxed to the
company, and it has a board of directors with annual meetings.
However, 68% of small businesses with directors say the only reason
they have a board is to meet legal requirements, and only 27% say
the directors operate in an advisory capacity. C-corporations are
not subject to a number of restrictions that apply to
S-corporations, which for instance, cannot be owned by
Another structure growing in popularity is
the limited liability company, or LLC, which limits liability and
passes profits and losses on to personal income taxes. And although
requirements vary from state to state, generally LLCs have a limited
The Growth and Use of Secondary
Capital (New Money) Creates Unprecedented Wealth In Today's New Age
There are many forms of secondary
capital — which can be defined as any financial instrument that
measures and communicates value in a common language. Would you like
to see and learn more about the many forms of secondary capital?
We have 70 free, informative and
inspiring, articles for you in our "Secondary Capital Section."
Check it out...
Get New Money-Making Ideas And
obtain useful, informative ideas and contacts in every available
back-issue of BarterNews.
barter company in the world is listed on our web site,
click through to our Global List
of Barter Companies.
We welcome your
comments, questions, and observations.
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content expressly prohibited without the prior written permission of BarterNews.