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August 26, 2014

Written by Bob Meyer, Editor of BarterNews

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From the desk of Bob Meyer... 08/26/2014

All back issues of "From the Desk..." can be accessed by clicking here.

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Barter Renovations Hard To Beat

Renovations obtained on trade may be the difference between financial success or failure, as real estate investors of all sizes concentrate primarily on their tenants — getting them and keeping them. Owners who provide quality space at reasonable rents will always prevail, and renovation of existing property will compete most favorably with the more expensive, newly-built space with its high amortization costs.

The most competitive owners of all will be those who utilize barter. There couldn't be a more productive use of your time, when it comes to a major renovation job, than looking for every barter opportunity available. That's because every trade-dollar spent means a cash-dollar remains in your pocket.


Reclaim Your Former Customers For Quicker Profits

Marketing consultant George Walther's startling thesis is this: Most businesses waste time trying to land new customers when they could be making much more money reclaiming former customers.
 
You should go after new business, of course, but as Walther explains in his book Upside-Down Marketing, customers who have walked out or fallen away are a major source of profits left untapped by most companies. The fact is former customers know who you are, thought enough of you to buy, and could — without much effort — be induced to do so again.
 
A much-quoted survey found that 68% of those customers who drop off do so simply because they sense indifference. Walther points out that most customers leave our "conveyor belts" because we don't show them how important they are!
 
His prescription? Call them!


BarterNews.com — World's Largest Depository Of Barter Information

Hundreds of valuable articles, techniques, and strategies are found in the following various barter categories:


(The Barter Categories are found on the horizontal bar at the top - 3rd button from right.)

Money-Making Reports Available From BarterNews


Don't Make Mistake Of Most Entrepreneurial Companies

Are you eager to expand your client base and spread the word about your product and services? Then don't make the biggest mistake of most small businesses — failing to focus! A lack of focus contributes to a diluted, ineffective marketing effort. Causing you to spend more money and receive less return on your investment, and often confusing your prospects in the process.
 
Be aware of the warning signs:
 
⇒You've cast a really wide net, reaching out to prospects everywhere in the hope that someone will swim into it.
 
⇒When you speak to a prospect, you tell them about every product or service you offer.
 
⇒You lack a written plan that defines your target customer and marketing goal.
 
⇒You cannot clearly explain, in a sentence or two, the value of your product or service.
 
⇒You have spent all your marketing dollars and exhausted your sales time yet have little, or nothing, to show for it.
 
If any of these symptoms is plaguing your business, take heart. The good news is that you're not alone — these mistakes are common. And you can do something about it.
 
The following are benefits of creating focus:
 
Becoming well known for something. Clarify what you sell by highlight a couple items instead of many.
 
Knowing where to spend precious networking time. Focusing helps you clearly identify your target customer.
 
Saying "no" to non-target customers. As important as it is to identify your target customers, it's just as valuable to know which individuals and companies, if any, do not fit into your company focus. (If you say "yes" to every opportunity you'll soon be pulled into a vicious cycle where you won't have time to go after the business you really want.)
 
Spending limited dollars wisely and bartering whenever possible. There are literally hundreds of marketing techniques and possibilities. Focus allows you to make the right decision about where to put those important marketing dollars. (By using your trade exchange whenever possible in your marketing efforts you will maximize your reach and return.)

Bottomline: Focus plays a critical role in your marketing success and the building of your business. Some contend that the biggest marketing mistake is to do nothing. But it can be just as dangerous to try to do everything. Find your focus and you will have made a marketing breakthrough!


Is Your Trade Exchange Missing Out On Valuable New Business?

If your barter company's listing on BarterNews.com isn't current, you are definitely missing out on new business. The web site BarterNews.com receives heavy traffic — with over 150,000 page-views every month. Entrepreneurs and corporate executives check the thousands of articles, the weekly "Tuesday Report," and the "Contacts Section" of our site. They use the latter to find barter companies with which to do business.

Is your barter company's listing up-to-date?

To keep your listing current is very easy. See the links below to (A) update any changes to your company's listing, such as new location, phone number, web site or other information, and (B) if your company has not been listed.

Here's how to get on board:

To make changes to your listing click here.

For new listings click here.



* * ANNOUNCEMENT * *

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Small Firms Use Advantages Of Company Structure

While most small businesses are closely held, the majority uses a variety of company structures to deal with taxes and limit liability. The most common form of legal organization in the U.S. is the subchapter S-corporation, according to a survey by the National Federation of Independent Business.
 
An S-corporation provides the limited liability of a regular corporation, but business profits and losses pass through to owners and they report them as part of personal tax returns. Business losses may help offset earnings that an owner and spouse might have from other sources.
 
The second most common structure is the standard company, or C-corporation. Profits and losses are taxed to the company, and it has a board of directors with annual meetings. However, 68% of small businesses with directors say the only reason they have a board is to meet legal requirements, and only 27% say the directors operate in an advisory capacity. C-corporations are not subject to a number of restrictions that apply to S-corporations, which for instance, cannot be owned by non-residents.
 
Another structure growing in popularity is the limited liability company, or LLC, which limits liability and passes profits and losses on to personal income taxes. And although requirements vary from state to state, generally LLCs have a limited lifetime.


The Growth and Use of Secondary Capital (New Money) Creates Unprecedented Wealth In Today's New Age Of Possibility

There are many forms of secondary capital — which can be defined as any financial instrument that measures and communicates value in a common language. Would you like to see and learn more about the many forms of secondary capital?

 We have 70 free, informative and inspiring, articles for you in our "Secondary Capital Section."

Check it out... www.barternews.com/secondary_capital.htm.


Get New Money-Making Ideas And Valuable Contacts!

You can obtain useful, informative ideas and contacts in every available back-issue of BarterNews.


Every barter company in the world is listed on our web site, click through to our Global List of Barter Companies.



We welcome your comments, questions, and observations.

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