It�s easy to like
running a company when it�s profitable and growing. But it�s not a
lot of fun when operating at a loss, or with insufficient profit.
When you separate all the various pressures of being the owner of a
larger company, you will find there are very few problems that can�t
be solved through greater cash-flow.
And greater cash-flow
comes from taking action on the following three key factors:
Can the customer base be widened for additional sales?
Can prices be increased?
Can purchases or operating costs be cut?
One place to look is
your trade exchange, where points one and three are both addressed:
By working with your local exchange you will immediately increase
your customer base, bringing in additional sales. And, when spending
trade dollars for needed purchases, you�re acquiring them at your
barter cost � which directly cuts your purchases to the bone!
Additional sales can be
illustrated by looking back to the earliest days of civilization.
Our ancestors learned it was easier to survive when they joined
together in groups. In their camps there were two types of people �
the hunters, who brought in the animals for food and clothing, and
the campers, who made use of what the hunters brought.
We know that this
societal structure worked, and groups flourished. However, we also
know that there was a tendency for the number of campers to grow out
of proportion to the number of hunters. When this occurred it
frequently became impossible for the hunters to bring in sufficient
animals to feed the expanding number of campers � no matter how
aggressively they pursued their prey.
Now the hunters were not
fools. They had survived enormous dangers in the wild. They didn�t
need consultants to tell them they either had to train more hunters,
or force the least productive campers to leave the community. Which
brings us to the point of the illustration � does your organization
have the proper ratio of campers to hunters? Are there too many
campers (salaries) for your existing hunters (sales people) to
Hunters looking for new
business don�t jeopardize their lives these days. But they do get
dumped on, ignored, and rejected � often forcing them to leave for
greener pastures. To avoid that happenstance and widen your customer
base, you should consider the following questions.
What would happen if you eliminated two campers and replaced
them with fierce hunters?
How would your bottomline be affected?
here can you find more hunters?
Be aware that no matter how small your business is, you must keep
close track of direct and indirect labor costs, fixed and variable
overhead, as well as general and administrative costs.
Is Your Trade Exchange Missing Out On
Valuable New Business?
your barter company�s listing on BarterNews.com isn�t current, you
are definitely missing out on new business. The web site
BarterNews.com receives heavy traffic � with over 150,000 page-views
every month. Entrepreneurs and corporate executives check the
thousands of articles, the weekly �Tuesday
Report,� and the �Contacts
Section� of our site. They use the latter to find barter
companies with which to do business.
your barter company�s listing up-to-date?
keep your listing current is very easy. See the links below to (A)
update any changes to your company�s listing, such as new location,
phone number, web site or other information, and (B) if your company
has not been listed.
Here�s how to get on board:
make changes to your listing
Thomas H. Greco Jr.,
author of Money & Debt, A Solution To The Global Crisis,
stresses that the world has changed and local community interaction
is the key to future prosperity in today�s unraveling economy.
He says we�re now in the
early stages of �the great unraveling.� And the means to restoring
resilience to our communities is taking action.
There�s a need to share,
cooperate, and organize as never before � spend locally, save
locally, and invest locally.
Greco, who has been a
keynote speaker at an IRTA annual convention, proposes we need to
apply our dollar resources to projects that:
local community more self-reliant.
greater local security in food, energy, housing, water and other
necessities of life.
the overall quality of life.
our savings against inflation of the dollar.
He also articulated that
we must reduce our dependence upon banks and conventional money, by
organizing private exchange systems. Systems that can be networked
together to provide an interest-free and inflation-free means of
payment, while also making credit reliably available to local
(In his book, Money &
Debt, Greco pointed out that the compound growth of debt would
eventually exceed the capacity of the real economy to bear that
For more info click thru
to Greco�s blog
http://beyondmoney.net and his web site
Money-Making Reports Available From BarterNews
How To Get More Sales In
Our street-smart restaurant
marketing report shows proven ways to rapidly boost your
restaurant�s sales & profits.
The Growth and Use of Secondary
Capital (New Money) Creates Unprecedented Wealth In Today�s New Age
There are many forms of secondary
capital�which can be defined as any financial instrument that
measures and communicates value in a common language. Would you like
to see and learn more about the many forms of secondary capital?
We have 70 free, informative and
inspiring, articles for you in our �Secondary Capital Section.�
Check it out...
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click through to our Global List
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