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Bob Meyer

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August 18,  2009

Written by Bob Meyer, Editor of BarterNews

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From the desk of Bob Meyer...08/18/2009

NATE Has New Web Site

The National Association of Trade Exchanges has changed its web site to

NATE�s currency, BANC dollars, web site remains

Tourism Drop Hurts Mediterranean Countries

Holiday destinations in Greece, Portugal and Spain are staggering through one of the worst tourist seasons (May-to-September) in years. Roughly 10 million fewer visitors/tourists and $20 billion in lost revenue/income is forecast by the World Travel & Tourism Council.

ITEX Registrants Growing Dramatically

ITEX, the largest trade exchange (membership) in the U.S., added 934 new members in July. Michael Muzzin, from the Toronto office registered 99 new members in the month.

Billionaire Says We�ve Hit Bottom

Billionaire financier George Soros, in an interview with Reuters Television in New York on Tuesday (August 11), said that the U.S. economy has hit the bottom and the current quarter will see positive growth due to the government stimulus spending.

Bob Bagga Writing On Barter

The President and CEO of BizXchange is now writing about barter on his new blog at

Barter Industry Conventions Scheduled

The International Reciprocal Trade Association�s (IRTA) 30th annual convention will be held October 1-3 at the four-star Magnolia Hotel in Dallas, Texas.

For more convention information see

The National Association of Trade Exchanges (NATE) 25 annual convention will be held October 25-27 at the Golden Nugget in Las Vegas, Nevada.

For more convention information go to

 All back issues of "From the Desk...� can be accessed by clicking here.

(Please feel free to forward our newsletter to your friends and colleagues. We have a �box� at the end of the newsletter for your convenience. See you next week. . .)

IMS Re-brands NTA Trade To Become IMS Corporate Barter

International Monetary Systems (OTCBB:ITNM), worldwide leader in business-to-business barter services, has announced that it will officially re-brand NTA Trade as IMS Corporate Barter.

CEO Don Mardak declared, �Since acquiring NTA Trade in 2006, we have operated it as IMS�s corporate barter division while keeping the name NTA Trade. This served to maintain familiarity with existing members. However, now that those members understand that IMS can bring them the same service plus an enormous retail barter channel, we feel confident that we can now re-brand NTA Trade more appropriately and accurately as IMS Corporate Barter.�

When acquired, NTA Trade and its subsidiary Illinois Trade Association together were considered the largest independent trade exchange in North America � offering both corporate and retail barter services. NTA Trade represents 450 corporate clients, including several recognized publishers, hotel chains, manufacturers and distributors.

John Strabley, IMS Executive VP, noted, �This not only represents a new name, it also represents a new protocol between our retail and corporate divisions. We feel this will deliver a higher level of synergy within our broker network that well result in more dynamic trading between both divisions. All of this means more trading opportunity for members.�

For more information on IMS see

Attention Trade Exchange Owners. . .It�s GROW OR GO!

The magic bullet for growth is sales, always has been and always will be...yet the industry�s overall growth is anemic. Why? Maybe it�s because we�re not providing on-going education about our unique way of doing business. Knowledge is always a pre-requisite to taking sustained action.

And for those newcomers, the lifeblood of an exchange, awareness of and understanding about the value of trading is even more important.

If you expect prospects to come aboard and your members to be more active traders, but you are perplexed when the results are less than you desire...there�s a good reason. You must continually educate and motivate every month--month after month after month!

Such action is necessary because, let�s face it, more cash business, not trade, is of paramount importance to your members. You must break through this �cash only� focus and redirect their thinking toward barter. Although most exchanges don�t see the importance of doing so, many industry leaders are taking action and so can you.

As the owner of your own operation, there is an easy and inexpensive solution for moving forward...look into using The Competitive Edge newsletter. It�s a camera-ready, 4-page, professionally written, informational marketing tool...available in PDF format as well as print. So regardless of how you reach your prospects and clients, you will have the necessary vehicle.

Written especially for you, the busy trade exchange owner, I am certain it will be the best investment you ever make.

For more information about The Competitive Edge, and how it can benefit you click here.

NuBarter�s Renee Miller Answers The Question, "Why should I use barter for advertising?"


Most importantly, you are branding your business and advertising your products to new cash customers. Your competition is paying cash for the same ad you�re trading for. That makes you much more competitive.


Secondly, if you sell a product that is subject to co-op from a dealer or manufacturer, you can make immediate cash return. Simply pay for the advertising with NuBarter, and submit the invoice for the co-op check.


If you don�t have co-op dollars and you want to take advantage of immediate cash conversion on marketing, don�t lose heart. Approach a business that is not a barter member whose products or services complement your own. Ask them to split the cost of an ad with you. You pay the advertiser in barter, and then collect 50% of the ad cost in cash from the affiliated business.


As a broker in the barter industry for the past eight years, Renee Miller has helped hundreds of businesses facilitate trades totaling over 10 million dollars. She holds accreditation from the International Reciprocal Trade Association as a Certified Trade Broker, and is the National Trade Broker for NuBarter.


For more information on NuBarter visit


25 Years Of BarterNews Issues Now In Digital Format

Welcome to the largest repository of barter contacts, strategies, and barter techniques in the world. All 64 issues of BarterNews now available in digital format at

         International visitors look for BARTER CONTACTS in our Global Barter Section. If YOUR exchange isn�t listed see the forms on the lower left of the page. (Click here.)

         Attention trade exchange owners...thousands of visitors every month visit our BARTER CONTACTS section on our web site where we have names & addresses of barter companies in the USA. If YOUR exchange isn�t listed, or the information is incorrect, you can correct the situation by using the forms to the lower left of the USA map. (Click here.) 

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What�s Scarier...Change Or Extinction?

Think back five years, recall what you were doing and how. Startling isn�t it? Did you ever envision that your job (and maybe your lifestyle) today would be so different?

And five years from now you can bet your situation will be different too, because we�re entering a period of permanent white water rapids, where challenges and opportunities will change � almost daily! In today�s diverse and impartial marketplace it�s impossible to fully anticipate and predict the nature and direction of change. But adapting ensures survival.

Progress is the unintended result of dynamic processes. The only certainty is that progress will occur; so we must expect it and position ourselves to take it on. Thus, random planning is required. We make decisions based on facts available today...informed hunches. But facts and information change. What we find out tomorrow may prompt us to alter our course of action.

Flexibility is what makes random planning possible. And our style of approach is crucial. We need the beginner�s naivet� � the ability to see many possibilities � coupled with the seasoned expert�s wise insights. Education prepares us for change. It introduces us to new concepts, new ways of looking at what we do. Education is empowerment. Learning happens formally and informally: in the classroom, and as a by-product of what we do and who we encounter day to day.

Peak-performing groups combine and balance random planning, flexibility, and education. They capitalize on the skills and talents of each member, while working together to accomplish the mutual goal. Mentoring � not control � is crucial. With control, nothing new ever happens. Whereas with mentoring, groups set their sights on new possibilities, new ways of approaching an opportunity.

Peak-performing teams work together � linked to one another with a common goal. Everyone assumes the responsibility to perform to the best of their ability, and everyone is accountable for the ultimate success of the team.

Money-Making Reports Available From BarterNews

Hot Promo Pointers

  • Avoid rushing. If at all possible, give yourself at least three weeks from start to finish to ensure the smooth production of your promotional products.

  • Measure results. It�s a good idea to implement some kind of tracking so you know how effective your promo items are.

  • Remember your employees. Giving them T-shirts, aprons, or baseball caps with your logo can be a great way to increase external brand awareness while also building company loyalty.


How To Get More Sales In Hyper-Competitive
Restaurant Industry

Our street-smart restaurant marketing report shows proven ways to rapidly boost your restaurant�s sales & profits. More-->


The Growth and Use of Secondary Capital (New Money) Creates Unprecedented Wealth In Today�s New Age Of Possibility

There are many forms of secondary capital�which can be defined as any financial instrument that measures and communicates value in a common language. Would you like to see and learn more about the many forms of secondary capital?

 We have 70 free, informative and inspiring, articles for you in our �Secondary Capital Section.�

Check it out...

Get New Money-Making Ideas And Valuable Contacts!

You can obtain useful, informative ideas and contacts in every available back-issue of BarterNews.

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