August 18, 2009
by Bob Meyer, Editor of BarterNews
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the desk of Bob Meyer...08/18/2009
NATE Has New Web Site
The National Association of Trade Exchanges has changed its
web site to
NATE�s currency, BANC dollars, web site remains
Tourism Drop Hurts Mediterranean Countries
Holiday destinations in Greece, Portugal and Spain are
staggering through one of the worst tourist seasons
(May-to-September) in years. Roughly 10 million fewer
visitors/tourists and $20 billion in lost revenue/income is
forecast by the World Travel & Tourism Council.
ITEX Registrants Growing Dramatically
ITEX, the largest trade exchange (membership) in the U.S.,
added 934 new members in July. Michael Muzzin, from the
Toronto office registered 99 new members in the month.
Billionaire Says We�ve Hit Bottom
Billionaire financier George Soros, in an interview with
Reuters Television in New York on Tuesday (August 11), said
that the U.S. economy has hit the bottom and the current
quarter will see positive growth due to the government
Bob Bagga Writing On Barter
The President and CEO of BizXchange
is now writing
about barter on his new blog at
Barter Industry Conventions Scheduled
The International Reciprocal Trade Association�s (IRTA) 30th
annual convention will be held October 1-3 at the four-star
Magnolia Hotel in Dallas, Texas.
For more convention information see
The National Association of Trade Exchanges (NATE) 25 annual
convention will be held October 25-27 at the Golden Nugget
in Las Vegas, Nevada.
For more convention information go to
back issues of "From the Desk...� can be accessed by
free to forward our newsletter to your friends and
colleagues. We have a �box� at the end of the
newsletter for your convenience.
See you next week. . .)
IMS Re-brands NTA Trade
To Become IMS Corporate Barter
International Monetary Systems (OTCBB:ITNM), worldwide leader in
business-to-business barter services, has announced that it will
officially re-brand NTA Trade as IMS Corporate Barter.
Don Mardak declared, �Since acquiring NTA Trade in 2006, we have
operated it as IMS�s corporate barter division while keeping the
name NTA Trade. This served to maintain familiarity with existing
members. However, now that those members understand that IMS can
bring them the same service plus an enormous retail barter channel,
we feel confident that we can now re-brand NTA Trade more
appropriately and accurately as IMS Corporate Barter.�
When acquired, NTA Trade and its subsidiary Illinois Trade
Association together were considered the largest independent trade
exchange in North America � offering both corporate and retail
barter services. NTA Trade represents 450 corporate clients,
including several recognized publishers, hotel chains, manufacturers
John Strabley, IMS Executive VP, noted, �This not only represents a
new name, it also represents a new protocol between our retail and
corporate divisions. We feel this will deliver a higher level of
synergy within our broker network that well result in more dynamic
trading between both divisions. All of this means more trading
opportunity for members.�
more information on IMS see
Attention Trade Exchange Owners. . .It�s GROW OR GO!
The magic bullet for growth is sales, always has been and always
will be...yet the industry�s overall growth is anemic. Why? Maybe
it�s because we�re not providing on-going education about our unique
way of doing business. Knowledge is always a pre-requisite to taking
And for those newcomers, the lifeblood of an exchange, awareness of
and understanding about the value of trading is even more important.
If you expect prospects to come aboard and your members to be more
active traders, but you are perplexed when the results are less than
you desire...there�s a good reason. You must continually educate
and motivate every month--month after month after month!
Such action is necessary because, let�s face it, more cash business,
not trade, is of paramount importance to your members. You must
break through this �cash only� focus and redirect their thinking
toward barter. Although most exchanges don�t see the importance of
doing so, many industry leaders are taking action and so can you.
As the owner of your own operation, there is an easy and
inexpensive solution for moving forward...look
into using The Competitive Edge newsletter. It�s a
camera-ready, 4-page, professionally written, informational
marketing tool...available in PDF format as well as print. So
regardless of how you reach your prospects and clients, you will
have the necessary vehicle.
Written especially for you, the busy trade exchange owner, I am
certain it will be the best investment you ever make.
For more information about The Competitive Edge, and how it
can benefit you
NuBarter�s Renee Miller
Answers The Question, "Why should I use barter for advertising?"
Most importantly, you
are branding your business and advertising your products to new cash
customers. Your competition is paying cash for the same ad you�re
trading for. That makes you much more competitive.
Secondly, if you sell a
product that is subject to co-op from a dealer or manufacturer, you
can make immediate cash return. Simply pay for the advertising with
NuBarter, and submit the invoice for the co-op check.
If you don�t have co-op
dollars and you want to take advantage of immediate cash conversion
on marketing, don�t lose heart. Approach a business that is not a
barter member whose products or services complement your own. Ask
them to split the cost of an ad with you. You pay the advertiser in
barter, and then collect 50% of the ad cost in cash from the
As a broker in the
barter industry for the past eight years, Renee Miller has helped
hundreds of businesses facilitate trades totaling over 10 million
dollars. She holds accreditation from the International Reciprocal
Trade Association as a Certified Trade Broker, and is the National
Trade Broker for NuBarter.
For more information on
International visitors look for BARTER CONTACTS in our Global Barter
Section. If YOUR exchange isn�t listed see the forms on the lower
left of the page. (Click
Attention trade exchange owners...thousands of visitors every month
visit our BARTER CONTACTS section on our web site where we have
names & addresses of barter companies in the USA. If YOUR exchange
isn�t listed, or the information is incorrect, you can correct the
situation by using the forms to the lower left of the USA map. (Click
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Think back five years, recall what you were doing and how. Startling
isn�t it? Did you ever envision that your job (and maybe your
lifestyle) today would be so different?
five years from now you can bet your situation will be different
too, because we�re entering a period of permanent white water
rapids, where challenges and opportunities will change � almost
daily! In today�s diverse and impartial marketplace it�s impossible
to fully anticipate and predict the nature and direction of change.
But adapting ensures survival.
Progress is the unintended result of dynamic processes. The only
certainty is that progress will occur; so we must expect it and
position ourselves to take it on. Thus, random planning is required.
We make decisions based on facts available today...informed hunches.
But facts and information change. What we find out tomorrow may
prompt us to alter our course of action.
Flexibility is what makes random planning possible. And our style of
approach is crucial. We need the beginner�s naivet� � the ability to
see many possibilities � coupled with the seasoned expert�s wise
insights. Education prepares us for change. It introduces us to new
concepts, new ways of looking at what we do. Education is
empowerment. Learning happens formally and informally: in the
classroom, and as a by-product of what we do and who we encounter
day to day.
Peak-performing groups combine and balance random planning,
flexibility, and education. They capitalize on the skills and
talents of each member, while working together to accomplish the
mutual goal. Mentoring � not control � is crucial. With control,
nothing new ever happens. Whereas with mentoring, groups set their
sights on new possibilities, new ways of approaching an opportunity.
Peak-performing teams work together � linked to one another with a
common goal. Everyone assumes the responsibility to perform to the
best of their ability, and everyone is accountable for the ultimate
success of the team.
Money-Making Reports Available From BarterNews
Hot Promo Pointers
If at all possible, give yourself at least three weeks from
start to finish to ensure the smooth production of your
It�s a good idea to implement some kind of tracking so you know
how effective your promo items are.
employees. Giving them T-shirts, aprons, or baseball caps
with your logo can be a great way to increase external brand
awareness while also building company loyalty.
How To Get More Sales In
Our street-smart restaurant
marketing report shows proven ways to rapidly boost your
restaurant�s sales & profits.
The Growth and Use of
Secondary Capital (New Money) Creates Unprecedented Wealth In
Today�s New Age Of Possibility
are many forms of secondary capital�which can be defined as any
financial instrument that measures and communicates value in a
common language. Would you like to see and learn more about the many
forms of secondary capital?
have 70 free, informative and inspiring, articles for you in our
�Secondary Capital Section.�
Get New Money-Making Ideas And
obtain useful, informative ideas and contacts in every available
back-issue of BarterNews.
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