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August 15, 2006

Written by Bob Meyer, Editor of BarterNews

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From the desk of Bob Meyer...       08/15/2006

If You Can’t Get Blood Out Of A Turnip, Take The Turnips!

Finland’s President Tarja Halonen has approved a draft agreement with Russia to convert $30 million loan into barter. Russia will provide $30 million worth of goods and services to pay off its Soviet-era debt over the next two years.

Once the agreement is signed, at a ceremony in Moscow this week, the sides will then draw up a list of merchandise to be supplied. Finland is particularly interested in receiving research and training equipment from Russia.

This will be the fourth, and final, debt conversion agreement between Russia and Finland, as Russian authorities have pledged to seek an early settlement of Soviet-era debts.

Entrepreneur Software Whiz Embraces Barter To Fund Start-up

Andy Astor, the co-founder of EnterpriseDB (EDB), having little capital for his startup software company, used equity incentives and innovative management techniques to get his company off the ground.

The firm has made some impressive inroads into a market controlled by Oracle, IBM and Microsoft, by using an open source solution as its platform (PostgreSQL). From its start, the two key goals for EDB were to focus on improving its platform and build a world-class customer support system.

Recently Sony dumped Oracle and is using EDB for its online gaming properties, such as Everquest, which are data intensive. Astor’s company showed it has the capability to handle huge amounts of interactions in real time, at all hours...plus Sony estimates its cost savings are 80%!

EnterpriseDB envisions an enormous future as they are looking at an enterprise database market of about $13 billion. While he used a form of barter to get off the ground, Astor recently snagged $16.5 million in venture capital funding. Astor said he was not looking for money, “but the investors came to us, and we got a terrific valuation.”

With the capital, the firm is in the process of building-out an enterprise sales organization. Selling complex software is certainly a high-touch process, requiring a strong experienced team. Needless to say their future looks bright.

IMS Barter Has Option For Lois Dale’s New York Commerce Group

Don Mardak, CEO of IMS Barter (OTCBB:INLM), announced that his company has acquired an option to purchase the assets of New York Commerce Group, NYCG. During the option period the companies will operate under a revenue-sharing arrangement.

NYCG, formerly known as Barter Advantage, was founded by Lois Dale. Known as the “First Lady of Barter,” she is one of the industry’s respected leaders and the current president of the International Reciprocal Trade Association (IRTA).

A 700 client strong organization, NYCG has key relationships with numerous New York-based media companies, ticket brokers and corporate barter firms, which will provide IMS Barter members a host of new and exciting travel destinations.

For more information see http://www.internationalmonetary.com.

 

Kudo’s For Michael Mercier’s Metro Trade Association

The Detroit News recently had an extensive piece about some of Metro Trade Association’s satisfied exchange members:

Restaurant owner Gary Sussman noted that he’s received more than $500,000 in cleaning services, appliances, and renovation work on his Sweet Lorraine’s Cafe and Bar in Southfield (MI) over the 15 years he’s been a member of MTA.

Cloverleaf Pizza’s general manager Carol Corrie says it was a line of credit from MTA that enabled them to come back after a five-alarm fire destroyed their establishment. The Eastpointe eatery closed for a year, because it was not totally covered by insurance.

Al Buffenn, owner of Top Value Car and Truck Service in Southfield, joined the exchange three years ago and has decreased his business cash outlays by $20,000 through barter purchases.

In the article, Charles Owens, state director of the National Federation of Independent Business, was quoted as saying, “The pro’s of bartering are obvious, I can’t see any negative in it. I think it’s rather clever, it sounds like another entrepreneurial approach to solving a problem.”

“What most people don’t understand, is it provides the same as cash flow,” pointed out Mike Mercier, president and founder of the Troy-based Metro Trade Association. Always a viable way of doing business, bartering is especially helpful when companies are cutting back and scrimping to get by.

For more information go to http://www.metrotrading.com.

The Shunkwiler’s Barter Authority Web Site Unique

In Norfolk (VA), the husband and wife team -- Vic and Terry Shunkwiler -- have put together an informative and encompassing web site for their trade exchange, The Barter Authority. It sports a terrific hotel and restaurant section, and an online 75-page color directory complete with members’ logos. Visiting their site, one feels impelled to take Vic’s friendly suggestion: “Let’s Trade!”

For more information check out http://www.thebarterauthority.com.

All back issues of "From the Desk...” can be accessed by clicking here.

(Please feel free to forward our newsletter to your friends and colleagues. We have a “box” at the end of the newsletter for your convenience. See you next week. . .)

Get New Money-Making Ideas And Valuable Contacts!

You can obtain useful, informative ideas and contacts in every available back-issue of BarterNews.


Barter Again Plays Prominent Role In 2008 Olympic Games

One of the more spectacular Olympic Games is envisioned when China hosts the Games in the summer of 2008. The Chinese are excited about the world seeing their country...the new China.

Staging the largest sporting event is no small feat. Hundreds of thousands of volunteers are required, as well as billions of dollars. Playing a prominent role are the Olympic Sponsors, major companies that inject some cash but much more in bartered services and products.

Top brands that will be bartering their products/services for the commercial rights to display the USA five-ring logo in their advertisements as well as on their products include: Coca-Cola, AT&T, Bank of America, Nike, GE, McDonald’s, Anheuser-Bush, Visa, The Home Depot, Panasonic, Samsung, Johnson & Johnson, Eastman Kodak, and others.

(Colorado Springs-based USOC will cull more than 85% of its funding from American corporations this year, including broadcast fees from NBC.)

So far, 51% of the sponsors are from the consumer packaged goods industry, 37% from service-oriented businesses, and 11% from business-to-business organizations. A complete list can be obtained at USOC.org.


Hotel General Managers

Here’s The Easiest $100,000 You’ll Ever
Bring To The Bottomline!

Collect cash, as usual, from the guest accounts staying at your facility that require the use of professional AV services. And rather than shouldering your ongoing employee costs, or your current vendor’s cash agreement for AV services, here’s a much better alternative:

Work with a proven national vendor (a sterling 25-year track record) who will provide all of the AV services for your hotel on a 100% TRADE BASIS! (Payment to be in the form of hotel rooms and/or trade dollars.)

Your hotel’s annual AV billings must be a minimum of $200,000, and this offer is available only in the continental United States.

For a confidential introduction contact Bob Meyer via e-mail: bmeyer@barternews.com. (Please type in AV Services On Trade in the subject line of your e-mail.)

Attention Trade Exchange Owners:

If your member hotel(s) have a minimum of 10,000 sq. feet of meeting space and annual billings of at least $200,000 for AV services this is a great opportunity to earn substantial cash service fees on the hundreds of thousands of trade dollars your hotel member will be paying the vendor. Contact Bob Meyer at the above e-mail.

Small Business Owners Optimistic

According to the Wells Fargo/Gallup Small Business Index, owners of small businesses are still optimistic about the economy despite both higher interest rates and gasoline prices. Their outlook is essentially unchanged in the past year.

In the past four quarters, those saying their financial situation is very or somewhat good has fluctuated between 71% and 73%. Those expecting the next 12 months to be very or somewhat good ranged from 79% to 81%.

The Index polls small business owners quarterly about their firms’ financial performance, capital spending, workforce, and other business issues. The margin of error is 4 percentage points.

The following listings are a service to our readers. Please note that due diligence is advised in all of your business transactions...cash or barter.

Talk Radio Syndicator Willing To Barter Big-Time!

National Exposure On Full Trade

National Trade Association’s corporate trade broker Jill Halper has a contract with a major radio syndicator and can provide your company national (or regional) coverage on trade.

Several prominent, national radio talk shows, covering an array of topics, are obtainable. To build your company’s brand with this vast national exposure that’s available on trade, contact Jill Halper via e-mail at jhalper@ntatrade.com.


Barter-Nomics Will Assist Young Americans

According to an article in Marie Claire, a Hearst-published magazine for women, America’s younger college-age generation (age 18-34) are already struggling financially.

Their struggles are due to a combination of student loans, credit card debt, stagnant wages and higher costs. Climbing out of debt for this generation may mean more bartering could be on the horizon.

Given today’s technology and the formation of different groups and communities of interest over the Internet, the trading of many personal items (i.e. clothes, DVDs, books, video games, etc.), can easily be accomplished. In addition, business networking groups are springing up which will enable the trading of one’s skills and services.

Trade Exchange Owners...
Build Rapport & Empathy With Your Client Base!!

The most powerful marketing tool in the barter industry, The Competitive Edge newsletter, is a monthly, ready to use, professional 4-page publication...no work is needed! (Click here.)


The Best Gift? Overwhelmingly It’s Gift Cards

According to a new survey by Stored Value Systems, a supplier of electronic gift-card programs, eight in 10 people would rather receive a gift card to their favorite retailer than any other kind of gift.

The survey found that 76% of adults bought gift cards during the past holiday season, and 91% who received the cards as a gift redeemed them before the end of February. Of those, 75% made sure they spent the entire value of the card, and more than 50% added some of their own money to the card to make a purchase.

Gift card usage is expanding into other areas beyond the traditional winter holiday gift for friends and family. Special events and holidays like Valentine’s Day, weddings, birthdays, and anniversaries are now becoming popular occasions for giving gift cards.

In the commercial barter industry, trade exchanges are offering members the availability of gift certificates, scrip, and the option of opening sub-accounts for valued employees and selected vendors.


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The Growth and Use of Secondary Capital (New Money) Creates Unprecedented Wealth In Today’s New Age Of Possibility

There are many forms of secondary capital—which can be defined as any financial instrument that measures and communicates value in a common language. Would you like to see and learn more about the many forms of secondary capital?

 We have 70 free, informative and inspiring, articles for you in our “Secondary Capital Section.” Check it out... www.barternews.com/secondary_capital.htm.

Every barter company in the world is listed on our web site, click through to our Global List of Barter Companies.

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