by Bob Meyer, Editor of BarterNews
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From the desk of Bob
If You Can’t Get Blood Out Of A Turnip, Take The Turnips!
Finland’s President Tarja Halonen has approved a draft
agreement with Russia to convert $30 million loan into
barter. Russia will provide $30 million worth of goods and
services to pay off its Soviet-era debt over the next two
Once the agreement is signed, at a ceremony in Moscow this
week, the sides will then draw up a list of merchandise to
be supplied. Finland is particularly interested in receiving
research and training equipment from Russia.
This will be the fourth, and final, debt conversion
agreement between Russia and Finland, as Russian authorities
have pledged to seek an early settlement of Soviet-era
Entrepreneur Software Whiz Embraces Barter To
Andy Astor, the co-founder of EnterpriseDB (EDB), having
little capital for his startup software company, used equity
incentives and innovative management techniques to get his
company off the ground.
The firm has made some impressive inroads into a market
controlled by Oracle, IBM and Microsoft, by using an open
source solution as its platform (PostgreSQL). From its
start, the two key goals for EDB were to focus on improving
its platform and build a world-class customer support
Recently Sony dumped Oracle and is using EDB for its online
gaming properties, such as Everquest, which are data
intensive. Astor’s company showed it has the capability to
handle huge amounts of interactions in real time, at all
hours...plus Sony estimates its cost savings are 80%!
EnterpriseDB envisions an enormous future as they are
looking at an enterprise database market of about $13
billion. While he used a form of barter to get off the
ground, Astor recently snagged $16.5 million in venture
capital funding. Astor said he was not looking for money,
“but the investors came to us, and we got a terrific
With the capital, the firm is in the process of building-out
an enterprise sales organization. Selling complex software
is certainly a high-touch process, requiring a strong
experienced team. Needless to say their future looks bright.
IMS Barter Has Option For Lois Dale’s New
York Commerce Group
Don Mardak, CEO of IMS Barter (OTCBB:INLM), announced that
his company has acquired an option to purchase the assets of
New York Commerce Group, NYCG. During the option period the
companies will operate under a revenue-sharing arrangement.
NYCG, formerly known as Barter Advantage, was founded by
Lois Dale. Known as the “First Lady of Barter,” she is one
of the industry’s respected leaders and the current
president of the International Reciprocal Trade Association
A 700 client strong organization, NYCG has key relationships
with numerous New York-based media companies, ticket brokers
and corporate barter firms, which will provide IMS Barter
members a host of new and exciting travel destinations.
For more information see
Kudo’s For Michael Mercier’s Metro Trade
The Detroit News
recently had an extensive piece about some of Metro Trade
Association’s satisfied exchange members:
Restaurant owner Gary Sussman noted that he’s received more
than $500,000 in cleaning services, appliances, and
renovation work on his Sweet Lorraine’s Cafe and Bar in
Southfield (MI) over the 15 years he’s been a member of MTA.
Cloverleaf Pizza’s general manager Carol Corrie says it was
a line of credit from MTA that enabled them to come back
after a five-alarm fire destroyed their establishment. The
Eastpointe eatery closed for a year, because it was not
totally covered by insurance.
Al Buffenn, owner of Top Value Car and Truck Service in
Southfield, joined the exchange three years ago and has
decreased his business cash outlays by $20,000 through
In the article, Charles Owens, state director of the
National Federation of Independent Business, was quoted as
saying, “The pro’s of bartering are obvious, I can’t see any
negative in it. I think it’s rather clever, it sounds like
another entrepreneurial approach to solving a problem.”
“What most people don’t understand, is it provides the same
as cash flow,” pointed out Mike Mercier, president and
founder of the Troy-based Metro Trade Association. Always a
viable way of doing business, bartering is especially
helpful when companies are cutting back and scrimping to get
For more information go to
The Shunkwiler’s Barter Authority Web Site
In Norfolk (VA), the husband and wife team -- Vic and Terry
Shunkwiler -- have put together an informative and
encompassing web site for their trade exchange, The Barter
Authority. It sports a terrific hotel and restaurant
section, and an online 75-page color directory complete with
members’ logos. Visiting their site, one feels impelled to
take Vic’s friendly suggestion: “Let’s Trade!”
For more information check out
All back issues of
"From the Desk...” can be accessed by
free to forward our newsletter to your friends and
colleagues. We have a “box” at the end of the
newsletter for your convenience.
See you next week. . .)
New Money-Making Ideas And Valuable Contacts!
You can obtain
useful, informative ideas and contacts in every available back-issue
Barter Again Plays Prominent Role In 2008 Olympic Games
One of the
more spectacular Olympic Games is envisioned when China hosts the
Games in the summer of 2008. The Chinese are excited about the world
seeing their country...the new China.
largest sporting event is no small feat. Hundreds of thousands of
volunteers are required, as well as billions of dollars. Playing a
prominent role are the Olympic Sponsors, major companies that inject
some cash but much more in bartered services and products.
that will be bartering their products/services for the commercial
rights to display the USA five-ring logo in their advertisements as
well as on their products include: Coca-Cola, AT&T, Bank of America,
Nike, GE, McDonald’s, Anheuser-Bush, Visa, The Home Depot,
Panasonic, Samsung, Johnson & Johnson, Eastman Kodak, and others.
Springs-based USOC will cull more than 85% of its funding from
American corporations this year, including broadcast fees from NBC.)
So far, 51% of
the sponsors are from the consumer packaged goods industry, 37% from
service-oriented businesses, and 11% from business-to-business
organizations. A complete list can be obtained at USOC.org.
The Easiest $100,000 You’ll Ever
Bring To The Bottomline!
cash, as usual, from the guest accounts staying at your
facility that require the use of professional AV services.
And rather than shouldering your ongoing employee costs, or
your current vendor’s cash agreement for AV services,
here’s a much better alternative:
with a proven national vendor (a sterling 25-year track
record) who will provide all of the AV services for your
hotel on a 100% TRADE BASIS! (Payment to be in the form of
hotel rooms and/or trade dollars.)
Your hotel’s annual AV billings must be a minimum of $200,000, and this
offer is available only in the continental United States.
confidential introduction contact Bob Meyer via e-mail:
(Please type in AV Services On Trade in the subject
line of your e-mail.)
Attention Trade Exchange Owners:
member hotel(s) have a minimum of 10,000 sq. feet of meeting
space and annual billings of at least $200,000 for AV
services this is a great opportunity to earn substantial
cash service fees on the hundreds of thousands of trade
dollars your hotel member will be paying the vendor. Contact
Bob Meyer at the above e-mail.
Small Business Owners Optimistic
According to the Wells Fargo/Gallup Small
Business Index, owners of small businesses are still optimistic
about the economy despite both higher interest rates and gasoline
prices. Their outlook is essentially unchanged in the past year.
In the past four quarters, those saying their
financial situation is very or somewhat good has fluctuated between
71% and 73%. Those expecting the next 12 months to be very or
somewhat good ranged from 79% to 81%.
The Index polls small business
owners quarterly about their firms’ financial performance, capital
spending, workforce, and other business issues. The margin of error
is 4 percentage points.
The following listings are
a service to our readers. Please note that
due diligence is advised
in all of your business transactions...cash or barter.
Talk Radio Syndicator Willing
To Barter Big-Time!
Exposure On Full Trade
National Trade Association’s
corporate trade broker Jill Halper has a contract with a major
radio syndicator and can provide your company national (or
regional) coverage on trade.
Several prominent, national
radio talk shows, covering an array of topics, are obtainable.
To build your company’s brand with this vast national
exposure that’s available on trade, contact Jill Halper via
Barter-Nomics Will Assist Young
According to an article in Marie Claire,
a Hearst-published magazine for women, America’s younger college-age
generation (age 18-34) are already struggling financially.
Their struggles are due to a combination of
student loans, credit card debt, stagnant wages and higher costs.
Climbing out of debt for this generation may mean more bartering
could be on the horizon.
Given today’s technology and the
formation of different groups and communities of interest over the
Internet, the trading of many personal items (i.e. clothes, DVDs,
books, video games, etc.), can easily be accomplished. In addition,
business networking groups are springing up which will enable the
trading of one’s skills and services.
Trade Exchange Owners...
Build Rapport & Empathy With Your Client Base!!
most powerful marketing tool in the barter industry, The
Competitive Edge newsletter, is a monthly, ready to use,
professional 4-page publication...no work is needed! (Click
The Best Gift? Overwhelmingly It’s
According to a new survey by Stored Value
Systems, a supplier of electronic gift-card programs, eight in 10
people would rather receive a gift card to their favorite retailer
than any other kind of gift.
The survey found that 76% of adults bought gift
cards during the past holiday season, and 91% who received the cards
as a gift redeemed them before the end of February. Of those, 75%
made sure they spent the entire value of the card, and more than 50%
added some of their own money to the card to make a purchase.
Gift card usage is expanding into other areas
beyond the traditional winter holiday gift for friends and family.
Special events and holidays like Valentine’s Day, weddings,
birthdays, and anniversaries are now becoming popular occasions for
giving gift cards.
In the commercial barter industry, trade
exchanges are offering members the availability of gift
certificates, scrip, and the option of opening sub-accounts for
valued employees and selected vendors.
How To Get More Sales In
Our street-smart restaurant
marketing report shows proven ways to rapidly boost your
restaurant’s sales & profits.
The Growth and Use of Secondary
Capital (New Money) Creates Unprecedented Wealth In Today’s New Age
many forms of secondary capital—which can be defined as any
financial instrument that measures and communicates value in a
common language. Would you like to see and learn more about the many
forms of secondary capital?
We have 70
free, informative and inspiring, articles for you in our “Secondary
Capital Section.” Check it out...
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click through to our Global List
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