August 14, 2007
by Bob Meyer, Editor of BarterNews
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From the desk of Bob
Advertising Industry Acknowledges Digital
news articles and stories of the last two weeks, the ad
agency business is changing and finally responding to the
shifts toward automation and a digital-centric focus for
Carat announced it would be merging its digital and
traditional business with the digital team taking the reins
of leadership, becoming the centerpiece for planning and
Publicis said it is shifting its business toward automation
and centralization of its planning and buying systems,
suggesting it is only a matter of time before all
advertising is digital.
Billionaire Says “Raise Taxes”
Gross, the bond king at Pimco, long known for his liberal
political stances, says today’s rich didn’t get rich simply
through pluck and smarts—they got there by taking risks with
other people’s money and through low taxes.
he acknowledges that American capitalism and free markets
have brought great benefits to society, he writes that “now
is the time, long overdue in fact, to admit that for the
rich, for the mega-rich of this country that enough is never
enough, and it is therefore incumbent upon government to
rectify today’s imbalances.”
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Greco Pushing Forth With Establishment, Education Of Mutual Credit
Today we see
the financial markets in turbulence with sub-prime loans creating
angst and unrest in U.S. real estate, Wall Street needing the Fed's
assistance through multi-billions injected into the nation's banking
system, and growing wonder about the trillion-dollar derivative
brings back memories of Bernard Lietaer's address at the
International Reciprocal Trade Association's 26th Convention in the
fall of 2005 held at Disney World. Lietaer foresaw and provided a
5-year outlook for the worldwide currencies and his perspective of
currency upheavals ahead.
At last year's
IRTA convention Tom Greco stressed the importance of, and the
opportunity for, the commercial barter industry to grab the ball and
run with it—by creating a universal worldwide trading currency.
industry has yet to heed the advice by taking action, Greco is
passionately moving forward to educate as many people in various
areas of the world as possible. Here is a recent letter from him:
I'd like to share with you the
progress we've made on our project here in Tamil Nadu.
Our excellent team has prepared
a grant proposal in the expectation of
getting funds with which to
begin stage one of the project. Please note that our proposal, which
is contained in the attached document,
describes a comprehensive plan
for development of the entire southeast India region, based on the
organization of a non-cash payment alternative (mutual credit
We are requesting that the
funder provide about USD13,000 for this stage. The overall project
will take about two years to become self-sustaining.
This is an ambitious undertaking
but it is essential that at least one such well-designed working
model be established somewhere in the world so that it can be
quickly emulated. (We expect the need for payment alternatives to
intensify as the conventional money system continues to
Implementation of such a plan
will require broad participation by
established businesses, NGOs,
local government agencies, and eventually, the general public.
I'm posting the proposal to my
http://www.beyondmoney.wordpress.com, in the hope that:
others might embark
upon a similar course in their own area,
you might suggest
other possible sources of funding for this and later stages, and
you might suggest
appropriate candidates to help staff our project.
It would be especially helpful
to have a project coordinator who has experience in the commercial
“barter” industry, since skills in marketing, sales, and outreach to
mainstream businesses will be key in building this trade exchange to
reach significant scale.
White Reveals Value Of Intagio
On August 1, 2007, ITEX announced it
had acquired the trade exchange marketplace previously operated by
Intagio Corporation. The final purchase price was $3,137,000,
including certain accounts receivable.
In addition, the purchase agreement
encompassed a revenue based earn-out payment up to $150,000, based
on certain performance requirements. After assimilating the new
members and identifying overlapping accounts, ITEX summarized the
2,800 new member accounts;
Total business membership of more
July cash revenue exclusively from
the new Intagio members of $125,000;
Additional monthly operational net
income estimated to be approximately $50,000, excluding member
overhead estimated to be $75,000 per month, including staffing
costs, office leases, and general costs related to the acquired
“We are pleased to see the current
metrics of this acquisition holding up very strongly,” declared ITEX
Chairman and CEO Steven White. “The numbers stated above are
reported net of estimated allowances for inactive accounts and
estimated reserves for uncollectible accounts.
“There are several valuation methods
we consider when determining acquisition price, including member
cost, cash flow, opportunity costs, future revenue and net income.
We place a high emphasis on operational income and cash flows from
operations, which are both expected to be positively impacted by
White continued, “The purchase price
for this acquisition was analyzed differently from the Business
Exchange (BXI) purchase two years ago. The primary difference is
that we do not share revenue with independently licensed offices.
Furthermore, we have the option to retain or resell the new offices
to existing or future franchisees, allowing us more opportunities to
capitalize on the transaction.”
Nations Barter Infrastructure Development For Food
Iran is to
help Nicaragua develop its infrastructure in return for farm
products, according to a trade deal between the two countries. Under
the agreement, Iran will help develop a port and build houses and
industrial sites. In return, Nicaragua will export coffee, meat, and
bananas to Iran.
countries, which have strained relations with the U.S., have
improved ties since Daniel Ortega became Nicaragua’s President in
January 2007. Iranian President Mahmoud Ahmadinejad visited Managua
in January, and President Ortega returned the visit to Tehran in
barter accords, Iran will fund a farm equipment assembly plant, four
hydroelectric plants, five milk-processing plants, a health clinic,
the building of 10,000 houses, and two piers in the western port of
however, has warned Nicaragua that closer ties with Iran could harm
its relation with Washington.
Radio Content - Available On Barter - Expanding
Broadcasting Corporation, a radio broadcasting and syndication
company, announced that its radio syndication unit, Impact Radio
Networks, has entered into two new content deals. They are part of
an overall expansion of the company's syndication operations.
Included is an
expansion of the existing agreement with Dr. Criswell Freeman to add
five new daily radio features as well as syndication of Doug
Kramer's daily radio program Kramer's Funhouse. Doug Kramer
is a well-known Clear Channel radio personality, currently
syndicated in 14 markets.
Funhouse represents our first effort in daypart programming, and is
the first of several pending announcements in that arena,” said
Steven Ludwig, CEO. “As radio stations come under more and more
pressure to reduce programming costs, we see our unique strategy as
the solution to a critical, developing need at the local level of
radio station operations.”
He added, “The
technology underlying our daypart syndication offers a means for
radio stations to get syndicated personalities on a barter, cash, or
hybrid cost basis, adding completely localized elements in real
time—a real local radio program with the station’s own music, hot
clocks, and stationality. Thus allowing for better ratings, more
revenue, and less work at the radio station level.
Broadcasting Corporation's nine-year-old radio syndication company,
Impact Radio networks, distributes programming and services to over
1,100 radio station affiliates in the United States and Canada,
reaching over 40 million listeners nationwide each week.
information go to
Universal Law-Of-Reciprocity Key To Trade Exchange Success
exchange owner in the world should not only be aware of the
law-of-reciprocity, but using it, in the operation of their
exchange owners are invited to e-mail
for more information on how you can become “the exchange of choice”
in your area. When e-mailing Bob Meyer, put “Law of Reciprocity” in
the subject line.
The Easiest $100,000 You’ll Ever
Bring To The Bottomline!
cash, as usual, from the guest accounts staying at your
facility that require the use of professional AV services.
And rather than shouldering your ongoing employee costs, or
your current vendor’s cash agreement for AV services,
here’s a much better alternative:
with a proven national vendor (a sterling 25-year track
record) who will provide all of the AV services for your
hotel on a 100% TRADE BASIS! (Payment to be in the form of
hotel rooms and/or trade dollars.)
Your hotel’s annual AV billings must be a minimum of $200,000, and this
offer is available only in the continental United States.
confidential introduction contact Bob Meyer via e-mail:
(Please type in AV Services On Trade in the subject
line of your e-mail.)
Attention Trade Exchange Owners:
member hotel(s) have a minimum of 10,000 sq. feet of meeting
space and annual billings of at least $200,000 for AV
services this is a great opportunity to earn substantial
cash service fees on the hundreds of thousands of trade
dollars your hotel member will be paying the vendor. Contact
Bob Meyer at the above e-mail.
How To Get More Sales In
Our street-smart restaurant
marketing report shows proven ways to rapidly boost your
restaurant’s sales & profits.
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The Growth and Use of Secondary Capital (New Money) Creates
Unprecedented Wealth In Today’s New Age Of Possibility
many forms of secondary capital—which can be defined as any
financial instrument that measures and communicates value in a
common language. Would you like to see and learn more about the many
forms of secondary capital?
We have 70
free, informative and inspiring, articles for you in our “Secondary
Capital Section.” Check it out...
New Money-Making Ideas And Valuable Contacts!
You can obtain
useful, informative ideas and contacts in every available back-issue
barter company in the world is listed on our web site,
click through to our Global List
of Barter Companies.
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