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August 5, 2008

Written by Bob Meyer, Editor of BarterNews

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Dear Readers, Please Note

Our Tuesday Report will be published biweekly during the months of July and August. We will return to our weekly schedule in September, and wish you an enjoyable summer.

From the desk of Bob Meyer...08/04/2008

Bob Bagga Getting Married

Bob Bagga, barter industry veteran and co-founder of, will be marrying Anita Ninan on Saturday, August 9, at the Hotel Del Coronado. (The famed hotel was the site for �Some Like It Hot� starring Marilyn Monroe.)

Australia�s BBX Offers Insurance On Cash-Blend Basis

Members of Australia�s BBX can now buy various forms of insurance (business, homeowners, etc.) with cash and trade dollars. Up to 30% of the premiums can be paid with trade dollars.

New Barter Site Announced

Jeff Henderson announces a new site designed for bartering. It�s a classified ads site (like Craigslist) that allows people to post barter items and services for free:

This IPO�s Unbelievable Story...

Since its initial public offering (IPO) in 1970, Wal-Mart stock has increased over 5,300 times...turning a $10,000 investment into $57,000,000!

Had you invested $10,000 in Southwest Airlines in 1980, you�d be sitting on $916,000. While $10,000 in Dell, as recently as 1990, would be valued at $4.4 million.

 All back issues of "From the Desk...� can be accessed by clicking here.

(Please feel free to forward our newsletter to your friends and colleagues. We have a �box� at the end of the newsletter for your convenience. See you next week. . .)

IMS Acquires Boston-Based Bartermax

International Monetary Systems (OTCBB:INLM), a worldwide leader in business-to-business barter services, has purchased the assets and client base of Bartermax, Inc., a barter trade exchange serving clients in Boston (MA) and Providence (RI).

�This represents another acquisition of a reputable and long-standing trade exchange in a strategic location,� confirmed Don Mardak, CEO of IMS. �Al Kafka, owner of Bartermax, has been an industry icon and leader for several decades, cultivating the kind of high-quality exchange network that IMS seeks.

�We are confident that the clients in these two markets will synergize well with our members nationwide � especially those in our Connecticut and New York markets. This acquisition also adds attractive new travel destinations for our entire business client base.�

Al Kafka reflected, �We are proud to have Bartermax join the ranks of International Monetary Systems. We feel the growth opportunity for our members here is very exciting. IMS is accomplishing a goal that we veterans in the barter industry have long supported...a large network of businesses connected by a common and well-respected trade dollar.�

The transaction was financed by a combination of cash, stock and other considerations. For more information on IMS go to

Barter Professionals - Where Are They Now?

Bippy Siegal:

It was eight years ago that venture capital funds began investing in the commercial barter industry. Kliner Perkins put $50 million into the Big Vine firm, under the direction of CEO Bippy Siegal. Big Vine never got traction with the misguided game plan, and quietly moved what assets remained...leaving the barter industry with their tail between their legs. Today, Bippy is the founder and chairman of Modern Bank, a New York private bank catering to wealthy individuals.

Jack Schacht:

Industry titan Jack Schacht, founder of Illinois Trade Association, sold his company to International Monetary Systems a few years ago. Schacht has moved into the environmental arena, developing a web site that focuses on this important area of our lives. See his site at:

Susan Groenwald:

Founder of Chicago Barter and IRTA �Hall-of-Fame� member Susan Groenwald presently holds the position of president of Chamberlain College of Nursing, which has campuses in St. Louis, Phoenix, Chicago and Columbus.

In addition to opening up campuses around the country, the college ( offers a bachelor�s and associate degree program in nursing, an online bachelors degree completion, and will be launching an online master�s program in the coming year.

Spike Lee:

Spike was named CEO of ITEX in November of 2001, and remained in that position for a couple of years. He is now operating a joint-venture mentoring program with marketing guru Jay Abraham. (Abraham was on the ITEX Board of Directors when Lee was CEO.)

Looking Back�Barter Happenings From Past Tuesday Reports

One Year Ago�

ITEX completes Intagio acquisition. Bartercard International sells Australian arm for $25.5 million. Click here

Two Years Ago�

How to barter timeshare weeks.  Click here

Three Years Ago�

The great trade that fizzled! Click here

Barter Headlines

New York Times Article About Barter

James Flanigan, the former superb business-editor of the Los Angeles Times (who retired three years ago), now writes a monthly column on entrepreneurship titled �Entrepreneurial Edge� for The New York Times which looks at small business trends in California and the West.

Recently he authored, �Bartering Expands In The Internet Age.� (Click here.)

BusinessWeek Barter Video

�Swapping Services�The Growing Popularity of Bartering,� is a video focusing on direct trades and how Craigslist is growing in barter listings. No mention of the trade exchanges, however. (Click here.)

ABC News Reports On Barter

With the economy in turmoil bartering has made a comeback, according to this ABC News report. The video covers a Mississippi dentist who opened his doors, accepting goods and services in lieu of cash. (Click here.)

Other Coverage...

�Sinking Economy Is Causing Boomlet In Barter� declares this newspaper headline. The article describes how an owner was able to cover a $4,000 vet bill on barter. (Click here.)

Money-Making Reports Available From BarterNews

THE UN-COMFORT ZONE (with Robert Wilson)

What's Pushing Your Buttons?

What motivates you? That's the question I'd like to ask in this  column on motivation. Are you motivated by fame, fortune or fear? Or is it something deeper that fans the flames inside of you? Perhaps you are like Jeanne Louise Calment whose burning desire enabled her to do something that no other human being has done before.

A feat so spectacular that it generated headlines around the globe, got her a role in a motion picture, and landed her in the Guinness Book of World Records. A record that has yet to be beaten. Jeanne Louise, however, did not initially motivate herself. It was someone else who drew the line in the sand. But, it became a line she was determined to cross.

In motivation we talk about getting outside of one�s comfort zone. It is only when we are uncomfortable that we begin to get motivated. Usually to get back into our comfort zone as quickly as possible.

Born into the family of a middle-class store owner, Calment was firmly entrenched in her comfort zone. At age 21 she married a wealthy store owner and lived a life of leisure. She pursued her hobbies of tennis, the opera, and sampling France's famous wines. Over the years she met Impressionist painter Van Gogh; watched the erection of the Eiffel Tower; and attended the funeral of Hunchback of Notre Dame author, Victor Hugo.

Twenty years after her husband passed away, she had reached a stage in life where she had pretty much achieved everything that she was going to achieve. Then along came a lawyer. The lawyer made Jeanne Louise a proposition. She accepted it. He thought he was simply
making a smart business deal. Inadvertently he gave her a goal. It took her 30 years to achieve it, but achieve it she did.

Are you willing to keep your goals alive for 30 years? At what point do you give up? Thomas Edison never gave up, instead he said, �I have not failed. I�ve just found 10,000 ways that won't work.� Winston Churchill during the bleakest hours of World War II kept an entire country motivated with this die-hard conviction: �We shall defend our Island, whatever the cost may be, we shall fight on the the fields and in the streets...we shall never surrender.�

Many of us give up too soon because we set limits on our goals. Achieving a goal begins with determination. Then it�s just a matter of our giving them attention and energy.

When Jeanne Louise was 92-years-old, attorney Fran�ois Raffray, age 47, offered to pay her $500 per month (a fortune in 1967) for the rest of her life, if she would leave her house to him in her will. According to the actuarial tables it was a great deal. Here was an heir-less woman who had survived her husband, children, and grandchildren. A woman who was just biding her time with nothing to live for. That is until Raffray came along and offered up the �sucker-
bet� that she would soon die. It was motivation enough for Jeanne, who was determined to beat the lawyer. Thirty years later, Raffray became the �sucker� when he passed away first at age 77.

When asked about this by the press, Calment simply said, �In life, one sometimes make bad deals.� Having met her goal, Jeanne passed away five months later. But on her way to this end, she achieved something else: at 122 years old, she became the oldest person to
have ever lived.

In future articles we'll examine further the ways in which motivation works. How to motivate ourselves, our employees, customers, volunteers, friends, loved ones and children. I would like to get your feedback on which of these areas of motivation are of most interest to you. I�d also like to hear your stories of how you may have overcome adversity and what pushed you to go the distance. Please email me with your suggestions and stories.

Robert Evans Wilson, Jr. is a motivational speaker and humorist. He works with companies that want to be more competitive and with people who want to think like innovators. For more information on Robert�s programs please

Hotel General Managers

Work With Audio/Visual Vendor On Barter

Collect cash, as usual, from the guest accounts staying at your facility that require the use of professional AV services. And rather than shouldering your ongoing employee costs, or your current vendor�s cash agreement for AV services, here�s a much better alternative:

Work with a proven national vendor (a sterling 25-year track record) who will provide all of the AV services for your hotel on a 100% TRADE BASIS! (Payment to be in the form of trade dollars.)

Your hotel�s annual AV billings must be a minimum of $200,000, and this offer is available only in the continental United States.

For a confidential introduction contact Bob Meyer via e-mail:

Attention Trade Exchange Owners:

If your member hotel(s) have a minimum of 10,000 sq. feet of meeting space and annual billings of at least $200,000 for AV services this is a great opportunity to earn substantial cash service fees on the hundreds of thousands of trade dollars your hotel member will be paying the vendor. Contact Bob Meyer at the above e-mail.


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Restaurant Industry

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