August 5, 2003
Written by Bob Meyer, Editor of BarterNews
Move To Acquire Crump Barter Portends Fast Growth
Bentley Communications Corporation (OTCBB:BTLY) has reached an agreement in principal to acquire Crump Barter Systems, a North American network of 180 trade exchanges with approximately 50,000 merchant members. Joe Crump, well-known within the barter industry, will manage Bentley's barter operations and become a member of the Board of Directors.
The 180 trade exchange members of Crump Barter Systems constitute around 30% of the independent barter companies in the U.S. and approximately 50% of those in Canada. Joe Crump founded Crump Barter Systems in 1998 with the goal of providing a clearinghouse through which members of different trade exchanges could trade with one another using a common currency.
It's expected that Crump's experience with barter software packages, systems, and procedures will be of great value to Bentley's vision of providing trade exchanges and their merchant members user-friendly online trading capabilities. The Bentley software (expected to be ready by year's end) will enable companies to build their own online stores—for bartering goods and services—using their present computers and popular browsers, eliminating the need for special software.
Bentley CEO Gordon Lee stated, "With the acquisition of Crump Barter we will take the major step that will propel us towards establishing the nation's largest and most efficient online barter marketplace. We see barter as the most extraordinary online business opportunity today, and for the foreseeable future. We want to do for barter what eBay is doing for auctions. We want to be the catalyst that helps raise the domestic trade and barter industry to unlimited heights."
Robert Schumacher New President & COO Of Bentley
Robert Schumacher, an internet and marketing executive, is Bentley's President and Chief Operating Officer. His experience encompasses internet design, hosting and marketing, online software, medical devices design, as well as developing marketing strategies and online presence. Prior to joining Bentley, Schumacher was marketing vice president of a division of a Fortune 500 company and started its franchised stores and accessory merchandising business.
Previous experience included leadership of Centrum Corporation, a Washington (DC) headquartered communications firm he founded with offices in Europe. It served national and international trade associations and public service organizations, providing them with marketing, advertising, design, public relations, documentary film production, and conference organization.
Schumacher will be spearheading Bentley's proprietary barter software with an integrated payment system, and developing the company's online trade exchange called barterdollars.com.
Extraordinary Revealing Report For Business Owners - Click here.
Media Dominance Today Less Than Years Ago
While Congress debates the merits of scaling back the liberalization of ownership rules that the Federal Communications Commission pushed through less than a month ago, it's interesting to look at today's environment, versus what it was a couple of decades ago.
Geoffrey Colvin of Fortune noted that, "twenty-five years ago the three major networks controlled 90% of the audience. So we've gone from each dominant player having 30% of the audience on average to each having 14% today."
And, Colvin also noted that in the old days, if a prime-time show didn't get a rating of 20, it was in danger of cancellation. Now TV's top-rated shows typically get a 12; when the finale of American Idol received a 20 it made national headlines. (That show was on Fox, a network that didn't exist 25 years ago.)
The trend is not fewer choices, but increasingly splintered audiences with the old media universe of TV, radio, and newspapers now facing competition with cable, satellite and the Internet. In short, consumers have more and better choices today...even with the new FCC rules.
you know that your classified ad gets one full year exposure in the
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following message was used to promote one's trade exchange. The exchange
Trade Is The Competitive Edge—Spread The Word!
We have begun co-publishing a monthly newsletter entitled The Competitive Edge that is a generic overview of barter in today's competitive marketplace.
In addition to providing the newsletter to you (our members) we have also begun a prospecting campaign using the publication. Each month we mail The Competitive Edge to businesses that would be an asset to our exchange, and follow up with phone calls.
Many trade exchanges have successfully used this newsletter, published by BarterNews magazine, to educate potential clients about trade and therefore attract new members. And we hope to have the same results here!
You can help us spread the word by providing some counter space or other conspicuous area to display The Competitive Edge to your clients. Waiting rooms, bookshelves, reception areas...wherever your customers have a chance to pick up a copy of the newsletter, they also will have a chance to find out more about bartering in today's economy.
Each month's issues offers new insights into the advantages of using trade and how it can improve a company's cash position. Every business owner will find the articles interesting and educational.
To learn more about The Competitive Edge newsletter and how it can help build your trade exchange, click here.
Every barter company in the world is listed on our web site, click through to our Global List of Barter Companies.
If you haven't read the current issue of BarterNews, get yourself a copy now! Orders are shipped the same day we receive them. (Click on Order Form)
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