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August 4,  2009

Written by Bob Meyer, Editor of BarterNews

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From the desk of Bob Meyer...08/04/2009

Client�s View Of Barter Worth Another Look

Peter Comrie, keynote speaker at the 1996 NATE convention held in Toronto, recently contacted me. His talk that year titled, �A Client�s View of Barter,� was excellent and worth another read.

Peter Comrie is staging a big 3-day seminar in Vancouver this fall. If you�ve never visited Vancouver, this would be an excellent time to do so. It�s one of the most beautiful cities in the world and the seminar promises to be first-class as well.

For more on Comrie�s efforts see:

Co-Working Rentals Growing In Popularity

Rental arrangements for small business office space, wherein tenants will share telephone and Internet charges, a receptionist (who works for all the businesses), office equipment as well as the office space on a month-to-month lease, are growing in popularity.

A co-working environment also presents an opportunity to tap into the collective expertise of the group and create business deals with other business owners, who are just a cubicle away. There are more barter deals taking place as well, in which the bartering of various services (needed by the owner) is exchanged for space.

Brand Loyalty Dropping

Catalina Marketing reports that loyalty to specific brands is down. Some 30 percent of consumers today, with a choice of 30,000 products in grocery stores, are no longer buying their once-favored brands.

Allyson & Sondra Ames Appear On The TODAY Show

Sondra Ames and her daughter Allyson were barter stalwarts for years with Orange County-based TradeAmericanCard, founded by Mike Ames. Yesterday, August 3, they appeared on the TODAY Show in New York City. They�re the highly-successful founders and operators of Wonderland Bakery, located in Newport Beach (CA). We understand that basketball superstar Kobe Bryant is a frequent visitor to their store.

For more see:

Barter Industry Conventions Scheduled

         The International Reciprocal Trade Association�s (IRTA) 30th annual convention will be held October 1-3 at the four-star Magnolia Hotel, in Dallas.

For more convention information see:

         The National Association of Trade Exchanges (NATE) 25th annual convention will be held October 25-27 at the Golden Nugget in Las Vegas.

For more convention information see:

 All back issues of "From the Desk...� can be accessed by clicking here.

(Please feel free to forward our newsletter to your friends and colleagues. We have a �box� at the end of the newsletter for your convenience. See you next week. . .)

(The following was provided to BarterNews by the International Reciprocal Trade Association.)

Extensive Turn-Out Forecasted For Historic IRTA Convention

� Savings Offer Extended �

With less than two months until the event, over 60 industry professionals have pre-registered for the historic IRTA 30th Annual Convention to be held Oct. 1 through Oct. 3, at the beautiful Magnolia Hotel in Dallas Texas. �This year�s �Legends of Barter Convention� promises to be one of the most exciting, educational and well attended IRTA conventions in many years,� promised IRTA Executive Director Ron Whitney.   

�The programs, seminars and speakers, for this conference are perhaps the most creative and on point that have I have seen at any convention,� offered Michael Mercier, IRTA Vice President.

Paul Suplizio will make his keynote address on Friday morning. Saturday morning Thomas Greco, the community currency guru and author of the new book �The End of Money and the Future of Civilization,� will make his presentation.

Seminars and work groups will focus on how to use the recessionary economy to grow your exchange, using the latest technologies such as Twitter to reach new markets, community currency; and expanding trading opportunities through Universal Currency.

Most of the convention sponsorships have been awarded. �Sponsors are extremely important to the success of any IRTA Convention� said David Wallach IRTA President �on behalf of the entire IRTA Global Board of Directors I would like to thank all of this year�s sponsors for their generous and continued support of IRTA�.

IRTA convention sponsors for 2009 are IMS - Platinum Sponsor, BizXchange - Gold Sponsor, Florida Barter - Silver Sponsor, NuBarter - Bronze Sponsor, Community Connect Trade - Friday Patio/Pool Dinner Sponsor, plus American Exchange Network and The Wise Companies - Welcome Reception Sponsors.

With so many industry members on vacation and busy with end of month closing last week, the deadline to receive the 25% savings has been extended until August 10th. You can register now for this amazing modern trade and barter convention by going to and downloading the registration form, or e-mailing or phoning Ron Whitney at and 757-393-2292.

Attention Trade Exchange Owners. . .It�s GROW OR GO!

The magic bullet for growth is sales, always has been and always will be...yet the industry�s overall growth is anemic. Why? Maybe it�s because we�re not providing on-going education about our unique way of doing business. Knowledge is always a pre-requisite to taking sustained action.

And for those newcomers, the lifeblood of an exchange, awareness of and understanding about the value of trading is even more important.

If you expect prospects to come aboard and your members to be more active traders, but you are perplexed when the results are less than you desire...there�s a good reason. You must continually educate and motivate every month--month after month after month!

Such action is necessary because, let�s face it, more cash business, not trade, is of paramount importance to your members. You must break through this �cash only� focus and redirect their thinking toward barter. Although most exchanges don�t see the importance of doing so, many industry leaders are taking action and so can you.

As the owner of your own operation, there is an easy and inexpensive solution for moving forward...look into using The Competitive Edge newsletter. It�s a camera-ready, 4-page, professionally written, informational marketing tool...available in PDF format as well as print. So regardless of how you reach your prospects and clients, you will have the necessary vehicle.

Written especially for you, the busy trade exchange owner, I am certain it will be the best investment you ever make.

For more information about The Competitive Edge, and how it can benefit you click here.

Hospitality Exchange Offered To Travelers

Free lodging when traveling? For people (especially young people) who are trusting and don�t have a lot of money for hotel lodging there is another way to travel � staying at a stranger�s house.

It�s being done through

The nonprofit site, launched in January 2004, is registered in New Hampshire and was developed by four students from the University of Florida. As of April, the site reported more than one million registered members from 230 countries. The average age is 27, but CouchSurfing doesn�t discriminate.

If the thought of staying at a stranger�s house sounds like an adventure you�d like to undertake � participants say they are of the same like mind and willing to share a little bit of their lives � check out the details on CouchSurfing�s web site.


25 Years Of BarterNews Issues Now In Digital Format

Welcome to the largest repository of barter contacts, strategies, and barter techniques in the world. All 64 issues of BarterNews now available in digital format at

         International visitors look for BARTER CONTACTS in our Global Barter Section. If YOUR exchange isn�t listed see the forms on the lower left of the page. (Click here.)

         Attention trade exchange owners...thousands of visitors every month visit our BARTER CONTACTS section on our web site where we have names & addresses of barter companies in the USA. If YOUR exchange isn�t listed, or the information is incorrect, you can correct the situation by using the forms to the lower left of the USA map. (Click here.) 

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New UC Broker Named By IRTA

In an effort to continue Universal Currency�s commitment to providing professional ongoing brokerage services, IRTA Executive Director Ron Whitney has announced the addition of Casey Kloempken to the UC & IRTA team. On July 27, Casey began as UC�s International Broker and will assist the International Reciprocal Trade Association with conferences and special projects. (She replaces Amber Watson, who has moved on to another opportunity outside of the barter industry.)

Casey recently relocated to Virginia Beach from Denver, where she is a recent college graduate from the University of Colorado at Boulder, with a degree in Communications. Casey has grown up in and around the barter industry and therefore has a very good understanding of barter exchange fundamentals. She is passionate about the barter industry and is eager help UC grow.

Casey is looking forward to establishing relationships with all IRTA and UC members in order to enhance each member�s trading experience, her e-mail is and her direct-line phone number is

Money-Making Reports Available From BarterNews


By E. C. Riegel

(For more than 29 years, monetary expert Thomas H. Greco, Jr., has been working at the leading edge of economic and financial restructuring. He believes a 65-year-old vision deserves a close look. Introduction, comments, and critique by Greco - July 2009.)


Recently, while sifting through the Riegel papers, I happened to find this �thirty pound nugget.� It is a summary of Riegel's Valun Money Plan, which shows very clearly the nature of his proposed system and the essential details of its operation.

In my estimation, Riegel�s valun plan is both brilliant and reasonably complete. It is fully consistent with the values and objectives of the current movement to transform money and should be very useful to us today as we try to focus on the main issues and challenges and come to some consensus on a plan of action.

The most fundamental purpose of the valun exchanges is to open the money power to the people at-large and to businesses in particular. The valun exchanges were to accomplish this by performing the credit clearing function and by allowing members to overdraw their accounts, in effect, creating money in the process. It further intended to create a new money unit or standard value measure.

Riegel, not only conceived this plan, he also tried to implement it, though with little success. Given the greater awareness and interest that prevails today, and the available technologies, we have a much better chance of succeeding.

There is no indication of when this draft was written, but comparing it with Private Enterprise Money and Riegel's other writings on the valun program, I conclude that it must have certainly come later, probably sometime in the late 1940s. It summarizes the main points that were contained in an article by Riegel that was published in the November 1945 issue of The Journal of Accountancy. That article was titled, Money Is the Language of Accountancy, and is appended following my summary comments. Indeed, I venture to say that this draft represents his most mature thinking on the subject and was probably compiled not long before his death in 1954.

Despite its brilliance, there are a few points here that I disagree with. Rather than interrupt the rhythm and flow of the original, I have decided to append my comments at the end instead of interspersing them at each section. Throughout, I have used italics to set off my comments from Riegel's. I have bolded a few of Riegel's words for added emphasis.

Toward the end of the draft, Riegel, offhandedly states that, �The project of course encompasses an economic world revolution and it is difficult to forecast all the consequences.� INDEED! � t.h.g.

To establish a sound money unit with a constant purchasing power and a money system that will prevent booms and depressions, inflations and deflations, and assure constant prosperity and universal circulation, the following plan is proposed.

Name of the Unit

The proposed name of the new money unit is valun, a word compounded from VALue UNit. It will appear in all desired denominations of bills and coins, and checking accounts will operate like the present. (I have it from Spencer MacCallum that valun was pronounced �val-oon.�)

Valun Exchange

The central clearing house through which checks are to be cleared and from which the currency bills and coins will be obtained will be called the Valun Exchange.

How It Will Start

The ideal institutions to start the system are department stores because their lines of merchandise are so inclusive; and they are well known to the public. They would not sponsor anything that is not sound and in the public interest, and with their endorsement the people would have confidence in the new money.

Forming the Exchange

The firms that desired to initiate the system would form themselves into a Valun Exchange and adopt rules governing the operation thereof.

Mutual Credit

The members of the Exchange would agree on the line of credit for each (probably a percentage of their previous year's business). This means that each member would be allowed to draw checks in valuns up to the stated credit limit. Checks would be convertible into currency.

Dollar Pool

To quickly establish public confidence in the new currency, the members would agree to pay into a pool, one dollar for each valun issued. This pool would be used to guarantee to any holder of valuns that he could get dollars in exchange, unit for unit.

General Acceptance

All the members would announce to the public that they would accept valuns the same as dollars in their business, or would exchange dollars for valuns. The effect of this would be to make valuns acceptable to other tradesmen who are not members of the Exchange. The currency bills would carry the legend: This bill will be accepted in exchange for goods and services or for a dollar bill of the same denomination by the firms whose names are printed on the back hereof.


Issue of valuns would, of course, be confined to members who had agreed to the dollar pool. They would write checks for their purchases, and would cash checks in the regular way for payrolls.

Pool Cages

The dollar pool would set up cages in the department stores where dollars would be available to all on demand, in exchange for valuns.

Spread of the System

Because of the dollar pool guarantee, any merchant and employee would accept valuns and thus there would be many merchants besides the sponsors who would trade in valuns. No one would, of course, be obliged to do so, except for competitive reasons. Such dealers could open checking accounts in the Exchange but would not have credit, and, of course, would not pay into the dollar pool.

End of First Phase

The first phase is intended merely to demonstrate the feasibility of the plan and to win public confidence and to lead to the accomplishment of the ultimate purpose of the plan, which is to completely separate the valun from the dollar and all political money units. The time when this can be accomplished will be automatically determined by public reaction.

Parting of the Ways

It should be noted that the dollar pool will buy Valuns with dollars but not dollars with valuns. In other words, the valun will be guaranteed to not fall below the dollar, but there is nothing to guarantee the dollar from falling. In fact, the dollar is sure to fall, and that is the main reason for starting the valun system � to protect valun users against inflation and to maintain a constant price level.


At the outset all goods will be priced the same in dollars and valuns. For instance, a pair of shoes will be priced $10 and V10. In due course the inflationary factor in the dollar will cause the dollar price to rise to say $10.50 but the valun price will remain V10. Thus the public will discover that the valun is worth $1.05 and will refuse to exchange one valun for one dollar.

From then on the disparity will increase and therefore, the dollar pool will have served its purpose and may be dissolved and the dollars and valuns contained therein, returned to the sponsor depositors.

Thereafter the valun and dollar will each be on their own. The valun will become the storm center to escape the inflation storm and people will turn to it in self defense.

Why Price Disparity

That prices should rise in one unit and not in another, or more in one than another, may seem puzzling, but that is going on all over the world. The dollar is the most nearly stable unit in the world. Therefore, prices are rising in terms of other units more than in dollar terms.

When the valun is launched, it will be more stable than the dollar, and will in fact be the only stable unit in the world. The stability of a unit is determined by its issue policy. The issue policy of the valun is that its issuers are solely private enterprisers who issue it only for purchases of actual values under competitive conditions. The issue policy of a political unit is that it may be issued for any purpose by the government including all kinds of non-productive projects.

There are billions of dollars issued against no production - hence the inevitable inflation. Every valun issued will be against actual value received by the issuer. Thus there will be many more dollars than valuns bidding for the same goods, with the result that dollars will decline in power while valuns will remain stable.

The Permanent Set Up

The permanent organization of the Valun Exchange should include any person or organization. Membership should be of two classes: the A members, those who are allowed credit, which means the power to overdraw the checking account and thus create valuns; the B members, those who will have the depositing and checking right without the overdraft right.

It is proposed that the territory of each Exchange be the state in which it is located. Any person or company in the world should be eligible for class B membership in any Exchange but will naturally choose the nearest, and as membership in any locale justifies, a local Exchange will be opened. Exchanges would be mutually owned by their members without capital, acting essentially as central bookkeepers and clearing houses.


National, state and local governments should be admitted as members of any Exchange but should qualify only as class B members without the power to create valuns. So far as valuns are concerned, governments should be obliged to balance their-budgets by denying them the over-draft power.

International Exchange

There should be one Exchange devoted to international trade to enable any trader anywhere to draw a check in favor of any trader anywhere else. This Exchange should be confined to class B membership. Any credit that an international trader is entitled to would be secured through some other Exchange and transferred to the International Exchanges to be drawn against.

International Governing Board

Each Exchange would have a representative on an International Governing Board that would determine matters of universal interest and regulation. Effort should be made to permit each exchange to have autonomy within proper limits.

The most important question upon which men differ is credit policy. The Governing Board could set what is deemed to be the most conservative policy and provide therefore a minimum percentage to be charged for loss insurance, and from there up graduations of more liberal policies, with appropriate percentages for loss insurance for each.

Each Exchange could then choose its own credit policy. The appropriate loss insurance percentage would then be added to the check clearing charge. Thus members of the various Exchanges would pay more or less as their policy was more or less conservative.

The insurance fund thus set up against defaults would be held by the Governing Board subject to draft by any Exchange to cover any loss from credit default.

Members� Charges

It is contemplated that the expenses of the Exchanges would be borne by the members through a per check charge for all checks cleared, thus each would pay in ratio to service received. No interest charge is contemplated for debit balances and there would be no loans in the present banking sense, and of course no notes issued.


The currency bills and coins should be printed and minted by the Governing Board and supplied to Valun Exchanges, so that they would be uniform the world over.


The project of course encompasses an economic world revolution and it is difficult to forecast all the consequences. The following is a catalogue of obvious accomplishments:

         Provide a stable price level.

         End the debt-money system. Credit would be extended solely upon the ability to deliver goods and services.

         Abolish interest within the system.

         Take the money-creating power out of the hands of government and banks and place it in the hands of private enterprisers.

         Make government operate on a cash basis; prevent deferred and delusive taxes through inflation.

         Assure distribution of goods by distributing money power.

         Prevent inflation and deflation; boom and depression

         Defeat bureaucracy, fascism, and communism by taking the money power from government.

         Defeat hidden money control from any quarter.

         Assure full employment and a high standard of living. Give the people the veto power over war and government extravagances.

         Supply the perfecting element in democracy and private enterprise.

         Unify commerce in one world of business, in spite of the separatism of politics

#   #   #

Greco�s Comments and Critique

Name of the Unit

I propose that the unit be called the �Riegel,� in honor of the man who contributed so much to our understanding of money and exchange. I also like it because it is a homonym of �Regal� and thus carries with it the concept of sovereignty. Besides that, I just like the sound of it.

The Dollar Pool

This is a feature I do not recall seeing in any of Riegel's other materials. I can see the advantage of it as a way of instilling confidence in the early stages, but it does pose an additional burden on the issuing members. Some additional thought and discussion is needed on this.

Parting of the Ways

In Riegel's example, he presumes that the dollar will continue to be debased while the valun will hold its value in terms of real goods and services. I agree, however, since the valun system will for some time be more limited, people may be willing to exchange some valuns for depreciated dollars because of the dollars wider ranging utility.

If inflation of dollar prices were to accelerate, however, which is very likely at some point in the future, people would begin flocking to the valun system because its superiority would become more obvious.

Price Disparity

Riegel, throughout his work, speaks in favor of an �abstract value unit,� and his valun is presumably the implementation of that thinking. He expects that the valun and the dollar will in a short time part company. I myself cannot see how that will happen without a lot of help. A value concept gets established in the minds of people through its use.

Since people are well accustomed to using the dollar value concept, what will it take to lift them out of the �rut� of dollar thinking and onto the high ground of valun thinking except some physical reference which allows them to compare the two side by side? In my view, any new value concept must be defined in concrete physical terms if it is to have any hope of separating from the established value concept, thus, my oft repeated advocacy of a �market basket� standard.

Everyone knows how an index number, like the consumer price index, works � you take a basket of commodities (and services) and compare their total dollar cost today with their dollar cost at some time in the past. Now, if you take the reciprocal of that index number, you get the value of the dollar in terms of goods and services. My proposal is to define the new unit (valun) as a specified amount of some specified commodities. Then, there would always be a clear distinction between the value of a dollar and the value of a valun.


So far as governments are concerned, Riegel would limit them to class B membership, i.e., he would deny them the overdraft (issuing) privilege. I am inclined to be a bit less strict. I, too, have serious objections to governments forcing people to accept both their services and disservices, and would prefer that such services be required to stand the test of competitive markets. But that is something that can only partially be dealt with through the monetary realm. Legal tender laws obliterate any objective definition of the value measurement unit and must be repealed.

We are seeking an alternative exchange mechanism to the present centralized government-banking dollar system, which enables unlimited monetization of federal government debt. Surely, the federal government must not be allowed to do that in an alternative system, but I think the purpose of dispersal of power will be served by allowing lower levels of government to monetize a portion of their anticipated tax revenues.

As long as taxes are with us, I am willing to allow lower levels of government to use them as a basis of issue. There must, of course, be limits on the amount so monetized, just as there are limits on the amounts allowed to private businesses. Local, municipal, and perhaps even state governments should be allowed overdraft (money creation) privileges so long as the same credit limit criteria are applied to them, as to the private business members.

With those provisos, I think we have here a very good plan. It remains to adapt it using today's technologies and to promulgate it to a wide audience. � t.h.g.


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The Growth and Use of Secondary Capital (New Money) Creates Unprecedented Wealth In Today�s New Age Of Possibility

There are many forms of secondary capital�which can be defined as any financial instrument that measures and communicates value in a common language. Would you like to see and learn more about the many forms of secondary capital?

 We have 70 free, informative and inspiring, articles for you in our �Secondary Capital Section.�

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