August 3, 2010
by Bob Meyer, Editor of BarterNews
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From the desk of Bob Meyer...
What Really Matters In Life
Next time you�re feeling a bit low, or down and out even,
think about Augie Nieto�s situation � your perspective will
change quickly. Augie, 52, lives here in Southern California
. He�s now into his fifth year (3 years beyond the norm)
living with Lou Gehrig�s disease. He�s a former muscleman
and fitness machine pioneer who put the Life Cycle into
Being almost totally paralyzed hasn�t stopped him from
authoring two books, although he typed them using only his
toes. He also continues, untiringly, in his quest for a
cure. He and his wife have raised a record $23 million for
amyotrophic lateral sclerosis or ALS, research. He�s excited
about Molecule 00846, which has slowed the disease in lab
mice and soon could be ready for human trials.
Nieto�s perspective on life reinforces that what matters
isn�t what happens to you in life ... what really matters is
how you react to what happens in your life.
Entertainers Move Into Barter Industry
Because their entertaining business (singing & band) had
dropped off due to the economy, Donna and Bill Arnold have
recently chosen an additional path in their business life.
They�ve acquired an ITEX franchise in Pennsylvania.
Over One-Third Of New Jobs Are Temporary
So far this year the private sector has added 593,000 jobs,
according to the Bureau of Labor Statistics, and a little
more than a third of them, or 218,000, have been temporary
jobs. The message: Employers continue to prefer the
flexibility that temporary workers provide.
Top Consumer Complaints Are Related To The
�Yes, it�s the economy, stupid� � that�s the story from
today�s consumers. Bogus offers to save homes from
foreclosure was the #1 consumer complaint last year. Others
included complaints about aggressive collection practices,
debt settlement, and other type of debt relief services and
job scams. Virtually all were related to our struggling
Continental Airlines Turnaround Was Employee
Continental Airlines says the company�s turnaround was the
result of their employees �buying-in� to the company�s
changes. Continental instituted bonuses for perfect employee
attendance, giving away fancy SUVs as rewards. While the car
giveaway cost $700,000, the airline saved $70 million in
sick leave. (The greater attendance enabled Continental to
provide greater customer service and satisfaction.)
back issues of "From the Desk...� can be accessed by
free to forward our newsletter to your friends and
colleagues. We have a �box� at the end of the
newsletter for your convenience.
See you next week. . .)
Say It Ain�t So, Joe!
note: The following are comments received this past week from two
different 25+ year veterans in the trade exchange business.
Undoubtedly, our readers (who are trade exchange owners) will have
an affinity with one of the two lines of thought.
is not booming for us and for most. This economy is taking a toll on
many businesses. They are cutting everything they can to stay alive
and barter fees are one of those items. Unless they receive real
cash value on business related items and not personal perks, they
are cutting barter. That�s if they are still in business, as we have
lost hundreds of clients in the past 2 years.
businesses are closing. Yes, if members were using barter on
discretionary income purchases rather than their business, these
transactions are down (i.e. travel, as the member may be able to
trade for Hawaii, but they can�t afford the airfare). Yes, it�s
cloudy today. Yes, my computer crashed. Yes, my car broke down. Yes,
the dog pooped on the carpet ... a little reality but primarily, an
attitudinal change is badly needed here.
other side of the coin:
one of the most impact-full services in the marketplace that a small
business can take advantage of.
unemployment, new start-ups are up.
businesses are getting creative and paying attention to our option.
networks are more mature than in the past. Our experience will
payoff in best serving the customer and knowing how to manage our
has provided us with better information management and
is half full ... and I fully intend on continuing to fill it.
Is Your Trade Exchange Missing Out On
Valuable New Business?
your barter company�s listing on BarterNews.com isn�t current, you
are definitely missing out on new business. The web site
BarterNews.com receives heavy traffic � with over 150,000 page-views
every month. Entrepreneurs and corporate executives check the
thousands of articles, the weekly �Tuesday
Report,� and the �Contacts
Section� of our site. They use the latter to find barter
companies with which to do business.
your barter company�s listing up-to-date?
keep your listing current is very easy. See the links below to (A)
update any changes to your company�s listing, such as new location,
phone number, web site or other information, and (B) if your company
has not been listed.
Here�s how to get on board:
make changes to your listing
Alan Elkin, CEO Of
World�s Largest Corporate Barter Company, Keynote Speaker For IRTA�s
31st Annual Convention
International Reciprocal Trade Association�s executive director Ron
Whitney has announced that Alan Elkin, CEO of Active International,
will deliver the keynote address during the 2010 IRTA convention to
be held October 28 - 30 at the Pittsburg Hilton in
Pennsylvania. �Alan Elkin is charismatic and an incredible speaker,
his keynote address will definitely be a highpoint of the
convention,� offered Whitney.
Active International, a corporate barter company, is the world�s
largest barter company with a gross trading volume of more that $1.4
billion and 400 employees manning offices in eleven global
�Members of the barter industry will come from all over the world to
listen and learn from directly from Alan,� said IRTA president David
Wallach. �His expertise in the corporate barter arena will provide
invaluable information and education to those who attend the 2010
Alan Elkin began his career in the media industry at Kaiser
Broadcast, which, under his direction as Senior Vice President of
Sales, later became Field Communications and then Katz Media Group �
the largest media representation firm in the United States. (A
native of New York, Alan received his B.A. degree from Brooklyn
is a member of the Barter Hall of Fame and has been awarded the
Entrepreneur of the Year Award by Ernst & Young, and has received
the Averell Harriman International Trade Award and the British
American Business Inc. (BABI) Award in recognition of Active�s
global accomplishments. He also served as president of the Corporate
Barter Council for the International Reciprocal Trade Association,
and served on the IRTA Global Board of Directors for 10 years.
Elkin has made community involvement a priority. Active Cares, the
company�s charitable activity created in 1997, has provided
contributions to over 600 charities. In 2005, he received the Medal
of Honor from Good Samaritan Hospital for this work, and in 2006 the
company acquired the naming rights for the Active International
Cardiovascular Institute at Good Samaritan Hospital.
Originally founded as a corporate trading company more than 25 years
ago, Active International acquires underperforming assets, such as
inventory, real estate and capital equipment. Thus helping its
clients use these assets to fund normal business expenditures and
create cash savings and economic benefits that otherwise would not
have been achieved.
International Reciprocal Trade Association is a non-profit
organization committed to promoting just and equitable standards of
practice and operation along with alternative capital systems within
the modern trade and barter industry, and raising the awareness and
value of these processes to the worldwide community.
more information on IRTA
International visitors look for BARTER CONTACTS in our Global Barter
Section. If YOUR exchange isn�t listed see the forms on the lower
left of the page. (Click
Attention trade exchange owners...thousands of visitors every month
visit our BARTER CONTACTS section on our web site where we have
names & addresses of barter companies in the USA. If YOUR exchange
isn�t listed, or the information is incorrect, you can correct the
situation by using the forms to the lower left of the USA map. (Click
Open Letter From
Barter21�s Management In Response To Last Week�s Story �
Thank you so much for the mention in your Tuesday Report this
week (�Barter Industry Members Astutely Leverage Annual
International Congress�). In trying to plan our own conference the
thought occurred to us � why reinvent the wheel? Especially when
IRTA created such a darn good wheel!
Barry, Luther and I, realized that the training, interactive panels
and overall sense of community being with all those barter
professionals is the perfect place. Our plan is to use Thursday to
have a mini-conference with all Barter21 users and those exchanges
that are interested in learning more about Barter21. Then the
exchanges continue to learn and grow at the rest of the IRTA
Since some of the exchanges using Barter21 software are newer, this
is the ideal opportunity for them to learn from the industry pros
that attend. If this is the success that I know it will be, our plan
is to add a day for Barter21 before all future IRTA conferences.
Thank you again,
more information on Barter21
Money-Making Reports Available From BarterNews
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The Growth and Use of Secondary
Capital (New Money) Creates Unprecedented Wealth In Today�s New Age
There are many forms of secondary
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measures and communicates value in a common language. Would you like
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Check it out...
Get New Money-Making Ideas And
obtain useful, informative ideas and contacts in every available
back-issue of BarterNews.
barter company in the world is listed on our web site,
click through to our Global List
of Barter Companies.
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