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Say It Ain�t So, Joe!

Editor�s note: The following are comments received this past week from two different 25+ year veterans in the trade exchange business. Undoubtedly, our readers (who are trade exchange owners) will have an affinity with one of the two lines of thought.

#1) Barter is not booming for us and for most. This economy is taking a toll on many businesses. They are cutting everything they can to stay alive and barter fees are one of those items. Unless they receive real cash value on business related items and not personal perks, they are cutting barter. That�s if they are still in business, as we have lost hundreds of clients in the past 2 years.

#2) Yes, businesses are closing. Yes, if members were using barter on discretionary income purchases rather than their business, these transactions are down (i.e. travel, as the member may be able to trade for Hawaii, but they can�t afford the airfare). Yes, it�s cloudy today. Yes, my computer crashed. Yes, my car broke down. Yes, the dog pooped on the carpet ... a little reality but primarily, an attitudinal change is badly needed here.

Here�s the other side of the coin:

�         We offer one of the most impact-full services in the marketplace that a small business can take advantage of.

�         With unemployment, new start-ups are up.

�         Small businesses are getting creative and paying attention to our option.

�         Our networks are more mature than in the past. Our experience will payoff in best serving the customer and knowing how to manage our business.

�         Technology has provided us with better information management and communication.

The glass is half full ... and I fully intend on continuing to fill it.

Is Your Trade Exchange Missing Out On Valuable New Business?

If your barter company�s listing on BarterNews.com isn�t current, you are definitely missing out on new business. The web site BarterNews.com receives heavy traffic � with over 150,000 page-views every month. Entrepreneurs and corporate executives check the thousands of articles, the weekly �Tuesday Report,� and the �Contacts Section� of our site. They use the latter to find barter companies with which to do business.

Is your barter company�s listing up-to-date?

To keep your listing current is very easy. See the links below to (A) update any changes to your company�s listing, such as new location, phone number, web site or other information, and (B) if your company has not been listed.

Here�s how to get on board:

To make changes to your listing click here.

For new listings click here.

Alan Elkin, CEO Of World�s Largest Corporate Barter Company, Keynote Speaker For IRTA�s 31st Annual Convention

The International Reciprocal Trade Association�s executive director Ron Whitney has announced that Alan Elkin, CEO of Active International, will deliver the keynote address during the 2010 IRTA convention to be held October 28 - 30 at the Pittsburg Hilton in Pennsylvania. �Alan Elkin is charismatic and an incredible speaker, his keynote address will definitely be a highpoint of the convention,� offered Whitney.

Active International, a corporate barter company, is the world�s largest barter company with a gross trading volume of more that $1.4 billion and 400 employees manning offices in eleven global locations.

�Members of the barter industry will come from all over the world to listen and learn from directly from Alan,� said IRTA president David Wallach. �His expertise in the corporate barter arena will provide invaluable information and education to those who attend the 2010 ITRA Convention.�

Alan Elkin began his career in the media industry at Kaiser Broadcast, which, under his direction as Senior Vice President of Sales, later became Field Communications and then Katz Media Group � the largest media representation firm in the United States. (A native of New York, Alan received his B.A. degree from Brooklyn College.)

He is a member of the Barter Hall of Fame and has been awarded the Entrepreneur of the Year Award by Ernst & Young, and has received the Averell Harriman International Trade Award and the British American Business Inc. (BABI) Award in recognition of Active�s global accomplishments. He also served as president of the Corporate Barter Council for the International Reciprocal Trade Association, and served on the IRTA Global Board of Directors for 10 years.

Elkin has made community involvement a priority. Active Cares, the company�s charitable activity created in 1997, has provided contributions to over 600 charities. In 2005, he received the Medal of Honor from Good Samaritan Hospital for this work, and in 2006 the company acquired the naming rights for the Active International Cardiovascular Institute at Good Samaritan Hospital.

Originally founded as a corporate trading company more than 25 years ago, Active International acquires underperforming assets, such as inventory, real estate and capital equipment. Thus helping its clients use these assets to fund normal business expenditures and create cash savings and economic benefits that otherwise would not have been achieved.

The International Reciprocal Trade Association is a non-profit organization committed to promoting just and equitable standards of practice and operation along with alternative capital systems within the modern trade and barter industry, and raising the awareness and value of these processes to the worldwide community. 

For more information on IRTA click here.

* * ANNOUNCEMENT * * 25 Years Of BarterNews Issues Now In Digital Format Welcome to the largest repository of barter contacts, strategies, and barter techniques in the world. All 64 issues of BarterNews now available in digital format at http://www.barternews-ezine.com.

�         International visitors look for BARTER CONTACTS in our Global Barter Section. If YOUR exchange isn�t listed see the forms on the lower left of the page. (Click here.)

�         Attention trade exchange owners...thousands of visitors every month visit our BARTER CONTACTS section on our web site where we have names & addresses of barter companies in the USA. If YOUR exchange isn�t listed, or the information is incorrect, you can correct the situation by using the forms to the lower left of the USA map. (Click here.) 

Click here www.barternewsblog.com.

Open Letter From Barter21�s Management In Response To Last Week�s Story �

Thank you so much for the mention in your Tuesday Report this week (�Barter Industry Members Astutely Leverage Annual International Congress�). In trying to plan our own conference the thought occurred to us � why reinvent the wheel? Especially when IRTA created such a darn good wheel!

Barry, Luther and I, realized that the training, interactive panels and overall sense of community being with all those barter professionals is the perfect place. Our plan is to use Thursday to have a mini-conference with all Barter21 users and those exchanges that are interested in learning more about Barter21. Then the exchanges continue to learn and grow at the rest of the IRTA conference.

Since some of the exchanges using Barter21 software are newer, this is the ideal opportunity for them to learn from the industry pros that attend. If this is the success that I know it will be, our plan is to add a day for Barter21 before all future IRTA conferences.

Thank you again,
Catherine Cohen

For more information on Barter21 click here.