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August 2, 2016

Written by Bob Meyer, Editor of BarterNews

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From the desk of Bob Meyer... 08/02/2016

All back issues of "From the Desk..." can be accessed by clicking here.

(Please feel free to forward our newsletter to your friends and colleagues. We have a "box" at the end of the newsletter for your convenience. See you next week...)

The Monday Motivator!

36th edition of The Monday Management. Topic is about SFA. Click here to open pdf document.

Author Dan Lok Keynote Speaker For IRTA Riviera Maya Convention

IRTA is pleased to announce that best-selling author Dan Lok will be the keynote speaker at this year's Hard Rock Hotel Riviera Maya convention.  Dan is a champion of organized barter systems. His electrifying keynote speech titled "How to Thrive and Prosper in the Age of Disruption" provides a pathway for success in our ever changing industry.  
The 3-day IRTA convention is being offered at the incredibly affordable per-person rate of $559 USD for registration, and 3-nights at the Hard Rock's five-star all-inclusive hotel at 100% trade (500 UC) — check-in on 9/22/16 and check-out on 9/25/16.
Convention attendees can extend their trip by booking any one of the fabulous eight Oasis hotels in the Cancun area on trade at Expedia internet rates. All shoulder rooms will be booked through UC.
⇒ There are only 8 weeks until the convention
⇒ Don't miss the largest industry event of the year
⇒ Click HERE to register for IRTA's convention now
For more information, contact Ron Whitney at and 757-393-2292, or Patty Weston at and 407-951-6797. — World's Largest Depository Of Barter Information

Hundreds of valuable articles, techniques, and strategies are found in the following various barter categories:

(The Barter Categories are found on the horizontal bar at the top - 3rd button from right.)

What Problem Are You Solving?

Despite the numerous products and services for sale in today's expanding barter marketplace, members of a trade exchange like all consumers, will exchange their hard-earned trade dollars for only two reasons: either to feel good or to solve a problem.
To put it in a more personal perspective, your customers don't buy what your company sells … they buy what those goods or services do for them.

  • They don't purchase clothes. They purchase a sharp appearance, style and attractiveness.

  • They don't buy insurance. They buy peace of mind and a comfortable future for their family and themselves.

  • They don't buy a house. They buy contentment, a long-term investment and pride of ownership.
  • They don't buy a book. They buy pleasant hours of reading and the profits of knowledge.
  • They don't purchase toys. They purchase happy moments for their children and grandchildren.
  • They don't buy a computer. They buy the pleasures of having the most updated technology.
  • They don't buy airline tickets. They buy the comfort and convenience of a fast, safe, on-time arrival at a destination feeling like a million dollars.

What does the average consumer buy? Ideas, good feelings, self-respect, comfort and happiness — those are the things they want.

Money-Making Reports Available From BarterNews/span>

Is Your Trade Exchange Missing Out On Valuable New Business?

If your barter company's listing on isn't current, you are definitely missing out on new business. The web site receives heavy traffic - with over 150,000 page-views every month. Entrepreneurs and corporate executives check the thousands of articles, the weekly "Tuesday Report," and the "Contacts Section" of our site. They use the latter to find barter companies with which to do business.

Is your barter company's listing up-to-date?

To keep your listing current is very easy. See the links below to (A) update any changes to your company's listing, such as new location, phone number, web site or other information, and (B) if your company has not been listed.

Here's how to get on board:

To make changes to your listing click here.

For new listings click here.

Cashflow Can Be A Constant Problem For Small Companies

According to David Birch, a gazelle is a company that has a minimum of $100,000 in revenues and manages to grow at least 20% over a four-year period. Only 3% of all companies have accomplished this demanding task.  Birch, who is credited with hatching the notion that small rather than large companies are the engines of job creation, says that a small company views profitability as variable and quite flexible. But cashflow is a constant issue because of fixed expenses and overhead, such as payroll and rent.
Positive cashflow equals business survival. But not all cashflow is due to good management, and not all of it will help you survive either. Accordingly, if you find that you have extra cash at the end of the month, follow this five-step strategy:

  1. Determine the source of the your positive cashflow.
  2. Project future cashflow.
  3. Establish priorities for the cashflow.
  4. Research viable strategies and opportunities to generate more cashflow.
  5. Choose the best strategy for your business and stick with it.

After all is said and done, positive cashflow comes from only four sources: new debt, new investment, sale of fixed assets, and operations. The first three are limited. So if the fourth source, operations, doesn't kick in, then sooner or later your creditors pull the plug.
Make it your goal to go after one of the best sources for new cashflow — working with your trade exchange counselor to cover more of your company's business expenses with trade dollars.

David Birch has a degree in applied physics and engineering from Harvard. He spent his early career at NASA, working on the Hubble Space Telescope and the Mariner space program. In 1983, Birch started Cognetics, subsequently renamed Arc Analytics — a research and consulting firm in Waltham (MA).


We have packages of back issues still in print, approximately 30 issues in all.
To order: Click here

Is Anyone Looking Out For Your Financial Interests?

According to a survey by market researcher PSI Global, only 15% of owners with annual business revenues under $500,000, have been contacted by their banker. So, if you own a small business don't sit by the phone waiting to hear from your banking representative.


How To Get More Sales In Hyper-Competitive
Restaurant Industry

Our street-smart restaurant marketing report shows proven ways to rapidly boost your restaurant's sales & profits.

The Growth and Use of Secondary Capital (New Money) Creates Unprecedented Wealth In Today's New Age Of Possibility

There are many forms of secondary capital — which can be defined as any financial instrument that measures and communicates value in a common language. Would you like to see and learn more about the many forms of secondary capital?

 We have 70 free, informative and inspiring, articles for you in our "Secondary Capital Section."

Check it out...

Get New Money-Making Ideas And Valuable Contacts!

You can obtain useful, informative ideas and contacts in every available back-issue of BarterNews.

Every barter company in the world is listed on our web site, click through to our Global List of Barter Companies.

We welcome your comments, questions, and observations.

Copyright BarterNews 2016. Redistribution of BarterNews content expressly prohibited without the prior written permission of BarterNews.

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