by Bob Meyer, Editor of BarterNews
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From the desk of Bob
Google Radio Kicked Off
column, on February 14, we reported on Google’s January
acquisition of dMarc Broadcasting, as well as dMarc’s Smart
Barter system which enables radio stations to barter their
unsold time to acquire new equipment.
time of dMarc’s acquisition, Google noted that once it was
able to integrate dMarc’s technology into its AdWords sales
platform, current advertisers could purchase radio spots.
system automates the buying, placing, and tracking of radio
ads, the challenge for Google is to make radio ads as
uniquely relevant as its web-based ads.)
attempt to start exploring non-web based radio advertising
has begun in Detroit. With millions listening to the radio
this may signal a new age for Google as they eye continued
expansion into different forms of media.
Google’s relevancy approach revolutionizes the way radio
airtime is sold for advertising purposes, more advertisers
could come back to traditional radio (terrestrial-based
radio) to find newly-relevant customers coming their way.
Wallach Receives Commercial Barter Industry
“Hall Of Fame” Recognition
Twenty-five year barter industry veteran, David Wallach,
will receive the International Reciprocal Trade
Association’s Hall of Fame Award. His leadership role in the
development of the commercial barter industry will be
acknowledged at the IRTA Annual Convention to be held
September 14 - 17 in St. Petersburg Beach, Florida.
BBX Sells Master Franchise For India
Bhatnar and Manish Dutta, owners of a trade exchange in
India known as Net 4 Barter, will be major shareholders of a
new company...BBX India. (Ownership: Bhatnar 40%, Dutta 40%,
BBX International 20%).
Barter, with approximately 2,500 members, will become known
as BBX Corporate on September 16, 2006, holding the master
franchise to operate the BBX Trade Exchange in India. Parent
company BBX Holdings Limited is located in Hornsby, NSW,
A Barter First For Airline Industry In India
Airways and Air Deccan have agreed to fly each other’s
passengers when flights are canceled. The barter
arrangement, in effect immediately, is the first of its kind
for the airline industry in India. The airlines also agreed
to code share, i.e. carry passengers to destinations not
touched by the other.
Red Paper Clip House Trade Set For Movie
rights of the real-life story of Kyle MacDonald’s barter
odyssey has been sold to Hollywood’s DreamWorks studio. No
details on a production schedule were given, according to
The Hollywood Reporter.
MBA’s Preferences Have Changed
graduated holders of master’s degrees in business from the
top universities in the nation now want to join Google and
McKinsey & Co., a change from a decade ago when Microsoft,
General Electric, and Procter & Gamble were the top choices
Our Exciting, Evolving World
its wonders the Internet is still in the early stages of
development, and the future promises some remarkable
innovations. A San Francisco company, GeoVector Corp.,
features “location aware” services, such as the ability to
aim smart binoculars at racing yachts and get the name of
the boat and its current statistics. The company sees the
world itself as a gigantic database and almost everything
out there has some kind of geolocated reference.
soon be second nature for you and me to pick up any kind of
mobile device and point it at something and get information
from the real world...just like it’s second nature to hop on
your PC and pick up the mouse?
Current Global Listing Information...
A to Z
Canada Dry Street
Shuwaikh 40190, KUWAIT
Ph: 965 491 0001
Fax: 965 481 9307
All back issues of
"From the Desk...” can be accessed by
free to forward our newsletter to your friends and
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newsletter for your convenience.
See you next week. . .)
“Art-Money” Spreading Globally
Art-money is an
international movement that began in 1997 when a contemporary Danish
artist, Larse Kraemmer, wanted control over his financial security.
Inasmuch as he was not making a living with his paintings (he
couldn’t depend upon promotion by galleries or purchases by
collectors), he came up with the idea of creating his own money with
small pieces of art, signed and assigned serial numbers, then went
to several shops where he found acceptance for his concept of
bartered art — recognizing the art work as a currency. He priced
each work at 20 Euros; if the value of his purchase was less than 20
Euros, Larse got back change.
artists were skeptical about this mode of earning. However, Larse
successfully approached galleries in New York and Vancouver to
exhibit art-money, and was able to interest 20 others in it.
Since his first
exhibition in 1998, he has interacted with artists from around the
world. Many of them have used art-money to pay for their travel,
accommodations, spa treatments and beauty salons, as well as buying
view this as an opportunity to buy original art work at affordable
prices, and collectors of art-money can exchange it with others for
larger works. Registered artists with the movement are required to
accept up to 50% as payment for work in art-money.
Kraemmer’s idea has lead to the establishment of the Bank of
International Art Money, and offers artists worldwide the chance for
financial freedom and global exposure. For more details see
The Easiest $100,000 You’ll Ever
Bring To The Bottomline!
cash, as usual, from the guest accounts staying at your
facility that require the use of professional AV services.
And rather than shouldering your ongoing employee costs, or
your current vendor’s cash agreement for AV services,
here’s a much better alternative:
with a proven national vendor (a sterling 25-year track
record) who will provide all of the AV services for your
hotel on a 100% TRADE BASIS! (Payment to be in the form of
hotel rooms and/or trade dollars.)
Your hotel’s annual AV billings must be a minimum of $200,000, and this
offer is available only in the continental United States.
confidential introduction contact Bob Meyer via e-mail:
(Please type in AV Services On Trade in the subject
line of your e-mail.)
Attention Trade Exchange Owners:
member hotel(s) have a minimum of 10,000 sq. feet of meeting
space and annual billings of at least $200,000 for AV
services this is a great opportunity to earn substantial
cash service fees on the hundreds of thousands of trade
dollars your hotel member will be paying the vendor. Contact
Bob Meyer at the above e-mail.
Complacency Deadly In Today’s “Copycat Economy”
jets, insurance policies, premium coffee, high-speed Internet
service, even technology consulting, are just a few examples of the
market niches that have been hit by lower prices in recent years
because of widespread imitation and competition.
invested your time and energy, as well as other resources, to create
products and build markets, according to management consultant Owen
Harari it’s imperative to embrace innovation in every area, from
back-shop operations to products to distribution.
In 2002, he was
named one of the world’s 40 “best minds” in management by the
editors of Business Minds, an annual book published by the
Financial Times and Prentice Hall.
Harari is the
author of a new book, Break From the Pack: How to Compete in a
Copycat Economy. Packed with advice for small businesses, it
will be published in September 2006 by Wharton Publishing/Prentice
Hall. Harari advises companies to dominate a market or leave
it...adopt the discipline of innovation and learn to go beyond mere
customer satisfaction to earn premium prices, high margins, and
A professor at
the School of Business and Management at the University of San
Francisco and a member of the U.S. State Department’s Advisory
Committee on Leadership and Management, Harari says today’s copycat
economy is like a “perfect storm” of forces...globalization,
deregulated markets, transparency, and technological advances.
All of these
things create a particularly compelling and challenging
situation...whatever you are doing becomes increasingly imitated and
increasingly commoditized. Which means that customers start
perceiving that there is not much difference between vendors, and so
prices continually drop, margins get squeezed.
It’s harder in
the marketplace to say, “I’m different. I’m unique.” But there’s
real value in being able to say that.
(Editor’s note: An overlooked,
under-utilized tool by the small business owner is using barter to
differentiate their company from competitors by exclaiming, “you
don’t have to pay me all in cash.”)
How To Get More Sales In
Our street-smart restaurant
marketing report shows proven ways to rapidly boost your
restaurant’s sales & profits.
Talk Radio Syndicator Willing To Barter
Exposure On Full Trade
Association’s corporate trade broker Jill Halper has a contract with
a major radio syndicator and can provide your company national (or
regional) coverage on trade.
Several prominent, national radio talk shows, covering an array of
topics, are obtainable. To build your company’s brand with this
vast national exposure that’s available on trade, contact Jill
Halper via e-mail at
Trade Exchange Owners...
Build Rapport & Empathy With Your Client Base!!
most powerful marketing tool in the barter industry, The
Competitive Edge newsletter, is a monthly, ready to use,
professional 4-page publication...no work is needed! (Click
Million Dollar Deal
A large U.S.
apparel manufacturer wishes to barter in excess of $4 million in
sewing and laundry equipment...lots of fabric and accessories (e.g.
zippers, buttons, thread, etc.) in addition to discontinued apparel.
desires to barter with Asian apparel manufacturers under any
arrangement that makes sense. Replies for this announcement should
be forwarded to:
New Money-Making Ideas And Valuable Contacts!
You can obtain
useful, informative ideas and contacts in every available back-issue
Will Trade Sportcards For Gift
Tony Galovich, well-known trader, can provide 100’s of major
magazine subscriptions on trade, e-mail with titles you want for a
price quote...no lists available. He also has 100’s of sportcards,
as well as Amazing Spiderman comics (from #42 to #359).
Wants gift certificates of all types, anywhere, especially quality
restaurant scrip. Also accepts ITEX, BCI or direct trades. Contact
him via phone (727) 527-7113, noon to 7pm except Tuesday and
The Growth and Use of Secondary
Capital (New Money) Creates Unprecedented Wealth In Today’s New Age
many forms of secondary capital—which can be defined as any
financial instrument that measures and communicates value in a
common language. Would you like to see and learn more about the many
forms of secondary capital?
We have 70
free, informative and inspiring, articles for you in our “Secondary
Capital Section.” Check it out...
Luxury Resort Industry Continues Ratcheting Up Offerings
What’s next? In
an unprecedented move, luxury resort home ownership company LV
Resort Villas, (www.lvresortvillas.com) has ordered ten Natalia SLS
2 Sport Luxury Sedans from DiMora Motorcar.
The $2 million
sedans will be provided by LV to vacationers at selected elegant
luxury estates around the world, from Lake Las Vegas and Hawaii to
Tuscany and Dubai. The hand-crafted automobiles are scheduled for
delivery in 2008.
The $2 million
luxury vehicle by DiMora Motorcar (www.dimoramotorcar.com) will be
produced in Palm Springs, California. Each four-door sedan will
feature the 1200-horsepower DiMora Volcano V-16 engine.
Our Web Site Has Added A Search
Tool For You
wondered if a certain topic, person, or organization has been
written about on the Barternews.com web site? Now you can easily
find out, as we’ve added a search tool. It will quickly give you the
answer to your questions, in 3 easy steps that take about 12
At the top
right of the page, just under where you sign up for the Tuesday
Report you will see a little Google box. It is where you can (1)
type in the name of a subject, company or person. Then (2) click the
button for www.barternews.com to search the site, followed by (3)
hitting the search button.
AD|MAX Partners With Innovative Brands International & Barter
Catalyst House managing director, Lynnea Bylund, announced that her
Company’s AD|MAX Media unit’s first equity seminar was a success,
and that the company simultaneously consummated an exclusive
strategic partnership with Innovative Brands International.
AD|MAX equity investment seminar, which was hosted by TVA Capital on
July 20 at the Shady Tree Golf Club in Irvine (CA), was well
attended by angel investors, strategic partners, and AD|MAX clients.
It featured presentations by both TVA and AD|MAX management,
followed by refreshments and southwest-style cuisine.
“The AD|MAX unified-media solution affords local merchants a
generous value-added integration of several proven marketing
solutions and media products including TV, radio, direct-mail,
print, the Internet, and mobile text-message promotion...priced well
within reach of most small businesses,” asserted Bylund.
“The AD|MAX investment presentation generated surprising results and
the consummation of a strategic partnership with Innovative Brands
International is a further vote of confidence that the AD|MAX
advertising program is being recognized by established media
players,” she continued.
“Innovative Brands is aggregating and developing unique companies,
brands, media, technologies, and events, and holds in development,
unique media that AD|MAX recognizes as advantageous for its local
merchant marketing plan,” adds Innovative’s CEO Ron O’Farrell.
Other notables present at the event included TVA’s managing member,
Elliot Reiff; SmartSMS Corp. CEO Gordon Lee; John Tripp, president
of Howland Worldwide; Donna Deutsch, Executive Director of Education
Telecommunications Group; and Jason Davis, scion of the Davis Family
and grandson of the late energy and media billionaire, Marvin Davis.
Strategic partners and media providers to AD|MAX include: SmartSMS
Corp., Innovative Brands International, Cox Media, Premier Guide,
ITEX Payment Systems, Matchbin, XO Software, Techspeed Software
Solutions, XRAYMEDIA, Springboard Capital Corporation (the Orange
County-based investment and venture development firm with an
exclusive portfolio of unique client companies), and TVA Capital,
the Newport Beach-based investment banking group and national angel
more information go to
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