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The weekly newsletter for everyone interested in barter--the world's most versatile business tool! |
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August 28, 2001 Tradaq
Signs On London's Halcyon Hotel The Los Angeles Times calls the Halcyon Hotel, located in London's Holland Park, "London's best kept secret." Known for its stylish contemporary decor, it's become a hideaway for many celebrities when they are in London. According to Halcyon's manager Will Oakley, by working with Tradaq they will be able to further improve their facilities, including a complete redecoration of the lobby. Travel and Hospitality Industry Digest reports that UK hotels are operating at 70% occupancy. By working with Tradaq, Halcyon will be trading unused (unsold) hotel rooms for a range of goods and services from the Tradaq network. Tradaq's
headquarters are located in London, and the growing global
trading network, www.tradaq.net,
now has over 10,000 businesses as members/clients. Interesting Parallel The airlines are cutting commissions paid to travel agents for air tickets, because the percentage of online bookings continues to grow. (In other words, the consumer can do the work of securing the product.) Cruise lines, on the other hand, are going in the opposite direction by not only granting lucrative commissions, but offering agents other incentives to familiarize them with ships and ports of call. Why? Because the consumer doesn't feel comfortable doing it themselves. Apparently cruise lines need the agents to help consumers wade through a sea of information and possibilities, i.e. cabin types, land excursions, dining preferences, etc. In
a way, what's happening in this example is much the same
as the current debate in the trade exchange industry.
The online advocates believe that the consumer/client
can handle their bartering efforts themselves, without
any assistance, and pay a lower fee. On the other hand,
trade exchanges offering the full brokerage servicesmuch
like a travel agentoffer their clients more individual
assistance, and charge higher fees for the service rendered. Here And There. . .
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