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July 27, 2010

Written by Bob Meyer, Editor of BarterNews

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From the desk of Bob Meyer... 07/27/2010

U.S. Economic Recovery Requires Spending, Expert Asserts

Sy Harding, president of Asset Management Research Corp., says lots of cash not being spent will choke off the U.S. economic recovery. Harding reports that American households, afraid of the stock market and real estate, are sitting on almost $8 trillion in cash (in money markets and CDs).

Likewise, Harding says that corporations are not spending their cash flows on new factories and equipment. Instead they’re hoarding it. America’s non-financial corporations are sitting on $1.84 trillion in cash, the highest percentage of their total assets in almost fifty years.

United States Ad Market Compared To China’s

Interpublic’s media agency Magna Global reports that the U.S. ad market revenue will increase 3.4% this year to $138.9 billion, with Internet advertising growing 13% to $25.7 billion. China’s ad market is expected to grow 14.4% this year to $21.1 billion, with Internet growth up 25% to $2.5 billion.

India’s Largest Auto Builder Signs Interesting Barter Agreement

Tata Motors, India’s largest auto maker, will provide 1,800 new cars to the organizers of the Commonwealth Games. The cars will be used to transport officials and athletes during the 12-day sporting event. In exchange they’ll be receiving recognition and various advertisements in return. At the end of the Games the vehicles will be returned and sold as used cars.

Banking & Small-Business Disconnect Should Lead To More Barter Activity

An interesting scenario has evolved for the small-business owner these days, due to property (real estate) and equipment assets which are falling in value. Now, in addition to these assets banks are asking for additional collateral — cash — in the form of a certificate of deposit or an escrow account, that can essentially guarantee the loan in case of a default. How much longer will it take for the small-business sector to realize the immense value of using alternative, secondary currencies such as barter?

All back issues of "From the Desk...” can be accessed by clicking here.

(Please feel free to forward our newsletter to your friends and colleagues. We have a “box” at the end of the newsletter for your convenience. See you next week. . .)


Barter Industry Members Astutely Leverage Annual International Congress

Three decades have passed since the commercial barter industry’s first convention. So it’s good to see the evidence that some within the industry are looking to take advantage of the considerable efforts employed by IRTA (International Reciprocal Trade Association), getting industry executives from around the globe together in one location at their yearly Barter Congress.

In Pittsburgh this fall, IRTA’s annual convention will be held October 28-30. The day prior, Green Apple Barter will stage its Annual Trade Show, enabling all of the IRTA attendees to attend, buy, and sell using the industry’s Universal Currency. This is an industry first and predictably it won’t be the last, as it promises to add further value to the convention.

An industry software vendor is astutely piggy-backing the IRTA Congress too! Barter 21’s management realizes the considerable benefit of utilizing the annual convention for holding both a needed training session and a peer-interaction time for all exchange owners. Working with IRTA, they’ve obtained meeting space for their specific sessions. Thus not only averting the need to schedule the sessions at another time, but also saving considerable traveling time and money in the process.


Is Your Trade Exchange Missing Out On Valuable New Business?

If your barter company’s listing on BarterNews.com isn’t current, you are definitely missing out on new business. The web site BarterNews.com receives heavy traffic — with over 150,000 page-views every month. Entrepreneurs and corporate executives check the thousands of articles, the weekly “Tuesday Report,” and the “Contacts Section” of our site. They use the latter to find barter companies with which to do business.

Is your barter company’s listing up-to-date?

To keep your listing current is very easy. See the links below to (A) update any changes to your company’s listing, such as new location, phone number, web site or other information, and (B) if your company has not been listed.

Here’s how to get on board:

To make changes to your listing click here.

For new listings click here.


Wal-Mart’s Barter Deal With Green Dot Worth $86 Million

When you’ve got it, use it! That’s the bottomline message in the Wal-Mart and Green Dot business arrangement. A few years ago, when Green Dot was trying to get established, they worked out an agreement with giant distributor Wal-Mart, naming Green Dot the exclusive provider of the reloadable prepaid debit-card sold at Wal-Mart since its MoneyCard program was initiated in 2007.

In exchange for the exclusive business agreement, Green Dot granted Wal-Mart 2,208,552 shares of it’s stock (5.5% of the outstanding shares) which recently went public July 22. Green Dot (NYSE:GDOT) closed at $43 making the valuation of Wal-Mart’s shares worth around $86 million.

Green Dot retains a right to repurchase (less 37,000 shares per month) if the commercial agreement between the two is terminated ... or until May 2015, when no shares will be left to repurchase.

In Green Dot’s most recent quarter, sales at Wal-Mart represented 63% of Green Dot’s’ total operating revenue.


* * ANNOUNCEMENT * *

25 Years Of BarterNews Issues Now In Digital Format

Welcome to the largest repository of barter contacts, strategies, and barter techniques in the world. All 64 issues of BarterNews now available in digital format at http://www.barternews-ezine.com.


·         International visitors look for BARTER CONTACTS in our Global Barter Section. If YOUR exchange isn’t listed see the forms on the lower left of the page. (Click here.)

·         Attention trade exchange owners...thousands of visitors every month visit our BARTER CONTACTS section on our web site where we have names & addresses of barter companies in the USA. If YOUR exchange isn’t listed, or the information is incorrect, you can correct the situation by using the forms to the lower left of the USA map. (Click here.) 

Click here www.barternewsblog.com.


In-Kind (Barter) Deals Regularly Used By Olympic Sponsors

The International Olympic Committee (IOC) has newly signed the Dow Chemical Company to a 10-year multimillion-dollar global sponsor deal, IOC president Jacques Rogge reported recently.

Dow chief executive Andrew Liveris said his company had been involved with the IOC for 30 years and supplied products for this year’s Vancouver Games but the sponsorship deal would allow them to more clearly associate their products with the Olympics.

Dow is the first new major sponsor to join the IOC’s top sponsorship program in nearly three years, and the 10th overall. The previous nine sponsors were worth a combined $883 million to the IOC. While the committee does not release the financial details, most major companies pay about $100 million in cash and in-kind services to become top sponsors over a four-year period.

The other top sponsors confirmed for the London Olympics are Coca-Cola, Acer, Atos Origin, General Electric, McDonald’s, Omega, Panasonic, Samsung and Visa.

Atos Origin, Panasonic, and Samsung have extended their partnerships until Rio de Janeiro (2014) while Coca-Cola, Visa, and Omega have extended their deals with the IOC until the 2020 Games. The bidding process for 2020 has not begun yet, but the host city will be decided in 2013.


Money-Making Reports Available From BarterNews

From BarterNews Archives 1999

Reichmann Opts For Secondary Capital ... In Lieu Of $25 Million Contract!

Canadian real estate developer, Paul Reichmann, who was nearly ruined when his Toronto-based Olympia & York Developers was hit by the recession in the early 1990s, has made an impressive comeback. His multi-billion-dollar London development, Canary Wharf, is on track again — after he and some other investors bought the development back from the banks that had foreclosed on it.

Now, they are ready to take the revitalized London office-complex public. Reichmann, whose ownership share is 10.8%, is also trading his $5 million-a-year management contract (set to last until 2005) for 25 million warrants. In essence, he will be receiving one warrant for each dollar of salary. (A warrant is the right to buy a share of stock at a pre-determined price.)

Proving, in this case, that secondary capital is more valuable than cash. Reichmann is obviously making a big bet on where the share price of the stock is going.


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There are many forms of secondary capital—which can be defined as any financial instrument that measures and communicates value in a common language. Would you like to see and learn more about the many forms of secondary capital?

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Check it out... www.barternews.com/secondary_capital.htm.


Get New Money-Making Ideas And Valuable Contacts!

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