July 27, 2010
by Bob Meyer, Editor of BarterNews
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From the desk of Bob Meyer...
Economic Recovery Requires Spending, Expert Asserts
Sy Harding, president of Asset Management Research Corp.,
says lots of cash not being spent will choke off the U.S.
economic recovery. Harding reports that American households,
afraid of the stock market and real estate, are sitting on
almost $8 trillion in cash (in money markets and CDs).
Likewise, Harding says that corporations are not spending
their cash flows on new factories and equipment. Instead
they�re hoarding it. America�s non-financial corporations
are sitting on $1.84 trillion in cash, the highest
percentage of their total assets in almost fifty years.
United States Ad Market Compared To China�s
Interpublic�s media agency Magna Global reports that the
U.S. ad market revenue will increase 3.4% this year to
$138.9 billion, with Internet advertising growing 13% to
$25.7 billion. China�s ad market is expected to grow 14.4%
this year to $21.1 billion, with Internet growth up 25% to
India�s Largest Auto Builder Signs
Interesting Barter Agreement
Tata Motors, India�s largest auto maker, will provide 1,800
new cars to the organizers of the Commonwealth Games. The
cars will be used to transport officials and athletes during
the 12-day sporting event. In exchange they�ll be receiving
recognition and various advertisements in return. At the end
of the Games the vehicles will be returned and sold as used
Banking & Small-Business Disconnect Should
Lead To More Barter Activity
An interesting scenario has evolved for the small-business
owner these days, due to property (real estate) and
equipment assets which are falling in value. Now, in
addition to these assets banks are asking for additional
collateral � cash � in the form of a certificate of deposit
or an escrow account, that can essentially guarantee the
loan in case of a default. How much longer will it take for
the small-business sector to realize the immense value of
using alternative, secondary currencies such as barter?
back issues of "From the Desk...� can be accessed by
free to forward our newsletter to your friends and
colleagues. We have a �box� at the end of the
newsletter for your convenience.
See you next week. . .)
Barter Industry Members
Astutely Leverage Annual International Congress
Three decades have passed since the commercial barter industry�s
first convention. So it�s good to see the evidence that some within
the industry are looking to take advantage of the considerable
efforts employed by IRTA (International Reciprocal Trade
Association), getting industry executives from around the globe
together in one location at their yearly Barter Congress.
Pittsburgh this fall, IRTA�s annual convention will be held October
28-30. The day prior, Green Apple Barter will stage its Annual Trade
Show, enabling all of the IRTA attendees to attend, buy, and sell
using the industry�s Universal Currency. This is an industry first
and predictably it won�t be the last, as it promises to add further
value to the convention.
industry software vendor is astutely piggy-backing the IRTA Congress
too! Barter 21�s management realizes the considerable benefit of
utilizing the annual convention for holding both a needed training
session and a peer-interaction time for all exchange owners. Working
with IRTA, they�ve obtained meeting space for their specific
sessions. Thus not only averting the need to schedule the sessions
at another time, but also saving considerable traveling time and
money in the process.
Is Your Trade Exchange Missing Out On
Valuable New Business?
your barter company�s listing on BarterNews.com isn�t current, you
are definitely missing out on new business. The web site
BarterNews.com receives heavy traffic � with over 150,000 page-views
every month. Entrepreneurs and corporate executives check the
thousands of articles, the weekly �Tuesday
Report,� and the �Contacts
Section� of our site. They use the latter to find barter
companies with which to do business.
your barter company�s listing up-to-date?
keep your listing current is very easy. See the links below to (A)
update any changes to your company�s listing, such as new location,
phone number, web site or other information, and (B) if your company
has not been listed.
Here�s how to get on board:
make changes to your listing
Wal-Mart�s Barter Deal
With Green Dot Worth $86 Million
When you�ve got it, use it! That�s the bottomline message in the
Wal-Mart and Green Dot business arrangement. A few years ago, when
Green Dot was trying to get established, they worked out an
agreement with giant distributor Wal-Mart, naming Green Dot the
exclusive provider of the reloadable prepaid debit-card sold at
Wal-Mart since its MoneyCard program was initiated in 2007.
exchange for the exclusive business agreement, Green Dot granted
Wal-Mart 2,208,552 shares of it�s stock (5.5% of the outstanding
shares) which recently went public July 22. Green Dot (NYSE:GDOT)
closed at $43 making the valuation of Wal-Mart�s shares worth around
Green Dot retains a right to repurchase (less 37,000 shares per
month) if the commercial agreement between the two is terminated ...
or until May 2015, when no shares will be left to repurchase.
Green Dot�s most recent quarter, sales at Wal-Mart represented 63%
of Green Dot�s� total operating revenue.
International visitors look for BARTER CONTACTS in our Global Barter
Section. If YOUR exchange isn�t listed see the forms on the lower
left of the page. (Click
Attention trade exchange owners...thousands of visitors every month
visit our BARTER CONTACTS section on our web site where we have
names & addresses of barter companies in the USA. If YOUR exchange
isn�t listed, or the information is incorrect, you can correct the
situation by using the forms to the lower left of the USA map. (Click
In-Kind (Barter) Deals
Regularly Used By Olympic Sponsors
International Olympic Committee (IOC) has newly signed the Dow
Chemical Company to a 10-year multimillion-dollar global sponsor
deal, IOC president Jacques Rogge reported recently.
chief executive Andrew Liveris said his company had been involved
with the IOC for 30 years and supplied products for this year�s
Vancouver Games but the sponsorship deal would allow them to more
clearly associate their products with the Olympics.
is the first new major sponsor to join the IOC�s top sponsorship
program in nearly three years, and the 10th overall. The previous
nine sponsors were worth a combined $883 million to the IOC. While
the committee does not release the financial details, most major
companies pay about $100 million in cash and in-kind services to
become top sponsors over a four-year period.
other top sponsors confirmed for the London Olympics are Coca-Cola,
Acer, Atos Origin, General Electric, McDonald�s, Omega, Panasonic,
Samsung and Visa.
Atos Origin, Panasonic, and Samsung have extended their partnerships
until Rio de Janeiro (2014) while Coca-Cola, Visa, and Omega have
extended their deals with the IOC until the 2020 Games. The bidding
process for 2020 has not begun yet, but the host city will be
decided in 2013.
Money-Making Reports Available From BarterNews
From BarterNews Archives 1999
Reichmann Opts For Secondary
Capital ... In Lieu Of $25 Million Contract!
Canadian real estate developer,
Paul Reichmann, who was nearly ruined when his Toronto-based Olympia
& York Developers was hit by the recession in the early 1990s, has
made an impressive comeback. His multi-billion-dollar London
development, Canary Wharf, is on track again � after he and some
other investors bought the development back from the banks that had
foreclosed on it.
Now, they are ready to take the
revitalized London office-complex public. Reichmann, whose ownership
share is 10.8%, is also trading his $5 million-a-year management
contract (set to last until 2005) for 25 million warrants. In
essence, he will be receiving one warrant for each dollar of salary.
(A warrant is the right to buy a share of stock at a pre-determined
Proving, in this case, that
secondary capital is more valuable than cash. Reichmann is obviously
making a big bet on where the share price of the stock is going.
How To Get More Sales In
Our street-smart restaurant
marketing report shows proven ways to rapidly boost your
restaurant�s sales & profits.
The Growth and Use of Secondary
Capital (New Money) Creates Unprecedented Wealth In Today�s New Age
There are many forms of secondary
capital�which can be defined as any financial instrument that
measures and communicates value in a common language. Would you like
to see and learn more about the many forms of secondary capital?
We have 70 free, informative and
inspiring, articles for you in our �Secondary Capital Section.�
Check it out...
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