July 24, 2012
by Bob Meyer, Editor of BarterNews
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From the desk of Bob Meyer...
NATE Convention Registration Extended
Registration for the annual NATE Convention, to be held
August 16-18 in Atlanta at the Marriott Gwinnett Place and
hosted by The Barter Company (www.barterco.com),
has been extended through August 1. An exceptional pricing
offer is available for owners who wish to bring their top
brokers to the national convention.
For information and registration
BloombergBusinessWeek Writes About
The former magazine, BusinessWeek, now known as
BloombergBusinessWeek after Bloomberg�s acquisition of
the famed business magazine, has published an extensive
article on the 16,000 member International Monetary Systems�
IMSBarter trade exchange.
CEO John Strabley was interviewed for the article titled,
�Using A Barter Exchange To Conserve Cash.� It was published
under the heading �Small Business.�
Reshoring Interest Is Growing In USA
About 14% of U.S. companies surveyed by the Massachusetts
Institute of Technology (MIT), definitely plan to move some
of their manufacturing back home � the latest sign of
growing interest among executives in a strategy known as �reshoring.�
Among the main reasons cited for reshoring: a desire to get
products to market faster and respond rapidly to customer
orders, savings from reduced transportation and warehousing,
plus improved quality and protection of intellectual
Larger Than Credit Card & Auto Loan Debt?
Would you believe that student loan debt has surpassed $1
trillion and is now larger than auto and credit card debt
combined? According to the Consumer Financial Protection
Bureau, that is now the case. And, statistically,
middle-aged Americans appear to be struggling the most with
their debt payments. The delinquency rate �percentage of
debt of which no payment has been made for 90 days � was
11.9% for debt held by borrowers aged 40 to 49, as of March.
That compares with a rate of 8.7% for borrowers of all ages.
back issues of "From the Desk...� can be accessed by
free to forward our newsletter to your friends and
colleagues. We have a �box� at the end of the
newsletter for your convenience.
See you next week. . .)
Annual Convention Agenda Announced
upcoming National Association of Trade Exchanges (NATE) convention
in August (see above) is offering attendees an ambitious,
comprehensive array of programs. Here�s a quick overview �
Guest speaker is career-coach Ken Futch:
a motivational professional who will talk about turning situations
into opportunities, and opportunities into success. Futch is the
past president of the Georgia Speakers Association.
Technology and smart barter:
Technology is changing the way a trade exchange is operated. Smart
barter now includes utilizing smart phones and smart data.
Increasing trading within your community:
Learn how to market your trade exchange to business owners who care
about the environment and want to support local businesses.
Your exchange and social media:
The do�s and don�ts specific to barter. Effectively incorporating
the new social media facets such as Patch, Pinterest and Google
Apps, into your existing techniques.
Mass marketing techniques:
Coverage will include how to effectively use social media, broadcast
e-mails, text messaging, YouTube ideas and press releases.
Increasing awareness on the barter industry:
Coverage and promoting the use of idea sharing within the barter
industry to collectively increase awareness of the barter industry.
(Attendees will receive a list of 50 online internet sites, for
posting information about their exchange.)
Additional program coverage:
How to hire, train,
and retrain sales people.
How to sell
advertising when everyone wants if for free.
How to IRS-proof
sharing for smaller barter exchanges with under 300 members.
How to use the BANC
broker and certified trade broker training.
sharing for brokers.
Is Your Trade Exchange Missing Out On
Valuable New Business?
your barter company�s listing on BarterNews.com isn�t current, you
are definitely missing out on new business. The web site
BarterNews.com receives heavy traffic � with over 150,000 page-views
every month. Entrepreneurs and corporate executives check the
thousands of articles, the weekly �Tuesday
Report,� and the �Contacts
Section� of our site. They use the latter to find barter
companies with which to do business.
your barter company�s listing up-to-date?
keep your listing current is very easy. See the links below to (A)
update any changes to your company�s listing, such as new location,
phone number, web site or other information, and (B) if your company
has not been listed.
Here�s how to get on board:
make changes to your listing
Where�s Your Company
time is a good time to look back over the past several months (or
year) to review and analyze what you did right. Or what you missed
out on. However, it�s also energizing as well as necessary to look
into the future.
you believe that markets and margins will be the same in five years
as they are now, you are likely placing your company in jeopardy.
Because no business or industry can escape the rapid change we see
all around us.
take a moment and consider the following questions.
Which customers will
you serve in the future?
What channels will
you use to reach those future customers?
Who will your
competitors be in the months and years ahead?
What will be your
future competitive advantage?
What skills or
capabilities will make you unique in the future?
Where will your
future margins come from?
What will the new
trends be in the future?
Although spotting future trends can be tricky, here are several
suggestions to help you.
Read classified advertising and observe which firms are hiring and
what kinds of jobs are in short supply.
Where are the long
lines? Back orders?
What are people
reading? What are the best-selling books, magazines and
Where are the
Follow the financial
pages. Look for common stocks selling at higher than average
What are the comic
Where and what are
the most popular seminars?
losing...having going-out-of- business sales and filing
registrations for types, prices, etc.
Look at mail order
Visit trade shows
and read trade magazines. Visit shows outside your industry
Travel. Watch and
can add a dozen other indicators that are unique to your field. But
you need to keep the blinders off, in order to stay in touch with
the big picture.
Money-Making Reports Available From BarterNews
Can A �Protected Class�
Employee Be Terminated?
Employers are free to
fire workers who happen to be in a protected class. However,
according to labor attorneys, you must be able to show that you did
not fire someone �because of� his or her protected class. You need
evidence of a legitimate, business reason for the termination.
Different reasons will require different documentation.
If you�re firing for
general poor performance, like inadequate productivity. You should
have documentation of progressive discipline, including written
warnings (signed by the employee) and perhaps a
performance-improvement plan. You�ll want to have a list of
productivity goals and results for the employee as compared with
others in the same position.
Since it is difficult to
justify terminating someone for poor performance whey evaluations
all say �satisfactory,� you should have performance evaluations that
reference poor productivity. And at the time of termination, the
employee would be told that the termination was because of poor
If you�re laying off an
employee because of reorganization, you should document the business
reasons such as financial reports showing a decrease in business
volume or a decrease in need for a particular administrative support
function. Also have explanations why other employees were not
selected for layoff, such as comparison evaluations demonstrating
the employee remaining had a broader skill set or was a better team
How To Get More Sales In
Our street-smart restaurant
marketing report shows proven ways to rapidly boost your
restaurant�s sales & profits.
The Growth and Use of Secondary
Capital (New Money) Creates Unprecedented Wealth In Today�s New Age
There are many forms of secondary
capital�which can be defined as any financial instrument that
measures and communicates value in a common language. Would you like
to see and learn more about the many forms of secondary capital?
We have 70 free, informative and
inspiring, articles for you in our �Secondary Capital Section.�
Check it out...
Get New Money-Making Ideas And
obtain useful, informative ideas and contacts in every available
back-issue of BarterNews.
barter company in the world is listed on our web site,
click through to our Global List
of Barter Companies.
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