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July 24, 2012

Written by Bob Meyer, Editor of BarterNews

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From the desk of Bob Meyer... 07/24/2012

NATE Convention Registration Extended

Registration for the annual NATE Convention, to be held August 16-18 in Atlanta at the Marriott Gwinnett Place and hosted by The Barter Company (, has been extended through August 1. An exceptional pricing offer is available for owners who wish to bring their top brokers to the national convention.

For information and registration click here.

BloombergBusinessWeek Writes About IMSBarter

The former magazine, BusinessWeek, now known as BloombergBusinessWeek after Bloomberg�s acquisition of the famed business magazine, has published an extensive article on the 16,000 member International Monetary Systems� IMSBarter trade exchange.

CEO John Strabley was interviewed for the article titled, �Using A Barter Exchange To Conserve Cash.� It was published under the heading �Small Business.�

Reshoring Interest Is Growing In USA

About 14% of U.S. companies surveyed by the Massachusetts Institute of Technology (MIT), definitely plan to move some of their manufacturing back home � the latest sign of growing interest among executives in a strategy known as �reshoring.�

Among the main reasons cited for reshoring: a desire to get products to market faster and respond rapidly to customer orders, savings from reduced transportation and warehousing, plus improved quality and protection of intellectual property.

What�s Larger Than Credit Card & Auto Loan Debt?

Would you believe that student loan debt has surpassed $1 trillion and is now larger than auto and credit card debt combined? According to the Consumer Financial Protection Bureau, that is now the case. And, statistically, middle-aged Americans appear to be struggling the most with their debt payments. The delinquency rate �percentage of debt of which no payment has been made for 90 days � was 11.9% for debt held by borrowers aged 40 to 49, as of March. That compares with a rate of 8.7% for borrowers of all ages.

All back issues of "From the Desk...� can be accessed by clicking here.

(Please feel free to forward our newsletter to your friends and colleagues. We have a �box� at the end of the newsletter for your convenience. See you next week. . .)

NATE�s 28th Annual Convention Agenda Announced

The upcoming National Association of Trade Exchanges (NATE) convention in August (see above) is offering attendees an ambitious, comprehensive array of programs. Here�s a quick overview �

Guest speaker is career-coach Ken Futch: a motivational professional who will talk about turning situations into opportunities, and opportunities into success. Futch is the past president of the Georgia Speakers Association.

Technology and smart barter: Technology is changing the way a trade exchange is operated. Smart barter now includes utilizing smart phones and smart data.

Increasing trading within your community: Learn how to market your trade exchange to business owners who care about the environment and want to support local businesses.

Your exchange and social media: The do�s and don�ts specific to barter. Effectively incorporating the new social media facets such as Patch, Pinterest and Google Apps, into your existing techniques.

Mass marketing techniques: Coverage will include how to effectively use social media, broadcast e-mails, text messaging, YouTube ideas and press releases.

Increasing awareness on the barter industry: Coverage and promoting the use of idea sharing within the barter industry to collectively increase awareness of the barter industry. (Attendees will receive a list of 50 online internet sites, for posting information about their exchange.)

Additional program coverage:

  • How to hire, train, and retrain sales people.

  • Referral programs that work.

  • How to sell advertising when everyone wants if for free.

  • How to IRS-proof your exchange.

  •  Idea sharing for smaller barter exchanges with under 300 members.

  • How to use the BANC software.

  • Registered trade broker and certified trade broker training.

  • Round-table idea sharing for brokers.

For registration: Go to

Is Your Trade Exchange Missing Out On Valuable New Business?

If your barter company�s listing on isn�t current, you are definitely missing out on new business. The web site receives heavy traffic � with over 150,000 page-views every month. Entrepreneurs and corporate executives check the thousands of articles, the weekly �Tuesday Report,� and the �Contacts Section� of our site. They use the latter to find barter companies with which to do business.

Is your barter company�s listing up-to-date?

To keep your listing current is very easy. See the links below to (A) update any changes to your company�s listing, such as new location, phone number, web site or other information, and (B) if your company has not been listed.

Here�s how to get on board:

To make changes to your listing click here.

For new listings click here.

Where�s Your Company Headed?

Any time is a good time to look back over the past several months (or year) to review and analyze what you did right. Or what you missed out on. However, it�s also energizing as well as necessary to look into the future.

If you believe that markets and margins will be the same in five years as they are now, you are likely placing your company in jeopardy. Because no business or industry can escape the rapid change we see all around us.

So take a moment and consider the following questions.

  • Which customers will you serve in the future?

  • What channels will you use to reach those future customers?

  • Who will your competitors be in the months and years ahead?

  • What will be your future competitive advantage?

  • What skills or capabilities will make you unique in the future?

  • Where will your future margins come from?

  • What will the new trends be in the future?

Although spotting future trends can be tricky, here are several suggestions to help you.

Read classified advertising and observe which firms are hiring and what kinds of jobs are in short supply.

  • Where are the long lines? Back orders?

  • What are people reading? What are the best-selling books,   magazines and newspapers?

  • Where are the shortages?

  • Follow the financial pages. Look for common stocks selling at higher than average price-earnings multiples.

  • What are the comic strips saying?

  • Where and what are the most popular seminars?

  • Who�s losing...having going-out-of- business sales and filing          bankruptcy?

  • Check vehicle registrations for types, prices, etc.

  • Study display advertising.

  • Watch crime statistics.

  • Look at mail order catalogs.

  • Visit trade shows and read trade magazines. Visit shows outside your industry

  • Travel. Watch and listen.

You can add a dozen other indicators that are unique to your field. But you need to keep the blinders off, in order to stay in touch with the big picture.


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Can A �Protected Class� Employee Be Terminated?

Employers are free to fire workers who happen to be in a protected class. However, according to labor attorneys, you must be able to show that you did not fire someone �because of� his or her protected class. You need evidence of a legitimate, business reason for the termination. Different reasons will require different documentation.

If you�re firing for general poor performance, like inadequate productivity. You should have documentation of progressive discipline, including written warnings (signed by the employee) and perhaps a performance-improvement plan. You�ll want to have a list of productivity goals and results for the employee as compared with others in the same position.

Since it is difficult to justify terminating someone for poor performance whey evaluations all say �satisfactory,� you should have performance evaluations that reference poor productivity. And at the time of termination, the employee would be told that the termination was because of poor performance.

If you�re laying off an employee because of reorganization, you should document the business reasons such as financial reports showing a decrease in business volume or a decrease in need for a particular administrative support function. Also have explanations why other employees were not selected for layoff, such as comparison evaluations demonstrating the employee remaining had a broader skill set or was a better team player.


How To Get More Sales In Hyper-Competitive
Restaurant Industry

Our street-smart restaurant marketing report shows proven ways to rapidly boost your restaurant�s sales & profits. More-->


The Growth and Use of Secondary Capital (New Money) Creates Unprecedented Wealth In Today�s New Age Of Possibility

There are many forms of secondary capital�which can be defined as any financial instrument that measures and communicates value in a common language. Would you like to see and learn more about the many forms of secondary capital?

 We have 70 free, informative and inspiring, articles for you in our �Secondary Capital Section.�

Check it out...

Get New Money-Making Ideas And Valuable Contacts!

You can obtain useful, informative ideas and contacts in every available back-issue of BarterNews.

Every barter company in the world is listed on our web site, click through to our Global List of Barter Companies.

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