The weekly newsletter for everyone interested in barter--the world's most versatile business tool!
July 23, 2002
Written by Bob Meyer, Editor of BarterNews
541 (And Growing) Barter Companies Listings For You
Now available, valuable contacts to every barter company in the USA. Manufacturers, wholesalers, retailers, travel & media companies, you can move your products and services through these 541 barter companies. Listings include addresses plus phone, fax, e-mail and URL as available. Click here.
Credibility, Accountability & Measurable Results Are The New Focus
Joanne Killeen, president of the Public Relations Society of America, says the present environment has changed things dramatically in the business community.
The first order of business today, when she secures a new client, is to talk to them about a plan. Do they have a crisis plan in place? She also puts the client through a false crisis, so executives know how they're going to respond under pressure.
And the bottom line is you've got to tell the truth. Not telling the truth for short-term gain is not going to work. Once credibility is destroyed, you can't get it back.
Killeen says a lot of myths about PR professionals exist. "People think we are spin doctors or massagers of truth, that we spin the story for our client or a company's personal objectives. But that's not true.
"We research the truth to understand how to objectively communicate on behalf of clients. Companies realize, especially now, that they have a responsibility to their employees and shareholders."
that people today are more focused on business. Who would have thought
15 years ago we would have a 24-hour business channel?
Barter Technology Increases New Members,
This is the most powerful new barter tool to come along since the trade exchanges. It gives the professional barter brokers the power to hold both "local and online" barter auctions that create new members, earn large profits and turn your client's services or assets into "almost cash."
It allows your clients to instantly barter for the "hard" items such as cars, boats, real estate, livestock, motor homes, commodity goods and services.
With this new technology, a barter broker will have the tool to potentially earn hundreds of thousands in new fees each year. Click here for more information: www.tradeaway.com/barter_technology.pdf
LOOKING BACK...Tuesday Report, September 19, 2000
John Madden's fantastic
$500,000 barter deal. . . U.S. postage stamp becomes a currency for
low-cost, non-postal goods and services. . . Commissions for internet
domain-names differ when bartering versus selling for cash. . . David
Johnstone of Australia named President of IRTA Global.
Follow-up to Don Loughnane's comments last week:
"I think the only reason some products are priced much higher than retail (in the barter marketplace) is because the mark up on these products (like PCs) is so small. And the only way that barter works for the seller is to mark the selling price up.
"That said, any consumer should use good judgment, with respect to price, before making any purchase, barter or not. If they don't like the price, then (duh) DON'T BUY IT.
"I also think the market sets the price for the buying and selling of trade dollars. If they were worth face value then no one would sell them for less. Based on current market conditions they are obviously not worth their face value. No amount of high-handed edicts is going to prevent the buying and selling of trade dollars."
(Editor's Note: Antonelli is a member of ATX, ITEX and Intagio. He says he loves trading, "I do as much trade as I can.")
Offsets: US Perspective
Drink reception sponsored by: Summit Corporate Services
Attend this event to examine the variety of available offset agreements, the requirements, challenges and alternatives. This 2 day conference will also scrutinise the American market, the legal and economic requirements and constraints to enable you to best manage your agreements. With offset packages becoming the key factor in winning large overseas contracts, this event is a must-attend for those wishing to secure new contracts.
This event will also offer you an excellent opportunity to network. Confirmed attendees already include representatives from:
So register now to avoid your competitors gaining the advantage.
Follow-up to Chris Sweis' comments in June 4 Tuesday Report:
"Liked (the letter from) Chris Sweis of Ibart on why there isn't more barter occurring in the marketplace.
"As I see it barter is not in its infancy stage. This is a developed industry that hasn't acquired the tools or management to capture a greater share of the marketplace...that does indeed exist.
"Customer service is generally weak. The larger companies do not offer good consumer service. The attitude is the customer owes us. Smaller exchanges have better service but fewer tools and goods to offer and are buried in administrative work.
"An evangelist (as noted by Sweis) is not needed at this moment, but it was a good statement to make. Barter needs to have many more successful offices, centers, more to offer, before using an evangelist. (So we're) back to where we need the ability to bring in more in shorter time frames--the answer is networking.
"The dot-coms did everyone a favor. I know I saved a million by letting them do, on a larger scale, what I couldn't. They made mistakes but advanced the concept. The next round of finance into our industry will be more prepared, and probably still won't have the support of the current exchange owners."
What makes my business work?
That is a question
we all ask ourselves. But have you ascertained the critical function
of your business? Click through to read "Knowing
the Critical Function of Your Business Puts You on the Road to Success."
Here And There. . .
This Issue's Glossary of Terms:
We welcome your comments, questions, and observations.
? Copyright BarterNews 2003. Redistribution of BarterNews content expressly prohibited without the prior written permission of BarterNews.