July 21, 2009
by Bob Meyer, Editor of BarterNews
Want You To Know...When you sign up to receive the
FREE weekly Tuesday Report announcement your e-mail address
will never be sold, traded, or given to another party.
Note: We receive e-mails from people who have signed up
for the Tuesday Report, and then tell us they’re not
receiving our weekly announcement. In most cases this is because
they’re blocking unwanted e-mails.
ensure that our weekly Tuesday Report e-mail announcement
reaches your mail box, we suggest you add
to your address book or safe sender list.
If you are a frequent visitor to our site we suggest
you hit the �refresh� button from time to time as we add information
to our site several times a week.
the desk of Bob Meyer...07/21/2009
Barter Industry Conventions Scheduled
The International Reciprocal Trade Association�s (IRTA) 30th
Annual Convention will be held October 1-3 at the four-star
Magnolia Hotel, in Dallas, Texas. (For more information see
The National Association of Trade Exchanges (NATE) 25th
Annual Convention will be held October 25-27 at the Golden
Nugget in Las Vegas, Nevada. (For more information see
IRTA�s Wallach Appears
On Fox TV
David Wallach, President of the International Reciprocal
Trade Association, www.irta.com, was a spokesperson
on the Fox TV News Channel Saturday July 18 (the segment was
repeated several times on Sunday, July 19).
In the interview Wallach explained how the �modern trade and
barter industry� can play an important, positive role in
re-energizing the economy as well as significantly
increasing gainful employment, not to mention a valuable
non-cash funding resource for the small business sector.
New Barter Sites Launched
provides users the place to trade music, movies, video games
and books, through an easy-to-use points system.
In Ireland, Finnella Naughton has launched
Seattle Restaurant Owner Gains Competitive
Advantage In Marketplace
Seattle�s Seastar restaurant, a member of the BizXchange
trade exchange, recently acquired $30,000 in decorative
granite. Payment for the material was with trade dollars �
earned via BizXchange members dining at the restaurant.
Needless to say, acquiring needed materials in such a manner
provides Seastar with a competitive advantage in the
For more info on BizXchange visit
back issues of "From the Desk...� can be accessed by
free to forward our newsletter to your friends and
colleagues. We have a �box� at the end of the
newsletter for your convenience.
See you next week. . .)
Consulting Firm Desires Partnership With PR Company
consulting company desires to partner with PR company. We are a
leading company targeting �boomers and matures,� with special
interest in the travel, financial and healthcare industries. See
our web site (www.maturemarketing.com)
for free book offer.
Don Mardak, CEO of IMS,
IRTA�s 2009 Barter Hall-Of-Fame Inductee
Systems (OTCBB:INLM), a worldwide leader in business-to-business
barter services, reported that CEO Don Mardak has been selected by
the International Reciprocal Trade Association (IRTA) to be the 2009
inductee to the IRTA Barter Hall-of-Fame.
Nominations for the
Hall-of-Fame are solicited by the IRTA and are submitted by industry
participants. The nominations are then reviewed by current
Hall-of-Fame members, and one individual is chosen to be inducted
each year at the IRTA annual international conference. The main
criterion for nomination is that the individual has displayed
undisputed leadership in the barter industry.
Dave Wallach, President
of IRTA, confirmed, �Don has helped to shape and define the modern
trade and barter industry. He is exceptionally well qualified to
take his place among the other industry leaders who have received
the coveted Barter Hall-of-Fame Award.�
Mardak will receive the
Barter Hall of Fame Award at the IRTA conference in Dallas (TX) on
For more information on
Attention Trade Exchange Owners. . .It�s GROW OR GO!
The magic bullet for growth is sales, always has been and always
will be...yet the industry�s overall growth is anemic. Why? Maybe
it�s because we�re not providing on-going education about our unique
way of doing business. Knowledge is always a pre-requisite to taking
And for those newcomers, the lifeblood of an exchange, awareness of
and understanding about the value of trading is even more important.
If you expect prospects to come aboard and your members to be more
active traders, but you are perplexed when the results are less than
you desire...there�s a good reason. You must continually educate
and motivate every month--month after month after month!
Such action is necessary because, let�s face it, more cash business,
not trade, is of paramount importance to your members. You must
break through this �cash only� focus and redirect their thinking
toward barter. Although most exchanges don�t see the importance of
doing so, many industry leaders are taking action and so can you.
As the owner of your own operation, there is an easy and
inexpensive solution for moving forward...look
into using The Competitive Edge newsletter. It�s a
camera-ready, 4-page, professionally written, informational
marketing tool...available in PDF format as well as print. So
regardless of how you reach your prospects and clients, you will
have the necessary vehicle.
Written especially for you, the busy trade exchange owner, I am
certain it will be the best investment you ever make.
For more information about The Competitive Edge, and how it
can benefit you
The Biggest Chemical Companies
The world�s largest manufacturers of
agricultural chemicals are increasing their barter business. Here�s
a quick look at what is taking place.
Syngenta AG, a Swiss company, is the world�s
largest manufacturer of agricultural fertilizers. Then there are the
two German giants�Bayer AG and BASF SE. (BASF is the world�s biggest
overall chemical company.)
They are increasingly turning to barter �
accepting crops instead of cash � in various parts of the world
because it generates more business. By assisting credit-starved
farmers, particularly in emerging markets that possess growth
potential but not necessarily the required liquidity, new sales are
The manufacturers don�t store the acquired
crops/grain. Rather they agree on a specific part (percentage) of a
harvest as payment for the chemicals. They then sell the harvest on
the futures market.
International visitors look for BARTER CONTACTS in our Global Barter
Section. If YOUR exchange isn�t listed see the forms on the lower
left of the page. (Click
Attention trade exchange owners...thousands of visitors every month
visit our BARTER CONTACTS section on our web site where we have
names & addresses of barter companies in the USA. If YOUR exchange
isn�t listed, or the information is incorrect, you can correct the
situation by using the forms to the lower left of the USA map. (Click
Tell A Friend
About Our Blog
compliments are if you recommend us. Feel free to forward any
page to a friend. Thank you for your support!
NFIB Reports Small
Business Profits Lowest In 35 Years
National Federation of Independent Business is an advocacy group
that surveys small-business owners across the country each month.
Their recent findings: This recession has affected the
small-business sector�s profits harder than any other period in the
past 35 years.
July, 60% of owners said their profits have dropped in the past
three months while only 10% said earnings are up, according to their
2009 survey. This is the widest disparity between losers and winners
in the 35 years that NFIB has conducted economic surveys.
primary causes for the lesser profits were weak sales and
cost-cutting in an effort to bring back lost customers. Regrettably,
too many small business owners just aren�t aware of the commercial
barter industry and the value of a trade exchange membership � where
they can increase sales and generate additional income without
resorting to cost-cutting measures.
Money-Making Reports Available From BarterNews
Luxury Hotel Operators &
Investors View Current Conditions Differently
Four Seasons hotel chain has spent a lifetime developing and
maintaining the power of their brand. Now with the tough economic
times (less occupancy & less income) at hand, some of the investors
who own the hotels are very concerned about spending too much money
to keep up appearances by the management (operator) of the hotels.
Hotel operators like Four Seasons, Marriott and Hilton, typically
receive about 3% of a hotel�s income for management fees. From
another 17% of revenue they pay all the costs of operating the hotel
including employee wages and benefits, utility bills, food and
beverage costs, marketing, reservations system, and a host of other
Operators also dictate the owner/investor�s spending on capital
improvements such as carpeting, wall coverings, televisions,
furniture, linens, towels and other operating supplies and
equipment. In total, about 12% to 14% of a branded hotel�s gross
income is controlled by the operator. This formula becomes
problematic for owners when hotel income drops, as the owners still
have to make the loan payments on the hotel property.
Based on what is going on with resort hotels today, there is no way
the property can cover debt service. So investors are looking to get
rid of the operator; thus a lot of the expenses. One dilemma with
Four Seasons is that their contracts are among the toughest for
property owners to break. (Four Seasons expect that properties they
manage will remain Four Seasons for 100 years.)
issue revolves around what each entity views as most important. The
owners are all about the bottom line. Four Seasons operators are all
about brand integrity. In one situation the two sides are in U.S.
District Court � the owners want to terminate their agreement with
Four Seasons for failing to operate in a financially efficient and
More tension between owners and operators is likely as the
hospitality industry struggles through its most troubled period
since the Great Depression.
How To Get More Sales In
Our street-smart restaurant
marketing report shows proven ways to rapidly boost your
restaurant�s sales & profits.
Professionals Bartering Their Services
By Monifa Thomas
of the Chicago Sun Times
When Lincoln Park
dentist Adrian Codel cleans a patient's teeth, it�s not unusual for
him to get his house cleaned as payment. Codel is among a small but
growing number of health care professionals whose patients barter
home repairs, party planning and travel vouchers for teeth
cleanings, check-ups and eye exams. Dentists, eye doctors and
chiropractors are particularly in demand for these exchanges because
their services often aren�t covered by insurance.
�Health care providers
do well in the bartering world because the cost of insurance is
high, and it�s not necessarily covering things like eye care and
dental work,� said John Hora, vice president/co-owner of Art of
Barter, an Elgin-based company that facilitates exchanges among
1,400 Chicago area businesses.
�We're finding more and
more physicians and health care professionals becoming more
barter-savvy,� Hora said. In a typical exchange, a dentist would
trade a $600 tooth whitening for 600 barter credits from his
patient�s barter group account. The dentist could then redeem those
credits for services that are provided by other businesses in the
Art of Barter gets a
10-percent cut of transactions made between its members, most of
which are small businesses. Bartering between businesses is legal as
long as proper documentation is kept and sales are reported as
taxable income, the Internal Revenue Service says.
David Wallach, president
of the International Reciprocal Trade Association, estimates that
$11 billion in barter transactions are made each year in North
Codel has used his
barter credits to get the floor in his office refinished, acquire
ink and toner for his dental practice, and take trips to Lake
Geneva. He also gets his house cleaned every other week. But
bartering can be even more valuable as a marketing tool for his
business. �If I can get one barter patient who can recommend me to
five cash-paying customers, that�s a good investment,� he said.
Less than 5-percent of
Codel�s patients pay in trade. One of them is Dan Merlo, a
photographer who has used barter credits for �everything from
general cleaning and dentistry to a root canal and crown
Because he lacks dental
insurance, Merlo said it would have been �a huge strain� to pay out
of pocket for the work he has had done on his teeth. �I had to go
into debt just to pay for an initial reworking of my fillings and
teeth,� noted Merlo, of Logan Square. �When I was able to use barter
credits for the dentist, I was really excited about that.�
Bartering also has
helped him pick up clients for his photography business that he
might not have gotten otherwise. Surprisingly, though, the sour
economy hasn�t increased demand for in-trade exchanges, health care
�You would think it�d be
something more people would want to do, but the economy has slowed
everything down,� said optometrist Robert Levine of Advanced Eyecare
Consultants in Libertyville, who has been bartering with his
patients for 15 years.
more information on Art of Barter go to
The Growth and Use of
Secondary Capital (New Money) Creates Unprecedented Wealth In
Today�s New Age Of Possibility
are many forms of secondary capital�which can be defined as any
financial instrument that measures and communicates value in a
common language. Would you like to see and learn more about the many
forms of secondary capital?
have 70 free, informative and inspiring, articles for you in our
�Secondary Capital Section.�
Get New Money-Making Ideas And
obtain useful, informative ideas and contacts in every available
back-issue of BarterNews.
A Gift To A Friend Or Associate.
If you know someone who might benefit from this newsletter, feel
free to forward it to them! (See the �box� at the end of the
newsletter for the forwarding service.)
We welcome your
comments, questions, and observations.
Copyright BarterNews 2009. Redistribution of BarterNews
content expressly prohibited without the prior written permission of BarterNews.