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July 21,  2009

Written by Bob Meyer, Editor of BarterNews

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From the desk of Bob Meyer...07/21/2009

Barter Industry Conventions Scheduled

The International Reciprocal Trade Association�s (IRTA) 30th Annual Convention will be held October 1-3 at the four-star Magnolia Hotel, in Dallas, Texas. (For more information see http://www.irta.com.)

The National Association of Trade Exchanges (NATE) 25th Annual Convention will be held October 25-27 at the Golden Nugget in Las Vegas, Nevada. (For more information see http://www.nate.org.)

IRTA�s Wallach Appears On Fox TV

David Wallach, President of the International Reciprocal Trade Association, www.irta.com, was a spokesperson on the Fox TV News Channel Saturday July 18 (the segment was repeated several times on Sunday, July 19).

In the interview Wallach explained how the �modern trade and barter industry� can play an important, positive role in re-energizing the economy as well as significantly increasing gainful employment, not to mention a valuable non-cash funding resource for the small business sector.

New Barter Sites Launched

Www.swapster.com provides users the place to trade music, movies, video games and books, through an easy-to-use points system.

In Ireland, Finnella Naughton has launched www.barter-it.ie.

Seattle Restaurant Owner Gains Competitive Advantage In Marketplace

Seattle�s Seastar restaurant, a member of the BizXchange trade exchange, recently acquired $30,000 in decorative granite. Payment for the material was with trade dollars � earned via BizXchange members dining at the restaurant. Needless to say, acquiring needed materials in such a manner provides Seastar with a competitive advantage in the marketplace.

For more info on BizXchange visit www.bizxchange.com.

 All back issues of "From the Desk...� can be accessed by clicking here.

(Please feel free to forward our newsletter to your friends and colleagues. We have a �box� at the end of the newsletter for your convenience. See you next week. . .)


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Don Mardak, CEO of IMS, IRTA�s 2009 Barter Hall-Of-Fame Inductee

 

International Monetary Systems (OTCBB:INLM), a worldwide leader in business-to-business barter services, reported that CEO Don Mardak has been selected by the International Reciprocal Trade Association (IRTA) to be the 2009 inductee to the IRTA Barter Hall-of-Fame.

 

Nominations for the Hall-of-Fame are solicited by the IRTA and are submitted by industry participants. The nominations are then reviewed by current Hall-of-Fame members, and one individual is chosen to be inducted each year at the IRTA annual international conference. The main criterion for nomination is that the individual has displayed undisputed leadership in the barter industry.

 

Dave Wallach, President of IRTA, confirmed, �Don has helped to shape and define the modern trade and barter industry. He is exceptionally well qualified to take his place among the other industry leaders who have received the coveted Barter Hall-of-Fame Award.�

 

Mardak will receive the Barter Hall of Fame Award at the IRTA conference in Dallas (TX) on October 3.

 

For more information on IMS visit www.ims.com.


Attention Trade Exchange Owners. . .It�s GROW OR GO!

The magic bullet for growth is sales, always has been and always will be...yet the industry�s overall growth is anemic. Why? Maybe it�s because we�re not providing on-going education about our unique way of doing business. Knowledge is always a pre-requisite to taking sustained action.

And for those newcomers, the lifeblood of an exchange, awareness of and understanding about the value of trading is even more important.

If you expect prospects to come aboard and your members to be more active traders, but you are perplexed when the results are less than you desire...there�s a good reason. You must continually educate and motivate every month--month after month after month!

Such action is necessary because, let�s face it, more cash business, not trade, is of paramount importance to your members. You must break through this �cash only� focus and redirect their thinking toward barter. Although most exchanges don�t see the importance of doing so, many industry leaders are taking action and so can you.

As the owner of your own operation, there is an easy and inexpensive solution for moving forward...look into using The Competitive Edge newsletter. It�s a camera-ready, 4-page, professionally written, informational marketing tool...available in PDF format as well as print. So regardless of how you reach your prospects and clients, you will have the necessary vehicle.

Written especially for you, the busy trade exchange owner, I am certain it will be the best investment you ever make.

For more information about The Competitive Edge, and how it can benefit you click here.


The Biggest Chemical Companies Embrace Barter

The world�s largest manufacturers of agricultural chemicals are increasing their barter business. Here�s a quick look at what is taking place.

Syngenta AG, a Swiss company, is the world�s largest manufacturer of agricultural fertilizers. Then there are the two German giants�Bayer AG and BASF SE. (BASF is the world�s biggest overall chemical company.)

They are increasingly turning to barter � accepting crops instead of cash � in various parts of the world because it generates more business. By assisting credit-starved farmers, particularly in emerging markets that possess growth potential but not necessarily the required liquidity, new sales are accomplished.

The manufacturers don�t store the acquired crops/grain. Rather they agree on a specific part (percentage) of a harvest as payment for the chemicals. They then sell the harvest on the futures market.


* * ANNOUNCEMENT * *

25 Years Of BarterNews Issues Now In Digital Format

Welcome to the largest repository of barter contacts, strategies, and barter techniques in the world. All 64 issues of BarterNews now available in digital format at http://www.barternews-ezine.com.


         International visitors look for BARTER CONTACTS in our Global Barter Section. If YOUR exchange isn�t listed see the forms on the lower left of the page. (Click here.)

         Attention trade exchange owners...thousands of visitors every month visit our BARTER CONTACTS section on our web site where we have names & addresses of barter companies in the USA. If YOUR exchange isn�t listed, or the information is incorrect, you can correct the situation by using the forms to the lower left of the USA map. (Click here.) 

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NFIB Reports Small Business Profits Lowest In 35 Years

The National Federation of Independent Business is an advocacy group that surveys small-business owners across the country each month. Their recent findings: This recession has affected the small-business sector�s profits harder than any other period in the past 35 years.

In July, 60% of owners said their profits have dropped in the past three months while only 10% said earnings are up, according to their 2009 survey. This is the widest disparity between losers and winners in the 35 years that NFIB has conducted economic surveys.

The primary causes for the lesser profits were weak sales and cost-cutting in an effort to bring back lost customers. Regrettably, too many small business owners just aren�t aware of the commercial barter industry and the value of a trade exchange membership � where they can increase sales and generate additional income without resorting to cost-cutting measures.


Money-Making Reports Available From BarterNews


Luxury Hotel Operators & Investors View Current Conditions Differently

The Four Seasons hotel chain has spent a lifetime developing and maintaining the power of their brand. Now with the tough economic times (less occupancy & less income) at hand, some of the investors who own the hotels are very concerned about spending too much money to keep up appearances by the management (operator) of the hotels.

Hotel operators like Four Seasons, Marriott and Hilton, typically receive about 3% of a hotel�s income for management fees. From another 17% of revenue they pay all the costs of operating the hotel including employee wages and benefits, utility bills, food and beverage costs, marketing, reservations system, and a host of other items.

Operators also dictate the owner/investor�s spending on capital improvements such as carpeting, wall coverings, televisions, furniture, linens, towels and other operating supplies and equipment. In total, about 12% to 14% of a branded hotel�s gross income is controlled by the operator. This formula becomes problematic for owners when hotel income drops, as the owners still have to make the loan payments on the hotel property.

Based on what is going on with resort hotels today, there is no way the property can cover debt service. So investors are looking to get rid of the operator; thus a lot of the expenses. One dilemma with Four Seasons is that their contracts are among the toughest for property owners to break. (Four Seasons expect that properties they manage will remain Four Seasons for 100 years.)

The issue revolves around what each entity views as most important. The owners are all about the bottom line. Four Seasons operators are all about brand integrity. In one situation the two sides are in U.S. District Court � the owners want to terminate their agreement with Four Seasons for failing to operate in a financially efficient and cost-effective manner.

More tension between owners and operators is likely as the hospitality industry struggles through its most troubled period since the Great Depression.


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More Health Professionals Bartering Their Services

By Monifa Thomas of the Chicago Sun Times

 

When Lincoln Park dentist Adrian Codel cleans a patient's teeth, it�s not unusual for him to get his house cleaned as payment. Codel is among a small but growing number of health care professionals whose patients barter home repairs, party planning and travel vouchers for teeth cleanings, check-ups and eye exams. Dentists, eye doctors and chiropractors are particularly in demand for these exchanges because their services often aren�t covered by insurance.

 

�Health care providers do well in the bartering world because the cost of insurance is high, and it�s not necessarily covering things like eye care and dental work,� said John Hora, vice president/co-owner of Art of Barter, an Elgin-based company that facilitates exchanges among 1,400 Chicago area businesses.

 

�We're finding more and more physicians and health care professionals becoming more barter-savvy,� Hora said. In a typical exchange, a dentist would trade a $600 tooth whitening for 600 barter credits from his patient�s barter group account. The dentist could then redeem those credits for services that are provided by other businesses in the group.

 

Art of Barter gets a 10-percent cut of transactions made between its members, most of which are small businesses. Bartering between businesses is legal as long as proper documentation is kept and sales are reported as taxable income, the Internal Revenue Service says.

 

David Wallach, president of the International Reciprocal Trade Association, estimates that $11 billion in barter transactions are made each year in North America.

 

Codel has used his barter credits to get the floor in his office refinished, acquire ink and toner for his dental practice, and take trips to Lake Geneva. He also gets his house cleaned every other week. But bartering can be even more valuable as a marketing tool for his business. �If I can get one barter patient who can recommend me to five cash-paying customers, that�s a good investment,� he said.

 

Less than 5-percent of Codel�s patients pay in trade. One of them is Dan Merlo, a photographer who has used barter credits for �everything from general cleaning and dentistry to a root canal and crown replacements.�

 

Because he lacks dental insurance, Merlo said it would have been �a huge strain� to pay out of pocket for the work he has had done on his teeth. �I had to go into debt just to pay for an initial reworking of my fillings and teeth,� noted Merlo, of Logan Square. �When I was able to use barter credits for the dentist, I was really excited about that.�

 

Bartering also has helped him pick up clients for his photography business that he might not have gotten otherwise. Surprisingly, though, the sour economy hasn�t increased demand for in-trade exchanges, health care providers say.

 

�You would think it�d be something more people would want to do, but the economy has slowed everything down,� said optometrist Robert Levine of Advanced Eyecare Consultants in Libertyville, who has been bartering with his patients for 15 years.

 

For more information on Art of Barter go to www.artofbarter.com.

The Growth and Use of Secondary Capital (New Money) Creates Unprecedented Wealth In Today�s New Age Of Possibility

There are many forms of secondary capital�which can be defined as any financial instrument that measures and communicates value in a common language. Would you like to see and learn more about the many forms of secondary capital?

 We have 70 free, informative and inspiring, articles for you in our �Secondary Capital Section.�

Check it out... www.barternews.com/secondary_capital.htm.


Get New Money-Making Ideas And Valuable Contacts!

You can obtain useful, informative ideas and contacts in every available back-issue of BarterNews.


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