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July 16, 2013

Written by Bob Meyer, Editor of BarterNews

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From the desk of Bob Meyer... 07/16/2013

Most Popular Barter Convention Venue Readies For Another Big One

The spectacular five-star Venetian Resort in Las Vegas will be the venue for the International Reciprocal Trade Association�s (IRTA) 34th annual convention. IRTA expects to set new attendance records at this year�s event, which is scheduled for September 19 thru 21.

For further information, contact Executive Director Ron Whitney at or at 757-393-2292.

Addicted To Your Smartphone?

A study recently released by Harris Interactive gives a clearer picture of just how attached users are to their devices. Here�s what the survey unveiled:

Nearly 3 in 4 U.S. smartphone users surveyed said they are within five feet of their devices most of the time.

More than 30% said they use their devices in movie theatres, and 12% of them said they use them in the shower. (Interestingly,12% believe their smartphones get in the way of their relationships.)

People also use smartphones during dinner dates (33%), during children�s school functions (32%), at places of worship (19%), and perhaps most alarming, while driving (55%).

You�ll Need Patience When Flying This Summer

The U.S. Department of Transportation reported that 79.4% of domestic flights arrived on time this year in May, down from 83.4% in the same month in 2012.

U.S. Economic Recovery Is Constrained

Historically, surges in home prices have resulted in what economists call a wealth effect � increased spending based on individual perceptions of growing affluence. But this time around, the hangover from the housing crash has blunted that phenomenon, they say.

Previously, every dollar ($1) increase in home prices has generated 8-cents in consumer spending over the following 18 to 24 months. That figure has been cut in half during this recovery.

All back issues of "From the Desk...� can be accessed by clicking here.

(Please feel free to forward our newsletter to your friends and colleagues. We have a �box� at the end of the newsletter for your convenience. See you next week. . .) � World�s Largest Depository Of Barter Information

Hundreds of valuable articles, techniques, and strategies are found in the following various barter categories:

  Entrepreneur�s Corner,



  Trade Exchange,

  Corporate Barter,

  Offset & Countertrade,

  Secondary Capital,

  Real Estate,

  Community Barter, and

  Restaurant & Entertainment

(The Barter Categories are found on the horizontal bar at the top � 3rd button from right.)

Incredible But True!

In last week�s issue we discussed the 80/20 principle. Here are some more examples of that principle:

  • 80% of what you achieve at work comes from 20% of the time you spend working. 

  • 20% of a company�s products usually account for 80% of its sales.

  • 20% of a company�s employees contribute to 80% of the profits.

  • 20% of motorists cause 80% of the accidents.

  • 20% of your carpets get 80% of the wear. 

  • 20% of your clothes will be worn 80% of the time.  

  • 80% of traffic jams occur on 20% of the roads.

  • 20% of computer users purchase 80% of the software sold.

Is Your Trade Exchange Missing Out On Valuable New Business?

If your barter company�s listing on isn�t current, you are definitely missing out on new business. The web site receives heavy traffic � with over 150,000 page-views every month. Entrepreneurs and corporate executives check the thousands of articles, the weekly �Tuesday Report,� and the �Contacts Section� of our site. They use the latter to find barter companies with which to do business.

Is your barter company�s listing up-to-date?

To keep your listing current is very easy. See the links below to (A) update any changes to your company�s listing, such as new location, phone number, web site or other information, and (B) if your company has not been listed.

Here�s how to get on board:

To make changes to your listing click here.

For new listings click here.

Although They Aren�t Glamorous, Letters Work 

Don�t have a big advertising budget? That doesn�t mean you can�t use a direct marketing campaign to attract new customers. Although it may sound like a low-tech means of promotion, sending out an �old-fashioned� letter is actually an extremely effective way to spread the word about your company. And, it�s inexpensive.

A simple, single-page letter is far less expensive than a traditional direct-mail package that includes an introductory letter, a color brochure, an order form, a business-reply envelope, and a follow-up letter. All of which cost about $3-each, for printing and sending. In contrast, it costs less than $1 to send a letter. This includes printing the letter, printing the envelope (both can be done on trade), and sticking on a first-class postage stamp.

(Besides being economical, a well-written focused letter can generate a 2%-5% higher response rate than mailing just a brochure. That�s because the sales letter is the most important item in any direct-mail package.)

Follow these guidelines when drafting your direct-mail package:

Eliminate labels. Print or clearly write your customers� names and addresses on the envelopes. (Labels make letters look like they�re part of an impersonal mass mailing.)

Use first-class stamps. Again, bulk-rate postage stamps make your letters look like they�re part of a mass mailing.

Include a special offer. Move beyond just introducing your company and its products or services. Promise free consultations, samples, or discounts to encourage a better response. 

Write your signature in another color. If the type is in black, either print the signature in blue or sign it personally in blue.

Add a postscript. Most people�s eyes will go straight to the signature (we all want to know who is writing to us) and then right to the P.S.

So if you don�t include a P.S., you have missed out on an opportunity to make another sales pitch. Reiterate your offer, or offer an even a better one. It should be short and sweet.

Give your letters a personal touch. Most importantly, figure out the identities of your different target audiences and write letters specifically for each of them. The entire letter doesn�t have to be different, just the first paragraph. Talk to them about how your company will help them meet their personal or business needs.

Bottom-line: Letters aren�t glamorous or cutting edge. But you can get the job done on a tight budget, with much of the cost being done on trade. And in the end, isn�t that what you�re looking for ... results at a low cost?


We have packages of back issues still in print, approximately 30 issues in all.
To order: Click here

Are You Selling Good Feelings, Comfort & Happiness?

It�s What Your Customers Want!

Your customers will exchange their hard-earned money or trade dollars for only two things: good feelings and desires. Put another way, your customers don�t buy what your company sells, but rather they buy what the goods or services do for them:

  • They don�t buy clothes. They buy a sharp appearance, style and attractiveness.

  • They don�t buy a house. They buy contentment, a good investment and pride of ownership.

  • They don�t buy toys and games. They buy happy moments for their children and themselves.

  • They don�t buy a book or magazine. They buy pleasant hours and the profits of knowledge.

  • They don�t buy furniture. They buy style and comfort.

Bottomline: They buy what they want, and their wants are based on good feelings and desires.

Money-Making Reports Available From BarterNews

Words Of Wisdom From
Microsoft�s Bill Gates

�To make intelligent bets on the future, you have to understand what will be going on in the next ten years. Most people over-estimate what is going to happen in the next two or three years, and under-estimate what is going to happen in the next decade.�

�Bill Gates, founder of Microsoft.


How To Get More Sales In Hyper-Competitive
Restaurant Industry

Our street-smart restaurant marketing report shows proven ways to rapidly boost your restaurant�s sales & profits. More-->


The Growth and Use of Secondary Capital (New Money) Creates Unprecedented Wealth In Today�s New Age Of Possibility

There are many forms of secondary capital�which can be defined as any financial instrument that measures and communicates value in a common language. Would you like to see and learn more about the many forms of secondary capital?

 We have 70 free, informative and inspiring, articles for you in our �Secondary Capital Section.�

Check it out...

Get New Money-Making Ideas And Valuable Contacts!

You can obtain useful, informative ideas and contacts in every available back-issue of BarterNews.

Every barter company in the world is listed on our web site, click through to our Global List of Barter Companies.

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