last week’s issue we discussed the 80/20 principle. Here are some
more examples of that principle:
80% of what you
achieve at work comes from 20% of the time you spend working.
20% of a company’s
products usually account for 80% of its sales.
20% of a company’s
employees contribute to 80% of the profits.
20% of motorists
cause 80% of the accidents.
20% of your carpets
get 80% of the wear.
20% of your clothes
will be worn 80% of the time.
80% of traffic jams
occur on 20% of the roads.
20% of computer
users purchase 80% of the software sold.
Is Your Trade Exchange Missing Out On
Valuable New Business?
your barter company’s listing on BarterNews.com isn’t current, you
are definitely missing out on new business. The web site
BarterNews.com receives heavy traffic — with over 150,000 page-views
every month. Entrepreneurs and corporate executives check the
thousands of articles, the weekly “Tuesday
Report,” and the “Contacts
Section” of our site. They use the latter to find barter
companies with which to do business.
your barter company’s listing up-to-date?
keep your listing current is very easy. See the links below to (A)
update any changes to your company’s listing, such as new location,
phone number, web site or other information, and (B) if your company
has not been listed.
Here’s how to get on board:
make changes to your listing
Although They Aren’t
Glamorous, Letters Work
Don’t have a big advertising budget? That doesn’t mean you can’t use
a direct marketing campaign to attract new customers. Although it
may sound like a low-tech means of promotion, sending out an
“old-fashioned” letter is actually an extremely effective way to
spread the word about your company. And, it’s inexpensive.
simple, single-page letter is far less expensive than a traditional
direct-mail package that includes an introductory letter, a color
brochure, an order form, a business-reply envelope, and a follow-up
letter. All of which cost about $3-each, for printing and sending.
In contrast, it costs less than $1 to send a letter. This includes
printing the letter, printing the envelope (both can be done on
trade), and sticking on a first-class postage stamp.
(Besides being economical, a well-written focused letter can
generate a 2%-5% higher response rate than mailing just a brochure.
That’s because the sales letter is the most important item in any
Follow these guidelines when drafting your direct-mail package:
Print or clearly write your customers’ names and addresses on the
envelopes. (Labels make letters look like they’re part of an
impersonal mass mailing.)
Use first-class stamps.
Again, bulk-rate postage stamps make your letters look like they’re
part of a mass mailing.
Include a special offer.
Move beyond just introducing your company and its products or
services. Promise free consultations, samples, or discounts to
encourage a better response.
Write your signature in
If the type is in black, either print the signature in blue or sign
it personally in blue.
Add a postscript.
Most people’s eyes will go straight to the signature (we all want to
know who is writing to us) and then right to the P.S.
if you don’t include a P.S., you have missed out on an opportunity
to make another sales pitch. Reiterate your offer, or offer an even
a better one. It should be short and sweet.
Give your letters a
Most importantly, figure out the identities of your different target
audiences and write letters specifically for each of them. The
entire letter doesn’t have to be different, just the first
paragraph. Talk to them about how your company will help them meet
their personal or business needs.
Bottom-line: Letters aren’t glamorous or cutting edge. But you can
get the job done on a tight budget, with much of the cost being done
on trade. And in the end, isn’t that what you’re looking for ...
results at a low cost?