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July 16, 2013

Written by Bob Meyer, Editor of BarterNews

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From the desk of Bob Meyer... 07/16/2013

Most Popular Barter Convention Venue Readies For Another Big One

The spectacular five-star Venetian Resort in Las Vegas will be the venue for the International Reciprocal Trade Association’s (IRTA) 34th annual convention. IRTA expects to set new attendance records at this year’s event, which is scheduled for September 19 thru 21.

For further information, contact Executive Director Ron Whitney at ron@irta.com or at 757-393-2292.

Addicted To Your Smartphone?

A study recently released by Harris Interactive gives a clearer picture of just how attached users are to their devices. Here’s what the survey unveiled:

Nearly 3 in 4 U.S. smartphone users surveyed said they are within five feet of their devices most of the time.

More than 30% said they use their devices in movie theatres, and 12% of them said they use them in the shower. (Interestingly,12% believe their smartphones get in the way of their relationships.)

People also use smartphones during dinner dates (33%), during children’s school functions (32%), at places of worship (19%), and perhaps most alarming, while driving (55%).

You’ll Need Patience When Flying This Summer

The U.S. Department of Transportation reported that 79.4% of domestic flights arrived on time this year in May, down from 83.4% in the same month in 2012.

U.S. Economic Recovery Is Constrained

Historically, surges in home prices have resulted in what economists call a wealth effect — increased spending based on individual perceptions of growing affluence. But this time around, the hangover from the housing crash has blunted that phenomenon, they say.

Previously, every dollar ($1) increase in home prices has generated 8-cents in consumer spending over the following 18 to 24 months. That figure has been cut in half during this recovery.

All back issues of "From the Desk...” can be accessed by clicking here.

(Please feel free to forward our newsletter to your friends and colleagues. We have a “box” at the end of the newsletter for your convenience. See you next week. . .)



BarterNews.com — World’s Largest Depository Of Barter Information

Hundreds of valuable articles, techniques, and strategies are found in the following various barter categories:

Ø  Entrepreneur’s Corner,

Ø  Travel,

Ø  Media,

Ø  Trade Exchange,

Ø  Corporate Barter,

Ø  Offset & Countertrade,

Ø  Secondary Capital,

Ø  Real Estate,

Ø  Community Barter, and

Ø  Restaurant & Entertainment

(The Barter Categories are found on the horizontal bar at the top — 3rd button from right.)


Incredible But True!

In last week’s issue we discussed the 80/20 principle. Here are some more examples of that principle:

  • 80% of what you achieve at work comes from 20% of the time you spend working. 
     

  • 20% of a company’s products usually account for 80% of its sales.
     

  • 20% of a company’s employees contribute to 80% of the profits.
     

  • 20% of motorists cause 80% of the accidents.
     

  • 20% of your carpets get 80% of the wear. 
           

  • 20% of your clothes will be worn 80% of the time.  
         

  • 80% of traffic jams occur on 20% of the roads.
     

  • 20% of computer users purchase 80% of the software sold.


Is Your Trade Exchange Missing Out On Valuable New Business?

If your barter company’s listing on BarterNews.com isn’t current, you are definitely missing out on new business. The web site BarterNews.com receives heavy traffic — with over 150,000 page-views every month. Entrepreneurs and corporate executives check the thousands of articles, the weekly “Tuesday Report,” and the “Contacts Section” of our site. They use the latter to find barter companies with which to do business.

Is your barter company’s listing up-to-date?

To keep your listing current is very easy. See the links below to (A) update any changes to your company’s listing, such as new location, phone number, web site or other information, and (B) if your company has not been listed.

Here’s how to get on board:

To make changes to your listing click here.

For new listings click here.


Although They Aren’t Glamorous, Letters Work 

Don’t have a big advertising budget? That doesn’t mean you can’t use a direct marketing campaign to attract new customers. Although it may sound like a low-tech means of promotion, sending out an “old-fashioned” letter is actually an extremely effective way to spread the word about your company. And, it’s inexpensive.

A simple, single-page letter is far less expensive than a traditional direct-mail package that includes an introductory letter, a color brochure, an order form, a business-reply envelope, and a follow-up letter. All of which cost about $3-each, for printing and sending. In contrast, it costs less than $1 to send a letter. This includes printing the letter, printing the envelope (both can be done on trade), and sticking on a first-class postage stamp.

(Besides being economical, a well-written focused letter can generate a 2%-5% higher response rate than mailing just a brochure. That’s because the sales letter is the most important item in any direct-mail package.)

Follow these guidelines when drafting your direct-mail package:

Eliminate labels. Print or clearly write your customers’ names and addresses on the envelopes. (Labels make letters look like they’re part of an impersonal mass mailing.)

Use first-class stamps. Again, bulk-rate postage stamps make your letters look like they’re part of a mass mailing.

Include a special offer. Move beyond just introducing your company and its products or services. Promise free consultations, samples, or discounts to encourage a better response. 

Write your signature in another color. If the type is in black, either print the signature in blue or sign it personally in blue.

Add a postscript. Most people’s eyes will go straight to the signature (we all want to know who is writing to us) and then right to the P.S.

So if you don’t include a P.S., you have missed out on an opportunity to make another sales pitch. Reiterate your offer, or offer an even a better one. It should be short and sweet.

Give your letters a personal touch. Most importantly, figure out the identities of your different target audiences and write letters specifically for each of them. The entire letter doesn’t have to be different, just the first paragraph. Talk to them about how your company will help them meet their personal or business needs.

Bottom-line: Letters aren’t glamorous or cutting edge. But you can get the job done on a tight budget, with much of the cost being done on trade. And in the end, isn’t that what you’re looking for ... results at a low cost?


* * ANNOUNCEMENT * *

We have packages of back issues still in print, approximately 30 issues in all.
To order: Click here


Are You Selling Good Feelings, Comfort & Happiness?

It’s What Your Customers Want!

Your customers will exchange their hard-earned money or trade dollars for only two things: good feelings and desires. Put another way, your customers don’t buy what your company sells, but rather they buy what the goods or services do for them:

  • They don’t buy clothes. They buy a sharp appearance, style and attractiveness.

  • They don’t buy a house. They buy contentment, a good investment and pride of ownership.

  • They don’t buy toys and games. They buy happy moments for their children and themselves.

  • They don’t buy a book or magazine. They buy pleasant hours and the profits of knowledge.

  • They don’t buy furniture. They buy style and comfort.

Bottomline: They buy what they want, and their wants are based on good feelings and desires.


Money-Making Reports Available From BarterNews


Words Of Wisdom From
Microsoft’s Bill Gates

“To make intelligent bets on the future, you have to understand what will be going on in the next ten years. Most people over-estimate what is going to happen in the next two or three years, and under-estimate what is going to happen in the next decade.”

—Bill Gates, founder of Microsoft.


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The Growth and Use of Secondary Capital (New Money) Creates Unprecedented Wealth In Today’s New Age Of Possibility

There are many forms of secondary capital—which can be defined as any financial instrument that measures and communicates value in a common language. Would you like to see and learn more about the many forms of secondary capital?

 We have 70 free, informative and inspiring, articles for you in our “Secondary Capital Section.”

Check it out... www.barternews.com/secondary_capital.htm.


Get New Money-Making Ideas And Valuable Contacts!

You can obtain useful, informative ideas and contacts in every available back-issue of BarterNews.


Every barter company in the world is listed on our web site, click through to our Global List of Barter Companies.


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