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July 9, 2013

Written by Bob Meyer, Editor of BarterNews

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From the desk of Bob Meyer... 07/09/2013

Active International Negotiates Low-Cost Car Leases

The largest corporate barter company in the world, New York-based Active International, has negotiated low-cost car leases for the California cities of San Jose, Los Gatos, Campbell and Mill Valley, through their corporate services division.

To read the complete story on Active�s newly-designed web site, click here.

Shadow Economy In USA Is HUGE!

The shadow economy is described as a grey market made up of people who aren�t on the official payrolls, but are finding ways to get by nevertheless. People with legitimate jobs (such as drivers, running small eBay businesses, nannies, landscapers, etc.) that would be ordinary work, if it were taxed. But because they�re getting paid in cash, these people are not counted in the monthly job numbers.

Estimates from a University of Wisconsin-Madison study put this economy at the $2 trillion mark for last year, that�s twice the amount estimated in 2009. In USA Today, the IRS cites lost tax revenue because of unreported wages at about $500 billion for last year.

Mark Cuban�s Take On Small Business Failure

Mark Cuban of �Shark Tank� TV fame, also the owner of the Dallas Mavericks NBA team and serial entrepreneur, says that small businesses don�t fail due to lack of capital, but rather they fail because of �lack of effort and lack of brainpower.�

�Cities Are Good For You�

According to author Leo Hollis, author of the book titled in the above headline, cities are the only place to live. In 2007, the U.N. announced that for the first time in human history 50% of the world�s population lived in cities. This number is rising at the rate of 180,000 every day; and by 2050, it�s projected that 75% of the world�s population will live in cities.

Hollis�s thesis is that the city is not a rational, ordered place but a complex space that has more in common with natural organisms such as beehives or ant colonies. This complexity theory advocates that our cities are less inventions than entities, evolving from the ground up. And the basic unit or cell is the street.

Mini-Apartments Appearing In California

The median-size U.S. home is more than 2,000 square feet, according to a Census Bureau report. But a recent residential and retail complex has been completed at a busy downtown Santa Monica intersection by a local developer specializing in building mini-apartments in urban centers.

Called �micro units� these mini-apartments are 375-square-feet, or about the same size as a large recreational vehicle. They have the same design imperative � fit as many features as possible into a small space, but don�t make it claustrophobic. Rents start at $1,495 a month.

All back issues of "From the Desk...� can be accessed by clicking here.

(Please feel free to forward our newsletter to your friends and colleagues. We have a �box� at the end of the newsletter for your convenience. See you next week. . .) � World�s Largest Depository Of Barter Information

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NATE Announces New Banc Broker

The National Association of Trade Exchanges (NATE) announced last week that Lauren Pound, its administrative assistant and Banc broker, will be leaving the association to accept a full-time position with The Barter Company in Atlanta.

Since April of 2010, Lauren has worked closely with both NATE and Banc members as well as planned and organized the annual conventions alongside the NATE Board of Directors.

�When NATE first hired Lauren as a part-time Banc broker to work out of The Barter Company�s office, I admired her talents and made it clear to the NATE board that I wanted to hire her to work full-time for TBC after one year,� commented The Barter Company owner and NATE President, Ric Zampatti. �However, Lauren truly enjoyed her work with NATE and did not want to give up the part-time Banc broker role until the timing was right for both NATE and TBC. So here we are three years later, with the transformation finally taking place.�

With Lauren�s departure, NATE is pleased to welcome Alex Rodriquez to the team as the new association assistant and Banc broker. She will be based in Exchange Enterprises� office in Stratford (CT). Alex has helped NATE with past conventions, and will be a big asset to the association with her in-depth knowledge of barter.

Alex is a recent graduate of Johnson & Wales University in Providence (RI), where she obtained a Bachelor's degree in Hospitality Management and an Associates degree in Travel Tourism Management. She received leadership awards in 2011 and 2012 from the National Association of Trade Exchanges for volunteer work with planning the annual conventions. Her passions include travel, photography, and pop culture.

Over the next few weeks Alex will be reaching out to each exchange to introduce herself, as well as to start building the new Banc Marketplace.

For more information on NATE or Banc, contact Alex at or 617-763-3311.

Is Your Trade Exchange Missing Out On Valuable New Business?

If your barter company�s listing on isn�t current, you are definitely missing out on new business. The web site receives heavy traffic � with over 150,000 page-views every month. Entrepreneurs and corporate executives check the thousands of articles, the weekly �Tuesday Report,� and the �Contacts Section� of our site. They use the latter to find barter companies with which to do business.

Is your barter company�s listing up-to-date?

To keep your listing current is very easy. See the links below to (A) update any changes to your company�s listing, such as new location, phone number, web site or other information, and (B) if your company has not been listed.

Here�s how to get on board:

To make changes to your listing click here.

For new listings click here.


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Business Founders Score Twice

In 2008, husband and wife co-founders (Michael & Xochi Birch) of the social website, sold their creation to AOL for $850 million. Holding a 70% ownership the Birch�s pocketed $595 million! It has now been five years, and just last week they repurchased at auction for $1 million.

A similar story broke this week, when Avon reported they were selling the jewelry business Silpada back to its co-founders. Avon had purchased Silpada Designs in July 2010 for $650 million. It took a mere three years to decide to unload the acquired jewelry business. Thus, the co-founders and their families are reacquiring Silpada Designs for $85 million � well below the sales price of a few years earlier.

Money-Making Reports Available From BarterNews

The Secret Of Achieving More With Less

There is a world of difference between efficiency and effectiveness, and it�s where an intelligent, aware entrepreneur can multiply the profitability and effectiveness of his or her company. The secret of achieving more with less is being cognizant of the power and omnipresence of the 80/20 principle. Succinctly, this principle asserts that a minority of causes, inputs, or effort will usually lead to a majority of the results, outputs, or rewards.

Taken literally, it means that 80% of what you achieve in your job comes from 20% of the time spent. Thus the way to become more effective is simple: begin to think about and concentrate on which 20% of your efforts are producing the desired results. In marketing, for example, we know that we don�t score a bulls-eye with all of our efforts. So begin directing your energy toward learning which 20% of your advertising is creating the most sales.

Understanding the 80/20 principle is a compelling reason to learn where each of your customers learned of your existence, and which 20% of them are most likely account for 80% of your profits. When you discover which 20% of your customers are responsible for the majority of your sales, focus on keeping them happy.

Increase the amount of business you do with them and tap them for their referral power, because these are obviously satisfied customers. Paying more attention to them reduces your marketing budget, because you can pay less attention to the 80% who generate only 20% of your profits.

Once you have absorbed the full implications of the 80/20 rule, apply it in other ways:

Celebrate exceptional productivity rather than raising average efforts. Look for short cuts. Be more selective than exhaustive. Delegate and outsource as much as possible. Target a limited number of goals and focus with laser-like intensity.

For much more information on the 80/20 principle, also known as the Pareto Principle (Vilfredo Pareto was an Italian economist who discovered this principle in 1897), read Richard Koch�s exceptional book titled The 80/20 Principle, published by Doubleday.


How To Get More Sales In Hyper-Competitive
Restaurant Industry

Our street-smart restaurant marketing report shows proven ways to rapidly boost your restaurant�s sales & profits. More-->


The Growth and Use of Secondary Capital (New Money) Creates Unprecedented Wealth In Today�s New Age Of Possibility

There are many forms of secondary capital�which can be defined as any financial instrument that measures and communicates value in a common language. Would you like to see and learn more about the many forms of secondary capital?

 We have 70 free, informative and inspiring, articles for you in our �Secondary Capital Section.�

Check it out...

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