July 9, 2013
by Bob Meyer, Editor of BarterNews
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From the desk of Bob Meyer...
Negotiates Low-Cost Car Leases
The largest corporate barter company in the world, New
York-based Active International, has negotiated low-cost car
leases for the California cities of San Jose, Los Gatos,
Campbell and Mill Valley, through their corporate services
To read the complete story on Active�s newly-designed web
Shadow Economy In USA
The shadow economy is described as a grey market made up of
people who aren�t on the official payrolls, but are finding
ways to get by nevertheless. People with legitimate jobs
(such as drivers, running small eBay businesses, nannies,
landscapers, etc.) that would be ordinary work, if it were
taxed. But because they�re getting paid in cash, these
people are not counted in the monthly job numbers.
Estimates from a University of Wisconsin-Madison study put
this economy at the $2 trillion mark for last year, that�s
twice the amount estimated in 2009. In USA Today, the
IRS cites lost tax revenue because of unreported wages at
about $500 billion for last year.
Cuban�s Take On Small Business Failure
Mark Cuban of �Shark Tank� TV fame, also the owner of the
Dallas Mavericks NBA team and serial entrepreneur, says that
small businesses don�t fail due to lack of capital, but
rather they fail because of �lack of effort and lack of
�Cities Are Good For You�
According to author Leo Hollis, author of the book titled in
the above headline, cities are the only place to live. In
2007, the U.N. announced that for the first time in human
history 50% of the world�s population lived in cities. This
number is rising at the rate of 180,000 every day; and by
2050, it�s projected that 75% of the world�s population will
live in cities.
Hollis�s thesis is that the city is not a rational, ordered
place but a complex space that has more in common with
natural organisms such as beehives or ant colonies. This
complexity theory advocates that our cities are less
inventions than entities, evolving from the ground up. And
the basic unit or cell is the street.
Mini-Apartments Appearing In California
The median-size U.S. home is more than 2,000 square feet,
according to a Census Bureau report. But a recent
residential and retail complex has been completed at a busy
downtown Santa Monica intersection by a local developer
specializing in building mini-apartments in urban centers.
Called �micro units� these mini-apartments are
375-square-feet, or about the same size as a large
recreational vehicle. They have the same design imperative �
fit as many features as possible into a small space, but
don�t make it claustrophobic. Rents start at $1,495 a month.
back issues of "From the Desk...� can be accessed by
free to forward our newsletter to your friends and
colleagues. We have a �box� at the end of the
newsletter for your convenience.
See you next week. . .)
BarterNews.com � World�s Largest
Hundreds of valuable articles,
techniques, and strategies are found in the following various barter
Offset & Countertrade,
Community Barter, and
Categories are found on the horizontal bar at the top � 3rd
button from right.)
NATE Announces New Banc
The National Association
of Trade Exchanges (NATE) announced last week that Lauren Pound, its
administrative assistant and
broker, will be leaving the association to accept a full-time
position with The Barter Company in Atlanta.
Since April of 2010,
Lauren has worked closely with both NATE and
members as well as planned and organized the annual conventions
alongside the NATE Board of Directors.
�When NATE first hired
Lauren as a part-time
broker to work out of The Barter Company�s office, I admired her
talents and made it clear to the NATE board that I wanted to hire
her to work full-time for TBC after one year,� commented The Barter
Company owner and NATE President, Ric Zampatti. �However, Lauren
truly enjoyed her work with NATE and did not want to give up the
broker role until the timing was right for both NATE and TBC. So
here we are three years later, with the transformation finally
With Lauren�s departure,
NATE is pleased to welcome Alex Rodriquez to the team as the new
association assistant and
broker. She will be based in Exchange Enterprises� office in
Stratford (CT). Alex has helped NATE with past conventions, and will
be a big asset to the association with her in-depth knowledge of
Alex is a recent
graduate of Johnson & Wales University in Providence (RI), where she
obtained a Bachelor's degree in Hospitality Management and an
Associates degree in Travel Tourism Management. She received
leadership awards in 2011 and 2012 from the National Association of
Trade Exchanges for volunteer work with planning the annual
conventions. Her passions include travel, photography, and pop
Over the next few weeks
Alex will be reaching out to each exchange to introduce herself, as
well as to start building the new
For more information on
NATE or Banc,
contact Alex at
Is Your Trade Exchange Missing Out On
Valuable New Business?
your barter company�s listing on BarterNews.com isn�t current, you
are definitely missing out on new business. The web site
BarterNews.com receives heavy traffic � with over 150,000 page-views
every month. Entrepreneurs and corporate executives check the
thousands of articles, the weekly �Tuesday
Report,� and the �Contacts
Section� of our site. They use the latter to find barter
companies with which to do business.
your barter company�s listing up-to-date?
keep your listing current is very easy. See the links below to (A)
update any changes to your company�s listing, such as new location,
phone number, web site or other information, and (B) if your company
has not been listed.
Here�s how to get on board:
make changes to your listing
Business Founders Score
In 2008, husband and
wife co-founders (Michael & Xochi Birch) of the social website
Bebo.com, sold their creation to AOL for $850 million. Holding a 70%
ownership the Birch�s pocketed $595 million! It has now been five
years, and just last week they repurchased Bebo.com at auction for
A similar story broke
this week, when Avon reported they were selling the jewelry business
Silpada back to its co-founders. Avon had purchased Silpada Designs
in July 2010 for $650 million. It took a mere three years to decide
to unload the acquired jewelry business. Thus, the co-founders and
their families are reacquiring Silpada Designs for $85 million �
well below the sales price of a few years earlier.
Money-Making Reports Available From BarterNews
The Secret Of Achieving
More With Less
There is a world of
difference between efficiency and effectiveness, and it�s where an
intelligent, aware entrepreneur can multiply the profitability and
effectiveness of his or her company. The secret of achieving more
with less is being cognizant of the power and omnipresence of the
80/20 principle. Succinctly, this principle asserts that a minority
of causes, inputs, or effort will usually lead to a majority of the
results, outputs, or rewards.
Taken literally, it
means that 80% of what you achieve in your job comes from 20% of the
time spent. Thus the way to become more effective is simple: begin
to think about and concentrate on which 20% of your efforts are
producing the desired results. In marketing, for example, we know
that we don�t score a bulls-eye with all of our efforts. So begin
directing your energy toward learning which 20% of your advertising
is creating the most sales.
Understanding the 80/20
principle is a compelling reason to learn where each of your
customers learned of your existence, and which 20% of them are most
likely account for 80% of your profits. When you discover which 20%
of your customers are responsible for the majority of your sales,
focus on keeping them happy.
Increase the amount of
business you do with them and tap them for their referral power,
because these are obviously satisfied customers. Paying more
attention to them reduces your marketing budget, because you can pay
less attention to the 80% who generate only 20% of your profits.
Once you have absorbed
the full implications of the 80/20 rule, apply it in other ways:
productivity rather than raising average efforts. Look for short
cuts. Be more selective than exhaustive. Delegate and outsource as
much as possible. Target a limited number of goals and focus with
For much more
information on the 80/20 principle, also known as the Pareto
Principle (Vilfredo Pareto was an Italian economist who discovered
this principle in 1897), read Richard Koch�s exceptional book titled
The 80/20 Principle, published by Doubleday.
How To Get More Sales In
Our street-smart restaurant
marketing report shows proven ways to rapidly boost your
restaurant�s sales & profits.
The Growth and Use of Secondary
Capital (New Money) Creates Unprecedented Wealth In Today�s New Age
There are many forms of secondary
capital�which can be defined as any financial instrument that
measures and communicates value in a common language. Would you like
to see and learn more about the many forms of secondary capital?
We have 70 free, informative and
inspiring, articles for you in our �Secondary Capital Section.�
Check it out...
Get New Money-Making Ideas And
obtain useful, informative ideas and contacts in every available
back-issue of BarterNews.
barter company in the world is listed on our web site,
click through to our Global List
of Barter Companies.
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