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June 28, 2016

Written by Bob Meyer, Editor of BarterNews

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From the desk of Bob Meyer... 06/28/2016

All back issues of "From the Desk..." can be accessed by clicking here.

(Please feel free to forward our newsletter to your friends and colleagues. We have a "box" at the end of the newsletter for your convenience. See you next week...)




The Monday Motivator!

32nd edition of The Monday Management. Topic is about Journaling. Click here to open pdf document.


Are You Utilizing These Low-Cost Ways To Promote Your Company?

In addition to your advertising campaigns and time-consuming promotional programs you can reinforce your company's name and increase sales through vehicles you already have in place.
 
Here's a look at some opportunities to pursue that don't cost much, but have been proven to be very effective for many entrepreneurs.
 
1. Voice-mail messages: Remind callers to visit your web site, or take advantage of upcoming seasonal promotions. You can also use your company's tag line or slogan in the message to reinforce awareness.
 
2. On-hold programming: Use on-hold time to communicate to a captive audience. Instead of playing elevator music, use that valuable time to remind customers about special promotions or relay useful information.
 
3. Phone manner: Be sure whoever answers the phone at your place of business is upbeat and helpful to callers. This person is your vice president of first impressions! Employees fielding phone calls should be able to answer questions or know where to get answers ... especially when a customer or prospect calls.
 
4. Business cards: Consider printing information on both sides of your business cards. The backside of your card could include a description of your company, hours of operation, a map, your mission statement, or other important information.
 
5. Occasion cards: Send birthday cards, Thanksgiving Day cards, and congratulatory cards — they're great ways to let customers know that you care about them.
 
6. Signage: Look for other ways to use signage such as at community or business events, or even on your vehicle. When a magnetic sign is affixed to the side of your car, everywhere you go you are promoting your business.
 
7. In-store venues: Your windows, countertops, reception area, walls and other on-site areas should be considered when planning business points of interest. Frame your advertising campaigns, and hang them on your walls. Create mini-signs for your countertops. Adorn visible windows with appropriate displays or graphics.
 
8. E-mail signatures: Put your contact information, a description of your web site's unique selling points, and a tip about what's new at your site. This will help customers find needed information easily and will also help facilitate media interviews.

9. Charities: Teaming up for a good cause — whether by donating your products or services, or volunteering your time — on a non-profit board of trustees will foster goodwill within your community.



BarterNews.com — World's Largest Depository Of Barter Information

Hundreds of valuable articles, techniques, and strategies are found in the following various barter categories:


(The Barter Categories are found on the horizontal bar at the top - 3rd button from right.)

Money-Making Reports Available From BarterNews/span>


Limited Advertising Budget? Try Place-Based Marketing

Don't have a large advertising budget? Then it's time to utilize place-based marketing … an inexpensive way of getting your message out into the marketplace. Here are some examples:
 

  • A company volunteers its services to physically hang a high school's championship banners in the school’s gymnasium, and in exchange the firm got the school's permission to hang a company banner in the gym.

  •  A kitchen remodeling firm develops an alliance with an appliance retailer. The remodeler puts up signage in the showroom about his services.

  •  A dog trainer has a similar arrangement with local pet stores to put up posters in the shops.

  •  A baker, who specializes in wedding cakes, arranges with a local bridal shop for a long-term display of a fancy wedding cake. The baker pays the bridal shop a commission on each cake ordered by the shop’s customers.

  • Place-based marketing could include: (A) placing small posters for special events in restaurants and clubs; (B) brochures or business cards placed at checkout stands of businesses with complementary products or services to yours; (C) and fliers for everything from clothes to job openings posted on college campuses.


Is Your Trade Exchange Missing Out On Valuable New Business?

If your barter company's listing on BarterNews.com isn't current, you are definitely missing out on new business. The web site BarterNews.com receives heavy traffic - with over 150,000 page-views every month. Entrepreneurs and corporate executives check the thousands of articles, the weekly "Tuesday Report," and the "Contacts Section" of our site. They use the latter to find barter companies with which to do business.

Is your barter company's listing up-to-date?

To keep your listing current is very easy. See the links below to (A) update any changes to your company's listing, such as new location, phone number, web site or other information, and (B) if your company has not been listed.

Here's how to get on board:

To make changes to your listing click here.

For new listings click here.



* * ANNOUNCEMENT * *

We have packages of back issues still in print, approximately 30 issues in all.
To order: Click here



Barter's Role In Lowering Purchasing Costs

Every time you lower your purchasing cost, you're making your company stronger. And barter is a proficient business tool that helps you accomplish this feat.
 
Your purchasing costs are lowered through barter because its an optimal method of payment … you're using your product or service to make the purchase. Since barter is done at your company's less-than-retail barter cost, it's the most efficient and profitable way to buy.
 
It's important to remember the two critical factors to running a successful business: First, you must price your products so you can make a profit. Second, you need to generate a continuing cash flow so you can pay your bills and other obligations as needed.
 
Bottomline: barter is a powerful tool in helping you achieve these two critical factors.


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The Growth and Use of Secondary Capital (New Money) Creates Unprecedented Wealth In Today's New Age Of Possibility

There are many forms of secondary capital — which can be defined as any financial instrument that measures and communicates value in a common language. Would you like to see and learn more about the many forms of secondary capital?

 We have 70 free, informative and inspiring, articles for you in our "Secondary Capital Section."

Check it out... www.barternews.com/secondary_capital.htm.


Get New Money-Making Ideas And Valuable Contacts!

You can obtain useful, informative ideas and contacts in every available back-issue of BarterNews.


Every barter company in the world is listed on our web site, click through to our Global List of Barter Companies.


We welcome your comments, questions, and observations.

Copyright BarterNews 2016. Redistribution of BarterNews content expressly prohibited without the prior written permission of BarterNews.

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