June 28, 2016
Written
by Bob Meyer, Editor of BarterNews
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From the desk of Bob Meyer...
06/28/2016
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back issues of "From the Desk..." can be accessed by
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See you next week...) |
The Monday Motivator!
32nd edition of The Monday Management. Topic is about
Journaling.
Click here to open pdf document.
Are You Utilizing These Low-Cost Ways To Promote Your Company?
In addition to your advertising campaigns and time-consuming
promotional programs you can reinforce your company's name and
increase sales through vehicles you already have in place.
Here's a look at some opportunities to pursue that don't cost much,
but have been proven to be very effective for many entrepreneurs.
1. Voice-mail messages: Remind callers to
visit your web site, or take advantage of upcoming seasonal
promotions. You can also use your company's tag line or slogan in
the message to reinforce awareness.
2. On-hold
programming: Use on-hold time to communicate to a captive
audience. Instead of playing elevator music, use that valuable time
to remind customers about special promotions or relay useful
information.
3. Phone manner: Be sure
whoever answers the phone at your place of business is upbeat and
helpful to callers. This person is your vice president of first
impressions! Employees fielding phone calls should be able to answer
questions or know where to get answers ... especially when a
customer or prospect calls.
4. Business cards:
Consider printing information on both sides of your business cards.
The backside of your card could include a description of your
company, hours of operation, a map, your mission statement, or other
important information.
5. Occasion cards:
Send birthday cards, Thanksgiving Day cards, and congratulatory
cards — they're great ways to let customers know that you care about
them.
6. Signage: Look for other ways to use signage such
as at community or business events, or even on your vehicle. When a
magnetic sign is affixed to the side of your car, everywhere you go
you are promoting your business.
7. In-store venues: Your
windows, countertops, reception area, walls and other on-site areas
should be considered when planning business points of interest.
Frame your advertising campaigns, and hang them on your walls.
Create mini-signs for your countertops. Adorn visible windows with
appropriate displays or graphics.
8. E-mail signatures: Put
your contact information, a description of your web site's unique
selling points, and a tip about what's new at your site. This will
help customers find needed information easily and will also help
facilitate media interviews.
9. Charities: Teaming up for a good
cause — whether by donating your products or services, or
volunteering your time — on a non-profit board of trustees will
foster goodwill within your community.
BarterNews.com — World's Largest
Depository Of
Barter Information
Hundreds of valuable articles,
techniques, and strategies are found in the following various barter
categories:
Travel,
Media,
Trade Exchange
Corporate Barter,
Offset & Countertrade,
Secondary Capital,
Real Estate,
Community Barter,
Restaurant & Entertainment
(The Barter
Categories are found on the horizontal bar at the top - 3rd
button from right.)
Money-Making Reports Available From BarterNews/span>
Limited Advertising Budget? Try Place-Based Marketing
Don't have a large advertising budget? Then it's time to utilize
place-based marketing … an inexpensive way of getting your message
out into the marketplace. Here are some examples:
-
A
company volunteers its services to physically hang a high school's
championship banners in the school’s gymnasium, and in exchange the
firm got the school's permission to hang a company banner in the
gym.
-
A kitchen remodeling firm develops an alliance with
an appliance retailer. The remodeler puts up signage in the showroom
about his services.
-
A dog trainer has a similar
arrangement with local pet stores to put up posters in the shops.
-
A baker, who specializes in wedding cakes, arranges with a
local bridal shop for a long-term display of a fancy wedding cake.
The baker pays the bridal shop a commission on each cake ordered by
the shop’s customers.
-
Place-based marketing could include:
(A) placing small posters for special events in restaurants and
clubs; (B) brochures or business cards placed at checkout stands of
businesses with complementary products or services to yours; (C) and
fliers for everything from clothes to job openings posted on college
campuses.
Is Your Trade Exchange Missing Out On
Valuable New Business?
If
your barter company's listing on BarterNews.com isn't current, you
are definitely missing out on new business. The web site
BarterNews.com receives heavy traffic - with over 150,000 page-views
every month. Entrepreneurs and corporate executives check the
thousands of articles, the weekly "Tuesday
Report," and the "Contacts
Section" of our site. They use the latter to find barter
companies with which to do business.Is your barter company's listing up-to-date?
To keep your listing current is very easy. See the links below to (A)
update any changes to your company's listing, such as new location,
phone number, web site or other information, and (B) if your company
has not been listed.
Here's how to get on board:
To
make changes to your listing
click here.
For
new listings
click here.
Barter's Role In Lowering Purchasing Costs
Every time you lower your purchasing cost, you're making your
company stronger. And barter is a proficient business tool that
helps you accomplish this feat.
Your purchasing costs are
lowered through barter because its an optimal method of payment …
you're using your product or service to make the purchase. Since
barter is done at your company's less-than-retail barter cost, it's
the most efficient and profitable way to buy.
It's
important to remember the two critical factors to running a
successful business: First, you must price your products so you can
make a profit. Second, you need to generate a continuing cash flow
so you can pay your bills and other obligations as needed.
Bottomline: barter is a powerful tool in helping you achieve these
two critical factors.
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The Growth and Use of Secondary
Capital (New Money) Creates Unprecedented Wealth In Today's New Age
Of Possibility
There are many forms of secondary
capital — which can be defined as any financial instrument that
measures and communicates value in a common language. Would you like
to see and learn more about the many forms of secondary capital?
We have 70 free, informative and
inspiring, articles for you in our "Secondary Capital Section."
Check it out...
www.barternews.com/secondary_capital.htm.
Get New Money-Making Ideas And
Valuable Contacts!
You can
obtain useful, informative ideas and contacts in every available
back-issue of BarterNews.
Every
barter company in the world is listed on our web site,
click through to our Global List
of Barter Companies.
We welcome your
comments, questions, and observations.
Copyright BarterNews 2016. Redistribution of BarterNews
content expressly prohibited without the prior written permission of BarterNews.
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