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June 25, 2013

Written by Bob Meyer, Editor of BarterNews

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From the desk of Bob Meyer... 06/25/2013

Supercomputers Top Speed Unfathomable

A Chinese university has built the world’s fastest supercomputer, almost doubling the speed of the U. S. machine that previously claimed the top spot — underscoring China’s rise as a science and technology powerhouse.

Their fastest super-computers (Tianhe-2, developed by the National University of Defense Technology) is capable of sustained computing of 33.86 petaflops per second, or 33,860 trillion calculations-per-second. The U.S. Energy Department’s Titan machine is second, but far off the pace, as it achieved 17.59 petaflops per second.

Top Reason Why Customers Are Loyal To Small Business

It’s quite simple: Receiving a smile and a greeting at an independent business was the most oft-cited reason consumers felt loyalty to that business, according to a recent poll of 2000 consumers. One-third of respondents cited excellent customer service as the reason they returned to the store/shop. The study also found that 3 out of 5 consumers (60%) are willing to shell out more to buy from an independent store, rather than a larger retailer.

Time For Making An All-Important Transformation

According to a survey at Bankrate.com, three-quarters of Americans are living paycheck to paycheck. The survey showed that about 27% of those had no savings at all and 50% had saved less than three-months worth of expenses (less than half the six months financial experts recommend).

What should one do? James Altucher, author and entrepreneur says people must start brainstorming and thinking of ideas by which they can provide services and value to other people and charge for it … it’s not that you want to make this leap. You have to make this leap!

Altucher says there are more opportunities than ever for one and two-person businesses. So start thinking about what has worked or interested you before (personally or career wise) and what hasn’t, realizing that the transformation won’t happen overnight.

And then prepare yourself: make sure you’re physically, emotionally, mentally and spiritually healthy. (This includes gradually powering those “motivation batteries” of yours back up.) Do this and ideas will start to appear and opportunities will begin happening.

All back issues of "From the Desk...” can be accessed by clicking here.

(Please feel free to forward our newsletter to your friends and colleagues. We have a “box” at the end of the newsletter for your convenience. See you next week. . .)



BarterNews.com — World’s Largest Depository Of Barter Information

Hundreds of valuable articles, techniques, and strategies are found in the following various barter categories:

Ø  Entrepreneur’s Corner,

Ø  Travel,

Ø  Media,

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Ø  Offset & Countertrade,

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Ø  Restaurant & Entertainment

(The Barter Categories are found on the horizontal bar at the top — 3rd button from right.)


Factoring May Be Answer To Help Even-Out Your Cash Flow

Many businesses that have to pay bills, before customers pay their accounts, use factoring as a way to even-out the company’s cash flow.

Factoring is when a company sells its accounts receivables to a third party (called a factor) at a discount, for an instant cash payment.

This option is useful to some fast-growing companies which outstrip their liens of credit, or new businesses that can’t qualify for traditional financing, or those that want to pay their bills quickly to take advantage of discounts.

However factoring can be expensive. To begin with, you only get 75% to 90% of the value of your receivables. Then there is typically a 2% to 6% discount fee, plus if your receivable takes longer to pay that fee usually increases. Some factors will also tack on other charges, such as audit fees.

While factoring is certainly a possibility for some companies, it’s not the answer for everyone. Factors prefer working with firms that do at least $20,000 in monthly billings. Because a steady cash-flow stream is always desirable, it’s wise to spend some quality time with your trade broker to maximize the opportunities for paying as many of your bills on trade as possible.


Is Your Trade Exchange Missing Out On Valuable New Business?

If your barter company’s listing on BarterNews.com isn’t current, you are definitely missing out on new business. The web site BarterNews.com receives heavy traffic — with over 150,000 page-views every month. Entrepreneurs and corporate executives check the thousands of articles, the weekly “Tuesday Report,” and the “Contacts Section” of our site. They use the latter to find barter companies with which to do business.

Is your barter company’s listing up-to-date?

To keep your listing current is very easy. See the links below to (A) update any changes to your company’s listing, such as new location, phone number, web site or other information, and (B) if your company has not been listed.

Here’s how to get on board:

To make changes to your listing click here.

For new listings click here.


Cash-Flow & Getting Paid Are Growing Concerns For Entrepreneurs

Entrepreneurial business owners anticipate more growth opportunities in the next six months, according to an American Express poll. But they also have concerns about their ability to handle any expansion. 

In its semi-annual survey, 56% of respondents indicated there would be possibilities to expand their businesses. And 41% said they had plans to increase investments, add new products or services, or move into alternative markets.

At the same time there was an increasing concern about managing cash-flow with 62% citing it as a priority.  Of those with cash-flow concerns, 35% said getting customers to pay their bills topped the list, while concerns about the ability to pay their own bills were cited by 26%. When it came to a cash-flow crunch, 30% of the owners with such worries said they would delay planned purchases.

Editor’s note: Concerns about one’s business are ongoing and ever-changing. But an effective action, which will solve some of the day-to-day concerns, is spending the time to focus on your barter efforts. The added purchases on trade will automatically increase cash-flow, enabling your company to continue moving forward.


* * ANNOUNCEMENT * *

We have packages of back issues still in print, approximately 30 issues in all.
To order: Click here


Build Customers First

According to Barry J. Moltz, author of You Need To Be A Little Crazy: The Truth About Starting And Growing Your Business, entrepreneurs spend far too much time early-on thinking “I want to build a brand.”

Moltz says he’s seen too many entrepreneurs affected with “analysis paralysis,” pondering for months on end what their brands will mean to consumers, only to enter the marketplace and find they need a new strategy.

What’s a better approach? Moltz says you must listen closely to your customers, because they will help you figure out your brand. “There are a lot of businesses that start out being one thing and end up being something else. Listen to the market, it will tell you what your branding should be.”


Money-Making Reports Available From BarterNews

Are You Utilizing These Low-cost Ways To Promote Your Company?

In addition to your advertising campaigns and time-consuming promotional programs you can reinforce your company’s name and increase sales through vehicles you already have in place.

Here’s a look at some opportunities to pursue that don’t cost much, but have been proven to be very effective for many entrepreneurs.

1. Voice-mail messages: Remind callers to visit your web site, or take advantage of upcoming seasonal promotions. You can also use your company’s tag line or slogan in the message to reinforce awareness.

2. On-hold programming: Use on-hold time to communicate to a captive audience. Instead of playing elevator music, use that valuable time to remind customers about special promo’s or relay useful information.

3. Phone manner: Be sure whoever answers the phone at your place of business is upbeat and helpful to callers. This person is your vice president of first impressions! Employees fielding phone calls should be able to answer questions or know where to get answers ... especially when a customer or prospect calls.

4. Business cards: Consider printing information on both sides of your business cards. The backside of your card could include a description of your company, hours of operation, a map, your mission statement, or other important information.

5. Occasion cards: Send birthday cards, Thanksgiving Day cards, congratulatory cards — they’re great ways to let customers know that you care about them.

6. Signage: Look for other ways to use signage such as at community or business events, or even on your vehicle. When a magnetic sign is affixed to the side of your car, everywhere you go you are promoting your business.

7. In-store venues: Your windows, countertops, reception area, walls and other on-site areas should be considered when planning business points of interest. Frame your advertising campaigns, and hang them on your walls. Create mini-signs for your countertops. Adorn visible windows with appropriate displays or graphics.

8. E-mail signatures: Put your contact information, a description of your web site’s unique selling points, and a tip about what’s new at your site. This will help customers find needed information easily and will also help facilitate media interviews.

9. Charities: Teaming up for a good cause — whether by donating your products or services, or volunteering your time — on a non-profit board of trustees will foster goodwill within your community.


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The Growth and Use of Secondary Capital (New Money) Creates Unprecedented Wealth In Today’s New Age Of Possibility

There are many forms of secondary capital—which can be defined as any financial instrument that measures and communicates value in a common language. Would you like to see and learn more about the many forms of secondary capital?

 We have 70 free, informative and inspiring, articles for you in our “Secondary Capital Section.”

Check it out... www.barternews.com/secondary_capital.htm.


Get New Money-Making Ideas And Valuable Contacts!

You can obtain useful, informative ideas and contacts in every available back-issue of BarterNews.


Every barter company in the world is listed on our web site, click through to our Global List of Barter Companies.


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