June 23, 2009
by Bob Meyer, Editor of BarterNews
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the desk of Bob Meyer...06/23/2009
National Association Of Trade Exchanges Names New Board
On May 18, 2009, the majority of the NATE membership voted
to elect a new board:
Gary Oshry as President,
Rachel Taylor as Treasurer,
Karen Welch as Secretary,
Ric Zampatti, Director,
Mary Nove, Director
the registered agent is Harold Rice.
The new NATE office is located at 10151 IH 35 North, San
Antonio, Texas 78233.
A Bridge To Better Times
Some 18% of entrepreneurial small-business owners are
working in a second job to keep their businesses afloat.
That’s according to the latest findings from the American
Express Open Small Business Monitor. Many have sacrificed
their personal finances and have stopped paying themselves a
salary to deal with the current economic reality.
U.S. Ad Spending Fell 14% In First Quarter
TNS Media Intelligence reports that U.S. ad spending on
media such as TV, print and online display ads fell 14% to
$30.18 billion in the first quarter from a year earlier. The
ad downturn (figures) was worse than anticipated.
Investment World Ever-Changing
Decades ago the bulk of investors in the stock market was
the “individual investor.” Now, some 70% of the trading
volume on the NYSE and other exchanges is done by large
institutional investors. And the “buy and hold” theory of
yesteryear has changed as well.
Today major firms employ dozens of PhD’s to develop
computer-driven models to identify when to buy and sell
stocks, bonds and other securities. The latest discoveries
by the brilliant math whizzes revolve around discovery of
hidden stock-pricing patterns similar to speech recognition
In other words, the underlying mathematics of predicting
markets is not millions of miles away from the mathematics
of speech recognition. Welcome to today’s ever-changing
Murphy Joins Novus Media Network
David P. Murphy has been named President of Sales for the
Novus Media Network. Novus is a top ten U.S. media agency as
ranked by Advertising Age Magazine. They are a part
of the Omnicom Media Group, the media division of Omnicom
Group Inc.—a leading global marketing and corporate
New U.S. Listing Information...
619 S. Bluff St, Tower 1, #302
Saint George, UT 84770
Ph: (435) 773-1797
Fax: (435) 656-6158
back issues of “From the Desk...” can be accessed by
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See you next week. . .)
Marketing Consulting Firm Desires
Partnership With PR Company
consulting company desires to partner with PR company. We are a
leading company targeting “boomers and matures,” with special
interest in the travel, financial and healthcare industries. See
our web site (www.maturemarketing.com)
for free book offer.
IMS Annual Meeting
Reports On Company’s Moves
International Monetary Systems (OTCBB: INLM), a worldwide leader in
business-to-business barter services, held its annual shareholder
meeting last week. All items on the agenda were approved. Dale
Mardak and Thomas DeLacy were re-elected as board members, and Webb
& Co., P.A., was ratified as auditors for the company’s 2009
the meeting, Dale Mardak, Senior VP, John Strabley, Executive VP,
and Krista Vardabash, Director of Marketing and PR, made
presentations demonstrating the company’s financial progress, recent
media exposure, and future growth initiatives.
was announced that April and May financial results were better than
last year, and better than the first quarter of 2009. Also, the
company announced plans to do a 1-for-6 reverse stock split that
will be effective July 17, 2009.
more information go to
Attention Trade Exchange Owners. . .It’s GROW OR GO!
The magic bullet for growth is sales, always has been and always
will be...yet the industry’s overall growth is anemic. Why? Maybe
it’s because we’re not providing on-going education about our unique
way of doing business. Knowledge is always a pre-requisite to taking
And for those newcomers, the lifeblood of an exchange, awareness of
and understanding about the value of trading is even more important.
If you expect prospects to come aboard and your members to be more
active traders, but you are perplexed when the results are less than
you desire...there’s a good reason. You must continually educate
and motivate every month--month after month after month!
Such action is necessary because, let’s face it, more cash business,
not trade, is of paramount importance to your members. You must
break through this “cash only” focus and redirect their thinking
toward barter. Although most exchanges don’t see the importance of
doing so, many industry leaders are taking action and so can you.
As the owner of your own operation, there is an easy and
inexpensive solution for moving forward...look
into using The Competitive Edge newsletter. It’s a
camera-ready, 4-page, professionally written, informational
marketing tool...available in PDF format as well as print. So
regardless of how you reach your prospects and clients, you will
have the necessary vehicle.
Written especially for you, the busy trade exchange owner, I am
certain it will be the best investment you ever make.
For more information about The Competitive Edge, and how it
can benefit you
Offers Are Expanding
Whitney, Executive Director of the International Reciprocal Trade
Association (IRTA), reports that the association’s Universal
Currency now has 925 different availabilities (products & services)
which UC member exchanges can access. Exchange owners from around
the world can use the UC trade dollar to facilitate trades among
Opportunity To Increase Trading Volume
Whitney contends that the use of UC can increase an exchange’s
trading volumes. “UC provides an excellent alternative venue for
your exchange members to make purchases, especially those clients
with high trade balances who want to spend.
“Why not let your members have direct access to what UC has to
offer, and let them go shopping on UC? And UC can be a great
alternative venue for your members to sell their goods or services
to earn more trade. Why not let those members see UC for themselves?
“All you have to do is direct them to
have them click on the ‘UC Marketplace’ at the top of the Home Page.
This will instantly bring up all of the UC listings broken down by
category with a brief description of each listing. No log-in or
password is required and the viewer only sees each listing’s
‘snapshot’ description. They cannot access any other information —
they need to call you for that.
“Pass this approach on to your brokers and mention it in your
newsletters! It is a win-win for everybody, you're offering more
purchase opportunities to your members, and providing a new venue
for your members who want to earn more trade. Either way it only
will generate more commissionable transactions for your company,”
Whitney concluded, “and in turn create more UC activity! Go for it!”
more information on Universal Currency visit
International visitors look for BARTER CONTACTS in our Global Barter
Section. If YOUR exchange isn’t listed see the forms on the lower
left of the page. (Click
Attention trade exchange owners...thousands of visitors every month
visit our BARTER CONTACTS section on our web site where we have
names & addresses of barter companies in the USA. If YOUR exchange
isn’t listed, or the information is incorrect, you can correct the
situation by using the forms to the lower left of the USA map. (Click
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A New Money Machine?
By Benjamin Gisin
Over the course of the last 12 months, a historic division has
emerged in the value of money. For financial investors, money’s
value has reached an all-time low. For the majority of Americans —
the nation’s work force and business owners — money’s value has
reached an all-time high.
Investors have accepted next-to-zero interest rates when temporarily
loaning money to the U.S. government. The volume of money seeking
investment returns is larger than the pool of debtors capable of
providing a return. Financial investors simply cannot find enough
qualified borrowers. Lenders and borrowers, by virtue of how they
invoke debt when creating and distributing money, have saturated the
national economy with what the Fed reported on 3/12/09 was $52.6
trillion of debt.
working sector of the economy is experiencing a dramatic rise in the
value of money. With 5.1 million jobs lost during this economic
downturn, people are willing to work — if they can find work — for
far less. Small businesses are failing by the thousands. Money’s
value is so great, people go through humiliating acrobatics just to
work. Money’s power, due to its lack of presence in the physical
economy, is giving greater incentives to employ crime as a way to
physical economy is like a deep sea diver whose volume of oxygen
(money) is cut back. The oxygen suppliers, i.e. banks and investors,
cannot qualify the diver for more money (oxygen).
the while, fingers are being pointed at personalities as the cause
of the problem instead of simply recognizing a systemic flaw in our
means of exchange. Without a robustly circulating medium or other
universal process of exchange, jobs, governments and economies
old money machines (banks and financial investors) are unable to get
a sufficient amount of money, backed by debt, into a physical
economy. This creates tremendous pressure for another money machine
to emerge. Federal Reserve Bank chairman Ben Bernanke and the
Secretary of Treasury Timothy Geithner are being forced to stoke up
another money machine — the Federal Reserve Bank itself.
Over the last 12 months, the Fed created $1 trillion in new money to
buy debt and assets from investors and others. This $1 trillion
ended up in bank checking accounts and in the Treasury’s account at
the Fed. Recently the Fed announced it will buy up to $750 billion
in agency mortgage-backed securities and buy $300 billion in U.S.
government debt. The Fed buys these assets by creating new reserves
for banks which ultimately translates into more checkbook money.
While the Fed’s money machine is precipitating criticism for its
potential to cause inflation, why is that criticism not leveled
against banks and investors who operate in a similar way? At the
same time, the need for a means of exchange by the nation’s working
sector and stock markets are insufficiently met. If the physical
economy and government are without sufficient means of exchange,
what choice does it leave society?
Little known is the Fed’s money machine has levers that can be
switched to supply money to the physical economy without debt — a
better form of oxygen. Money can be withdrawn through taxation to
avoid inflation. There is a public desire to pass-on a world without
debt to our future generations. The Fed’s money machine is capable
of allowing the first step. It only needs a public mandate that
emerges as law.
While the financial system is in financial crisis, the nation and
its economy is in a means-of-exchange crisis. One of the problems
with the current financial system is its inability to facilitate a
robustly circulating medium in the physical economy.
the risk of sounding democratic, the nation is at a crossroads of
choosing a new means-of-exchange path. A path that suggests public
exploration and consensus as to what our future means or processes
of exchange will be. There is little question other options abound
if it is recognized a change is needed.
more information and discovering what options are emerging,
subscribe to Peaceful Economics newsletter. Annual subscription
$21.95, for 6 issues. Phone (208) 523-2717, or send check to PO Box
3662, Idaho Falls, Idaho 83403.
speaking engagements, radio interviews or comments phone (208)
523-2717, or e-mail
Benjamin Gisin is a veteran banker and former senior agricultural
approval officer for one of the nation’s largest agricultural banks.
Since 1998, he consults businesses and agricultural producers facing
credit challenges. He writes and lectures extensively on the
evolution of money, economics and food security.
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The Growth and Use of
Secondary Capital (New Money) Creates Unprecedented Wealth In
Today’s New Age Of Possibility
are many forms of secondary capital—which can be defined as any
financial instrument that measures and communicates value in a
common language. Would you like to see and learn more about the many
forms of secondary capital?
have 70 free, informative and inspiring, articles for you in our
“Secondary Capital Section.”
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