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June 23,  2009

Written by Bob Meyer, Editor of BarterNews

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From the desk of Bob Meyer...06/23/2009

National Association Of Trade Exchanges Names New Board

On May 18, 2009, the majority of the NATE membership voted to elect a new board:
Gary Oshry as President,
Rachel Taylor as Treasurer,
Karen Welch as Secretary,
Ric Zampatti, Director,
Mary Nove, Director
the registered agent is Harold Rice.

The new NATE office is located at 10151 IH 35 North, San Antonio, Texas 78233.

A Bridge To Better Times

Some 18% of entrepreneurial small-business owners are working in a second job to keep their businesses afloat. That�s according to the latest findings from the American Express Open Small Business Monitor. Many have sacrificed their personal finances and have stopped paying themselves a salary to deal with the current economic reality.

U.S. Ad Spending Fell 14% In First Quarter

TNS Media Intelligence reports that U.S. ad spending on media such as TV, print and online display ads fell 14% to $30.18 billion in the first quarter from a year earlier. The ad downturn (figures) was worse than anticipated.

Investment World Ever-Changing

Decades ago the bulk of investors in the stock market was the �individual investor.� Now, some 70% of the trading volume on the NYSE and other exchanges is done by large institutional investors. And the �buy and hold� theory of yesteryear has changed as well.

Today major firms employ dozens of PhD�s to develop computer-driven models to identify when to buy and sell stocks, bonds and other securities. The latest discoveries by the brilliant math whizzes revolve around discovery of hidden stock-pricing patterns similar to speech recognition technologies.

In other words, the underlying mathematics of predicting markets is not millions of miles away from the mathematics of speech recognition. Welcome to today�s ever-changing world.

Murphy Joins Novus Media Network

David P. Murphy has been named President of Sales for the Novus Media Network. Novus is a top ten U.S. media agency as ranked by Advertising Age Magazine. They are a part of the Omnicom Media Group, the media division of Omnicom Group Inc.�a leading global marketing and corporate communications company.

New U.S. Listing Information...

Barters Biz
619 S. Bluff St, Tower 1, #302
Saint George, UT 84770
Ph: (435) 773-1797
Fax: (435) 656-6158

All back issues of �From the Desk...� can be accessed by clicking here.

(Please feel free to forward our newsletter to your friends and colleagues. We have a �box� at the end of the newsletter for your convenience. See you next week. . .)


Marketing Consulting Firm Desires Partnership With PR Company

Marketing consulting company desires to partner with PR company. We are a leading company targeting �boomers and matures,� with special interest in the travel, financial and healthcare industries. See our web site ( for free book offer.

Reply to

IMS Annual Meeting Reports On Company�s Moves

International Monetary Systems (OTCBB: INLM), a worldwide leader in business-to-business barter services, held its annual shareholder meeting last week. All items on the agenda were approved. Dale Mardak and Thomas DeLacy were re-elected as board members, and Webb & Co., P.A., was ratified as auditors for the company�s 2009 financial statements.

At the meeting, Dale Mardak, Senior VP, John Strabley, Executive VP, and Krista Vardabash, Director of Marketing and PR, made presentations demonstrating the company�s financial progress, recent media exposure, and future growth initiatives.

It was announced that April and May financial results were better than last year, and better than the first quarter of 2009. Also, the company announced plans to do a 1-for-6 reverse stock split that will be effective July 17, 2009.

For more information go to

Attention Trade Exchange Owners. . .It�s GROW OR GO!

The magic bullet for growth is sales, always has been and always will be...yet the industry�s overall growth is anemic. Why? Maybe it�s because we�re not providing on-going education about our unique way of doing business. Knowledge is always a pre-requisite to taking sustained action.

And for those newcomers, the lifeblood of an exchange, awareness of and understanding about the value of trading is even more important.

If you expect prospects to come aboard and your members to be more active traders, but you are perplexed when the results are less than you desire...there�s a good reason. You must continually educate and motivate every month--month after month after month!

Such action is necessary because, let�s face it, more cash business, not trade, is of paramount importance to your members. You must break through this �cash only� focus and redirect their thinking toward barter. Although most exchanges don�t see the importance of doing so, many industry leaders are taking action and so can you.

As the owner of your own operation, there is an easy and inexpensive solution for moving forward...look into using The Competitive Edge newsletter. It�s a camera-ready, 4-page, professionally written, informational marketing tool...available in PDF format as well as print. So regardless of how you reach your prospects and clients, you will have the necessary vehicle.

Written especially for you, the busy trade exchange owner, I am certain it will be the best investment you ever make.

For more information about The Competitive Edge, and how it can benefit you click here.

Universal Currency�s Offers Are Expanding

Ron Whitney, Executive Director of the International Reciprocal Trade Association (IRTA), reports that the association�s Universal Currency now has 925 different availabilities (products & services) which UC member exchanges can access. Exchange owners from around the world can use the UC trade dollar to facilitate trades among themselves.

Opportunity To Increase Trading Volume

Whitney contends that the use of UC can increase an exchange�s trading volumes. �UC provides an excellent alternative venue for your exchange members to make purchases, especially those clients with high trade balances who want to spend.

�Why not let your members have direct access to what UC has to offer, and let them go shopping on UC? And UC can be a great alternative venue for your members to sell their goods or services to earn more trade. Why not let those members see UC for themselves?

�All you have to do is direct them to and have them click on the �UC Marketplace� at the top of the Home Page. This will instantly bring up all of the UC listings broken down by category with a brief description of each listing. No log-in or password is required and the viewer only sees each listing�s �snapshot� description. They cannot access any other information � they need to call you for that.

�Pass this approach on to your brokers and mention it in your newsletters! It is a win-win for everybody, you're offering more purchase opportunities to your members, and providing a new venue for your members who want to earn more trade. Either way it only will generate more commissionable transactions for your company,� Whitney concluded, �and in turn create more UC activity! Go for it!�     

For more information on Universal Currency visit


25 Years Of BarterNews Issues Now In Digital Format

Welcome to the largest repository of barter contacts, strategies, and barter techniques in the world. All 64 issues of BarterNews now available in digital format at

         International visitors look for BARTER CONTACTS in our Global Barter Section. If YOUR exchange isn�t listed see the forms on the lower left of the page. (Click here.)

         Attention trade exchange owners...thousands of visitors every month visit our BARTER CONTACTS section on our web site where we have names & addresses of barter companies in the USA. If YOUR exchange isn�t listed, or the information is incorrect, you can correct the situation by using the forms to the lower left of the USA map. (Click here.) 

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A New Money Machine?

By Benjamin Gisin

Over the course of the last 12 months, a historic division has emerged in the value of money. For financial investors, money�s value has reached an all-time low. For the majority of Americans � the nation�s work force and business owners � money�s value has reached an all-time high.

Investors have accepted next-to-zero interest rates when temporarily loaning money to the U.S. government. The volume of money seeking investment returns is larger than the pool of debtors capable of providing a return. Financial investors simply cannot find enough qualified borrowers. Lenders and borrowers, by virtue of how they invoke debt when creating and distributing money, have saturated the national economy with what the Fed reported on 3/12/09 was $52.6 trillion of debt.

The working sector of the economy is experiencing a dramatic rise in the value of money. With 5.1 million jobs lost during this economic downturn, people are willing to work � if they can find work � for far less. Small businesses are failing by the thousands. Money�s value is so great, people go through humiliating acrobatics just to work. Money�s power, due to its lack of presence in the physical economy, is giving greater incentives to employ crime as a way to obtain money.

The physical economy is like a deep sea diver whose volume of oxygen (money) is cut back. The oxygen suppliers, i.e. banks and investors, cannot qualify the diver for more money (oxygen).

All the while, fingers are being pointed at personalities as the cause of the problem instead of simply recognizing a systemic flaw in our means of exchange. Without a robustly circulating medium or other universal process of exchange, jobs, governments and economies erode.

The old money machines (banks and financial investors) are unable to get a sufficient amount of money, backed by debt, into a physical economy. This creates tremendous pressure for another money machine to emerge. Federal Reserve Bank chairman Ben Bernanke and the Secretary of Treasury Timothy Geithner are being forced to stoke up another money machine � the Federal Reserve Bank itself.

Over the last 12 months, the Fed created $1 trillion in new money to buy debt and assets from investors and others. This $1 trillion ended up in bank checking accounts and in the Treasury�s account at the Fed. Recently the Fed announced it will buy up to $750 billion in agency mortgage-backed securities and buy $300 billion in U.S. government debt. The Fed buys these assets by creating new reserves for banks which ultimately translates into more checkbook money.

While the Fed�s money machine is precipitating criticism for its potential to cause inflation, why is that criticism not leveled against banks and investors who operate in a similar way? At the same time, the need for a means of exchange by the nation�s working sector and stock markets are insufficiently met. If the physical economy and government are without sufficient means of exchange, what choice does it leave society?

Little known is the Fed�s money machine has levers that can be switched to supply money to the physical economy without debt � a better form of oxygen. Money can be withdrawn through taxation to avoid inflation. There is a public desire to pass-on a world without debt to our future generations. The Fed�s money machine is capable of allowing the first step. It only needs a public mandate that emerges as law.

While the financial system is in financial crisis, the nation and its economy is in a means-of-exchange crisis. One of the problems with the current financial system is its inability to facilitate a robustly circulating medium in the physical economy.

At the risk of sounding democratic, the nation is at a crossroads of choosing a new means-of-exchange path. A path that suggests public exploration and consensus as to what our future means or processes of exchange will be. There is little question other options abound if it is recognized a change is needed.

For more information and discovering what options are emerging, subscribe to Peaceful Economics newsletter. Annual subscription $21.95, for 6 issues. Phone (208) 523-2717, or send check to PO Box 3662, Idaho Falls, Idaho 83403.

For speaking engagements, radio interviews or comments phone (208) 523-2717, or e-mail

Benjamin Gisin is a veteran banker and former senior agricultural approval officer for one of the nation�s largest agricultural banks. Since 1998, he consults businesses and agricultural producers facing credit challenges. He writes and lectures extensively on the evolution of money, economics and food security.

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The Growth and Use of Secondary Capital (New Money) Creates Unprecedented Wealth In Today�s New Age Of Possibility

There are many forms of secondary capital�which can be defined as any financial instrument that measures and communicates value in a common language. Would you like to see and learn more about the many forms of secondary capital?

 We have 70 free, informative and inspiring, articles for you in our �Secondary Capital Section.�

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