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June 17, 2014

Written by Bob Meyer, Editor of BarterNews

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From the desk of Bob Meyer... 06/17/2014

All back issues of "From the Desk..." can be accessed by clicking here.

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LeBron James Knows Value Of Barter

Not only is LeBron James possibly the best professional basketball player of all time, but he’s also a very savvy businessman. Evidence of his business acumen became apparent in 2008, when he chose to acquire stock rather than cash for his endorsement of high-end headphones manufactured by Beats Electronics.

When Beats was recently acquired by Apple, James cashed in his stake — which was worth a cool $30 million — World's Largest Depository Of Barter Information

Hundreds of valuable articles, techniques, and strategies are found in the following various barter categories:

(The Barter Categories are found on the horizontal bar at the top - 3rd button from right.)

Barter More Important Than Ever In Today's Tepid Economy

Signs of a slow-growth economy are everywhere, and the recent disappointing reports suggest the nation's economy barely grew at the end of last year, which is raising concerns about an already disappointing recovery. In addition, every day all around the country there is pressure to hold the line on prices. Because increasing competition, combined with low levels of inflation and the consolidation of purchases, make it detrimental to increase prices.
If it is impossible to raise prices to cover your cost increases, what are you to do? Certainly you should be adding sales whenever possible, but let's face it, it is not going to be a piece-of-cake in today's economy. Especially when your competitors are more determined than ever to retain their own market share.
That's why it is important to work the other side of the ledger. Give more attention and serious focus on saving dollars.

Money-Making Reports Available From BarterNews

CEO Makes Right Decision Over Tesla Patents

By Topher Morrison

Tesla Motors recently announced it has opened its patent portfolio in hopes of encouraging other companies to create new electric vehicles. In a blog post, CEO Elon Musk said this was done "In the spirit of the open source movement, for the advancement of electric vehicle technology." He also said that many patents tend to hold back innovation and "enrich those in the legal profession, rather than the actual inventors."
If you think this controversial move by Musk and Tesla doesn't make sense, think again. We're now living in the collaboration economy and your competition is now your ally. It's time to stop competing and start collaborating. Partner with the competitors in your industry by creating key relationships with the right people who have the right skills and can properly complement your strengths.
Without patents in the way, imagine what will happen next: more electric vehicles will hit the streets sooner. Thus helping to make sustainable transportation a reality; instead of a well-intentioned idea that sounds good on paper but never comes to fruition.
The electric car still has many hurdles to overcome. Despite being in the top 10 most popular cars for the wealthy, you don't see too many Teslas on major roadways just yet — even if it means never having to fuel up again. The vehicle has a range of more than 200 miles between charges, leaving many to wonder what happens on long road trips. But now that Tesla has done away with its patents and entered the collaboration economy, it's opened the door for other manufacturers to improve on its formula — meaning it's only a matter of time before the technology gets better and more affordable. 
Look at Google: it wanted to expand the market for mobile devices so much that it gave away its Android technology at no charge. This paid off big for the technology giant because it guaranteed its search engine and other digital services supported by advertising would be prominently featured on them.
This same methodology is already taking shape across many industries, and is the new way of doing business. In Orange County, California, for example, there is a street called State College. On this street, there are no less than 30 tile and marble stores located together side-by-side on each side of the street for as far as the eye can see. Why? It’s all designed for the convenience of the customer.
What is perhaps even more ironic is that some of the larger stores are frequently the suppliers for some of the smaller stores, because they have more buying power. Yet, the margins are solid enough such that every business can win — and win together. 
In some cases, if one store is out of a particular product, the business owners have developed an alliance with another tile and marble store on the same street so that they can fulfill all of their orders. The stores both win, and, of course, the customer definitely wins as well. 
Musk said that if we clear a path to the creation of electric vehicles, but then lay intellectual property landmines behind us to inhibit others, we are acting in a manner contrary to that goal. 
In other words, we’re now operating in the collaboration economy, and if you don't collaborate your business will disintegrate. When we all work together we all win. 

(Topher Morrison is the author of Collaboration Economy and managing director of Entrevo USA, a growth accelerator firm that has helped thousands of companies globally dominate their market share. For more information, visit

Is Your Trade Exchange Missing Out On Valuable New Business?

If your barter company's listing on isn't current, you are definitely missing out on new business. The web site receives heavy traffic — with over 150,000 page-views every month. Entrepreneurs and corporate executives check the thousands of articles, the weekly "Tuesday Report," and the "Contacts Section" of our site. They use the latter to find barter companies with which to do business.

Is your barter company's listing up-to-date?

To keep your listing current is very easy. See the links below to (A) update any changes to your company's listing, such as new location, phone number, web site or other information, and (B) if your company has not been listed.

Here's how to get on board:

To make changes to your listing click here.

For new listings click here.


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How To Get More Sales In Hyper-Competitive
Restaurant Industry

Our street-smart restaurant marketing report shows proven ways to rapidly boost your restaurant's sales & profits.

Priority Check!

One manager found a unique exercise for driving home the importance of time management. She hands all department employees a fake check for $86,400 made payable to each one, giving them 24-hours to "spend" the money.
In a meeting the next day, members share how they plan to spend the money. When the exercise is over, the leader notes that most people spent every penny of the check.
She then informs them that each day has the same number of seconds as the check has dollars — 86,400 — and asks, "Why are we so much more likely to prioritize how we spend our money than our time?"

The Growth and Use of Secondary Capital (New Money) Creates Unprecedented Wealth In Today's New Age Of Possibility

There are many forms of secondary capital — which can be defined as any financial instrument that measures and communicates value in a common language. Would you like to see and learn more about the many forms of secondary capital?

 We have 70 free, informative and inspiring, articles for you in our "Secondary Capital Section."

Check it out...

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