June 17, 2014
by Bob Meyer, Editor of BarterNews
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From the desk of Bob Meyer...
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LeBron James Knows Value Of Barter
Not only is LeBron James possibly the best professional
basketball player of all time, but he’s also a very savvy
businessman. Evidence of his business acumen became apparent in
2008, when he chose to acquire stock rather than cash for his
endorsement of high-end headphones manufactured by Beats
When Beats was recently acquired by Apple, James cashed in his
stake — which was worth a cool $30 million
BarterNews.com — World's Largest
Hundreds of valuable articles,
techniques, and strategies are found in the following various barter
Offset & Countertrade,
Restaurant & Entertainment
Categories are found on the horizontal bar at the top - 3rd
button from right.)
Barter More Important Than Ever In
Today's Tepid Economy
Signs of a slow-growth economy are everywhere, and the recent
disappointing reports suggest the nation's economy barely grew at
the end of last year, which is raising concerns about an already
disappointing recovery. In addition, every day all around the
country there is pressure to hold the line on prices. Because
increasing competition, combined with low levels of inflation and
the consolidation of purchases, make it detrimental to increase
If it is impossible to raise prices to cover your
cost increases, what are you to do? Certainly you should be adding
sales whenever possible, but let's face it, it is not going to be a
piece-of-cake in today's economy. Especially when your competitors
are more determined than ever to retain their own market share.
That's why it is important to work the other side of the ledger.
Give more attention and serious focus on saving dollars.
Money-Making Reports Available From BarterNews
CEO Makes Right Decision Over Tesla
By Topher Morrison
Tesla Motors recently announced it has opened
its patent portfolio in hopes of encouraging other companies to
create new electric vehicles. In a blog post, CEO Elon Musk said
this was done "In the spirit of the open source movement, for the
advancement of electric vehicle technology." He also said that many
patents tend to hold back innovation and "enrich those in the legal
profession, rather than the actual inventors."
If you think
this controversial move by Musk and Tesla doesn't make sense, think
again. We're now living in the collaboration economy and your
competition is now your ally. It's time to stop competing and start
collaborating. Partner with the competitors in your industry by
creating key relationships with the right people who have the right
skills and can properly complement your strengths.
patents in the way, imagine what will happen next: more electric
vehicles will hit the streets sooner. Thus helping to make
sustainable transportation a reality; instead of a well-intentioned
idea that sounds good on paper but never comes to fruition.
The electric car still has many hurdles to overcome. Despite being
in the top 10 most popular cars for the wealthy, you don't see too
many Teslas on major roadways just yet — even if it means
never having to fuel up again. The vehicle has a range of more than
200 miles between charges, leaving many to wonder what happens on
long road trips. But now that Tesla has done away with its patents
and entered the collaboration economy, it's opened the door for
other manufacturers to improve on its formula — meaning it's
only a matter of time before the technology gets better and more
Look at Google: it wanted to expand the
market for mobile devices so much that it gave away its Android
technology at no charge. This paid off big for the technology giant
because it guaranteed its search engine and other digital services
supported by advertising would be prominently featured on them.
This same methodology is already taking shape across many
industries, and is the new way of doing business. In Orange County,
California, for example, there is a street called State College. On
this street, there are no less than 30 tile and marble stores
located together side-by-side on each side of the street for as far
as the eye can see. Why? It’s all designed for the convenience of
What is perhaps even more ironic is that some
of the larger stores are frequently the suppliers for some of the
smaller stores, because they have more buying power. Yet, the
margins are solid enough such that every business can win —
and win together.
In some cases, if one store is out of a
particular product, the business owners have developed an alliance
with another tile and marble store on the same street so that they
can fulfill all of their orders. The stores both win, and, of
course, the customer definitely wins as well.
that if we clear a path to the creation of electric vehicles, but
then lay intellectual property landmines behind us to inhibit
others, we are acting in a manner contrary to that goal.
other words, we’re now operating in the collaboration economy, and
if you don't collaborate your business will disintegrate. When we
all work together we all win.
Morrison is the author of Collaboration Economy and managing
director of Entrevo USA, a growth accelerator firm that has helped
thousands of companies globally dominate their market share. For
more information, visit www.collaborationeconomy.com.)
Is Your Trade Exchange Missing Out On
Valuable New Business?
your barter company's listing on BarterNews.com isn't current, you
are definitely missing out on new business. The web site
BarterNews.com receives heavy traffic — with over 150,000 page-views
every month. Entrepreneurs and corporate executives check the
thousands of articles, the weekly "Tuesday
Report," and the "Contacts
Section" of our site. They use the latter to find barter
companies with which to do business.
Is your barter company's listing up-to-date?
To keep your listing current is very easy. See the links below to (A)
update any changes to your company's listing, such as new location,
phone number, web site or other information, and (B) if your company
has not been listed.
Here's how to get on board:
make changes to your listing
How To Get More Sales In
Our street-smart restaurant
marketing report shows proven ways to rapidly boost your
restaurant's sales & profits.
One manager found a unique exercise for driving home the
importance of time management. She hands all department employees a
fake check for $86,400 made payable to each one, giving them
24-hours to "spend" the money.
In a meeting the next day,
members share how they plan to spend the money. When the exercise is
over, the leader notes that most people spent every penny of the
She then informs them that each day has the same
number of seconds as the check has dollars — 86,400 —
and asks, "Why are we so much more likely to prioritize how we spend
our money than our time?"
The Growth and Use of Secondary
Capital (New Money) Creates Unprecedented Wealth In Today's New Age
There are many forms of secondary
capital — which can be defined as any financial instrument that
measures and communicates value in a common language. Would you like
to see and learn more about the many forms of secondary capital?
We have 70 free, informative and
inspiring, articles for you in our "Secondary Capital Section."
Check it out...
Get New Money-Making Ideas And
obtain useful, informative ideas and contacts in every available
back-issue of BarterNews.
barter company in the world is listed on our web site,
click through to our Global List
of Barter Companies.
We welcome your
comments, questions, and observations.
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