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June 17, 2008

Written by Bob Meyer, Editor of BarterNews

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From the desk of Bob Meyer...06/17/2008

Sino Fibre Signs Joint Venture With European Exchange

A Memorandum of Understanding has been signed between Sino Fibre and German Barter Exchange. Both parties agree that German Barter Exchange (GBE) will become an affiliate of Sino Fibre.

GBE will act as a barter trade-making arm in Germany for the joint venture company, to promote Sino-European barter and to serve as a gateway to processing the transactions to and from China, Germany, and eastern European countries.

Basketball Hall-of-Famer Barters With Comcast SportsNet

Comcast SportsNet New England wanted the best, most-prominent “Laker” to serve as an on-air analyst before the first two games of the National Basketball Association finals. CSN used barter to secure the deal—trading two 30-second spots to Kareem Abdual-Jabbar, which he used to advertise his latest video product. 

Curry Ingredients Bartered For Plastic

In India an enterprising company is bartering with women’s groups, providing ginger and garlic to housewives in exchange for scrap plastics, which are non bio-degradable toxic killers.

Ladies Trade Cosmetics Via Internet Site

Ladies here is your chance to swap cosmetics that you own, but don't use, for ones other members have and you want. We’re talking about name brand cosmetics...the expensive stuff. Members are only responsible for covering the shipping costs for the cosmetics that they are swapping.

MakeUpAlley.com (www.makeupalley.com) allows members to read product reviews or write a review on the products they have used. Interested parties can participate in forums and meet other members, so as to know the people that one might want to trade with later. Membership is free and required.

All back issues of "From the Desk...” can be accessed by clicking here.

(Please feel free to forward our newsletter to your friends and colleagues. We have a “box” at the end of the newsletter for your convenience. See you next week. . .)


* * ANNOUNCEMENT * *

25 Years Of BarterNews Issues Now In Digital Format

Welcome to the largest repository of barter contacts, strategies, and barter techniques in the world. All 64 issues of BarterNews now available in digital format at http://www.barternews-ezine.com.


Bartercard New Service Moves Toward Total Business Solution

Australia’s largest barter trade exchange—Bartercard Australia—has added a new service that should excite its 23,000 members nationwide. The new Members Plus Money program is a strategic partnership with Wilson National, a leading Australian wholesale finance specialist (www.wilsonnational.com.au). It will enable members an opportunity to secure needed financing cash for equipment rental, home loans, commercial loans, leasing, and personal loans.

This initiative is the latest in a series of member benefits introduced since the Australian management buy-out of Bartercard Australia in August 2007, when the new owners pledged to take the organization in a new direction.

The leading product of Members Plus Money is Express Rental Plus, according to the company. Andrew Barter, Bartercard Australia’s National Development Manager, asserted, “Express Rental Plus gives our members access to A$35,000 cash so they can purchase business equipment such as computers, furniture or specialized machinery. It is the perfect addition to our members accounts.”

Bartercard Australia was bought from Bartercard International in a management buy-out in August 2007. It is now 99.5% Australian owned, with almost three-quarters of its share base in the hands of Managing Director Trevor Dietz, Chairman Murray d’Almeida, and Executive Director of Sales/Marketing and co-founder Brian Hall. The remainder is held by an Australian private equity consortium.

For more information visit www.bartercard.com.au/membersplus.


Michael Jackson’s Impending Barter Deal With Colony Capital

Once the biggest popstar name in entertainment, Michael Jackson, is now in talks with the private-equity group Colony Capital to put together a comeback-of-sorts. If it is successful it will enable him to clean up certain debts and get some breathing room from the onerous debt (reportedly $400 million) he has piled up over the years.

Label it what you will, Colony Capital is sitting in the catbird seat holding a $23 million Note on Jackson’s Neverland Ranch, the home of his private amusement park in California. The firm also owns the Las Vegas Hilton, and is a major shareholder in Station Casinos.

Discussions on the exact performing efforts by Jackson are the real issue as he simply has not felt up to the rigors of performing after his lengthy legal ordeal in 2005.

Options in which Jackson would barter his time and talents in exchange for relief on his secured debt would include:

1)    Performing at a Colony hotel-casino for up to 180 nights a year, or

2)    Creating a show like “Love” (Cirque de Soleil’s show built around the Beatles music) using Jackson’s tunes and have him appear at 20 to 30 of the performances.

Lately the singer has been living in Nevada 60-miles west of Las Vegas, where he has been writing new songs in a home studio and having his three children home schooled.



Getting Your Company's Message Out Is Absolutely Necessary For Survival!

By Bob Meyer

No matter how you sell - by a captive sales force, by a telemarketing unit, by a distribution network of some type, through a retail store, via the Internet, or by a combination of methods - you need to have your sales force selling on a continual basis. In today’s competitive world it’s necessary for survival.

Your sales team will find it easier to close sales if you are more visible in your market. Continuity both in the marketplace and in sales effort tie together. Here’s a quick look at the seven reasons why you must develop a visibility and a continuity in the marketplace:

1) Your audience forgets 90% of what they see and hear within two weeks.

Why is this so? In the U.S., we are exposed every day to more than 2,700 advertising, public relations, sales promotion and marketing messages. Of them, we “see” only 80. And we really recall and take action on just 12.

There is a strong need to repeat your message, because of competition in the marketplace.

2) Your market changes constantly.

The marketplace is not stagnant. Because we move, because of better communication and transportation, because we get bored, because we want new challenges, and because we want to dive into new opportunities the market is always changing.

And when your market changes you have to chase it, which means you need to repeat your message.

3) Test new ideas on a steady basis…and re-test old ideas.

Since your marketplace is like an octopus, never staying in one place for long, you need to find out how to reach it best. And you need to do it in an ongoing fashion. Also, resurrect old ideas that worked when you used them before. Try them again.

4) Communicate with your customers on a regular basis.

There is no reason for you to think that your audience remembers what your offer is. Or why they should respond to it.

You must promote your offer on a regular basis. Use multimedia. Use a combination of e-mail, web, mail, print, telephone, broadcast, trade shows, hand-outs, and other marketing tools to let your market know what your offer is.

5) Ask for the order.

A study done by Sales and Marketing Executives International indicated that 81% of all sales are made on the fifth call, or later.

What this says is that you need to ask for the order over and over again. You need to repeat your offer, repeat the benefits, repeat the request for action…and ask your prospects and customers to give you some additional business.

6) You need visibility in the marketplace.

You are more likely to be remembered when it’s time to buy, if you are seen frequently.

7) You need continuity of sales efforts.

No matter how you sell, you need to have your sales force working on an unceasing basis. In a highly competitive environment it is necessary for survival.

Building your customer base is an ongoing process. Using the services of members in your trade exchange should be, too.

Many of your mailing and advertising needs can be covered through barter: production of sales literature and catalog sheets, printing, mailing-list maintenance, as well as mailing services.

When you cover these expenses through the exchange you’re writing checks against your inventory, not your bank balance!


Money-Making Reports Available From BarterNews


Hotel General Managers

Work With Audio/Visual Vendor On Barter

Collect cash, as usual, from the guest accounts staying at your facility that require the use of professional AV services. And rather than shouldering your ongoing employee costs, or your current vendor’s cash agreement for AV services, here’s a much better alternative:

Work with a proven national vendor (a sterling 25-year track record) who will provide all of the AV services for your hotel on a 100% TRADE BASIS! (Payment to be in the form of trade dollars.)

Your hotel’s annual AV billings must be a minimum of $200,000, and this offer is available only in the continental United States.

For a confidential introduction contact Bob Meyer via e-mail: bmeyer@barternews.com.

Attention Trade Exchange Owners:

If your member hotel(s) have a minimum of 10,000 sq. feet of meeting space and annual billings of at least $200,000 for AV services this is a great opportunity to earn substantial cash service fees on the hundreds of thousands of trade dollars your hotel member will be paying the vendor. Contact Bob Meyer at the above e-mail.


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The Growth and Use of Secondary Capital (New Money) Creates Unprecedented Wealth In Today’s New Age Of Possibility

There are many forms of secondary capital—which can be defined as any financial instrument that measures and communicates value in a common language. Would you like to see and learn more about the many forms of secondary capital?

 We have 70 free, informative and inspiring, articles for you in our “Secondary Capital Section.” Check it out... www.barternews.com/secondary_capital.htm.

Get New Money-Making Ideas And Valuable Contacts!

You can obtain useful, informative ideas and contacts in every available back-issue of BarterNews.


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