June 17, 2008
by Bob Meyer, Editor of BarterNews
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the desk of Bob Meyer...06/17/2008
Sino Fibre Signs Joint Venture With European Exchange
A Memorandum of Understanding has been signed between Sino
Fibre and German Barter Exchange. Both parties agree that
German Barter Exchange (GBE) will become an affiliate of
GBE will act as a barter trade-making arm in Germany for the
joint venture company, to promote Sino-European barter and
to serve as a gateway to processing the transactions to and
from China, Germany, and eastern European countries.
Basketball Hall-of-Famer Barters With Comcast SportsNet
Comcast SportsNet New England wanted the best,
most-prominent “Laker” to serve as an on-air analyst before
the first two games of the National Basketball Association
finals. CSN used barter to secure the deal—trading two
30-second spots to Kareem Abdual-Jabbar, which he used to
advertise his latest video product.
Ingredients Bartered For Plastic
In India an enterprising company is bartering with women’s
groups, providing ginger and garlic to housewives in
exchange for scrap plastics, which are non bio-degradable
Ladies Trade Cosmetics Via Internet Site
Ladies here is your chance to swap cosmetics that you own,
but don't use, for ones other members have and you want.
We’re talking about name brand cosmetics...the expensive
stuff. Members are only responsible for covering the
shipping costs for the cosmetics that they are swapping.
allows members to read product reviews or write a review on
the products they have used. Interested parties can
participate in forums and meet other members, so as to know
the people that one might want to trade with later.
Membership is free and required.
All back issues of
"From the Desk...” can be accessed by
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newsletter for your convenience.
See you next week. . .)
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Bartercard New Service Moves Toward
Total Business Solution
Australia’s largest barter trade exchange—Bartercard Australia—has
added a new service that should excite its 23,000 members
nationwide. The new Members Plus Money program is a strategic
partnership with Wilson National, a leading Australian wholesale
finance specialist (www.wilsonnational.com.au).
It will enable members an opportunity to secure needed financing
cash for equipment rental, home loans, commercial loans, leasing,
and personal loans.
This initiative is the latest in a series of member benefits
introduced since the Australian management buy-out of Bartercard
Australia in August 2007, when the new owners pledged to take the
organization in a new direction.
leading product of Members Plus Money is Express Rental Plus,
according to the company. Andrew Barter, Bartercard Australia’s
National Development Manager, asserted, “Express Rental Plus gives
our members access to A$35,000 cash so they can purchase business
equipment such as computers, furniture or specialized machinery. It
is the perfect addition to our members accounts.”
Bartercard Australia was bought from Bartercard International in a
management buy-out in August 2007. It is now 99.5% Australian owned,
with almost three-quarters of its share base in the hands of
Managing Director Trevor Dietz, Chairman Murray d’Almeida, and
Executive Director of Sales/Marketing and co-founder Brian Hall. The
remainder is held by an Australian private equity consortium.
more information visit
Impending Barter Deal With Colony Capital
Once the biggest popstar name in entertainment, Michael Jackson, is
now in talks with the private-equity group Colony Capital to put
together a comeback-of-sorts. If it is successful it will enable him
to clean up certain debts and get some breathing room from the
onerous debt (reportedly $400 million) he has piled up over the
Label it what you will, Colony Capital is sitting in the catbird
seat holding a $23 million Note on Jackson’s Neverland Ranch, the
home of his private amusement park in California. The firm also owns
the Las Vegas Hilton, and is a major shareholder in Station Casinos.
Discussions on the exact performing efforts by Jackson are the real
issue as he simply has not felt up to the rigors of performing after
his lengthy legal ordeal in 2005.
Options in which Jackson would barter his time and talents in
exchange for relief on his secured debt would include:
at a Colony hotel-casino for up to 180 nights a year, or
show like “Love” (Cirque de Soleil’s show built around the Beatles
music) using Jackson’s tunes and have him appear at 20 to 30 of the
Lately the singer has been living in Nevada 60-miles west of Las
Vegas, where he has been writing new songs in a home studio and
having his three children home schooled.
Company's Message Out Is Absolutely Necessary For Survival!
By Bob Meyer
No matter how you sell - by a
captive sales force, by a telemarketing unit, by a distribution
network of some type, through a retail store, via the Internet, or
by a combination of methods - you need to have your sales force
selling on a continual basis. In today’s competitive world it’s
necessary for survival.
Your sales team will find it
easier to close sales if you are more visible in your market.
Continuity both in the marketplace and in sales effort tie together.
Here’s a quick look at the seven reasons why you must develop a
visibility and a continuity in the marketplace:
1) Your audience forgets
90% of what they see and hear within two weeks.
Why is this so? In the U.S.,
we are exposed every day to more than 2,700 advertising, public
relations, sales promotion and marketing messages. Of them, we “see”
only 80. And we really recall and take action on just 12.
There is a strong need to
repeat your message, because of competition in the marketplace.
2) Your market changes
The marketplace is not
stagnant. Because we move, because of better communication and
transportation, because we get bored, because we want new
challenges, and because we want to dive into new opportunities the
market is always changing.
And when your market changes
you have to chase it, which means you need to repeat your message.
3) Test new ideas on a
steady basis…and re-test old ideas.
Since your marketplace is like
an octopus, never staying in one place for long, you need to find
out how to reach it best. And you need to do it in an ongoing
fashion. Also, resurrect old ideas that worked when you used them
before. Try them again.
4) Communicate with your
customers on a regular basis.
There is no reason for you to
think that your audience remembers what your offer is. Or why they
should respond to it.
You must promote your offer on
a regular basis. Use multimedia. Use a combination of e-mail, web,
mail, print, telephone, broadcast, trade shows, hand-outs, and other
marketing tools to let your market know what your offer is.
5) Ask for the order.
A study done by Sales and
Marketing Executives International indicated that 81% of all sales
are made on the fifth call, or later.
What this says is that you
need to ask for the order over and over again. You need to repeat
your offer, repeat the benefits, repeat the request for action…and
ask your prospects and customers to give you some additional
6) You need visibility in
You are more likely to be
remembered when it’s time to buy, if you are seen frequently.
7) You need continuity of
No matter how you sell, you
need to have your sales force working on an unceasing basis. In a
highly competitive environment it is necessary for survival.
Building your customer base is
an ongoing process. Using the services of members in your trade
exchange should be, too.
Many of your mailing and
advertising needs can be covered through barter: production of sales
literature and catalog sheets, printing, mailing-list maintenance,
as well as mailing services.
When you cover these expenses
through the exchange you’re writing checks against your inventory,
not your bank balance!
Money-Making Reports Available From BarterNews
Work With Audio/Visual
Vendor On Barter
Collect cash, as usual, from the guest accounts staying at
your facility that require the use of professional AV
services. And rather than shouldering your ongoing employee
costs, or your current vendor’s cash agreement for AV
services, here’s a much better alternative:
Work with a proven national vendor (a sterling 25-year track
record) who will provide all of the AV services for your
hotel on a 100% TRADE BASIS! (Payment to be in the form of
Your hotel’s annual AV billings must be a minimum of
$200,000, and this offer is available only in the
continental United States.
For a confidential introduction contact Bob Meyer via
Attention Trade Exchange Owners:
If your member hotel(s) have a minimum of 10,000 sq. feet of
meeting space and annual billings of at least $200,000 for
AV services this is a great opportunity to earn substantial
cash service fees on the hundreds of thousands of trade
dollars your hotel member will be paying the vendor. Contact
Bob Meyer at the above e-mail.
How To Get More Sales In
Our street-smart restaurant
marketing report shows proven ways to rapidly boost your
restaurant’s sales & profits.
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The Growth and Use of Secondary Capital (New Money) Creates
Unprecedented Wealth In Today’s New Age Of Possibility
many forms of secondary capital—which can be defined as any
financial instrument that measures and communicates value in a
common language. Would you like to see and learn more about the many
forms of secondary capital?
We have 70
free, informative and inspiring, articles for you in our “Secondary
Capital Section.” Check it out...
New Money-Making Ideas And Valuable Contacts!
You can obtain
useful, informative ideas and contacts in every available back-issue
barter company in the world is listed on our web site,
click through to our Global List
of Barter Companies.
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