June 16, 2015
Written
by Bob Meyer, Editor of BarterNews
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From the desk of Bob Meyer...
06/16/2015
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"As Good As It Gets" — IRTA's Solmar Resort Convention Site
The International Reciprocal Trade Association has a reputation of
holding its annual conventions at top-tier, first class resorts, and
this year's all-inclusive Solmar Resort in Cabo San Lucas may be the
best ever!
"The Solmar is a legitimate 4.5 to 5.0 star resort —
it simply doesn't get any better than the Solmar — this is a
barter industry convention you definitely don't want to miss," says
IRTA's Executive Director Ron Whitney.
IRTA's 36th Annual
International Convention is happening from September 17 through 19,
2015. The resort is being offered at the amazing 3-day/3-night rate
of $559 cash and 500 UC trade per person, and there are shoulder
rooms* available to extend your stay 3 days before or 3 days after
the convention. You won’t want to miss out on this year's amazing
convention.
To register now, click HERE.
(NOTE: The click-through link contains a new two-page digital
registration form with automatic fill-ins to calculate the cash &
trade totals. Make sure to click to page 2 on the panel to the left
of the form to go to the auto-fill booking form.)
For more
information contact Ron Whitney, ron@irta.com, (757-393-2292)
or Patty Weston,patty@irta.com, (407-951-6797).
* Shoulder rooms are subject to availability. All convention
Solmar bookings must be made through IRTA.
BarterNews.com — World's Largest
Depository Of
Barter Information
Hundreds of valuable articles,
techniques, and strategies are found in the following various barter
categories:
Travel,
Media,
Trade Exchange
Corporate Barter,
Offset & Countertrade,
Secondary Capital,
Real Estate,
Community Barter,
Restaurant & Entertainment
(The Barter
Categories are found on the horizontal bar at the top - 3rd
button from right.)
Money-Making Reports Available From BarterNews
Lost-Customer Recovery Represents Wise Company Investment
Lost customers represent a substantial profit drain for most firms.
Every year, the average company loses 20% to 40% of its customers.
When a longtime customer defects, the negative effect on profit is
substantial, because in most cases the profit contribution of a
mature customer is dramatically higher than a newer one.
And
don't make the mistake of thinking that a longtime, high-value
customer is easily replaced. Research shows that every market space
has a limited number of high-end customers.
In his book,
All Customers Are Not Created Equal, Garth Hallberg points out
that for most categories of business, one-third of the buyers
account for at least two-thirds of the volume. "The high profit
segment (of buyers) generally delivers six to ten times more profit
than the low profit segment," he explains. "Moreover, they are
critical (to your business); not only because of their profit
contribution, but also because of their relatively small number."
Although most companies consider lost customers as dead-end
opportunities, with no hope for revival, many of these lapsed
customers are simply dormant and awaiting resuscitation. A study by
Marketing Metrics found that the average company has a 60% to 70%
probability of selling again to active customers, a 20% to 40%
chance of selling to lapsed customers, and only a 5% to 20%
probability of a successful sale to a new prospect.
Get
smart about reactivation, and estimate what your lapsed customers
are worth in future purchase potential. Identifying which customers
represent the most long-term value is important for wisely
prioritizing your win-back resources.
Is Your Trade Exchange Missing Out On
Valuable New Business?
If
your barter company's listing on BarterNews.com isn't current, you
are definitely missing out on new business. The web site
BarterNews.com receives heavy traffic - with over 150,000 page-views
every month. Entrepreneurs and corporate executives check the
thousands of articles, the weekly "Tuesday
Report," and the "Contacts
Section" of our site. They use the latter to find barter
companies with which to do business.Is your barter company's listing up-to-date?
To keep your listing current is very easy. See the links below to (A)
update any changes to your company's listing, such as new location,
phone number, web site or other information, and (B) if your company
has not been listed.
Here's how to get on board:
To
make changes to your listing
click here.
For
new listings
click here.
What's The Best Location for Your Business?
If you're preparing to open a food or retail business, finding
the proper location might just be the single, most important thing
you do at startup. In the retail world it's said the three major
decisions you will make are location, location, location. Of course
you need a winning product, too. But how will anyone know what you
have to offer unless you get them through the door?
Although
there are sophisticated location analysis tools available that
include traffic pattern information, demographic and lifestyle data,
there’s another much simpler and effective way to determine a
superior venue.
Where you should locate can be very
straightforward … quite simply, the best place to be (with
few exceptions) is as close to your biggest competitor as possible.
That's because, while foot traffic is obviously crucial, landing the
"perfect" customer is far more crucial. By being in close proximity
to your competitors, you can benefit from their marketing efforts.
Keep in mind that your successful competitors chose their
locations based on the ideal demographics of a particular area. And
in many cases, they've also devoted large portions of their
advertising budgets toward driving traffic to their store. With that
in mind, it stands to reason that locating near your competition can
be a big plus for your business, especially when armed with a
winning product.
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The Growth and Use of Secondary
Capital (New Money) Creates Unprecedented Wealth In Today's New Age
Of Possibility
There are many forms of secondary
capital — which can be defined as any financial instrument that
measures and communicates value in a common language. Would you like
to see and learn more about the many forms of secondary capital?
We have 70 free, informative and
inspiring, articles for you in our "Secondary Capital Section."
Check it out...
www.barternews.com/secondary_capital.htm.
Get New Money-Making Ideas And
Valuable Contacts!
You can
obtain useful, informative ideas and contacts in every available
back-issue of BarterNews.
Every
barter company in the world is listed on our web site,
click through to our Global List
of Barter Companies.
We welcome your
comments, questions, and observations.
Copyright BarterNews 2015. Redistribution of BarterNews
content expressly prohibited without the prior written permission of BarterNews.
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