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June 16, 2015

Written by Bob Meyer, Editor of BarterNews

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From the desk of Bob Meyer... 06/16/2015

All back issues of "From the Desk..." can be accessed by clicking here.

(Please feel free to forward our newsletter to your friends and colleagues. We have a "box" at the end of the newsletter for your convenience. See you next week...)



"As Good As It Gets" — IRTA's Solmar Resort Convention Site

The International Reciprocal Trade Association has a reputation of holding its annual conventions at top-tier, first class resorts, and this year's all-inclusive Solmar Resort in Cabo San Lucas may be the best ever!

"The Solmar is a legitimate 4.5 to 5.0 star resort — it simply doesn't get any better than the Solmar — this is a barter industry convention you definitely don't want to miss," says IRTA's Executive Director Ron Whitney.
 
IRTA's 36th Annual International Convention is happening from September 17 through 19, 2015. The resort is being offered at the amazing 3-day/3-night rate of $559 cash and 500 UC trade per person, and there are shoulder rooms* available to extend your stay 3 days before or 3 days after the convention. You won’t want to miss out on this year's amazing convention.
 
To register now, click HERE.

(NOTE: The click-through link contains a new two-page digital registration form with automatic fill-ins to calculate the cash & trade totals. Make sure to click to page 2 on the panel to the left of the form to go to the auto-fill booking form.)

For more information contact Ron Whitney, ron@irta.com(757-393-2292) or Patty Weston,patty@irta.com(407-951-6797).

* Shoulder rooms are subject to availability. All convention Solmar bookings must be made through IRTA.


BarterNews.com — World's Largest Depository Of Barter Information

Hundreds of valuable articles, techniques, and strategies are found in the following various barter categories:


(The Barter Categories are found on the horizontal bar at the top - 3rd button from right.)

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Lost-Customer Recovery Represents Wise Company Investment

Lost customers represent a substantial profit drain for most firms. Every year, the average company loses 20% to 40% of its customers. When a longtime customer defects, the negative effect on profit is substantial, because in most cases the profit contribution of a mature customer is dramatically higher than a newer one.
 
And don't make the mistake of thinking that a longtime, high-value customer is easily replaced. Research shows that every market space has a limited number of high-end customers.
 
In his book, All Customers Are Not Created Equal, Garth Hallberg points out that for most categories of business, one-third of the buyers account for at least two-thirds of the volume. "The high profit segment (of buyers) generally delivers six to ten times more profit than the low profit segment," he explains. "Moreover, they are critical (to your business); not only because of their profit contribution, but also because of their relatively small number."
 
Although most companies consider lost customers as dead-end opportunities, with no hope for revival, many of these lapsed customers are simply dormant and awaiting resuscitation. A study by Marketing Metrics found that the average company has a 60% to 70% probability of selling again to active customers, a 20% to 40% chance of selling to lapsed customers, and only a 5% to 20% probability of a successful sale to a new prospect.
 
Get smart about reactivation, and estimate what your lapsed customers are worth in future purchase potential. Identifying which customers represent the most long-term value is important for wisely prioritizing your win-back resources.


Is Your Trade Exchange Missing Out On Valuable New Business?

If your barter company's listing on BarterNews.com isn't current, you are definitely missing out on new business. The web site BarterNews.com receives heavy traffic - with over 150,000 page-views every month. Entrepreneurs and corporate executives check the thousands of articles, the weekly "Tuesday Report," and the "Contacts Section" of our site. They use the latter to find barter companies with which to do business.

Is your barter company's listing up-to-date?

To keep your listing current is very easy. See the links below to (A) update any changes to your company's listing, such as new location, phone number, web site or other information, and (B) if your company has not been listed.

Here's how to get on board:

To make changes to your listing click here.

For new listings click here.



* * ANNOUNCEMENT * *

We have packages of back issues still in print, approximately 30 issues in all.
To order: Click here



What's The Best Location for Your Business?

If you're preparing to open a food or retail business, finding the proper location might just be the single, most important thing you do at startup. In the retail world it's said the three major decisions you will make are location, location, location. Of course you need a winning product, too. But how will anyone know what you have to offer unless you get them through the door?
 
Although there are sophisticated location analysis tools available that include traffic pattern information, demographic and lifestyle data, there’s another much simpler and effective way to determine a superior venue.
 
Where you should locate can be very straightforward … quite simply, the best place to be (with few exceptions) is as close to your biggest competitor as possible. That's because, while foot traffic is obviously crucial, landing the "perfect" customer is far more crucial. By being in close proximity to your competitors, you can benefit from their marketing efforts.

Keep in mind that your successful competitors chose their locations based on the ideal demographics of a particular area. And in many cases, they've also devoted large portions of their advertising budgets toward driving traffic to their store. With that in mind, it stands to reason that locating near your competition can be a big plus for your business, especially when armed with a winning product.


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The Growth and Use of Secondary Capital (New Money) Creates Unprecedented Wealth In Today's New Age Of Possibility

There are many forms of secondary capital — which can be defined as any financial instrument that measures and communicates value in a common language. Would you like to see and learn more about the many forms of secondary capital?

 We have 70 free, informative and inspiring, articles for you in our "Secondary Capital Section."

Check it out... www.barternews.com/secondary_capital.htm.


Get New Money-Making Ideas And Valuable Contacts!

You can obtain useful, informative ideas and contacts in every available back-issue of BarterNews.


Every barter company in the world is listed on our web site, click through to our Global List of Barter Companies.



We welcome your comments, questions, and observations.

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