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June 12, 2007

Written by Bob Meyer, Editor of BarterNews

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From the desk of Bob Meyer...06/12/07

Clear Channel Expanding Globally

Clear Channel Outdoor strengthened its global reach last year inking big deals in China, Japan and London, and beefing up its already large presence in the U.S., Italy and France.

The Phoenix-based billboard titan went public in 2006, earning $2.9 billion in revenues.

Playing The Money Game

Wal-Mart will soon be introducing a prepaid money card. It will be launched with GE Money, a unit of General Electric, and branded a Visa card.

The firm says that the card is aimed at customers who do not have access to a bank account. Not to mention ease of use or the profitability of using prepaid cards.

All back issues of "From the Desk...� can be accessed by clicking here.

(Please feel free to forward our newsletter to your friends and colleagues. We have a �box� at the end of the newsletter for your convenience. See you next week. . .)

BizXchange Opens Dubai International Headquarters

BizX Trading, the international division of U.S. based BizXchange, was officially launched in Dubai marking the company�s first foray into the Middle East region. Since its founding in 2002 with 100 members, BizXchange now has approximately 1100 members trading over $2.6 million each month. 

Plans are to develop the overseas operation to become the company�s international barter hub. With offices in Seattle and San Francisco and affiliates in Singapore, Turkey, Malaysia, the United Kingdom and Australia, BizX aims to create an international barter market in Dubai to benefit its business partners around the world.

�The Middle East region is very familiar with barter and the practice is still very prevalent today on an immense scale,� reported Bob Bagga, CEO of BizX.

�From the outset, our business model was based on a concept of creating a multilateral barter trade market where companies can exchange products and services without having to dig into their cash reserves,� he continued. �The philosophy has generated $150 million in barter since 2004 and has saved our business partners $20 million in 2006 alone.

�In the Middle East we will focus our efforts on developing partnerships with companies involved in real estate, media, travel and hospitality, printing and any other business that has excess inventory or capacity.�

�Our expertise and barter exchange platform will help our business partners turn any unutilized capacity or excess inventory from dead weight into budgeted cash expenditures.�

In 2006, BizXchange was named to the Fastest Growing Companies� list in both Washington and the San Francisco Bay Area. It also has been honored with the U.S. Chamber of Commerce�s Blue Ribbon Business Award in recognition of the company�s dedication to excellence in several categories, and is only one of two barter companies in the world to be certified by the International Reciprocal Trade Association (IRTA).

Driven by their company�s core values to �do the right thing, be creative and innovative, exceed expectations and have fun,� the firm strives to serve, improve and grow its members� businesses and make a difference in its community. BizXchange places high value on recruiting and promoting staff from within, and takes time to foster a culture of fun and interaction among employees.

Noted Industry Veteran Douglas Dagenais Tapped As New ITEX Sales Director

ITEX Corporation (OTCBB:ITEX) has augmented its management team with veteran trade-and-barter executive Douglas A. Dagenais, whose track record dates back to 1981 when he was the first hire at BarterCorp of Chicago. Dagenais assumes the position of ITEX National Sales Director.

�We are truly pleased to add Doug Dagenais, a seasoned and respected professional, to our team,� announced ITEX CEO Steven White. �Doug�s key focus will be to help the franchise network increase member registrations. ITEX is on track to dramatically increase enrollments, and Doug�s experience will help make our registration program a glowing success. His credentials and successes speak for themselves.�

Dagenais brings to ITEX more than twenty years of direct experience in the barter industry beginning at BarterCorp...which enrolled more than 10,000 members under his guidance and direction. Dagenais personally registered more than 1,000 new clients for BarterCorp and served for 18 years as the Oak Brook (IL) venture�s Senior Executive Vice President.

Prior to his association with ITEX, he was a director of Shell Vacations of Northbrook (IL), a leading operator of luxury-vacation ownership resorts under the Shell Vacations Club name that reported $388 million in revenue in 2006.

Dagenais has a long and impressive list of credentials, including the Distinguished Service Award for Sales Management from IRTA (International Reciprocal Trade Association), Illinois Small Business Advocate of the Year, and Small Business White House Conference Delegate.

Dagenais, a 58-year-old native of Chicago, holds an MBA from Northern Illinois University.

The Freedom Of Exchange Is The Foundation Of All Freedoms

Thomas Greco, whom we have quoted from time to time in this report, wrote something a few years ago about the work of E.C. Riegel:

�Throughout my career as a monetary transformer, I have drawn heavily upon the profound and insightful writings of Riegel (1878-1954). I�ve learned more about money from him than from any other source.

�Riegel left a great legacy of writings and correspondence which would have been lost to us, except for the fact that Spencer MacCallum happened to meet him a year before his death and recognized the greatness of his work.

�As I�ve said before...Why go prospecting when we�ve found the mother lode? Riegel�s material is the mother lode of monetary truth.�

The following introduction and article about E.C. Riegel are by Christopher M. Quigley,, Mr. Quigley holds a Bachelor Degree in Management from Trinity College/College of Commerce, Dublin and is a graduate of the Marketing Institute of Ireland. He actively trades utilizing the principles set out in the modules of the Wealthbuilder course, which has been developed over the last 9 years as a result of research, study, experience and successful application.


In a life spanning over 70 years one of the greatest students of money and its meaning was the American E.C. Riegel. Many regarded him as a genius for his understanding of the nature and functioning of money as a human and social institution. This essay is an introduction to his main ideas on this subject as increasingly people are beginning to realise the need for a more stable monetary unit. In essence, in his book �Flight From Inflation� he identified money as the mathematics of value and argued that for a democracy to thrive the �money power� must be free.

Part I

He (Riegel) basically viewed any political economic monetary system as socialist. For this reason he was at odds with Adam Smith's view of the world. Indeed he felt that Smith in his Wealth Of Nations pre-empted Marx as a social theorist. Regardless of his views, Riegel has come to be respected for his unswerving belief in mankind and his heroic efforts to champion practical freedom based on the realities of exchange systems based on value.

The freedom of exchange is the foundation of all freedoms, and the freedom of exchange unencumbered is the truest democratic freedom of mankind. Civilization began with exchange and exchange began with whole barter, i.e. things traded for things. The first improvement on whole barter was indirect barter. This was the practice of utilizing commodities of common use as reserves to be later traded for items of immediate need.

The adoption of precious metals, such as gold and silver developed this trend. This step reflected a growing emphasis upon facility in exchange. Accordingly, through the passage of time a new means of completing transactions arose through the practice of depositing precious metals with goldsmiths, who in turn issued warehouse receipts. Such pieces of paper became negotiable through custom, and so purchases could be effected by their transfer.

Acceptance of negotiable gold receipts, i.e. promises of future delivery, marked the first real step toward the utilization of money. It was at this point that barter was finally fully split into two halves, with the buyer receiving value and the seller receiving only a claim. This was the first faint glimpse of the tremendous liberating power of money. We can also see that the ideal of money is to split barter absolutely in half, without any limitations imposed upon the seller.

Hence we realise that money is a device that operates within the trading community for that community's own self-interest. The necessity of splitting barter into halves in order to motivate trade is the motivating force: sellers want to sell and buyers want to buy.

Money is issued by a buyer. Such a money issuer, however, must in exchange for the goods and services he buys from the market, place other goods or services into the market. Thus money as a money instrument is evidence of a purchase that is issued by a purchaser to the seller. Therefore money is actually backed by the value surrendered by the seller and potentially backed by a value in the possession of the next seller.

To print bills and mint coins is not to issue or create money. This has no more monetary significance than if you were to write a cheque and leave it in your chequebook. Instruments that have not been put into exchange are non-existent in the world of exchange and money. Money simply does not exist until it has been successfully accepted in exchange.

Hence two factors are necessary to money creation. A buyer who issues it, and a seller who accepts it. Since the seller expects in turn to reissue the money to some other seller, it will be acknowledged that money springs from mutual interest and co-operation among traders and not from authority.

It is a fallacy to think that a government can issue money. Money can be issued only by a buyer for himself, and he must in turn be a competitive seller to recapture it and thus complete the cycle. This competitive co-operation for goods and services creating value in the market is actually what makes money work.

This competitive situation, in which the trader redeems his original monetary issue, through the sale of his own goods and services assumes that the community's money will maintain its stability. All enigma as to what causes money to circulate and maintain its power is thus dissolved by comprehending this natural law of money issue.

This law states that the legitimate issue of money is confined to personal enterprisers in the market place, since they alone, by the logic of their situation, are able issuers of value. Thus in essence: money is issued by a purchaser but it must be issued by a purchaser who can and is prepared to issue value; it is a tradesman's agreement to carry on split barter among themselves.

We thus see that money is the mathematics of value exchanged based on mutual agreement. The monetary instrument is but the evidence of the consummated trade. It is a mistake to attribute purchasing power to the instrument, for it has none. It is merely the conduit through which purchasing power flows; such purchasing power lying in the commodities or values exchanged. From this analysis we can deduce that commercial banks do not �lend� money. They in fact permit the �borrower� to issue money.

Flight From Inflation The Monetary Alternative, by E.C. Riegel.
Edited by Spencer Heath MacCallum & George Morton.
The Heather Foundation of Los Angeles, California.

Universal Law-Of-Reciprocity Key To Trade Exchange Success

Every trade exchange owner in the world should not only be aware of the law-of-reciprocity, but using it, in the operation of their business.

Trade exchange owners are invited to e-mail for more information on how you can become �the exchange of choice� in your area. When e-mailing Bob Meyer, put �Law of Reciprocity� in the subject line.

Hotel General Managers

Here�s The Easiest $100,000 You�ll Ever
Bring To The Bottomline!

Collect cash, as usual, from the guest accounts staying at your facility that require the use of professional AV services. And rather than shouldering your ongoing employee costs, or your current vendor�s cash agreement for AV services, here�s a much better alternative:

Work with a proven national vendor (a sterling 25-year track record) who will provide all of the AV services for your hotel on a 100% TRADE BASIS! (Payment to be in the form of hotel rooms and/or trade dollars.)

Your hotel�s annual AV billings must be a minimum of $200,000, and this offer is available only in the continental United States.

For a confidential introduction contact Bob Meyer via e-mail: (Please type in AV Services On Trade in the subject line of your e-mail.)

Attention Trade Exchange Owners:

If your member hotel(s) have a minimum of 10,000 sq. feet of meeting space and annual billings of at least $200,000 for AV services this is a great opportunity to earn substantial cash service fees on the hundreds of thousands of trade dollars your hotel member will be paying the vendor. Contact Bob Meyer at the above e-mail.


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The Growth and Use of Secondary Capital (New Money) Creates Unprecedented Wealth In Today�s New Age Of Possibility

There are many forms of secondary capital�which can be defined as any financial instrument that measures and communicates value in a common language. Would you like to see and learn more about the many forms of secondary capital?

 We have 70 free, informative and inspiring, articles for you in our �Secondary Capital Section.� Check it out...

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