June 11, 2013
by Bob Meyer, Editor of BarterNews
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From the desk of Bob Meyer...
Going To No-Frills Approach
The next time you check into a hotel, don�t be surprised if
the front desk clerk and bellhop are the same person � or if
there is no clerk or bellhop at all. New York�s Hilton
Midtown, the largest hotel in the city with almost 2,000
rooms, will cease to provide room service and will lay off
55 room-service staffers in August. (This past October, the
Hilton Hawaiian Village also dropped room service.)
Bottomline: Hotels, like airlines, are looking for ways to
maximize ancillary revenues and reduce costs.
Overdrafts Accounted For 61% Of Bank Fees
The New York Times reports that overdrafts accounted
for 61-percent of the fees banking customers paid in 2011,
according to a report from the Consumer Financial Protection
Bureau. The bureau conservatively estimates that the banking
industry made $12.6 billion in such fees.
Americans� Wealth Hits New Record
It�s taken several years, but data from the Federal Reserve
show the total value of Americans� financial and real estate
holdings hit $70.3 trillion in the first quarter of 2013.
The biggest gains come from financial investments which
amount to 82% of total net worth � this category has
recovered much faster than real estate.
While barely 50% of adult Americans� own stocks, the lowest
level in 15 years, housing wealth has recovered from the
recession. However, the total value of $20.8 trillion in
housing wealth is still about $4.3 trillion below the peak
levels of 2006.
Businesses Optimism Up
According to the National Federation of Independent Business
(NFIB) Index of Small Business Optimism, the recent May
reading of the index is the second highest since the
recession started in December 2007. NFIB chief economist
Bill Dunkelberg says Washington remains in a state of policy
paralysis, while the stock market sets records.
back issues of "From the Desk...� can be accessed by
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See you next week. . .)
BarterNews.com � World�s Largest
Hundreds of valuable articles,
techniques, and strategies are found in the following various barter
Offset & Countertrade,
Community Barter, and
Categories are found on the horizontal bar at the top � 3rd
button from right.)
Barter�s Role In
Lowering Purchasing Costs
Every time you lower your purchasing cost, you�re making your
company stronger. And barter is a proficient business tool that
helps you accomplish this feat.
Your purchasing costs are lowered through barter because its an
optimal method of payment � you�re using your product or service to
make the purchase. Since barter is done at your company�s
less-than-retail barter cost, it�s the most efficient and profitable
way to buy.
It�s important to remember the two critical factors to running a
successful business: First, you must price your products so you can
make a profit. Second, you need to generate a continuing cash flow
so you can pay your bills and other obligations as needed.
Remember, barter is a powerful tool in helping you achieve these two
Is Your Trade Exchange Missing Out On
Valuable New Business?
your barter company�s listing on BarterNews.com isn�t current, you
are definitely missing out on new business. The web site
BarterNews.com receives heavy traffic � with over 150,000 page-views
every month. Entrepreneurs and corporate executives check the
thousands of articles, the weekly �Tuesday
Report,� and the �Contacts
Section� of our site. They use the latter to find barter
companies with which to do business.
your barter company�s listing up-to-date?
keep your listing current is very easy. See the links below to (A)
update any changes to your company�s listing, such as new location,
phone number, web site or other information, and (B) if your company
has not been listed.
Here�s how to get on board:
make changes to your listing
Trade On Your Publicity Using
These Ten Steps
Regardless of whether your business is just
getting off the ground or you�ve been around a long time, when the
press gives you good publicity it�s time to swing into action.
Use that article in ten powerful ways to
enhance your visibleness, memorableness, and credibility.
Mail a copy of it along with a formal
announcement about a scheduled special event or the opening of
your business to clients, colleagues, friends, and relatives.
Use it as the basis for building a media
kit for getting future publicity, or for getting booked to give
speeches and stage seminars.
Send it along with sales letters to
Staple your business card to it and give it
away at networking meetings in place of a flier or brochure, as
a way of telling who you are and what you do.
Use a quote from it in a flier, brochure,
or promotional newsletter.
Include it in a portfolio of testimonials
Add it to handouts you distribute at
networking groups, special events, demonstrations, or
Have it blown up and mount it on an easel
for display at a trade show or exhibit booth to attract
Make reference to it in your biography, and
incorporate it into written proposals. For example, �Joe Smith
of XYZ Company has been featured in such publications as ...�
Display a large copy in your office, near
your front door, or where it will be visible to passers-by.
By following the above suggestions, the
publicity that you obtained will have an extended life. One that�s
beneficial for both you and your business.
Are You Selling Value? .
. . You Definitely Should Be!
Everybody seems to be focusing on price these days. But just because
big-box stores and other discounters compete feverishly in the
marketplace on price, doesn�t mean you have to do the same.
fact small-sized businesses can�t expect to go �heads up� with the
huge, well-funded giants at their own game. The easiest way to
contend with these price merchants is not to compete on price.
Instead, stress value when a customer asks about price.
Customers judge value by what they get in return for the money they
pay. Value is subjective. It is the golden key to success in the
battle with big discounters.
Underscore your value the following ways:
Emphasize your time.
matter what product you sell or service you offer, use the above
pointers to beat the price merchants. Do it by changing your
perspective and emphasizing value over price.
Money-Making Reports Available From BarterNews
How To Get More Sales In
Our street-smart restaurant
marketing report shows proven ways to rapidly boost your
restaurant�s sales & profits.
The Growth and Use of Secondary
Capital (New Money) Creates Unprecedented Wealth In Today�s New Age
There are many forms of secondary
capital�which can be defined as any financial instrument that
measures and communicates value in a common language. Would you like
to see and learn more about the many forms of secondary capital?
We have 70 free, informative and
inspiring, articles for you in our �Secondary Capital Section.�
Check it out...
Get New Money-Making Ideas And
obtain useful, informative ideas and contacts in every available
back-issue of BarterNews.
barter company in the world is listed on our web site,
click through to our Global List
of Barter Companies.
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