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June 11, 2013

Written by Bob Meyer, Editor of BarterNews

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From the desk of Bob Meyer... 06/11/2013

Hotels Going To No-Frills Approach

The next time you check into a hotel, don’t be surprised if the front desk clerk and bellhop are the same person — or if there is no clerk or bellhop at all. New York’s Hilton Midtown, the largest hotel in the city with almost 2,000 rooms, will cease to provide room service and will lay off 55 room-service staffers in August. (This past October, the Hilton Hawaiian Village also dropped room service.)

Bottomline: Hotels, like airlines, are looking for ways to maximize ancillary revenues and reduce costs.

Overdrafts Accounted For 61% Of Bank Fees

The New York Times reports that overdrafts accounted for 61-percent of the fees banking customers paid in 2011, according to a report from the Consumer Financial Protection Bureau. The bureau conservatively estimates that the banking industry made $12.6 billion in such fees.

Americans’ Wealth Hits New Record

It’s taken several years, but data from the Federal Reserve show the total value of Americans’ financial and real estate holdings hit $70.3 trillion in the first quarter of 2013. The biggest gains come from financial investments which amount to 82% of total net worth — this category has recovered much faster than real estate.

While barely 50% of adult Americans’ own stocks, the lowest level in 15 years, housing wealth has recovered from the recession. However, the total value of $20.8 trillion in housing wealth is still about $4.3 trillion below the peak levels of 2006.

Small Businesses Optimism Up

According to the National Federation of Independent Business (NFIB) Index of Small Business Optimism, the recent May reading of the index is the second highest since the recession started in December 2007. NFIB chief economist Bill Dunkelberg says Washington remains in a state of policy paralysis, while the stock market sets records.

All back issues of "From the Desk...” can be accessed by clicking here.

(Please feel free to forward our newsletter to your friends and colleagues. We have a “box” at the end of the newsletter for your convenience. See you next week. . .)



BarterNews.com — World’s Largest Depository Of Barter Information

Hundreds of valuable articles, techniques, and strategies are found in the following various barter categories:

Ø  Entrepreneur’s Corner,

Ø  Travel,

Ø  Media,

Ø  Trade Exchange,

Ø  Corporate Barter,

Ø  Offset & Countertrade,

Ø  Secondary Capital,

Ø  Real Estate,

Ø  Community Barter, and

Ø  Restaurant & Entertainment

(The Barter Categories are found on the horizontal bar at the top — 3rd button from right.)


Barter’s Role In Lowering Purchasing Costs

Every time you lower your purchasing cost, you’re making your company stronger. And barter is a proficient business tool that helps you accomplish this feat.

Your purchasing costs are lowered through barter because its an optimal method of payment … you’re using your product or service to make the purchase. Since barter is done at your company’s less-than-retail barter cost, it’s the most efficient and profitable way to buy.

It’s important to remember the two critical factors to running a successful business: First, you must price your products so you can make a profit. Second, you need to generate a continuing cash flow so you can pay your bills and other obligations as needed.

Remember, barter is a powerful tool in helping you achieve these two critical factors.


Is Your Trade Exchange Missing Out On Valuable New Business?

If your barter company’s listing on BarterNews.com isn’t current, you are definitely missing out on new business. The web site BarterNews.com receives heavy traffic — with over 150,000 page-views every month. Entrepreneurs and corporate executives check the thousands of articles, the weekly “Tuesday Report,” and the “Contacts Section” of our site. They use the latter to find barter companies with which to do business.

Is your barter company’s listing up-to-date?

To keep your listing current is very easy. See the links below to (A) update any changes to your company’s listing, such as new location, phone number, web site or other information, and (B) if your company has not been listed.

Here’s how to get on board:

To make changes to your listing click here.

For new listings click here.


Trade On Your Publicity Using These Ten Steps

Regardless of whether your business is just getting off the ground or you’ve been around a long time, when the press gives you good publicity it’s time to swing into action.

Use that article in ten powerful ways to enhance your visibleness, memorableness, and credibility.

  • Mail a copy of it along with a formal announcement about a scheduled special event or the opening of your business to clients, colleagues, friends, and relatives.

  • Use it as the basis for building a media kit for getting future publicity, or for getting booked to give speeches and stage seminars.

  • Send it along with sales letters to prospective customers.

  • Staple your business card to it and give it away at networking meetings in place of a flier or brochure, as a way of telling who you are and what you do.

  • Use a quote from it in a flier, brochure, or promotional newsletter.

  • Include it in a portfolio of testimonials and/or samples.

  • Add it to handouts you distribute at networking groups, special events, demonstrations, or presentations. 

  • Have it blown up and mount it on an easel for display at a trade show or exhibit booth to attract attention.

  • Make reference to it in your biography, and incorporate it into written proposals. For example, “Joe Smith of XYZ Company has been featured in such publications as ...”

  • Display a large copy in your office, near your front door, or where it will be visible to passers-by.

By following the above suggestions, the publicity that you obtained will have an extended life. One that’s beneficial for both you and your business.


* * ANNOUNCEMENT * *

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To order: Click here


Are You Selling Value? . . . You Definitely Should Be!

Everybody seems to be focusing on price these days. But just because big-box stores and other discounters compete feverishly in the marketplace on price, doesn’t mean you have to do the same.

In fact small-sized businesses can’t expect to go “heads up” with the huge, well-funded giants at their own game. The easiest way to contend with these price merchants is not to compete on price. Instead, stress value when a customer asks about price.

Customers judge value by what they get in return for the money they pay. Value is subjective. It is the golden key to success in the battle with big discounters.

Underscore your value the following ways:

  • Emphasize your responsiveness.

  • Emphasize your delivery.

  • Emphasize your time.

  • Emphasize your quality.

  • Emphasize your variety.

  • Emphasize your specialized services.

  • Emphasize your uniqueness.

  • Emphasize your convenience.

  • Emphasize your value-added services.

  • Emphasize your knowledgeable staff.

  • Emphasize your expertise.

  • Emphasize your consistency.

No matter what product you sell or service you offer, use the above pointers to beat the price merchants. Do it by changing your perspective and emphasizing value over price.


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The Growth and Use of Secondary Capital (New Money) Creates Unprecedented Wealth In Today’s New Age Of Possibility

There are many forms of secondary capital—which can be defined as any financial instrument that measures and communicates value in a common language. Would you like to see and learn more about the many forms of secondary capital?

 We have 70 free, informative and inspiring, articles for you in our “Secondary Capital Section.”

Check it out... www.barternews.com/secondary_capital.htm.


Get New Money-Making Ideas And Valuable Contacts!

You can obtain useful, informative ideas and contacts in every available back-issue of BarterNews.


Every barter company in the world is listed on our web site, click through to our Global List of Barter Companies.


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