June 4, 2013
by Bob Meyer, Editor of BarterNews
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From the desk of Bob Meyer...
Dramatic Shift Occurring In U.S. Households
In 1960 some 11% of U.S. households relied upon the woman as
the chief or only source of income. Today it�s more than
40%, a recent PEW study of census data shows, truly a
massive jump over the past four decades.
Board Declares Cash Dividend
On May 31, the ITEX Board of Directors declared a quarterly
cash dividend of .05-cents per share. The dividend is
payable on June 20, 2013, to stockholders of record as of
June 10 this year.
Consumer Optimism Growing On The Economic Front
The U.S. consumer sentiment hit its highest level in six
years in May, reports the University of Michigan/ThomsonReuters
findings. The data clearly suggests there will be a faster
pace of growth in consumer spending during the year ahead.
Rebuilding Wealth Isn�t Easy
A new analysis by the Federal Reserve reconfirms what many
Americans already knew � that the rebuilding of their wealth
(aggregately $16 trillion) that disappeared from the third
quarter of 2007 through the first quarter of 2009 is far
from easy. Americans have been able to recapture only 45% of
that amount on average. And most of the gains have come from
the stock market, which benefits mostly the wealthier
Not Among The Happiest Countries
For the third straight year the U.S. failed to make the
top-ten list of the happiest countries in the world. The
list of where the residents are the most satisfied with
their lives, according to the latest Better Life Index
report (released by the Organization for Economic
Co-operation and Development) are:
Times For Disneyland
Disneyland parks in California have announced the 4th
hike in prices in the last three years (28% raise since
2010). Admission to the park for those 10 years or older, is
now $92 per person; for age 3 to 9 it�s now $86. Parking is
now $16 per car.
back issues of "From the Desk...� can be accessed by
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See you next week. . .)
BarterNews.com � World�s Largest
Hundreds of valuable articles,
techniques, and strategies are found in the following various barter
Offset & Countertrade,
Community Barter, and
Categories are found on the horizontal bar at the top � 3rd
button from right.)
�One Red Paperclip�
Celebrity Kyle MacDonald Named Keynote Speaker For IRTA�s Las Vegas
IRTA is pleased to
announce that the One Red Paperclip celebrity and author, Kyle
MacDonald, will be the keynote speaker this year at IRTA�s 34th
Annual International Convention. Held at the five-star Las Vegas
Venetian Resort, the convention runs from September 19 through 21.
Famous for trading his
way up from one single red paperclip to a residential house,
MacDonald is the author of One Red Paperclip, which is
available worldwide in 14 different languages. His story has
inspired millions of people around the world to imagine how they can
achieve amazing results using creative and fun solutions to everyday
Originally from British
Columbia, Canada, Kyle MacDonald has spoken to thousands all over
the world about the lessons learned from his phenomenal trading
experience. 20/20, The Today Show, Good Morning America, City TV,
Global, USA Today, The New York Times, The New York Post, The
National Examiner, Reader�s Digest, The Los Angeles Times, The Wall
Street Journal, The Washington Post. The Toronto Star and others
have interviewed MacDonald. He�s also been on MSNBC, BBC, CBS, CNN,
and multiple times on Japanese television.
Spain and Grolsch Beer made TV commercials based on his story, and
he has starred in a MasterCard commercial that played off the red
paperclip story. Plus, he has set two Guinness World Records: one
for Most Successful Internet Trade, the other for erecting the
World�s Largest Red Paperclip.
information, contact Executive Director Ron Whitney at
email@example.com or 757-393-2292.
Is Your Trade Exchange Missing Out On
Valuable New Business?
your barter company�s listing on BarterNews.com isn�t current, you
are definitely missing out on new business. The web site
BarterNews.com receives heavy traffic � with over 150,000 page-views
every month. Entrepreneurs and corporate executives check the
thousands of articles, the weekly �Tuesday
Report,� and the �Contacts
Section� of our site. They use the latter to find barter
companies with which to do business.
your barter company�s listing up-to-date?
keep your listing current is very easy. See the links below to (A)
update any changes to your company�s listing, such as new location,
phone number, web site or other information, and (B) if your company
has not been listed.
Here�s how to get on board:
make changes to your listing
�The reputation of 1,000 years may
be determined by the conduct of one hour.�
�Old Japanese proverb.
Without trust a good reputation cannot be
created, a leader cannot be effective, and a company cannot prosper
in the long run. Build your reputation upon a foundation that will
enable you to say, �trust me,� and be able to back it up with
When in doubt, ask yourself the question that
should precede every business choice: �Would I be pleased and proud
if that action was on the front page of the newspaper tomorrow?
Represents Wise Company Investment
Lost customers represent a substantial profit drain for most firms.
Every year, the average company loses 20% to 40% of its customers.
When a longtime customer defects, the negative effect on profit is
substantial, because in most cases the profit contribution of a
mature customer is dramatically higher than a newer one.
don�t make the mistake of thinking that a longtime, high-value
customer is easily replaced. Research shows that every market space
has a limited number of high-end customers.
his book, All Customers Are Not Created Equal, Garth Hallberg
points out that for most categories of business, one-third of the
buyers account for at least two-thirds of the volume. �The high
profit segment (of buyers) generally delivers six to ten times more
profit than the low profit segment,� he explains. �Moreover, they
are critical (to your business); not only because of their profit
contribution, but also because of their relatively small number.�
Although most companies consider lost customers as dead-end
opportunities, with no hope for revival, many of these lapsed
customers are simply dormant and awaiting resuscitation. A study by
Marketing Metrics found that the average company has a 60% to 70%
probability of selling again to active customers, a 20% to 40%
chance of selling to lapsed customers, and only a 5% to 20%
probability of a successful sale to a new prospect.
smart about reactivation, and estimate what your lapsed customers
are worth in future purchase potential. Identifying which customers
represent the most long-term value is important for wisely
prioritizing your win-back resources.
Money-Making Reports Available From BarterNews
How To Get Maximum Deduction On
Using trade dollars to secure
business gifts certainly makes sense. After all, they build goodwill
and valuable name recognition, which ultimately converts into
increased sales. These gifts are tax-deductible too, so long as
they�re business related.
There is one catch however � the
deduction for gifts is limited to $25 per year, for each recipient.
Anything above that amount may not be deducted.
Is It A Gift,
Entertainment, Compensation, Or Advertising?
Twenty-five dollars doesn�t go
very far these days, so the key to obtaining maximum deductions for
business gifts is to choose, whenever practical, another category
for the gift.
When possible expense your gifts
as �entertainment� or �advertising,� since these categories have no
ceiling for legitimate deductions. Many giveaways legally fall into
the advertising category. Such items include door prizes, handout
and direct mail samples, awards for subscription sales, uniforms for
a baseball team, and contest prizes.
If prizes or awards are given to
employees, however, they usually would be tax-deductible as
�compensation� expenses. And employee bonuses are almost uniformly
considered to be compensation, regardless of whether they are
incentive or seasonal.
(For more specific information on
this topic consult with your CPA.)
How To Get More Sales In
Our street-smart restaurant
marketing report shows proven ways to rapidly boost your
restaurant�s sales & profits.
The Growth and Use of Secondary
Capital (New Money) Creates Unprecedented Wealth In Today�s New Age
There are many forms of secondary
capital�which can be defined as any financial instrument that
measures and communicates value in a common language. Would you like
to see and learn more about the many forms of secondary capital?
We have 70 free, informative and
inspiring, articles for you in our �Secondary Capital Section.�
Check it out...
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back-issue of BarterNews.
barter company in the world is listed on our web site,
click through to our Global List
of Barter Companies.
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