BarterNews.com � World�s Largest Depository Of Barter Information

Hundreds of valuable articles, techniques, and strategies are found in the following various barter categories:

�  Entrepreneur�s Corner,

�  Travel,

�  Media,

�  Trade Exchange,

�  Corporate Barter,

�  Offset & Countertrade,

�  Secondary Capital,

�  Real Estate,

�  Community Barter, and

�  Restaurant & Entertainment

(The Barter Categories are found on the horizontal bar at the top � 3^rd button from right.)

IRTA is pleased to announce that the One Red Paperclip celebrity and author, Kyle MacDonald, will be the keynote speaker this year at IRTA�s 34th Annual International Convention. Held at the five-star Las Vegas Venetian Resort, the convention runs from September 19 through 21.

Famous for trading his way up from one single red paperclip to a residential house, MacDonald is the author of One Red Paperclip, which is available worldwide in 14 different languages. His story has inspired millions of people around the world to imagine how they can achieve amazing results using creative and fun solutions to everyday problems.

Originally from British Columbia, Canada, Kyle MacDonald has spoken to thousands all over the world about the lessons learned from his phenomenal trading experience. 20/20, The Today Show, Good Morning America, City TV, Global, USA Today, The New York Times, The New York Post, The National Examiner, Reader�s Digest, The Los Angeles Times, The Wall Street Journal, The Washington Post. The Toronto Star and others have interviewed MacDonald. He�s also been on MSNBC, BBC, CBS, CNN, and multiple times on Japanese television.

Additionally, Volkswagen Spain and Grolsch Beer made TV commercials based on his story, and he has starred in a MasterCard commercial that played off the red paperclip story. Plus, he has set two Guinness World Records: one for Most Successful Internet Trade, the other for erecting the World�s Largest Red Paperclip.

For convention information, contact Executive Director Ron Whitney at ron@irta.com or 757-393-2292.

Is Your Trade Exchange Missing Out On Valuable New Business?

If your barter company�s listing on BarterNews.com isn�t current, you are definitely missing out on new business. The web site BarterNews.com receives heavy traffic � with over 150,000 page-views every month. Entrepreneurs and corporate executives check the thousands of articles, the weekly �Tuesday Report,� and the �Contacts Section� of our site. They use the latter to find barter companies with which to do business.

Is your barter company�s listing up-to-date?

To keep your listing current is very easy. See the links below to (A) update any changes to your company�s listing, such as new location, phone number, web site or other information, and (B) if your company has not been listed.

Here�s how to get on board:

To make changes to your listing click here.

For new listings click here.

�Old Japanese proverb.

Without trust a good reputation cannot be created, a leader cannot be effective, and a company cannot prosper in the long run. Build your reputation upon a foundation that will enable you to say, �trust me,� and be able to back it up with actions.

When in doubt, ask yourself the question that should precede every business choice: �Would I be pleased and proud if that action was on the front page of the newspaper tomorrow?

Lost customers represent a substantial profit drain for most firms. Every year, the average company loses 20% to 40% of its customers. When a longtime customer defects, the negative effect on profit is substantial, because in most cases the profit contribution of a mature customer is dramatically higher than a newer one.

And don�t make the mistake of thinking that a longtime, high-value customer is easily replaced. Research shows that every market space has a limited number of high-end customers.

In his book, All Customers Are Not Created Equal, Garth Hallberg points out that for most categories of business, one-third of the buyers account for at least two-thirds of the volume. �The high profit segment (of buyers) generally delivers six to ten times more profit than the low profit segment,� he explains. �Moreover, they are critical (to your business); not only because of their profit contribution, but also because of their relatively small number.�

Although most companies consider lost customers as dead-end opportunities, with no hope for revival, many of these lapsed customers are simply dormant and awaiting resuscitation. A study by Marketing Metrics found that the average company has a 60% to 70% probability of selling again to active customers, a 20% to 40% chance of selling to lapsed customers, and only a 5% to 20% probability of a successful sale to a new prospect.

Get smart about reactivation, and estimate what your lapsed customers are worth in future purchase potential. Identifying which customers represent the most long-term value is important for wisely prioritizing your win-back resources.