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June 4, 2013

Written by Bob Meyer, Editor of BarterNews

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From the desk of Bob Meyer... 06/04/2013

Dramatic Shift Occurring In U.S. Households

In 1960 some 11% of U.S. households relied upon the woman as the chief or only source of income. Today it�s more than 40%, a recent PEW study of census data shows, truly a massive jump over the past four decades.

ITEX Board Declares Cash Dividend

On May 31, the ITEX Board of Directors declared a quarterly cash dividend of .05-cents per share. The dividend is payable on June 20, 2013, to stockholders of record as of June 10 this year.

Consumer Optimism Growing On The Economic Front

The U.S. consumer sentiment hit its highest level in six years in May, reports the University of Michigan/ThomsonReuters findings. The data clearly suggests there will be a faster pace of growth in consumer spending during the year ahead.

Rebuilding Wealth Isn�t Easy

A new analysis by the Federal Reserve reconfirms what many Americans already knew � that the rebuilding of their wealth (aggregately $16 trillion) that disappeared from the third quarter of 2007 through the first quarter of 2009 is far from easy. Americans have been able to recapture only 45% of that amount on average. And most of the gains have come from the stock market, which benefits mostly the wealthier families.

U.S. Not Among The Happiest Countries

For the third straight year the U.S. failed to make the top-ten list of the happiest countries in the world.  The list of where the residents are the most satisfied with their lives, according to the latest Better Life Index report (released by the Organization for Economic Co-operation and Development) are:

10. Mexico

9. Finland

8. Canada

7. Austria

6. Netherlands

5. Denmark

4. Sweden

3. Iceland

2. Norway

1. Switzerland

Boom Times For Disneyland

Disneyland parks in California have announced the 4th hike in prices in the last three years (28% raise since 2010). Admission to the park for those 10 years or older, is now $92 per person; for age 3 to 9 it�s now $86. Parking is now $16 per car.

All back issues of "From the Desk...� can be accessed by clicking here.

(Please feel free to forward our newsletter to your friends and colleagues. We have a �box� at the end of the newsletter for your convenience. See you next week. . .) � World�s Largest Depository Of Barter Information

Hundreds of valuable articles, techniques, and strategies are found in the following various barter categories:

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  Secondary Capital,

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(The Barter Categories are found on the horizontal bar at the top � 3rd button from right.)

�One Red Paperclip� Celebrity Kyle MacDonald Named Keynote Speaker For IRTA�s Las Vegas Convention

IRTA is pleased to announce that the One Red Paperclip celebrity and author, Kyle MacDonald, will be the keynote speaker this year at IRTA�s 34th Annual International Convention. Held at the five-star Las Vegas Venetian Resort, the convention runs from September 19 through 21.

Famous for trading his way up from one single red paperclip to a residential house, MacDonald is the author of One Red Paperclip, which is available worldwide in 14 different languages. His story has inspired millions of people around the world to imagine how they can achieve amazing results using creative and fun solutions to everyday problems.

Originally from British Columbia, Canada, Kyle MacDonald has spoken to thousands all over the world about the lessons learned from his phenomenal trading experience. 20/20, The Today Show, Good Morning America, City TV, Global, USA Today, The New York Times, The New York Post, The National Examiner, Reader�s Digest, The Los Angeles Times, The Wall Street Journal, The Washington Post. The Toronto Star and others have interviewed MacDonald. He�s also been on MSNBC, BBC, CBS, CNN, and multiple times on Japanese television.

Additionally, Volkswagen Spain and Grolsch Beer made TV commercials based on his story, and he has starred in a MasterCard commercial that played off the red paperclip story. Plus, he has set two Guinness World Records: one for Most Successful Internet Trade, the other for erecting the World�s Largest Red Paperclip.

For convention information, contact Executive Director Ron Whitney at or 757-393-2292.

Is Your Trade Exchange Missing Out On Valuable New Business?

If your barter company�s listing on isn�t current, you are definitely missing out on new business. The web site receives heavy traffic � with over 150,000 page-views every month. Entrepreneurs and corporate executives check the thousands of articles, the weekly �Tuesday Report,� and the �Contacts Section� of our site. They use the latter to find barter companies with which to do business.

Is your barter company�s listing up-to-date?

To keep your listing current is very easy. See the links below to (A) update any changes to your company�s listing, such as new location, phone number, web site or other information, and (B) if your company has not been listed.

Here�s how to get on board:

To make changes to your listing click here.

For new listings click here.

�The reputation of 1,000 years may be determined by the conduct of one hour.�

�Old Japanese proverb.

Without trust a good reputation cannot be created, a leader cannot be effective, and a company cannot prosper in the long run. Build your reputation upon a foundation that will enable you to say, �trust me,� and be able to back it up with actions.

When in doubt, ask yourself the question that should precede every business choice: �Would I be pleased and proud if that action was on the front page of the newspaper tomorrow?


We have packages of back issues still in print, approximately 30 issues in all.
To order: Click here

Lost-Customer Recovery Represents Wise Company Investment

Lost customers represent a substantial profit drain for most firms. Every year, the average company loses 20% to 40% of its customers. When a longtime customer defects, the negative effect on profit is substantial, because in most cases the profit contribution of a mature customer is dramatically higher than a newer one.

And don�t make the mistake of thinking that a longtime, high-value customer is easily replaced. Research shows that every market space has a limited number of high-end customers.

In his book, All Customers Are Not Created Equal, Garth Hallberg points out that for most categories of business, one-third of the buyers account for at least two-thirds of the volume. �The high profit segment (of buyers) generally delivers six to ten times more profit than the low profit segment,� he explains. �Moreover, they are critical (to your business); not only because of their profit contribution, but also because of their relatively small number.�

Although most companies consider lost customers as dead-end opportunities, with no hope for revival, many of these lapsed customers are simply dormant and awaiting resuscitation. A study by Marketing Metrics found that the average company has a 60% to 70% probability of selling again to active customers, a 20% to 40% chance of selling to lapsed customers, and only a 5% to 20% probability of a successful sale to a new prospect.

Get smart about reactivation, and estimate what your lapsed customers are worth in future purchase potential. Identifying which customers represent the most long-term value is important for wisely prioritizing your win-back resources.

Money-Making Reports Available From BarterNews

How To Get Maximum Deduction On Business Gifts

Using trade dollars to secure business gifts certainly makes sense. After all, they build goodwill and valuable name recognition, which ultimately converts into increased sales. These gifts are tax-deductible too, so long as they�re business related.

There is one catch however � the deduction for gifts is limited to $25 per year, for each recipient. Anything above that amount may not be deducted.

Is It A Gift, Entertainment, Compensation, Or Advertising?

Twenty-five dollars doesn�t go very far these days, so the key to obtaining maximum deductions for business gifts is to choose, whenever practical, another category for the gift.

When possible expense your gifts as �entertainment� or �advertising,� since these categories have no ceiling for legitimate deductions. Many giveaways legally fall into the advertising category. Such items include door prizes, handout and direct mail samples, awards for subscription sales, uniforms for a baseball team, and contest prizes.

If prizes or awards are given to employees, however, they usually would be tax-deductible as �compensation� expenses. And employee bonuses are almost uniformly considered to be compensation, regardless of whether they are incentive or seasonal.

(For more specific information on this topic consult with your CPA.)


How To Get More Sales In Hyper-Competitive
Restaurant Industry

Our street-smart restaurant marketing report shows proven ways to rapidly boost your restaurant�s sales & profits. More-->


The Growth and Use of Secondary Capital (New Money) Creates Unprecedented Wealth In Today�s New Age Of Possibility

There are many forms of secondary capital�which can be defined as any financial instrument that measures and communicates value in a common language. Would you like to see and learn more about the many forms of secondary capital?

 We have 70 free, informative and inspiring, articles for you in our �Secondary Capital Section.�

Check it out...

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