* * ANNOUNCEMENT * *
Years Of BarterNews Issues Now In Digital Format
Welcome to the largest
repository of barter contacts, strategies, and barter techniques in
the world. All 64 issues of BarterNews now available in
digital format at
IMS Unveils Proprietary Barter
Commerce Management Software
International Monetary Systems (OTCBB: INLM), a worldwide leader in
business-to-business barter services, reported the roll-out of its
proprietary barter commerce management software, Trade Network
Tracking System (TNT), will begin in June.
TNT System lies at the heart of IMS�s day-to-day operations;
handling the processing of real-time trade dollar transactions,
managing client information and transaction histories, internal
reporting, business intelligence, and customer relationship
This new platform enables IMS to rapidly implement new features,
improve usability, take advantage of database, internet, and e-mail
connectivity, and facilitate tighter integration with the firm�s web
site. It also benefits from the core functionality and established
best practices of the company�s previous system, TradeWorks, for
which IMS purchased the source code in 2007.
Nathan Alpert, IMS chief software architect, stressed, �The impact
of this progression cannot be (over)stated. The TNT System will
completely revolutionize the core of IMS� operations. It will
drastically improve efficiency and reduce overhead by streamlining
or completely automating time-consuming tasks. Our brokers will be
able to manage significantly more accounts, efficiently connect
buyers with sellers, and capitalize on new trade opportunities found
by the trade analysis and data mining capabilities of the software.
�TNT also opens the door to barter transactions eventually being
processed in real-time through P.O.S. swipe-card technology,
consistent with our mission to make barter easy to use and bring its
advantage to many more businesses. We want to make barter
transactions as easy as using your Visa card, combined with the
marketing intelligence of Google.�
Mardak, IMS CEO, added, �The TNT System will not only provide our
members and our team with all the advantages of today�s technology,
it also positions IMS to capitalize on the constantly evolving
technology of tomorrow. This evolution is indicative of IMS� role
within the barter industry to lead in the sound management of a
secondary economy based on the products and services of our member
�Our strong investment in this proprietary technology and in-house
technical staff puts us in a truly unique position, allowing us to
build the most advanced and customized barter platform in the
industry, without our operations being molded by the limitations of
the off-the-shelf software that many of our competitors use.�
more information see
ITEX Becomes Sponsor Of NYC
ITEX Corporation (OTCBB:ITEX), a leading marketplace for cashless
business transactions in North America, announced today it has
become a regional sponsor of the New York City chapter of the
Entrepreneurs� Organization (EO).
Sponsors receive an introduction to the Chapter�s membership, access
to all events, special placement on the Chapter�s web site, and
ongoing recognition in monthly newsletters.
�John Castoro, the top ITEX franchisee in the U.S., and I met at the
New York Restaurant Show last year,� reflected Steve Savad, NYC
chapter director and founder of
�I thought the business model of a trading community was intriguing
and a great fit for many of the EO member companies. Among the
missions of EO is to source value-added partners that provide
offerings that can help our member companies better succeed.
I better understood how their trading system works,� Savad
continued, �it became apparent that it was a natural fit with our
fast-growing companies. Our members and I look forward to
contributing to ITEX�s success by growing their (bartering)
community, while helping each of our members via their nationwide
look forward to working closely with Steve Savad and the EO New York
City Chapter,� revealed Steven White, Chairman and CEO of ITEX. �The
goal is to register all the businesses in that chapter, and we are
off to a great start. Already nearly a dozen EO New York businesses
have completed their registration, including Go Green Expo, Fuel
Outdoor, Advantage, and 888 Red Light. The quality of these new
members is exceptional.
�Since cross marketing to business organizations is a great way to
grow our membership base, we continue to selectively search for high
quality partnerships and relationships throughout the country to
promote ITEX services to the business community,� White pointed out.
more information visit
IRTA�s Euro Chapter Marks 10th Year
IRTA European Chapter will be celebrating its 10th year anniversary
this September at IRTA�s 29th Annual International Convention at the
Westgate River Ranch Resort outside Orlando, Florida, from September
22 to 25, 2008.
IRTA Hall of Fame member Paul Suplizio founded IRTA�s European
Chapter when he recognized the growth of barter and trade in the
European market. Since the European Chapter�s inception, member
barter exchanges have included representatives from Belgium,
England, Scotland, Germany, Italy, the Netherlands, Poland,
Slovakia, and Turkey.
�The European Chapter continues to grow and plays an important role
in IRTA,� confirmed Executive Director Ron Whitney. �We just had a
terrific Euro Conference in Poland where we created a whole new
slate of exciting initiatives, and voted in a new group of Euro
officers.� The new European officer�s slate is Richard Logie
(president), Rob Van Hilten (vice president), Dariusz Brzozowiec
(treasurer), and Reiner Husemann (secretary).
more information on IRTA go to
or call Ron Whitney at 757-393-2292.
International Monetary Systems (OTCBB:INLM), a worldwide leader in
business-to-business barter services, has scheduled its annual
shareholder meeting for the afternoon of Tuesday, June 17, at the
Sheraton Milwaukee Brookfield Hotel.
Shareholders of record on May 1, 2008, will be eligible to re-elect
three directors, to ratify Webb & Company as the company�s auditors
of its 2008 financial statements, and to vote on any other business
that may be presented.
Don Mardak, CEO of IMS, stated: �This meeting, although routine in
many ways, will also include a segment that highlights the team and
tools that IMS has invested in over recent months. We are proud to
present the people and the work they�ve accomplished on behalf of
�I am confident that shareholders will benefit from learning
directly from our team members about significant infrastructure
upgrades recently released and other strategic initiatives.�
For more information see
Money-Making Reports Available From BarterNews
The Definition Of An �A�
Customer...Cash Or Barter
By Bob Meyer
It�s not unusual for 70 to 80 percent of a firm�s cash business to
come from 10 to 20 percent of its customers�often referred to as �A�
customers. Yet don�t confuse your �A� customers as being only cash
What is an �A� customer for your firm? Each business needs to
develop a specific profile of its best and most profitable customer.
High volume is a major ranking criterion. But be prepared to
downgrade the slow-paying big spender who consistently demands extra
discounts and services.
Take another look at your customer base. How many A�s can you
identify? Where are your potential A�s? What strategies can be
developed to keep them coming to you? And what can you be doing to
secure additional candidates?
This is more than a time-management exercise. It involves rethinking
your overall strategic plan. A firm must keep asking itself which
category of clients is most important for both short-term and
ideal �A� customer is one who makes the most significant
contributions to your bottomline. This is where your barter
customers contribute heavily because their trade business is
incremental business�extra business that can be the most profitable.
It�s often the frosting-on-the-cake, so to speak. Sometimes this
customer receives a lower level of service because he or she is not
demanding, and the business is considered �only trade.� Yet, when
properly analyzed, their business may place them up there in the �A�
category, because they contribute heavily to your bottomline
good marketing plan always looks forward. In addition to examining
the direction your industry is taking, ask yourself, �What am I
doing to incorporate the world�s fastest growing
way-of-doing-business into my organization�s plans?�
solid marketing plan identifies growth opportunities, as well as
innovative techniques. Barter is a marketing, purchasing, and
financing tool that offers you enormous profit opportunities. Your
decisions should be driven by such present and future opportunities.
bring your employees (or team members) together and see how close
they can come to designing the perfect �A� customer. Write down all
the criteria that is important to your company�s future.
your imagination to develop this mythical entity, and you will make
some interesting discoveries. Plus you will develop a benchmark that
allows you to see all your customers, whether cash or trade, in a
new way. Then focus your marketing efforts where they will do the
most good...stabilizing and increasing your customer base.
Sino Fibre & Union EPS Sign Agreement
Providing Online Barter Processing Services In China
Sino Fibre Communications (OTCBB:SFBE), a broadband value-added
internet services provider in China, has signed an agreement with
Shenzhen Bank-Union EPS Financial Services (www.ebankunion.com)
to add online payment processing services to its barter exchange
This capability will enhance the online barter trading and
settlement system for the B-to-B e-commerce services provided to the
4.5 million medium and small private enterprises from the company�s
joint venture company with CAMSE.
Sino Fibre's CEO/president, Daniel Mckinney, said �We are extremely
pleased about our agreement with Union Pay-EPS. Union Pay is the
official payment processing agent of China. This facility is a
crucial element of our online barter trade system that Union Pay
will provide secured online payment processing services to our
barter trade and e-commerce clients. The successful roll-out of our
joint venture business will no doubt bring in massive traffic to
ride on the fiber optic network we represent, and are in the process
of acquiring from our Chinese partner.�
more information about Sino Fibre Communications visit
Work With Audio/Visual
Vendor On Barter
Collect cash, as usual, from the guest accounts staying at
your facility that require the use of professional AV
services. And rather than shouldering your ongoing employee
costs, or your current vendor�s cash agreement for AV
services, here�s a much better alternative:
Work with a proven national vendor (a sterling 25-year track
record) who will provide all of the AV services for your
hotel on a 100% TRADE BASIS! (Payment to be in the form of
Your hotel�s annual AV billings must be a minimum of
$200,000, and this offer is available only in the
continental United States.
For a confidential introduction contact Bob Meyer via
Attention Trade Exchange Owners:
If your member hotel(s) have a minimum of 10,000 sq. feet of
meeting space and annual billings of at least $200,000 for
AV services this is a great opportunity to earn substantial
cash service fees on the hundreds of thousands of trade
dollars your hotel member will be paying the vendor. Contact
Bob Meyer at the above e-mail.
How To Get More Sales In
Our street-smart restaurant
marketing report shows proven ways to rapidly boost your
restaurant�s sales & profits.
Our Web Site Has A Search Tool For You
wondered if a certain topic, person, or organization has been
written about on the Barternews.com web site? Now you can easily
find out, as we�ve added a search tool. It will quickly give you the
answer to your questions, in 3 easy steps that take about 12
At the top
right of the page, just under where you sign up for the Tuesday
Report you will see a little Google box. It is where you can (1)
type in the name of a subject, company, or person. Then (2) click
the button www.barternews.com to search the site, followed by (3)
hitting the search button.
The Growth and Use of Secondary Capital (New Money) Creates
Unprecedented Wealth In Today�s New Age Of Possibility
many forms of secondary capital�which can be defined as any
financial instrument that measures and communicates value in a
common language. Would you like to see and learn more about the many
forms of secondary capital?
We have 70
free, informative and inspiring, articles for you in our �Secondary
Capital Section.� Check it out...
New Money-Making Ideas And Valuable Contacts!
You can obtain
useful, informative ideas and contacts in every available back-issue
barter company in the world is listed on our web site,
click through to our Global List
of Barter Companies.
A Gift To A Friend Or Associate.
If you know someone who might benefit from this newsletter, feel
free to forward it to them! (See the �box� at the end of the
newsletter for the forwarding service.)
We welcome your
comments, questions, and observations.
Copyright BarterNews 2008. Redistribution of BarterNews
content expressly prohibited without the prior written permission of BarterNews.