May 24, 2011
by Bob Meyer, Editor of BarterNews
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From the desk of Bob Meyer...
Small Business Owners Have Ideas To Cut Federal Deficit
to a survey by the National Association for the
Self-Employed, small business owners say the government
should minimize social security for wealthy recipients and
increase the payroll-tax cap on wages in an effort to reduce
the federal deficit. And nearly 60% also chose repealing the
health care overhaul and cutting defense spending as a way
to cut costs.
Los Angeles Food Swap Takes Place
Angeles edition of Food-As-Currency event recently took
place after similar events in Seattle and Brooklyn.
food swaps in California as well as other parts of the
What They’re Saying …
dream it, be it.”
Curry, British Actor
hire only those people you understand, the company will
never get people better than you are. Always remember that
you often find outstanding people among those you don’t
Honda, Japanese engineer/industrialist
“Challenges make you discover things about yourself you
never really knew. They’re what make the instrument stretch
— what makes you go beyond the norm.”
Tyson, American Actress
the still, small voice that the soul heeds, not the
deafening blasts of doom.”
Dean Howells, American author & literary critic
ITEX Concludes 29th
largest American trade exchange, with 24,000 small business
members across the U.S., held their 29th annual
convention in Las Vegas last week. One hundred forty brokers
and corporate staff spent four days strategizing and
socializing. The annual event is eagerly anticipated by many
as a positive way to reconnect in today’s hectic world.
Utah Legalizes Gold & Silver As Currency
of Utah has legalized gold and silver as an alternative
currency, although shop keepers/retailers have the option of
accepting it or not. The state will exempt the coins
(typically considered an investment) from capital gains
taxes. There are other states considering similar laws
including North Carolina and Idaho.
back issues of "From the Desk...” can be accessed by
free to forward our newsletter to your friends and
colleagues. We have a “box” at the end of the
newsletter for your convenience.
See you next week. . .)
NATE Holds 27th Annual Convention
The National Association of Trade Exchanges is holding its 27th
annual convention at the Phoenix Marriott Mesa Hotel in Phoenix,
where 20 trade exchanges are expected to attend on June 2 thru 5.
The convention, hosted by Arizona Trade Exchange, consists of
seminars for trade exchange owners, brokers and sales
representatives. Topics of discussion will include, but are not
limited to, the following: brokering in today’s economy, how to
expand your business through marketing and PR, referrals, and
facilitating successful trade fairs.
Along with the seminars and discussion panels, convention attendees
have plenty of other fun to look forward to at this year’s
gathering. Many social events are planned as a way for the different
exchanges to get to know each other as well as learn what each
exchange has to offer in hard goods and travel. The “Great NATE
Trade Out” is planned once again, where exchanges will buy and sell
various products, services and travel offerings, in an event to
promote their exchange.
NATE will also provide CTB (Certified Trade Broker) training during
the convention for individuals seeking to advance their barter
broker skills and knowledge in the barter industry. The annual
awards ceremony will be held at F1 Race Factory, the largest indoor
go-kart facility in America.
For more information contact Lauren Pound at (678) 302-6772 or
click here. (http://www.natebarter.com/conventions)
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Innovative Leaders Embrace 3 Fundamental Changes
Get everyone involved. Change requires a new set of assumptions.
Realize that your greatest asset is in the minds of your employees,
suppliers, and customers.
Focus everyone’s ingenuity on solving business problems and creating
business opportunities. Then watch big changes happen.
Unlock the power of business creativity. In a period of rapid change
it is necessary to drive beyond asking, “What worked before?”
Ask new questions, think new thoughts, and do new things. Humans use
about 10% to 12% of their brain power. Learn to unlock, nurture, and
reward the brain’s vast reserves.
Smart companies inspire their people, and hold them accountable to
use all their abilities to address the challenges faced as a
Focus your energy on what counts. Albert Einstein, no stranger to
fundamental change, once said: “Try not to become a man of success,
but try to become a man of value.”
In whatever you do, value is more important than success. You create
your future by adding value — a new service, a unique strategic
alliance, or by becoming a profit center.
Is Your Trade Exchange Missing Out On
Valuable New Business?
your barter company’s listing on BarterNews.com isn’t current, you
are definitely missing out on new business. The web site
BarterNews.com receives heavy traffic — with over 150,000 page-views
every month. Entrepreneurs and corporate executives check the
thousands of articles, the weekly “Tuesday
Report,” and the “Contacts
Section” of our site. They use the latter to find barter
companies with which to do business.
your barter company’s listing up-to-date?
keep your listing current is very easy. See the links below to (A)
update any changes to your company’s listing, such as new location,
phone number, web site or other information, and (B) if your company
has not been listed.
Here’s how to get on board:
make changes to your listing
Advertising Specialties & Premiums Offer 4 Key Strengths
A variety of ad specialties and premiums are normally available
through your trade exchange at a nominal cost. They’re an excellent
form of advertising because they offer a direct and personal touch —
that extra dimension — that’s not available from any other marketing
Oftentimes, they are incorrectly considered one and the same. Here
is a short explanation on the difference.
Advertising specialties have these characteristics:
• Useful idea for office
or home, car or boat, for traveling, for fun and games, and usually
of nominal value.
• Brings a message,
usually very specific, as part of a total marketing program. It
includes the name and logo of the distributing company.
• Offered with no strings
attached. You receive it because of who you are,
and you don’t have to do anything to get it.
Premiums, on the other hand, have these characteristics:
• Useful, and usually of a
higher quality and value.
• Comes with the product or
service being promoted. It offers a message, but it’s not part
of the premium itself.
• Comes with strings
attached. Such as: buy this product within the next ten days,
we’ll give you this nice gift. It is a
bonus or premium for making a purchasing decision.
Specialty advertising and premiums offer four key strengths:
They target a specific audience.
They are an item of lasting value.
They can serve as a motivational tool.
They communicate a specific message.
Because specialties and premiums offer both long life and multiple
exposures (they hang around awhile and they get used repeatedly),
they rightly fit one of the key ingredients of a successful
marketing campaign. They reach the right audience and repeat the
message...again and again.
An effective and useful specialty or premium reminds your best
customers and most passionate prospects that you care, and want
Personal Bankruptcies Rising
For the 12 months ending March 31 personal bankruptcies rose 6.8%,
while business filings declined 11.3%. The per capita filings vary
widely among the states. The highest were in:
Nevada, 10.8 per 1,000
The fewest filings were in:
South Carolina, 1.97
North Dakota, 2.40
Nationally, the bankruptcy trend is improving. The number of
quarterly filings has declined since they peaked at 412,380 in the
third quarter of 2010.
Money-Making Reports Available From BarterNews
How To Get More Sales In
Our street-smart restaurant
marketing report shows proven ways to rapidly boost your
restaurant’s sales & profits.
The Growth and Use of Secondary
Capital (New Money) Creates Unprecedented Wealth In Today’s New Age
There are many forms of secondary
capital—which can be defined as any financial instrument that
measures and communicates value in a common language. Would you like
to see and learn more about the many forms of secondary capital?
We have 70 free, informative and
inspiring, articles for you in our “Secondary Capital Section.”
Check it out...
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