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NATE Holds 27^th Annual Convention

The National Association of Trade Exchanges is holding its 27^th annual convention at the Phoenix Marriott Mesa Hotel in Phoenix, where 20 trade exchanges are expected to attend on June 2 thru 5.

The convention, hosted by Arizona Trade Exchange, consists of seminars for trade exchange owners, brokers and sales representatives. Topics of discussion will include, but are not limited to, the following: brokering in today�s economy, how to expand your business through marketing and PR, referrals, and facilitating successful trade fairs.

Along with the seminars and discussion panels, convention attendees have plenty of other fun to look forward to at this year�s gathering. Many social events are planned as a way for the different exchanges to get to know each other as well as learn what each exchange has to offer in hard goods and travel. The �Great NATE Trade Out� is planned once again, where exchanges will buy and sell various products, services and travel offerings, in an event to promote their exchange.

NATE will also provide CTB (Certified Trade Broker) training during the convention for individuals seeking to advance their barter broker skills and knowledge in the barter industry. The annual awards ceremony will be held at F1 Race Factory, the largest indoor go-kart facility in America. 

For more information contact Lauren Pound at (678) 302-6772 or click here. (http://www.natebarter.com/conventions)

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All 64 Issues are now loadable �click here.

Innovative Leaders Embrace 3 Fundamental Changes 

1) Get everyone involved. Change requires a new set of assumptions. Realize that your greatest asset is in the minds of your employees, suppliers, and customers.

Focus everyone�s ingenuity on solving business problems and creating business opportunities. Then watch big changes happen. 

2) Unlock the power of business creativity. In a period of rapid change it is necessary to drive beyond asking, �What worked before?�

Ask new questions, think new thoughts, and do new things. Humans use about 10% to 12% of their brain power. Learn to unlock, nurture, and reward the brain�s vast reserves.

Smart companies inspire their people, and hold them accountable to use all their abilities to address the challenges faced as a company.

3) Focus your energy on what counts. Albert Einstein, no stranger to fundamental change, once said: �Try not to become a man of success, but try to become a man of value.�

In whatever you do, value is more important than success. You create your future by adding value � a new service, a unique strategic alliance, or by becoming a profit center.

Is Your Trade Exchange Missing Out On Valuable New Business?

If your barter company�s listing on BarterNews.com isn�t current, you are definitely missing out on new business. The web site BarterNews.com receives heavy traffic � with over 150,000 page-views every month. Entrepreneurs and corporate executives check the thousands of articles, the weekly �Tuesday Report,� and the �Contacts Section� of our site. They use the latter to find barter companies with which to do business.

Is your barter company�s listing up-to-date?

To keep your listing current is very easy. See the links below to (A) update any changes to your company�s listing, such as new location, phone number, web site or other information, and (B) if your company has not been listed.

Here�s how to get on board:

To make changes to your listing click here.

For new listings click here.

Advertising Specialties & Premiums Offer 4 Key Strengths

A variety of ad specialties and premiums are normally available through your trade exchange at a nominal cost. They�re an excellent form of advertising because they offer a direct and personal touch � that extra dimension � that�s not available from any other marketing tool.

Oftentimes, they are incorrectly considered one and the same. Here is a short explanation on the difference.

Advertising specialties have these characteristics:

� Useful idea for office or home, car or boat, for traveling, for fun and games, and usually of nominal value.

� Brings a message, usually very specific, as part of a total marketing program. It includes the name and logo of the distributing company.

� Offered with no strings attached. You receive it because of who you are,  and you don�t have to do anything to get it.

Premiums, on the other hand, have these characteristics:

� Useful, and usually of a higher quality and value.

� Comes with the product or service being promoted. It offers a message, but it�s not part of the premium itself.

� Comes with strings attached. Such as: buy this product within the next ten days, we�ll give you this nice gift. It is a  bonus or premium for making a purchasing decision.

• Specialty advertising and premiums offer four key strengths:

• They target a specific audience.

• They are an item of lasting value.

• They can serve as a motivational tool.

• They communicate a specific message.

Because specialties and premiums offer both long life and multiple exposures (they hang around awhile and they get used repeatedly), they rightly fit one of the key ingredients of a successful marketing campaign. They reach the right audience and repeat the message...again and again.

An effective and useful specialty or premium reminds your best customers and most passionate prospects that you care, and want their business.

Personal Bankruptcies Rising 

For the 12 months ending March 31 personal bankruptcies rose 6.8%, while business filings declined 11.3%. The per capita filings vary widely among the states. The highest were in:

�      Nevada, 10.8 per 1,000

�      Georgia, 8.09

�      Tennessee, 7.76

�      California, 7.05

�      Indiana, 7.01 

The fewest filings were in:

�      Alaska, 1.55

�      South Carolina, 1.97

�      Texas, 2.26

�      Vermont, 2.37

�      North Dakota, 2.40

Nationally, the bankruptcy trend is improving. The number of quarterly filings has declined since they peaked at 412,380 in the third quarter of 2010.