May 24, 2005
by Bob Meyer, Editor of BarterNews
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For The Stars:
Uniting People & Standards In A Cashless Trading World
26th Annual Conference is slated this year for September 22 to 25.
It will be held at the Wyndham Palace Resort & Spa in Disney
World of Orlando, Florida. Registration information including “Early
Bird” rates are posted on the IRTA web site at www.irta.com.
Last year marked
25 years for the International Reciprocal Trade Association. This
year marks the first of the next 25. Precisely why this year’s
convention is the FIRST of its kind. IRTA is inclusive of everyone
and anyone who is affecting the world with their dreams and visions
of changing the way businesses, communities, and individuals think
about money and credit, and different currencies.
wants to create a forum that will excite the barter community and
welcome other organizations to attend and share their visions and
methods for affecting economies worldwide using cash alternative
methods,” disclosed Krista Vardabash, IRTA Executive Director.
“Members will, of course, enjoy the most attractive rates
to attend the convention.”
Lois Dale, IRTA
President, noted, “There’s a lot to be excited about
for those of us in barter. We make a difference to so many people,
businesses and economies around the world. This conference will
highlight that power, as well as introduce us to barter models,
alternative monetary systems, transaction based businesses, and
organizations from around the world that share our common goals.”
Financial Officers (CFOs) More Revered Now
Editor-in-Chief of CFO magazine, says everyone expected
that Sarbanes-Oxley would result in the seating of many more CFOs
on the boards of public companies. It hasn’t. Instead companies
tend to pick CEOs or academics.
What has changed,
though, is the relationship between CFOs and their own boards. The
recent slew of scandals left boards looking flat-footed and ignorant,
so they now insist on better communications with the CFO—and
more of it.
a CFO/National Association of Corporate Directors survey, chief
financial officers are spending more time with directors outside
the boardroom, even taking them on tours of operations.
When it comes
to corporate governance, more than 40% think the CFO should ensure
that the letter of the law is met. More surprising, perhaps, a significant
minority—almost one in five—believes they should push
for change above and beyond the letter of the law.
want their CFOs to understand the nuts and bolts of the business,
as well as its numbers. They’re looking to them to provide
a second perspective on the health of the company—and more
CFOs feel comfortable providing it. This, according to Ms. Homer,
marks a big change from earlier times, when a CFO who questioned
the CEO’s version of events would soon find himself polishing
New Money-Making Ideas And Valuable Contacts!
You can obtain
useful, informative ideas and contacts in every available back-issue
Shows Many Affluent People Lack Wills
A new study
by PNC Advisors in Pittsburgh shows that the wealthier you are,
the less likely you are to take steps such as creating a will to
protect your assets.
flout a basic tenet of financial planning, which maintains that
the greater a family’s assets, the greater the planning that’s
needed to maintain those assets.
About one in
five affluent individuals—defined as those with at least $500,000
in investable assets—does not have a will. (Among individuals
with $10 million or more, a higher percentage, about 43%, don’t
have a will.)
may be behind wealthy individuals’ lack of planning. But they
may also be stymied by reluctance to talk about wealth-transfer
issues and confusion over how to deal with their complicated needs.
all respondents felt they needed to roughly double their assets
to achieve long-term financial security. Those with $500,000 to
$1 million wanted a median of $2.4 million, while those with at
least $10 million in assets estimated that they would need $18.1
million to feel secure.
Barter Book On The Market. . .
23 years of educating, marketing, and putting millions of dollars
worth of personal barter deals together, BancMarc owner William
Meacham has put all of his trading ideas down on paper. His book,
Smarter Companies Barter.com, educates both new and seasoned
business owners on how to get the most out of their membership in
a barter exchange.
must read for everyone—business owners, members of barter
exchanges, and non-business owners. Learn the do’s and the
don’ts...the how-to’s and why nots.
the book, which comes with a money-back guarantee, go to: www.smartercompaniesbarter.com.
a trade exchange is a 24/7 effort.
At every national convention trade exchange owners always talk and
nod in agreement about the importance of educating their clients—making
them aware of the many benefits of barter so they will be better
Then they return
home, and once again are inundated with simply not enough time in
the day to get everything done...let along time to research and
then write and layout an eye-appealing, interesting, educational
and powerful marketing newsletter. One which points out and reinforces
the benefits of your valuable services—each and every month...on
a consistent and on-going basis.
As a trade exchange
owner, you realize that having such a unique marketing tool to use
for your existing members—as well as the hundreds of prospects
in your marketplace—is really necessary in these competitive
times. Yet who has the available time and ability to generate such
the answer...? The highly effective Competitive Edge newsletter.
For almost two decades now, unfailingly, each and every month CE
has been published for your use only. It’s the professionally
written and designed, yet inexpensive answer for a busy, growing
exchange like yours.
Check it out...click
here to see a sample copy.
the archives of BarterNews...
No Room For Empty Hotel Rooms!
It was travel
director Jennie Moore’s first week at Illinois Trade Association
(the largest independent trade exchange in the U.S.) and it was
one heck of an introduction to the world of barter.
my very first project was a request for a convention to be held
at one of our hotels in the South,” says Moore. It was a neat
place—I’d been there for cash some years earlier with
my husband—but construction being done nearby had made their
business fall off. Lo and behold, the same day I received a request
from a client to hold a series of mega-seminars in just the location
where the hotel was.
was the good news. The bad news was that the client requesting the
seminars, a major carpet installation firm, had recently spent about
all his trade dollars with some of our contractors to renovate his
facilities. Often, when a client has a good track record as this
company did, we extend credit.
proposed purchase of the hotel space for the several seminars was
a very big buy, and that kind of credit couldn’t be extended.
Here was a perfect buyer and a perfect seller. Here was the perfect
barter deal. But it looked like a no-can-do.”
Moore told both
clients she would get back to them the following morning and find
a way to work it out. “But there didn’t seem to be a
way,” Moore said.
up almost the whole night thinking about it. I kept remembering
the words of Jack Schacht (President of ITA) when he hired me: ‘You
can do things on barter you cannot do any other way. The limits
of barter are only the limits of our imagination—of our ability
to know that in every circumstance, there is a potential win-win
scenario. Wherever there is a need, there is someone to fill it.
There isn’t a barter deal in the world that can’t be
Moore walked in to the ITA complex the following morning, she had
a idea—the kind of idea that has made her one of the top barter
travel directors in the country. “It was a shot in the dark,”
Jennie told BarterNews, “but it was also a beginning. One
thing leads to another, and somewhere out there was a win-win situation.
I got the hotel director on the phone and told him I could fill
his big empty space, IF...”
The IF was this:
Instead of using all his barter dollars for advertising this time
(the majority of hotels barter rooms basically to advertise in order
to get more cash business) I asked him what else he might need.
Of course, if
he needed carpeting, it would have been a perfect fit. But he didn’t.
In fact, he didn’t need anything but advertising.
took over. “Didn’t I read where the owner of your chain
is an avid sportsman who fished almost every place in the world?”
right. He’s about to leave to try and hook some—something
off the shores of Australia. I think I heard him say that the only
place he had never fished was the North Pole,” the hotel director
may know how to fill your seminar rooms,” Jennie answered.
The attractive ITA executive, a true believer in barter who gave
up a potential career on network TV to join ITA, extracted the private
number of the hotel chain’s owner...finally reaching him at
his home late that evening.
statement: “I’m Jennie Moore, Travel Director of ITA.
How would you like your next fishing trip to be at the Article Circle?”
The next morning,
in between a dozen other barter deals, Moore called fishing lodges
in Wisconsin and Michigan. Finally, she found one that would charter
an expedition to the Arctic Circle—and needed all their rooms
She put the
carpet client together with the lodge (thus assuring him the trade
credits to use the hotel) and allowing the hotel owner to take a
fishing trip to the one place that he’d never been.
A barter arrangement
like that, needless to say, is the exception rather than the rule.
The bottom line of barter, where hotels are concerned, is to fill
unused rooms and get advertising in return...or hard goods such
as carpeting, linens, and fixtures.
be continued next week . . .
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Monetary Systems (OTCBB:INLM) has filed its first quarter 10-QSB
financial report. Gross revenue increased to $1,142,748 compared
to $1,067,201 for the first quarter of 2004. For further information
on the company’s financial picture go to www.internationalmonetary.com
- A thesis
on “entrepreneurial risk and market entry” has won
best doctoral paper award from the U.S. Small Business Administation’s
Office of Advocacy. The paper was written by Brian Wu of the Wharton
School at the Univeristy of Pennsylvania and Anne Marie Knott
of the Robert H. Smith School of Business at the University of
The authors used banking data to show that entrepreneurs don’t
like to take risks, but will take economic risk when overconfidence
in their own abilities compensates for that aversion!
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