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The Tuesday Report

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May 17, 2005

Written by Bob Meyer, Editor of BarterNews

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National Association Of Trade Exchanges Convention Sets Milestone

An incredible 3,500 acre 5-star winery/resort (The Chateau Elan) was the venue for the 21st convention of NATE. Located about an hour’s drive north of Atlanta, it was the most spectacular setting ever for NATE’s annual effort.

Ric and Andrea Zampatti and the service-oriented staff from The Barter Company were responsible for lining-up the impressive resort where everything—room, food & beverages, along with upscale spa services, were all 100% trade.

The May 5-7 event in Georgia saw Deborah Lombardi taking over as president from Victor Castano, thus becoming the first woman president of NATE.

At the Awards Banquet guest Krista Vardabash, IRTA’s executive director, was introduced to the attendees. The following awards were presented at the banquet:

  • Broker of the Year Award to Donna Burlingham of Eagle Barter Exchange.
  • President’s Award to Johnny Eagle of Eagle Barter Exchange.
  • The Monkman/Crumpton Award (NATE’s most prestigious award) to Fran Crumpton of Gulf Coast Trade Exchange.

Aside from the many activities of the convention, the resort provided an equally impressive experience. The very warm and genuine services of the Chateau’s entire staff, beginning with its hands-on president and CEO Henk Evers, was a pleasure.


“What we have here is a failure to communicate!”

Years ago, one of the most visible people in the barter industry said the #1 reason why the industry wasn’t farther along in its development was due to a “failure to communicate” by those in the business.

This realization was the genesis of The Competitive Edge newsletter, now into its 18th year of publication. Trade exchange owners who use this powerful marketing and promotional tool are never guilty of “failing to communicate.”

As the owner of a trade exchange you must stay in front of your clients. Informing, educating, and inspiring them, because your clients’ bartering is a relatively small percentage of their overall business. So if you don’t keep their interest and enthusiasm for trade at a high level, you lose.

Your primary aim, like all other businesses, is to get your clients coming back for more. Every extraordinary business (and every trade exchange owner who wants to be extraordinary) knows that the customer you have, is a lot less expensive to sell than the customer you don’t yet have!

Want to take your exchange to a higher level? Use The Competitive Edge newsletter in your operation—it “sells” the many benefits of working through your trade exchange like nothing else!

To learn more about The Competitive Edge newsletter and how it can help build your trade exchange, click here.


IMS Going Upscale—Moving Office To Beverly Hills

The Southern California office of International Monetary Systems and parent to Continental Trade Exchange (OTCBB:INLM) has moved, with the intention of expanding its marketing into key areas of greater Los Angeles.

CEO Don Mardak explained, “We now have an office that is less than 150 yards from Rodeo Drive, in the heart of Beverly Hills. This will enable us to better serve our growing Los Angeles client base and to enroll higher profile businesses that are located in this dynamic marketplace.”

IMS was the sponsor of the recent National Association of Trade Exchanges annual convention in Atlanta, Georgia. And within the last 30 days the company has acquired a trade exchange in both Tennessee and Nevada. For more info go to: www.internationalmonetary.com.


Get New Money-Making Ideas And Valuable Contacts!

You can obtain useful, informative ideas and contacts in every available back-issue of BarterNews.


Outsourcing Problems Revealed

A new survey by Deloitte Consulting has found that outsourcing experiences have not measured up to expectations. About one-third of companies that tried outsourcing say they ran into hidden costs, and that vendors have become complacent once contracts were in place. The study also warns companies that they could lose their edge if they turn to contractors to perform core elements of their business.


Now available ...BarterNews issue #64, get your copy now! Orders will be shipped within two business days of publication. Click on Order Form.

(If you are not sure if your subscription has lapsed, e-mail your name, address, and zip code to bmeyer@barternews.com.


Buffett Bails On Laguna Beach Real Estate

In our April 12 edition we noted the opinion of Warren Buffett, the world’s second richest man, regarding investments (or lack thereof ) in real estate. On May 10 in The Orange County Register a major story appeared in which the “value” investor discussed his position on the nation’s overheated real-estate markets.

Explaining the recent $3.5 million sale of his home in Laguna Beach (CA), Buffett remarked, “It was on about 2,000 square feet of land, maybe a twentieth of an acre, and the house might cost about $500,000 if you wanted to replace it. So the land sold for something like $60 million an acre.”

(Editor’s Note: Buffett purchased his 2,409 square feet, 2 bedroom, 2.5 bath, ocean view property for $1.05 million in 1996.)


Every barter company in the world is listed on our web site, click through to our Global List of Barter Companie.


Loyalty Points’ Popularity & Importance Growing

For years upscale hoteliers contended that they were beyond stooping to use loyalty programs, as such programs were considered déclassé or unimportant to the hotels’ money-is-no-object clientele. All of that is changing...

The Leading Hotels of the World Ltd. is starting a loyalty program next month. At the same time Relais & Chateaux, a collection of high-end properties mostly outside the U.S., is expanding its loyalty program.

While these new programs stress exclusivity and personalized treatment, one thing is clear...to compete today something beyond superb accommodations is needed to entice the high-end clientele.

Points Used For Airport Parking

If you’re a frequent airport parker with Park ‘N Fly’s program you soon will be able not only to redeem your parking points for more parking, but to use them to buy merchandise or transfer them with other loyalty programs.

PRG Parking Management of Chicago, with lots in seven cities, participates in a loyalty program that gives Spot Club members five points for every dollar spent on parking. Thus, about seven days of paid parking will equal a free day. Customers can manage point totals and redeem parking awards online.


Give A Gift To A Friend Or Associate. If you know someone who might benefit from this newsletter, feel free to forward it to them! (See the “box” at the end of the newsletter for the forwarding service.


Here & There...

  • Having problems with a contractor on your home renovations and repairs? Homeowners are typically advised to hire licensed contractors, check references, and get a contract. But that still may not be enough. Another source of valuable information is to call the county courthouse for a further check. Information on lawsuits filed against a contractor for job lack of completion and other disputes can be obtained.

    Home improvement is growing in importance because housing is aging—the average abode is 33, older than at any previous time in U.S. history. This is evidenced by the spending on home improvements over the last four quarters which totals $126 billion, up 15% from 2001 according to Harvard University’s Joint Center for Housing studies.

  • More barter inventory ahead as cruise industry expands, with a torrent of giant new ships to be delivered in 2006. Scheduled to hit the market is a total of 17,000 new berths, requiring about 900,000 new passengers a year.

  • Have you signed up to receive a summary via e-mail of the Tuesday Report every week? If not, go to the top of this issue (right hand corner) and sign up!

  • Hedge funds, the large private investment pools that have exploded in popularity this decade, have hit their most challenging performance stretch, with average investment returns dropping about 1.8% in April. (Down 1.6% for the first four months of 2005.) The competition and growth has become very crowded with an estimated 8,000 hedge funds now in operation, up from 4,800 four years ago.

  • Research analyst Gary Vassalotti of Investrend Research has rated barter company International Monetary Systems (OTCBB:INLM) a “Buy/4” with a $0.60 target.

  • In 1989 China had lots of bicycles but only 168 miles of expressways. By the end of 2004—a year during which China spent $42 billion building roads—it had 18,500 miles of highways. And their plan is to reach 51,000 by 2008 (passing America’s 46,500 miles of interstates), according to the Ministry of Communications. Roads are being laid so quickly that China used 40% of the world’s cement (part of the mix) last year.

  • If you've missed any of our weekly Tuesday Reports the past five years we have an archive of issues for you at the bottom of this week's letter...check it out!

We welcome your comments, questions, and observations.
Copyright BarterNews 2005. Redistribution of BarterNews content expressly prohibited without the prior written permission of BarterNews.

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