by Bob Meyer, Editor of BarterNews
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From the desk of Bob
Economy Expected To Dampen Travel Demand
According to CEO
Gary Kelly of Southwest Airlines, there is growing evidence
that the U.S. economy is slowing...which will affect travel
throughout the country. To head off flatter earnings
Southwest is installing new navigation technology which uses
satellites and onboard computers to plot more-direct flight
plans, avoiding wider turns and circuitous routes that burn
BBX Reports Two New Franchises
Australia’s fast-moving, publicly-traded BBX has announced
that master franchises for the Republic of Guinea and the
Republic of Costa Rica have been signed.
For more information see:
Ted Turner Nation’s Largest Private Landowner
The sometime eccentric businessman, and founder of CNN, has
a portfolio of 15 ranches in seven western states, totaling
two million acres. Acquired over a 30-year span, Turner uses
the land to raise bison and has amassed a herd of 45,000.
The bison herd supplies the steaks and burgers for his
restaurant chain...Ted’s Montana Grill.
All back issues of
"From the Desk...” can be accessed by
free to forward our newsletter to your friends and
colleagues. We have a “box” at the end of the
newsletter for your convenience.
See you next week. . .)
XO Limited Provides
Barter Services To Collect $2 Billion Debt
New Zealand based XO Limited has created a complete program based
on the unique needs of LRC Credit Bureau, which pioneered the credit
reporting industry in Bosnia/Herzegovina in 2000. LRC, after its
recent expansion into debt collection, turned to XO for help in
retrieving $2 billion in receivables.
XO’s program includes not only software but process development,
training, marketing support, and assistance in turning aged
receivables into assets. The plan combines elements of cash,
liquidation, countertrade and barter.
To read the case study
click here for MS Word
doc or click
here for Adobe Acrobat Reader (pdf)
Barter Hall-Of-Famer Stephen Webster
Joins IMS Board
Stephen Webster, an IRTA Hall Of Fame member, only past president
of both IRTA and NATE, and former owner of Alliance Barter (most
recently acquired by IMS) has been added to International Monetary
Systems Board of Directors.
IMS additionally announced the scheduling of its annual
shareholder meeting for Tuesday, June 12, at Milwaukee’s lakefront
Art Museum. Shareholders will re-elect three directors, ratify its
auditors, and vote on any other business presented.
CEO Don Mardak noted, “We are pleased to once again conduct our
annual shareholder meeting at this beautiful setting in the wing of
the Milwaukee Art Museum. All attendees will also be offered
complimentary tickets to tour the museum.
“Equally important, it gives me great pleasure to welcome Steve
Webster to our board of directors. He brings a wealth of knowledge
and experience in the barter industry.”
Google Knocks Microsoft From Its Perch
Google has surpassed Microsoft to
become the world’s top-ranked brand, according to a recent release.
The rankings, compiled by market research firm Millword Brown, put
Google’s brand recognition ahead of General Electric at #2,
Coca-Cola at #4, Wal-Mart at #7, and IBM at #9.
For Google, which ranked #7 a
year ago, the leap to the top underscores how quickly the Internet
search leader has become an everyday name. Key factors in building
brand recognition ranged from corporate responsibility to serving
customers in emerging markets like Brazil and India, according to
Other big movers on the list
included Apple, which rose 13 spots to #16, and Starbucks, which
rose 13 places to #35. Those losing ground in the brand rankings
included Intel, Home Depot, and Dell.
Football-Great Joe Montana Trades On Name For Entry Into Wine
Over the years we’ve reported on
the many ways the rich and famous have used barter to substantially
increase their wealth. Showing how they traded what they had—fame—to
obtain what they wanted.
This story’s about former NFL
quarterback Joe Montana, who entered the wine business without
investing in a vineyard, winery or a distributorship.
In 2000, Montana collaborated
with Beringer wines to create a small batch of Cabernet Sauvignon
for a charity wine auction. The winery did the blending and oversaw
production, and while Montana was involved in tastings his main
contribution was in name recognition and promotion.
The name of the wine that was produced is Montagia, which is now
available for retail purchase. The wine garnered positive reviews,
and the case of Montagia brought $210,000 for the fund-raising
Alternative-Media Spending Rapidly
New trends that are stifling the growth of
traditional media are opening the door to out-of-home (OOH) media, which
includes video advertising, digital billboard, and place-based advertising such
as floor pads. It seeks to connect with elusive consumers in captive
environments such as retail, transit, cinema and offices.
PQ Media, a provider of alternative media
economics, said spending on OOH media grew 27% to $1.69 billion in 2006, and is
projected to grow by 27.7% this year. Comparatively, the ad industry as a whole
grew by 6.4% in 2006.Key trends driving the expansion of OOH media
Last year, spending on video ad networks grew
28% to $1.1 billion. Digital billboards-and-displays was the fastest-growing
segment with spending increasing 55.4% to $233.2 million. Place-based media
increased 14.1% to $446.4 million.
- It provides high engagement, targeting options,
proximity to point-of-sale, measurable impact and cost effectiveness.
- Americans are spending more and more time
commuting to work, walking in urban areas, waiting in transit hubs, and shopping
at retail outlets.
- Many consumers are believed to view alternative
OOH media as favorable and educational.
- Companies are able to launch digital ad
platforms that generate higher revenues than conventional formats.
Universal Law-Of-Reciprocity Key To Trade Exchange Success
exchange owner in the world should not only be aware of the
law-of-reciprocity, but using it, in the operation of their
exchange owners are invited to e-mail
for more information on how you can become “the exchange of choice”
in your area. When e-mailing Bob Meyer, put “Law of Reciprocity” in
the subject line.
The Easiest $100,000 You’ll Ever
Bring To The Bottomline!
cash, as usual, from the guest accounts staying at your
facility that require the use of professional AV services.
And rather than shouldering your ongoing employee costs, or
your current vendor’s cash agreement for AV services,
here’s a much better alternative:
with a proven national vendor (a sterling 25-year track
record) who will provide all of the AV services for your
hotel on a 100% TRADE BASIS! (Payment to be in the form of
hotel rooms and/or trade dollars.)
Your hotel’s annual AV billings must be a minimum of $200,000, and this
offer is available only in the continental United States.
confidential introduction contact Bob Meyer via e-mail:
(Please type in AV Services On Trade in the subject
line of your e-mail.)
Attention Trade Exchange Owners:
member hotel(s) have a minimum of 10,000 sq. feet of meeting
space and annual billings of at least $200,000 for AV
services this is a great opportunity to earn substantial
cash service fees on the hundreds of thousands of trade
dollars your hotel member will be paying the vendor. Contact
Bob Meyer at the above e-mail.
How To Get More Sales In
Our street-smart restaurant
marketing report shows proven ways to rapidly boost your
restaurant’s sales & profits.
Our Web Site Has A Search Tool For You
wondered if a certain topic, person, or organization has been
written about on the Barternews.com web site? Now you can easily
find out, as we’ve added a search tool. It will quickly give you the
answer to your questions, in 3 easy steps that take about 12
At the top
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Report you will see a little Google box. It is where you can (1)
type in the name of a subject, company, or person. Then (2) click
the button www.barternews.com to search the site, followed by (3)
hitting the search button.
The Growth and Use of Secondary Capital (New Money) Creates
Unprecedented Wealth In Today’s New Age Of Possibility
many forms of secondary capital—which can be defined as any
financial instrument that measures and communicates value in a
common language. Would you like to see and learn more about the many
forms of secondary capital?
We have 70
free, informative and inspiring, articles for you in our “Secondary
Capital Section.” Check it out...
New Money-Making Ideas And Valuable Contacts!
You can obtain
useful, informative ideas and contacts in every available back-issue
barter company in the world is listed on our web site,
click through to our Global List
of Barter Companies.
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