May 14, 2013
by Bob Meyer, Editor of BarterNews
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From the desk of Bob Meyer...
Software Platform Announced By IRTA
The International Reciprocal Trade Association�s �Universal
Currency� (UC) trading system is being moved from its
present platform to a new enhanced version of the VBarter
platform. Trade exchanges, that are members of IRTA, trade
with one another using the UC currency.
For more information,
Weekly ITEX Internet
A weekly 2-hour ITEX show is now hosted from San Diego (CA),
by Jack Warren.
Thanks For Industry�s
Response For Tom Greco
A special �Thank You,� to the people who took the time and
effort to provide monetary assistance for Tom Greco�s
educational efforts, on behalf of the commercial barter
If you missed last week�s announcement,
Boost For Your Love Life
A new survey of 2,076 adults found that 88% of Americans are
�somewhat likely to be intimate� when taking a vacation with
a spouse or partner. Only 12% said they are �somewhat or
much less likely� to be intimate on vacation. The survey was
conducted by Harris Interactive on behalf of Expedia, one of
the world�s largest travel sites.
What�s more, the study said couples who vacation three or
more times a year are more likely to be satisfied with their
love lives than those who take two or fewer vacations a
(The top city for intimate vacations, from another Expedia
survey, was not Paris or Rome. It was Atlantic City, N.J.)
Of Vino By The Glass Is Rising
Restaurant Sciences, an independent firm that tracks food
and beverage product sales, reports that wine sales by the
glass is rising steadily. The reason? A tightening squeeze
of wine inventories, coupled with swelling consumer demand
for the alcohol. The U.S. is the top wine-drinking nation in
the world � by both volume and value.
back issues of "From the Desk...� can be accessed by
free to forward our newsletter to your friends and
colleagues. We have a �box� at the end of the
newsletter for your convenience.
See you next week. . .)
BarterNews.com � World�s Largest
Hundreds of valuable articles,
techniques, and strategies are found in the following various barter
Offset & Countertrade,
Community Barter, and
Categories are found on the horizontal bar at the top � 3rd
button from right.)
West & Busman Partner Up, Creating Equitrade Atlanta
Equitrade International, launched by Jim West a year ago, has
completed its merger with Barter Consultants International (BCI),
launched by Lee Anne Busman in 1999, creating one of the largest
barter exchanges in the Southeast. The principal partners head up
the new Georgia-based company, Equitrade Atlanta, headquartered in
Alpharetta off Windward Parkway.
Together, they have more than 50 years of combined experience in the
areas of mergers and acquisitions, barter, real estate and
accounting. The merger also brings the client list for Equitrade
Atlanta to more than 3,500 members.
�In a down economy, bartering makes good sense,� West said. �It is
an excellent alternative for businesses that have excess capacity,
surplus inventory or downtime.� West launched Equitrade
International, a barter exchange for the commercial real estate
industry, a year ago with the focus on bartering leases for office,
restaurant, retail, and warehouse space.
�Our approach to commercial barter is unique in that we accept
barter deposits, giving clients total control over their account
balance,� West explained. �We are also the only barter exchange in
the area with a commercial leasing program. Empty space is a
perishable commodity for commercial landlords. Every month it stands
empty is a loss.
�But if you can fill that space with a tenant who has something you
need or can barter with other clients, it�s a win-win. It can get a
new business up and running, and provide a landlord with traffic in
an otherwise empty commercial property.
�Our entire business model is banking related, rather than club
membership related,� West affirmed. Their office is in a banking
building formerly used by a credit union, and they rent it through
Busman said barter allows businesses to use their products like
currency. �The liquidity comes from the large number of members who
could use their product. And every new client, adds to that
liquidity,� she pointed out. �Although sales are taxable, your
bartered item is tax deductible. In addition, the exchange acts as
record keeper for the IRS � similar to what any bank does.�
Members in the barter exchange use gift certificates that provide
liquidity for those who qualify for the program. Those certificates
are �banked� as credits, which deposits them in a larger pool of
goods and services from other exchange members.
Equitrade Atlanta receives a fee of 10% from only the �seller� in a
transaction, while the �buyer�s� gain is the gross margin of the
product being traded. Members can buy and sell online using
Equitrade.com, like eBay or Craig's List, by using their barter
�That,� revealed West, �is the power of Equitrade � turning idle
assets around to work for clients.�
Is Your Trade Exchange Missing Out On
Valuable New Business?
your barter company�s listing on BarterNews.com isn�t current, you
are definitely missing out on new business. The web site
BarterNews.com receives heavy traffic � with over 150,000 page-views
every month. Entrepreneurs and corporate executives check the
thousands of articles, the weekly �Tuesday
Report,� and the �Contacts
Section� of our site. They use the latter to find barter
companies with which to do business.
your barter company�s listing up-to-date?
keep your listing current is very easy. See the links below to (A)
update any changes to your company�s listing, such as new location,
phone number, web site or other information, and (B) if your company
has not been listed.
Here�s how to get on board:
make changes to your listing
Assuming The Role Of Leadership
There are basically five qualities of highly productive work groups
that you need to foster throughout the stages of team development.
The first quality of highly productive groups is the existence of
You can foster this quality by asking the question, �What are our
values?� or, �What do we stand for?� Examples of shared values would
be: integrity, excellence, quality, caring about people,
profitability, and harmony.
The second quality is shared objectives.
It is essential that everyone take the time to discuss the actual
reason for forming the team, and the chief results that are expected
of them. The more thorough the discussion on goals and objectives,
the more effective the team will be when it begins working.
The third quality is shared activities.
Each person knows what they are supposed to contribute to the
achievement of the overall goals and objectives of the team.
The fourth quality is that the head of the team leads the action.
As the leader, you become the role model for all of the others,
accepting complete responsibility for the achievement of the overall
The fifth quality is that individually, and as a group, team members
continually evaluate their progress toward their goals and values.
They are always asking themselves, �How are we doing, and how can we
do better?� Whenever there are problems, misunderstandings, or
difficulties within the team, they are more concerned with what�s
right than with who�s right. All members know that their ability to
work together in harmony and cooperation is the key to the success
of every one of them.
The wonderful thing about becoming a leader in your work and
personal life is that you can practice the skills of influencing and
persuading others toward a common objective. And you can improve
yourself by continually evaluating your performance against your
One of the marks of excellent people is that they never compare
themselves with others. They only compare themselves with
themselves, with their past accomplishments and their future
more proficient you become at getting results, the more
opportunities you will have. And your ability to lead others to high
performance will enable you to fulfill your goals faster than ever
Money-Making Reports Available From BarterNews
How To Get More Sales In
Our street-smart restaurant
marketing report shows proven ways to rapidly boost your
restaurant�s sales & profits.
The Growth and Use of Secondary
Capital (New Money) Creates Unprecedented Wealth In Today�s New Age
There are many forms of secondary
capital�which can be defined as any financial instrument that
measures and communicates value in a common language. Would you like
to see and learn more about the many forms of secondary capital?
We have 70 free, informative and
inspiring, articles for you in our �Secondary Capital Section.�
Check it out...
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back-issue of BarterNews.
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click through to our Global List
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