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The weekly newsletter for everyone interested in barter--the world's most versatile business tool!

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May 13, 2003

Written by Bob Meyer, Editor of BarterNews

More Evidence That Entrepreneurs Around The Globe Need
Barter—The World's Most Versatile Business Tool

One given you can depend upon anywhere in the world is that newcomers to business are vastly under-capitalized. The Kauffman Foundation of Kansas City (MO) sponsored a study to analyze entrepreneurial ventures—those that create jobs, wealth, innovation and economic growth. The conclusions were as expected, most got off the ground because of the founder's ability to tap into his or her personal network for capital.

According to the 2002 Global Entrepreneurship Monitor, which looked at the investment activity in 37 countries, 286 million entrepreneurs were involved in launching new start-ups in the 1990s. Some $271 billion was provided by friends and family. Which amounts to less than $1,000 a startup.

Given such startling statistics, is it any wonder why some exclaim the commercial barter industry has enormous upside potential. Bartering one's products or services is a form of "private capital" and is certainly needed by entrepreneurs, everywhere!

Organized barter—the trade exchange concept and corporate barter trade units—is still one of the best kept business secrets in existence! It's interesting to note that while the credit card industry mails 6 billion pieces each year to publicize their services and to get new clients (according to Chicago-based Comperemedia), the barter industry rarely, if ever, does any mailings.

The industry continues to operate in the same manner as it has for the last 40 years, i.e. "educating" and selling the business community on a one-to-one basis. The sluggish growth of the industry—lack of a critical mass of clients—suggests it's time to move forward and try some other marketing techniques, otherwise the potential may never be realized.


The Barter Market Place—New Online Classified Ad Service

In September, the Tuesday Report will celebrate its 4th birthday. Over the years we've had requests to offer classified advertising on our weekly newsletter service, as it would provide a most timely way to reach the vast barter marketplace.

We are offering this weekly service to the business community beginning with the May 20 issue. To sign up, or for more information (click here).


"Creating Our Future" ITEX Convention Theme

Zufelt, White, And Meyer To Address Attendees

The ITEX organization will be celebrating its 21st Anniversary with a convention May 18 - 22 at the Tradewinds Island Grand Resort in St. Pete's Beach (FL). Some 155 are expected to be in attendance.

The new ITEX Board of Directors Chairman, Steven White, will address the group at the opening session sharing his observations and visions to move the company to a higher level.

In addition to meeting the members of the new board of directors, attendees will hear Jack Zufelt's keynote speech, "The DNA of Success." (Issue #60 of BarterNews featured an article by Zufelt and his message about finding one's core desires.)

Also speaking will be BarterNews' Bob Meyer, sharing insights on three areas: the expansiveness and use of barter—which is much greater than just the commercial barter industry, why barter is destined to become the fourth pillar of the financial community, and how barter plays a role in the only three areas where a company can increase its profits.


Extraordinary Revealing Report—First Time Ever Published


All Comedy Radio Announced, All-Barter Available In Rated Markets

A longtime radio veteran and station owner, Michael O'Shea, has announced the creation of Hollywood-based All Comedy Radio. It will offer a mix of exclusive comedy programming in short form, specific day parts, or 24/7 presentation to radio stations in all size markets. Launch is set for July, 2003.

The venture has been under development for over four years, during which time the company researched the concept, licensed content, and built formats. Designed to attract adult listeners in the 25 to 54 age group, it is being offered on a market exclusive basis, with barter available in rated markets. More information available at: www.allcomedyradio.com.


If you haven't read the current issue of BarterNews, get yourself a copy now! Orders are shipped the same day we receive them. (Click on Order Form.)


Get New Money-Making Ideas, and Valuable Contacts!

You can obtain these ideas and contacts in every every available back-issue of BarterNews.


Here And There. . .
  • The International Monetary Systems annual meeting is scheduled for June 4...the event is set for the internationally acclaimed Milwaukee Art Museum. According to the proxy statement filed on April 30, the agenda of the 2 p.m. meeting will cover the election of three directors and the ratification of the company's auditors: Smith & Gesteland, LLC. For more information: www.internationalmonetary.com.
  • Cable growth continues. In 2002, the cable channels took in $11 billion, up from a decade ago when the figure was $2.4 billion. Broadcast networks took in $14 billion, up from $10.1 billion a decade ago. (Figures provided by the Cabletelevision Advertising Bureau.)
  • Asian-Americans are the fastest-growing minority group in the United States—a fact that often gets lost amid the buzz about Hispanic market growth. Their collective purchasing power was estimated to be $296.4 billion in 2002, and is expected to double by 2007...according to The University of Georgia's Selig Center for Economic Growth.

    Although the market is dauntingly diverse, researchers note that Asians share a number of behaviors and values such as strong family ties and work ethic, respect for elders and parents, and an emphasis on education, investing, and saving money. They also love games of chance and shopping for status-driven products, but are value conscious.

  • The Financial Accounting Standards Board, the private-sector body that sets accounting standards, has ruled that when two parties enter into a derivative contract with an upfront payment—where one party effectively gets a loan—that activity should be reflected as financing cash flow.

    (The new guidelines address last year's role of big banks and their financing of energy companies, wherein the energy company(s) were able to bury such financing in their trading accounts, rather than disclosing it as debt.)

  • African-American entrepreneurship is booming! A Marion Kauffman Foundation study found that African-American males between the ages of 25 and 35 are more likely to start businesses than any other men in that age range. Blacks are 50% more likely than whites or Hispanics to experiment with entrepreneurship. And in a 1998 study published in Fortune, 50% of African-American professionals said that black leaders should spend more of their time concentrating on business; only 31% said they should focus on politics.

  • The University of California Press is the publisher of a book by Jack Hollander, The Real Environmental Crisis. Hollander says it is poverty that harms the environment, not affluence. The author contends that affluence fosters environmentalism, arguing that wealthy countries can afford the luxury of an environmental ethic, adjusting their habits and technologies for the sake of nature or conservation or exploiting resources more efficiently.

    Poorer countries, on the other hand, must make do with what they have, and what they have is often crude. His example was, think of the pollution-belching cars in Mexico City.

  • Have you signed up to receive a summary via e-mail of the Tuesday Report every week? If not, go to the top of this issue (right hand corner) to sign up!

  • U.S. citizens working abroad have been able to exclude up to $80,000—($160,000 for a qualifying couple) from their earned income for tax purposes, i.e. pay no tax to the IRS. Now that big tax break may be repealed, which would cause companies to slash their use of American workers overseas, and likely reduce orders for U.S. goods needed for overseas jobs. It's estimated from four million to ten million U.S. nationals are working and living abroad

  • Clear Channel Communications, the world's largest radio-station operator, met first-quarter earnings expectations. Its biggest revenue boost came from outdoor revenue, which includes billboards up 22% to $450 million, thanks to acquisitions and a favorable currency exchange rate. Radio revenue increased 1.6% to $795 million. Entertainment revenue fell 8% to $437.9 million as the company promoted fewer large tours than in last year's first quarter.

  • Middle Eastern investors are pouring more money into U.S. commercial real estate, even as anti-American sentiment runs high in the region and the U.S. commercial real-estate industry has hit a low point.

    During the first four months of this year Middle Eastern investors spent $579.1 million on U.S. real estate, up 34% from the year-earlier period, according to Real Capital Analytics. For all of last year, Middle Eastern investors bought more than $1.2 billion in U.S. commercial real estate compared with just $263 million in 2001.

  • Another reason for the growing entrepreneurship...real economic security is in one's own hands, not Corporate America, which years ago was always seen as the "security blanket" and coveted by college graduates. The first "reality check" occurred in the '60s when foreign competition hit America, and the big corporate layoffs occurred.

    Now the other shoe drops—for those who did work for three or four decades with a particular company—as they see the (downward) restructuring of their pensions and the elimination of health insurance. It's already a reality in the steel industry, and the airlines and auto industries aren't far behind. As these top-heavy companies with retirement liabilities, which make it difficult to compete financially, are forced to liquidate or sell assets to another, neither is obligated to pick up the tab for former workers.
We welcome your comments, questions, and observations.
Copyright BarterNews 2003. Redistribution of BarterNews content expressly prohibited without the prior written permission of BarterNews.