by Bob Meyer, Editor of BarterNews
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From the desk of Bob
“You can observe a lot just by
Many times in an interview with
a reporter I’ve been asked about the use of barter in the
everyday world. As the above quote—by a former manager of
mine—shows, you really can see barter’s ubiquitousness by
observing everyday happenings.
Last issue, for instance, we
looked at the multi-billion bartering that takes place in
the film and TV industry and how Starbucks is trading on
their distribution. Also noted were two unique trading
alliances: The Foxwood Indians Resort Casino in Connecticut
with the MGM Mirage, and Bank of America’s trade of its
BankBoston operations in South America for a minority stake
in Brazil’s second-largest private bank.
Here Are Some Other Examples
Which Reinforce Barter’s Versatility
- Trading Kidneys:
In Toronto two couples were recently involved in a
life-saving barter of kidneys. Such organ trading is
admittedly rare, but in situations where families of
those in need of transplants can trade organs with each
other for healthy compatible organs are indeed life
savers. These cases happen when patients, who are not
tissue-compatible with their own willing donors, can
exchange their donor’s kidney for a kidney from another
- Bartering For Winemaking
Don Thiessen is the owner of Stacked Stone Cellars, a
winery located in Paso Robles (CA), is a man of many
talents. While in college he studied film-making, then
went to culinary school, became a licensed guide for
fishing and hunting in Colorado, and later raised bees
with his own label of honey.
In 1976 he bought a 10-acre property in Paso Robles
while vacationing from his home in Colorado. At the time
he never envisioned planting grapes and making wine, he
just loved the community. Being a “Renaissance man”
(versed in many fields of knowledge), Thiessen found the
subject of winemaking fascinating and moved forward with
the help of barter.
As the owner of Don Thiessen Construction, which builds
commercial and high-end customer residential projects,
he bartered a house addition in exchange for an
education in winemaking. His winery now produces 14
wines in addition to the estate zinfandel...Stacked
Stone Cellars presently produces 2,000 cases a year.
- In-Kind Barter Promotes
Diva Bikinis, a young Tampa Bay (FL) company established
in 2002, manufacturers and distributes luxurious
high-quality micro bikinis globally. To create an
international flair for this product the company
features specific vacation spots throughout South
America, the Caribbean, Eastern & Western Europe.
Much of the expense for the firm’s multi-faceted,
creative marketing approach is covered through its
astute “in-kind” barter transactions with airlines, limo
companies, travel bureaus, tourist boards, unique
boutique hotels and private retreats.
In exchange, Diva Bikinis provides exclusive credits and
referrals to its trading partners including photo
documentation of the trip, credits in the “Diva on Tour”
DVD, as well as on both its web site and international
All parties stand to profit handsomely by leveraging
their variable costs to acquire widespread international
exposure for a minimal expense.
This Observation Has A
The recent visit by China’s
President Hu Jintao was remarkable when noting the first
stop on his U.S. visit. It wasn’t to see President Bush, but
rather to visit the world’s richest and possibly most famous
businessman—Microsoft’s founder Bill Gates.
One wonders...is business more
important than politics to the Chinese? Certainly, China is
important to American corporations.
Ma Kai, head of China’s National
Development and Reform Commission, says U.S. investment in
China has skyrocketed. In 1980 only 23 U.S. firms had
operations in China, and their combined investment was $120
million. By 2005, there were 49,000 businesses with a
combined investment totaling $51 billion.
Congratulations To Scott
Scott Stinnett, VP of Sales for
The Barter Company in Atlanta, has reached the landmark of
signing up his 1,200th client. Stinnett, once a client when
he owned a barbecue restaurant, knows the value of barter
because he used it (while operating his restaurant) for
billboard advertising, in addition to many other needs.
During the past eight years with
www.thebartercompany.com he attributes his
considerable success to the fact that he could share his own
experiences with new prospects. “When I explain to them what
I did as a member of a trade exchange, they can immediately
see the ways they too can incorporate barter into their
Jack Schacht’s ITA Offers
and you can now view the online video in Spanish. In
addition, Illinois Trade Association’s off-line sales
materials are available in Spanish.
free to forward our newsletter to your friends and
colleagues. We have a “box” at the end of the
newsletter for your convenience.
See you next week. . .)
Heads National Trade Banc
Roy Flis, 63,
has been in the barter business since 1980 when he founded Empire
Barter in New York. Along the way, he has become co-founder and CEO
of National Trade Banc (NTB) headquartered in Houston. The
Texas-based firm is a wholly owned subsidiary of privately-held
Over the last
year NTB has acquired BarterOne, Butcher Trade Exchange, Cinnabar
Media Services, North Texas Barter, Houston Barter Exchange and
Barter Bay. One of NTB’s innovations is implementing all trading
through brokers at the headquarters trade floor.
is provided by Barter Center International and trades through the
BCI network, which reportedly has 50,000 participants and $100
million in goods and services available daily.
information on National Trade Banc see
Growth and Use of Secondary Capital (New Money) Creates
Unprecedented Wealth In Today’s New Age Of Possibility
There are many forms of secondary capital—which can
be defined as any financial instrument that measures and
communicates value in a common language. Would you like to see and
learn more about the many forms of secondary capital?
We have 75 free,
informative and inspiring, articles for you in our “Secondary
Capital Section.” Check it out...
TeleTrade International Hits New Benchmark
CEO of TeleTrade International, announced that his international
service for independent trade exchanges processed $38,133,737 for
the first four months of 2006, up 23% over the same period in 2005.
the growth of the eValues system (www.eValues.net)
is a result of expanded access for customers, tracking services, and
strong inventory control in addition to central accounting
The firm has
enhanced the telephone authorization system to include caller ID
recognition, eliminating members’ need to enter account numbers to
begin the process. Additionally, the system recognizes the exchange
by greeting the members with a personalized salutation.
information on eValues and TeleTrade International contact Gary
Lasater by phone (303) 840-7172 ext. 1, or e-mail
Trade Exchange Owners...
Then it’s time to
grab-a-hold of the most powerful marketing tool in the barter
industry! The Competitive Edge newsletter is a monthly, ready
to use, professional 4-page publication...no work is needed! (Click
Would You Like To Make 2006 Your Greatest Year Ever?
Exciting Trip Of A Lifetime Accomplished Through Barter
which is located in Seattle and Oakland, reports that one of their
members recently completed an extensive 45-day tour of Australia and
New Zealand on trade. Such an accomplishment was achieved through a
cooperative effort with Bartercard International. Compensation was
provided to Bartercard through IRTA’s Universal Currency (UC)
broker Nathan Sutherland was complimentary, saying, “Jennifer
Ashworth of the UC did an outstanding job in putting together such a
detailed and ambitious itinerary. In turn, Bartercard made
themselves very accessible and were in constant contact with our
client...helping him work out the smallest details of his trip.”
New Money-Making Ideas And Valuable Contacts!
You can obtain
useful, informative ideas and contacts in every available back-issue
News From Universal Currency
According to UC
facilitator Jennifer Ashworth, the Universal Currency is focused on
adding additional value and thus will soon be launching a new system
called GETS (Global Exchange Trading System). She also reported that
UC’s three top traders in April were BizXchange, Northwest Barter
Brokers, and Advantis International. For more information on the
Universal Currency system visit
barter company in the world is listed on our web site,
click through to our Global List
of Barter Companies.
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