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May 6, 2014

Written by Bob Meyer, Editor of BarterNews

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From the desk of Bob Meyer... 05/06/2014

All back issues of "From the Desk..." can be accessed by clicking here.

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Americans Embracing The Change To Flexibility From Stability


For decades renting has long symbolized striving, but well short of achieving. That has changed as we continue to climb our way out of the Great Recession. In short, Americans are getting over the idea of owning the American dream; increasingly they're OK with renting it.


Across the board, for goods ranging from cars to books to clothes, Americans are increasingly acclimating to the idea of giving up stability of being an owner for the flexibility of being a renter. And the new realities of our increasingly mobile economy make it more likely that this transition from an Ownership Society to what might be called a Rentership Society, far from being a drag, will unleash a wave of economic efficiency that could fuel the next boom.


The cold, unsentimental fact about the American dream is that many have been disenfranchised from it. For the past three decades, especially, consumers haven?t so much bought their quality of life, as they've borrowed from banks and credit card companies.


That?s what the Rentership Society is all about ? buying more intelligently, and it starts at home, literally. Housing is the biggest single component of consumption in the U.S. economy and the source of much of our present misery. According to the Bureau of Labor Statistics, the typical consumer spends 32% of his or her budget on shelter. (In the last decade that generally meant borrowing a lot of money to afford ownership of a home.)


Homeownership grew steadily, finally peaking at a record 69% in 2006, according to the Census Bureau. But those gains were short-lived and came at a truly massive cost; a huge mortgage bust, expensive bailouts of Freddie Mac and Fannie May, an overhang of millions of foreclosed properties, and failing home prices.


Ownership-boosters failed to note that homes purchased in 2005 and 2006 with no-money-down, interest-only mortgages weren?t really bought. They were simply rented until the ?owner? flipped them or walked away from the mortgage. Far from strengthening low-income neighborhoods, this destabilized them through the inevitability of foreclosure.


According to Moody?s, by late 2011 it was cheaper to rent than to own in 72% of American metropolitan areas ? an increase from 54% a decade ago. About three million more households rent today than did at the height of the bubble.


In the post-bust climate, renting has emerged as a much more economically efficient way to pay for housing. A one-year lease represents a far less onerous financial obligation than a 30-year mortgage. And, for an increasing number of Americans, it simply makes more sense to rent these days. — World's Largest Depository Of Barter Information

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Fast, Focused, Flexible & Friendly!

Harvard Business School professor Rosabeth Moss Kanter, consultant to corporate giants and author of The Change Masters and When Giants Learn to Dance, says that the big ideas described in her books boil down to the four F?s?be fast, focused, flexible and friendly.


Rapid pace of change in business requires firms of all sizes to be quick on their feet.


Avoid taking part in extraneous activities just because you think you have to be in them to look like a big company.


Develop a spirit of teamwork and cooperation in the business. Building team spirit and getting people more interested in the goals of the company are much more important than internal competition.


Adopt the idea of growing more quickly and more efficiently by forming strategic alliances with other businesses.

You don?t have to wait until you are big, or you acquire somebody, or you are acquired yourself. It is an enormously liberating idea, knowing that small business can accomplish big things without having to deal with a bigger payroll or lots of red tape.

So keep it fast, focused, flexible and friendly no matter what the size of your business!

Is Your Trade Exchange Missing Out On Valuable New Business?

If your barter company's listing on isn't current, you are definitely missing out on new business. The web site receives heavy traffic — with over 150,000 page-views every month. Entrepreneurs and corporate executives check the thousands of articles, the weekly "Tuesday Report," and the "Contacts Section" of our site. They use the latter to find barter companies with which to do business.

Is your barter company's listing up-to-date?

To keep your listing current is very easy. See the links below to (A) update any changes to your company's listing, such as new location, phone number, web site or other information, and (B) if your company has not been listed.

Here's how to get on board:

To make changes to your listing click here.

For new listings click here.


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To order: Click here


How To Get More Sales In Hyper-Competitive
Restaurant Industry

Our street-smart restaurant marketing report shows proven ways to rapidly boost your restaurant's sales & profits.

Do You Know What An Hour Of Your Selling Time Is Worth?

After commuting time, planning, paperwork and other necessary activities, the average salesperson spends about two-hours per day in actual, face-to-face selling. Based on this 10-hour week and 50 weeks a year, this is what your actual selling time is worth:

Earnings                   Worth per hour

$20,000                                  $40

$30,000                                  $60

$40,000                                  $80

$80,000                                  $160

$120,000                                $240

The Growth and Use of Secondary Capital (New Money) Creates Unprecedented Wealth In Today's New Age Of Possibility

There are many forms of secondary capital — which can be defined as any financial instrument that measures and communicates value in a common language. Would you like to see and learn more about the many forms of secondary capital?

 We have 70 free, informative and inspiring, articles for you in our "Secondary Capital Section."

Check it out...

Get New Money-Making Ideas And Valuable Contacts!

You can obtain useful, informative ideas and contacts in every available back-issue of BarterNews.

Every barter company in the world is listed on our web site, click through to our Global List of Barter Companies.

We welcome your comments, questions, and observations.

Copyright BarterNews 2014. Redistribution of BarterNews content expressly prohibited without the prior written permission of BarterNews.

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