May 5, 2015
by Bob Meyer, Editor of BarterNews
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From the desk of Bob Meyer...
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New CEF Formed To Provide Services
For Trade and Alternative Capital Systems
IRTA is pleased to announce that it played a facilitating role in
the creation of the Complementary Economics Foundation (CEF), a U.S.
based non-profit and IRS approved tax-exempt 501(c)(3) organization.
As a result, the CEF is able to accept tax-deductible donations in
both cash and trade.
The CEF will provide international
education for legal and sustainable commercial and non-commercial,
community based mutual credit clearing systems that provide an
important alternative marketplace for NGO's, non-profits, businesses
and consumers. Included under the complementary economics umbrella are
barter companies that deal in larger corporate trades and countertrade
organizations that utilize various forms of barter as a mechanism for
transacting multi-country import and export activities.
CEF's mission is to provide meaningful education, public awareness and
support services for all of these sectors in an effort to improve
their effectiveness in benefiting and strengthening economies and
encouraging next generation participation to innovate in these fields.
For more information contact Annette Riggs at
firstname.lastname@example.org or 303-945-2443.
BarterNews.com — World's Largest
Hundreds of valuable articles,
techniques, and strategies are found in the following various barter
Offset & Countertrade,
Restaurant & Entertainment
Categories are found on the horizontal bar at the top - 3rd
button from right.)
Money-Making Reports Available From BarterNews
Is Service Your Company’s Forté?
We are in the midst of a service revolution, as the majority of
our economy now consists of providing services to one another.
According to a study by Performance Research Associates in
Minneapolis, there are four factors that separate service superstars
from the rest.
The four factors in order of importance are:
♦ Employees, at all levels, pay attention to small
details that are important to customers.
Employees have confidence in other people in their organization,
and believe they are motivated to do as good a job as possible for
Managers act as positive role models of good customer service.
Frontline people are trained in the skills and practices that
customers rank as important to satisfaction.
Is Your Trade Exchange Missing Out On
Valuable New Business?
your barter company's listing on BarterNews.com isn't current, you
are definitely missing out on new business. The web site
BarterNews.com receives heavy traffic - with over 150,000 page-views
every month. Entrepreneurs and corporate executives check the
thousands of articles, the weekly "Tuesday
Report," and the "Contacts
Section" of our site. They use the latter to find barter
companies with which to do business.
Is your barter company's listing up-to-date?
To keep your listing current is very easy. See the links below to (A)
update any changes to your company's listing, such as new location,
phone number, web site or other information, and (B) if your company
has not been listed.
Here's how to get on board:
make changes to your listing
Understanding People's Actions
When it comes to people, it's best to observe closely and keep an
open mind. There are eight traits to be aware of when dealing with
People make decisions emotionally. They decide quickly, based
on a feeling, need, or emotion. Therefore, intangible benefits are
usually the key to persuasion.
Even for offer-driven
promotions and business-to-business marketing, there is an emotional
core to every decision. Always ask yourself, "What is the emotional
hot button here?"
People justify decisions with reason.
For example, a woman sees a dress in a catalog and instantly wants
it, but she hesitates because it’s so expensive.
the copy provides details on the quality of the fabric, the
topstitching, and how buying the dress is an investment. This
justifies her emotional impulse. The lesson? Give people reasons to
help them justify a purchase.
People put off making decisions.
Psychology and sales experience reveal two interesting facts: (a)
the longer a decision is postponed the more likely it is that a
decision will never be made; (b) the sooner you can provoke a
decision the more likely it is to be in your favor.
Therefore you should simplify the decision-making process in every
promotion, forcing a quick response whenever possible. Specific
deadlines are particularly powerful.
People are egocentric. Not
egotistic, but egocentric. That means centered on the ego or self.
Anytime you ask someone to do something, you must answer that
person’s unstated question, "What’s in it for me?"
deeper level, the question might be, "How does this give me feelings
of personal worth?" We all see the world and everything in it in
terms of how it relates to us personally. That's why features must
be translated into benefits.
People are unpredictable. Even
those who ponder the psychology of selling can never predict with
any certainly how people will act in a real-time situation. The
equation is too complex.
You can formulate hypotheses about
why people do what they do. You can ask people what they think and
like. But in the end, the results to your tests are the only data
you can trust. So test and keep testing.
How To Get More Sales In
Our street-smart restaurant
marketing report shows proven ways to rapidly boost your
restaurant's sales & profits.
The Growth and Use of Secondary
Capital (New Money) Creates Unprecedented Wealth In Today's New Age
There are many forms of secondary
capital — which can be defined as any financial instrument that
measures and communicates value in a common language. Would you like
to see and learn more about the many forms of secondary capital?
We have 70 free, informative and
inspiring, articles for you in our "Secondary Capital Section."
Check it out...
Get New Money-Making Ideas And
obtain useful, informative ideas and contacts in every available
back-issue of BarterNews.
barter company in the world is listed on our web site,
click through to our Global List
of Barter Companies.
We welcome your
comments, questions, and observations.
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content expressly prohibited without the prior written permission of BarterNews.