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May 5, 2015

Written by Bob Meyer, Editor of BarterNews

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From the desk of Bob Meyer... 05/05/2015

All back issues of "From the Desk..." can be accessed by clicking here.

(Please feel free to forward our newsletter to your friends and colleagues. We have a "box" at the end of the newsletter for your convenience. See you next week...)



New CEF Formed To Provide Services For Trade and Alternative Capital Systems

IRTA is pleased to announce that it played a facilitating role in the creation of the Complementary Economics Foundation (CEF), a U.S. based non-profit and IRS approved tax-exempt 501(c)(3) organization. As a result, the CEF is able to accept tax-deductible donations in both cash and trade.
 
The CEF will provide international education for legal and sustainable commercial and non-commercial, community based mutual credit clearing systems that provide an important alternative marketplace for NGO's, non-profits, businesses and consumers. Included under the complementary economics umbrella are barter companies that deal in larger corporate trades and countertrade organizations that utilize various forms of barter as a mechanism for transacting multi-country import and export activities. 
 
The CEF's mission is to provide meaningful education, public awareness and support services for all of these sectors in an effort to improve their effectiveness in benefiting and strengthening economies and encouraging next generation participation to innovate in these fields.
 
For more information contact Annette Riggs at annette@ce-fdn.org or 303-945-2443.


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Is Service Your Company’s Forté?

We are in the midst of a service revolution, as the majority of our economy now consists of providing services to one another. According to a study by Performance Research Associates in Minneapolis, there are four factors that separate service superstars from the rest.
 
The four factors in order of importance are:
 
♦  Employees, at all levels, pay attention to small details that are important to customers.
 
♦  Employees have confidence in other people in their organization, and believe they are motivated to do as good a job as possible for the customer.
 
♦  Managers act as positive role models of good customer service.
 
♦  Frontline people are trained in the skills and practices that customers rank as important to satisfaction.


Is Your Trade Exchange Missing Out On Valuable New Business?

If your barter company's listing on BarterNews.com isn't current, you are definitely missing out on new business. The web site BarterNews.com receives heavy traffic - with over 150,000 page-views every month. Entrepreneurs and corporate executives check the thousands of articles, the weekly "Tuesday Report," and the "Contacts Section" of our site. They use the latter to find barter companies with which to do business.

Is your barter company's listing up-to-date?

To keep your listing current is very easy. See the links below to (A) update any changes to your company's listing, such as new location, phone number, web site or other information, and (B) if your company has not been listed.

Here's how to get on board:

To make changes to your listing click here.

For new listings click here.



* * ANNOUNCEMENT * *

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Understanding People's Actions

When it comes to people, it's best to observe closely and keep an open mind. There are eight traits to be aware of when dealing with others…
 
→  People make decisions emotionally. They decide quickly, based on a feeling, need, or emotion. Therefore, intangible benefits are usually the key to persuasion.
 
Even for offer-driven promotions and business-to-business marketing, there is an emotional core to every decision. Always ask yourself, "What is the emotional hot button here?"
 
→  People justify decisions with reason. For example, a woman sees a dress in a catalog and instantly wants it, but she hesitates because it’s so expensive.
 
However, the copy provides details on the quality of the fabric, the topstitching, and how buying the dress is an investment. This justifies her emotional impulse. The lesson? Give people reasons to help them justify a purchase.
 
→  People put off making decisions. Psychology and sales experience reveal two interesting facts: (a) the longer a decision is postponed the more likely it is that a decision will never be made; (b) the sooner you can provoke a decision the more likely it is to be in your favor.
 
Therefore you should simplify the decision-making process in every promotion, forcing a quick response whenever possible. Specific deadlines are particularly powerful.
 
→  People are egocentric. Not egotistic, but egocentric. That means centered on the ego or self. Anytime you ask someone to do something, you must answer that person’s unstated question, "What’s in it for me?"
 
On a deeper level, the question might be, "How does this give me feelings of personal worth?" We all see the world and everything in it in terms of how it relates to us personally. That's why features must be translated into benefits.
 
→  People are unpredictable. Even those who ponder the psychology of selling can never predict with any certainly how people will act in a real-time situation. The equation is too complex.
 
You can formulate hypotheses about why people do what they do. You can ask people what they think and like. But in the end, the results to your tests are the only data you can trust.  So test and keep testing.


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The Growth and Use of Secondary Capital (New Money) Creates Unprecedented Wealth In Today's New Age Of Possibility

There are many forms of secondary capital — which can be defined as any financial instrument that measures and communicates value in a common language. Would you like to see and learn more about the many forms of secondary capital?

 We have 70 free, informative and inspiring, articles for you in our "Secondary Capital Section."

Check it out... www.barternews.com/secondary_capital.htm.


Get New Money-Making Ideas And Valuable Contacts!

You can obtain useful, informative ideas and contacts in every available back-issue of BarterNews.


Every barter company in the world is listed on our web site, click through to our Global List of Barter Companies.



We welcome your comments, questions, and observations.

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