May
8, 2001
Alternative
Financial Services Network Changes Name
The
first roll-up in the trade exchange industry was started
two years ago this September in Vancouver Canada at the
International Reciprocal Trade Association's annual convention.
At
the time BarterTrust acquired three well-known exchanges,
and stunned many in the industry with their announcement
at IRTA. Recently the company publicized that they are
undergoing a name change, from BarterTrust to Tradaq.
According
to Philip L. Letts, President and CEO of Tradaq, "The
company name change reflects our vision to make Tradaq
the trading network that companies across the globe can
use for trading products and services...just the same
as foreign exchange dealers use Forex, or investors wanting
to invest in technology stocks use NASDAQ."
Presently,
the company conducts less than 2% of its trading online.
But nonetheless is embarking on a companywide e-business
strategy whereby they soon plan to offer online trading,
online access to trading accounts and balances, as well
as e-service support.
Tradaq
has over 10,000 members and offices in the U.S., Canada,
Europe, and South America. The network generates trading
volumes in excess of $130 million annually, and has 250
employees worldwide.
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Lucent Technologies
shored up its balance sheet by bartering $519 million of stock
in their Agere micro electronics spin-off, in exchange for a debt
repayment held by Morgan Stanley.
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Tradeoffs
take many forms... Duke Energy has offered to California's Gov.
Gray Davis a cut in its energy charges retroactively and into
the future in exchange for "prompt suspension of state investigations,
lowering of rhetoric, and stay of State litigation."
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Network Commerce,
Ubarter.com's parent, is now charging for services as ad fees
have declined dramatically. Jennifer Rogers, Senior VP at Network
Commerce, says advertisers on their web site are only paying them
$3 to $5 for every thousand users who see their messages, compared
to previous fees of $50 to $75 per thousand.
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At these rates,
there's no way we can recoup our investment as an advertising-driven
business. We did what we needed to (charging for previously-free
services) to cover our costs and stay in business."
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Cuban sports
trainers, some of the best in the world, are going to be whipping
Venezuelan athletes into shape in exchange for cheap oil. Cuba
is
a perennial sports powerhouse at the Olympics, despite the country's
size. (In Sydney they won 29 medals--with 11 gold.)
In exchange
for Cuban trainers spending 18 months in Venezuela focusing on
baseball, boxing, wrestling, karate, weightlifting, volleyball,
track and field, Cuba will be able to purchase 53,000 barrels
of oil a day, worth $500 million a year. Cuba has 15 years to
pay, with a 2% interest rate.
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Malaysia is
bartering $2.9 billion (11 billion ringgit) of palm oil to China
and India in return for construction of railway tracks. The trade
will help Malaysia cut its stockpile of the commodity and boost
prices as well.
A new
study, "Who should shoulder the blame for the downturn roiling
the technology industry?," concludes it was greedy investors
combined with ignorant executives who are to blame for the dot-com
demise...the blistering study was made by the Washington-based
Pew Internet and American Life Project.
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Editor-in-Chief
Adrian Mello of Line56, a new technology magazine, says
the success of b2b e-commerce ultimately depends on whether ordinary
brick-and-mortar companies buy it, use it, make it work, and get
significant returns on their investment.
"If you
want to understand b2b e-commerce, you have to pay attention to
what brick-and-mortar companies are saying and doing about it.
These companies are the ultimate reality test. In the real world
there are all sorts of problems that don't show up on the white
boards of software companies, service providers, and consultants,"
Mello concluded.
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It's interesting
to see that General Motors' program offering discount coupons
to owners of several million older, allegedly defective GM trucks,
doesn't want to honor a certificate good for as much as $1,000
off the price of most GM vehicles, if it's not used for the purchase
of a new vehicle.
Truck owners
who weren't interested in buying a vehicle, and couldn't find
a neighbor or other interested party who wanted to buy, are out
of luck, according to GM. They are fighting the truck owners who
want to swap their certificates for $100 cash with a Houston-based
marketing firm, Certificate Redemption Group. GM doesn't like
the idea of a "secondary market," and threatens court
action to stop it.
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The FCC (Federal
Communications Commission) is looking to undo 60 years of policy
dedicated to so-called dual-network rules, which will make it
easier for the largest U.S. media companies to own several entities.
This month,
the agency begins reviewing rules that bar TV broadcasters from
owning stations that reach more than 35% of the nation's total
population, and separate rules that prevent companies from controlling
broadcast stations and newspapers in the same market. Both regulations
are likely to be dropped or heavily revised.
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