April 30, 2013
by Bob Meyer, Editor of BarterNews
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From the desk of Bob Meyer...
Canadian Revenue Agency Looks At Bitcoins
The Canadian Revenue Agency does not recognize a Bitcoin as
a unit of legal tender. Instead, the CRA says purchases with
Bitcoins are considered barter transactions, and should be
reported as income.
In March, the U.S. Treasury Financial Crimes Enforcement
Network outlined the rules for buying and selling virtual
currencies, making it clear that Bitcoin dealers are subject
to existing rules that govern financial transactions.
Will Barter Oil For Food
To circumvent oil sanctions from the West, Iran has
announced it would move in another direction and barter
through the private sector. A few days ago, Iran and
Turkmenistan agreed to barter gas for food. Royal Dutch
Shell, the European oil company, will pay its $2 billion
debt to Iran through barter � sending large consignments of
wheat via a U.S. company to Iran.
Nation�s Economic Recovery Exceedingly Uneven
The recent findings and analysis of census bureau data by
the Pew Research Center, which draws on the most recent
statistics on wealth, shows the dramatic uneven nature of
the U.S. recovery.
According to the new report, the richest 7% of American
families saw their average wealth soar by 28% from 2009 to
2011, while the remaining households lost 4% of their net
worth over the same period. In short: The wealthy owned
stocks, while the other 93% had their wealth tied up in the
plummeting housing market.
All-Electric �Formula E� Race Car Series Announced
Fully electric open-wheel racecars will be competing on the
track in 30 cities globally, within the next few years.
Currently, Miami and Los Angeles are the only U.S. cities.
Other locations will include Rome, London, Rio de Janeiro,
Buenos Aires, Beijing and Putrajaya (Malaysia).
back issues of "From the Desk...� can be accessed by
free to forward our newsletter to your friends and
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See you next week. . .)
BarterNews.com � World�s Largest
Hundreds of valuable articles,
techniques, and strategies are found in the following various barter
Offset & Countertrade,
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Categories are found on the horizontal bar at the top � 3rd
button from right.)
IRTA�s Las Vegas
Convention Training Schedule Altered
Reciprocal Trade Association has announced that it will be offering
Certified Trade Broker (CTB) and Registered Trade Broker (RTB)
training from 3:00pm to 6:00pm on Thursday, September 19, thus
allowing brokers to attend the full agenda the following two days.
The new training time will improve the overall convention experience
for every broker and owner attending the IRTA conference at the
Kim Strabley from IMS
and Dea Allgood from BizXchange will administer the CTB and RTB
training and testing program for IRTA. They are both enthusiastic
about the new format.
�Education is the key to successful brokering. The CTB/RTB course is
a way to enlighten new brokers and reinvigorate seasoned brokers and
owners alike. While there is a major focus on brokering, there is
also discussion about the barter industry, common currencies, trade
dollar economics, barter terminology, reciprocals and travel.
Brokers will have the opportunity to share ideas and discuss
handling difficult issues. Taking the course does not require you to
take the exam. So why not come for the educational value?�
�We are trying something
new this year at the request of the IRTA members,� added Allgood.
�The course will be administered on Thursday afternoon to allow
brokers to attend more convention seminars on Friday and Saturday.
Everyone arrives on Thursday and since there is no agenda for
brokers that afternoon, we chose to make quality use of that time.�
For a CTB or RTB
application, e-mail Kim at
Is Your Trade Exchange Missing Out On
Valuable New Business?
your barter company�s listing on BarterNews.com isn�t current, you
are definitely missing out on new business. The web site
BarterNews.com receives heavy traffic � with over 150,000 page-views
every month. Entrepreneurs and corporate executives check the
thousands of articles, the weekly �Tuesday
Report,� and the �Contacts
Section� of our site. They use the latter to find barter
companies with which to do business.
your barter company�s listing up-to-date?
keep your listing current is very easy. See the links below to (A)
update any changes to your company�s listing, such as new location,
phone number, web site or other information, and (B) if your company
has not been listed.
Here�s how to get on board:
make changes to your listing
7-Year Advertising Study
For Small Business
team from the Wharton School of Business at the University of
Pennsylvania, set out to establish the definitive answer to the
question: �If I spend this much money on advertising, what can I
expect to see as a result?�
Pepsi, Frito-Lay, Colgate-Palmolive and a host of other big
companies collectively invested more than a million dollars so that
Wharton might track the return-on-investment experienced by several
dozen small businesses as a result of advertising.
These businesses were scientifically monitored and measured for
seven full years. The final report filled more than 2,500 pages, and
the following conclusions were reached:
1) There is no direct correlation between dollars invested and
other words, how much you spend and what you can expect to see in
return are not directly linked by any kind of mathematical equation.
2) Results are inextricably linked to the message.
advertisers invest the same amount of money, reaching the same
target audience. The difference between succeeding brilliantly and
failing miserably was in the message of their ads. Ads that speak to
the heart of the customer and touch a nerve are the ones that turn
little companies into big companies.
few people know how to write such an ad. And there is no evidence to
suggest that the goal of merely getting one�s name out there will
help you in the slightest. The Wharton study indicates everything
hinges on the message you attach to your name. Is it boring? Is it
believable? Is it relevant to the perceived need of the target
3) Results increase with repetition.
When you�ve identified a message that generates a positive response
and you deliver it consistently, business growth in year two will be
approximately twice the growth of year one. Growth in year three
will be about triple the growth of year one...with growth measured
in dollars, not percentages.
Following year three, anything can happen. Your business can explode
exponentially, or it can flatten out as though hitting a glass
ceiling. The difference at this point is in the clients, not in the
What�s The Critical
Function Of Your Business?
find the answer to the above question, consider this: What makes my
business work?� In retailing most business owners will say the
critical function is providing good service, providing quality
control in product selection, maximizing sales, or turning
Every one of these is a characteristic of a well-operated retail
business. But the critical function for any retail operation is,
pure and simple, foot traffic. That�s why retailers pay more per
square foot for space in a major regional mall, as opposed to
lesser-priced space in a shopping center three miles away, or the
even lower rent in strip stores and free standing locations.
restaurant environment has a different critical function, because a
restaurant is not a retail store. In a restaurant you�re absolutely
limited by the amount of tables available in your unit. So unless
you have unlimited dining space, �table turns� is a critical
function for you. Yes, good food and excellent service is important,
but the �heart and soul� of a restaurant operation is the extent
which you are capable of filling and then turning your tables.
both instances the critical function is discernible: for retailing
it�s foot traffic, for restaurateurs it�s table turns. Hence, the
entrepreneurial retailer who discovers a unique way to maximize the
foot traffic through the door, or the restaurateur who finds new
ways to speed the turns of tables, will obviously benefit in the
only must you ask yourself the question, �What makes my business
work?� But you must take the next step and follow through after
you�ve answered the question. This requires implementation of
necessary programs that you must design.
Money-Making Reports Available From BarterNews
Is Service Your
We are in the midst of a
service revolution, as the majority of our economy now consists of
providing services to one another. According to a study by
Performance Research Associates in Minneapolis, there are four
factors that separate service superstars from the rest.
The four factors in
order of importance are:
- Employees, at all
levels, pay attention to small details that are important to
- Employees have
confidence in other people in their organization, and believe they
are motivated to do as good a job as possible for the customer.
- Managers act as
positive role models of good customer service.
Frontline people are trained in the skills and practices that
customers rank as important to satisfaction.
How To Get More Sales In
Our street-smart restaurant
marketing report shows proven ways to rapidly boost your
restaurant�s sales & profits.
The Growth and Use of Secondary
Capital (New Money) Creates Unprecedented Wealth In Today�s New Age
There are many forms of secondary
capital�which can be defined as any financial instrument that
measures and communicates value in a common language. Would you like
to see and learn more about the many forms of secondary capital?
We have 70 free, informative and
inspiring, articles for you in our �Secondary Capital Section.�
Check it out...
Get New Money-Making Ideas And
obtain useful, informative ideas and contacts in every available
back-issue of BarterNews.
barter company in the world is listed on our web site,
click through to our Global List
of Barter Companies.
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