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April 28,  2009

Written by Bob Meyer, Editor of BarterNews

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From the desk of Bob Meyer...04/28/2009

Fabulous Vermont Estate Available On Barter

A 10,000 square-foot mansion on approximately 18 acres overlooking the mountains, located in a beautiful upscale town of Dorset, Vermont, is available from the owner on a trade basis. Reproduction cost $8,700,000, today�s asking price $5,900,000.

Serious offers can be made to Carol at

To view property click here.

27th National ITEX Convention Scheduled

The largest trade exchange in the U.S. has scheduled its 27th convention, to be held May 18 - 21 at the Orleans Hotel & Casino in Las Vegas. To date, 150 attendees have signed on. The franchisees will be involved with sales presentations and contests, national partnership strategies and numerous awards for efforts of the past year.

For more information on ITEX go to

People Moving Toward Frugality

With nearly $13 trillion of wealth lost in this recession, a shaken confidence in the capitalist system is prompting a more powerful move toward frugality. Ravi Dhar, director of Yale�s Center for Customer Insights, says the longer this recession lasts the more it will have an impact on people�s long-term behavior.

Additionally, according to Dhar, getting credit is likely to be tougher for many consumers in the next decade than it was during the subprime-lending boom.

New U.S. Listing Information

Barter San
2936 Lincoln Avenue, #113
San Diego, CA 92104
Ph: (619) 516-3500
Fax: (619) 516-4900

Barter of Las
1336 Spague Street
Henderson, NV 89015
Ph: (702) 516-8202
Fax: (270) 626-9763 

All back issues of �From the Desk...� can be accessed by clicking here.

(Please feel free to forward our newsletter to your friends and colleagues. We have a �box� at the end of the newsletter for your convenience. See you next week. . .)

Open Letter From IRTA Executive Director Ron Whitney

Subject: IRS Web Site Barter Section Updates

Dear Modern Trade and Barter Industry Member:

The International Reciprocal Trade Association has been working with the IRS to update their web site sections that pertain to the barter industry. As a result, many new and positive changes have been made to these sections.

In an effort to improve the overall education level, and to minimize non-compliance matters related to barter tax reporting, the IRS has requested IRTA to ask barter exchange owners to put the new IRS web site sections concerning barter on their individual web sites. 

The first set of web site links listed below is titled �Links for Exchange Members.� We suggest you post all four of these links on your web site since they provide helpful IRS barter information for your exchange members and/or prospects

A second grouping titled �Links Exchange Owners Need to Understand� are links containing important information that as exchange owners you need to be aware of, but do not need to be posted on your web site since they apply specifically to exchange owner�s IRS reporting requirements.

We suggest that you cooperate with the IRS�s recommendation and post the �Links for Exchange Members� on your web site. By doing so you will be increasing the knowledge level of your members regarding IRS barter reporting, while also positioning your exchange as a credible authority on IRS barter issues. We also trust you will find the �Links Exchange Owners Need to Understand� helpful and enlightening. 

Thank you for your time and attention.

I. Links For Exchange Members:

Do You Barter?  Click here

Bartering Tax Center  Click here

Bartering Income  Click here

Tax Responsibilities of Barter Participants  Click here

II. Links Exchange Owners Need To Understand:

Barter Exchanges Click here

Topic 420 - Bartering Income Click here

Tax Requirements for Barter Exchanges  Click here 

Backup Withholding �B� Processes  Click here

Taxpayer Identification Number (TIN) Matching Program  Click here

Publication 1281: Backup Withholding For Missing And Incorrect Name/TIN(S)  Click here 

For more information, please feel free to contact me below.

Ron D. Whitney
Executive Director, IRTA
524 Middle Street
Portsmouth, VA 23704
Ph: 757-393-2292
Fax:: 757-257-4014
Skype ID: Ron.D.Whitney

Attention Trade Exchange Owners. . .It�s GROW OR GO!

The magic bullet for growth is sales, always has been and always will be...yet the industry�s overall growth is anemic. Why? Maybe it�s because we�re not providing on-going education about our unique way of doing business. Knowledge is always a pre-requisite to taking sustained action.

And for those newcomers, the lifeblood of an exchange, awareness of and understanding about the value of trading is even more important.

If you expect prospects to come aboard and your members to be more active traders, but you are perplexed when the results are less than you desire...there�s a good reason. You must continually educate and motivate every month--month after month after month!

Such action is necessary because, let�s face it, more cash business, not trade, is of paramount importance to your members. You must break through this �cash only� focus and redirect their thinking toward barter. Although most exchanges don�t see the importance of doing so, many industry leaders are taking action and so can you.

As the owner of your own operation, there is an easy and inexpensive solution for moving forward...look into using The Competitive Edge newsletter. It�s a camera-ready, 4-page, professionally written, informational marketing tool...available in PDF format as well as print. So regardless of how you reach your prospects and clients, you will have the necessary vehicle.

Written especially for you, the busy trade exchange owner, I am certain it will be the best investment you ever make.

For more information about The Competitive Edge, and how it can benefit you click here.

Businesses Save Cash, Attract Customers Thru Idearc Media�s National Trade Network

Local businesses across the country will be recession-busting by

exchanging goods and services, gaining value from excess capacity or inventory, and attracting new customers through Dallas-based Idearc Media LLC�s (IDARQ.PK) SuperTradeExchange.  

The SuperTradeExchange program, available for Idearc Media clients, works like a barter system, but instead of trading one-to-one, network members can trade their excess inventory or capacity for SuperBucks. These can then be used to purchase products and services from any other member in SuperTradeExchange (STE).   

In March, Idearc Media introduced SuperTradeExchange and by the second quarter of 2009 it will be in major cities including Boston, New York, Los Angeles and Tampa. Idearc Media expects STE to become the largest national marketplace for cashless business transactions by 2010.

�The SuperTradeExchange program is another weapon we are providing to our clients in our continuing war on the recession,� said Scott W. Klein, CEO of Idearc, Inc. �Programs like SuperTradeExchange and our SuperGuarantee, where we stand behind the work of our clients who are service providers, helps small- to medium-sized businesses not only survive but thrive in a down economy.�

Idearc Media�s STE platform is powered by ITEX Corporation (OTCBB:ITEX), a proven leader in developing and managing a successful cashless business transaction platform. Through this exclusive relationship, participating Idearc Media clients can immediately trade with more than 24,000 businesses that are current network businesses.

How SuperTradeExchange works:

Bob, a contractor, does a job for another member that earns him $350 in SuperBucks. Bob can then use (some or all of) his $350 in SuperBucks to purchase products or services through any other member of STE, like a florist, printer, hotel or retailer. This system allows Idearc Media clients to save cash to pay for other things, like rent, utilities or taxes � things not available through the STE.

�The modern trade and barter industry provides businesses with the capability to monetize their excess capacity which creates new purchasing power and improves bottom line profits,� said David Wallach, president of the International Reciprocal Trade Association. �Modern trade and barter will continue to be a significant contributor to economic recovery, by supplying businesses with new-found capital that leads to job creation, increased productivity and consumption.�

For additional information call 866-988-TRADE, or visit


25 Years Of BarterNews Issues Now In Digital Format

Welcome to the largest repository of barter contacts, strategies, and barter techniques in the world. All 64 issues of BarterNews now available in digital format at

         International visitors look for BARTER CONTACTS in our Global Barter Section. If YOUR exchange isn�t listed see the forms on the lower left of the page. (Click here.)

         Attention trade exchange owners...thousands of visitors every month visit our BARTER CONTACTS section on our web site where we have names & addresses of barter companies in the USA. If YOUR exchange isn�t listed, or the information is incorrect, you can correct the situation by using the forms to the lower left of the USA map. (Click here.) 

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$75 Million In Advertising Offered To Caribbean Hotels In Barter

A program for the exchange of advertising services for hotels and companies of the Dominican Republic and Caribbean media in United States, Canada, Europe and international airports around the world, was presented by the Center for Information and Communication (CICOM) and Canadian-based The Media Group (TMG).

TMG and CICOM announced a strategic alliance with an advertising offer to make $75 million (USD) available in exchange for businesses based in the Caribbean, including the main electronic media (TV, radio), newspapers, magazines, online, mobile phones and the like, and a further $40 million on advertising billboards in 207 global markets.

�Our facilities are aimed at advertising hotels, recreational facilities, real estate, restaurants, sports facilities (golf), marinas, hotels, tourism associations, and governments of the countries where these facilities are located,� asserted Cesar Heal, CICOM senior manager, responsible for the project.

Manuel Canales of TMG noted that the companies concerned have access to the inventory of media and other facilities under the program and choose those that are of interest to place advertising.

�Our specialty,� Canales said, �is to provide an alternative to significant cash disbursements, which is to trade hotel-rooms for appropriate promotion to customer needs. After receiving the data from the target market details of the customer, our company develops a marketing and media plan based on demographic and economic provision to be invested by the company concerned.�

This exchange program, for advertising services, allows hotels to use part of its inventory of unsold rooms for advertising in the markets of their interest without making the huge outlays of money required by traditional advertising. Governments may also participate by making arrangements with hotels to provide a program and include some forms of institutional advertising.

For instance, the hotels in Puerto Plata and Saman� could contribute $500 thousand dollars in hotel-rooms, and the government can contribute a similar cash sum for an advertising program in the United States or Canada for Puerto Plata and Saman�.

�In response to the needs of Dominican Republic and the Caribbean, CICOM wanted to stay at the forefront in supporting the development of tourism as a strategic alliance with a company to market advertising exchange room, which is a tool that facilitates and lowers investment promotion,� said Manuel Cede�o Quiteria, president of CICOM.

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 We have 70 free, informative and inspiring, articles for you in our �Secondary Capital Section.�

Check it out...

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