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April 23, 2013

Written by Bob Meyer, Editor of BarterNews

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NATE’s 29th Annual Convention Scheduled For May

The National Association Of Trade Exchanges (NATE) announced that Southern Barter Exchange would be hosting this year’s convention in Little Rock, Arkansas. The convention runs from May 16 to 18, and will be held at the Wyndham Riverfront Hotel.

For more information and to register, click here.


BarterNews.com — World’s Largest Depository Of Barter Information

Hundreds of valuable articles, techniques, and strategies are found in the following various barter categories:

Ø  Entrepreneur’s Corner,

Ø  Travel,

Ø  Media,

Ø  Trade Exchange,

Ø  Corporate Barter,

Ø  Offset & Countertrade,

Ø  Secondary Capital,

Ø  Real Estate,

Ø  Community Barter, and

Ø  Restaurant & Entertainment

(The Barter Categories are found on the horizontal bar at the top — 3rd button from right.)


Understanding People’s Actions

When it comes to people, it’s best to observe closely and keep an open mind. There are eight traits to be aware of when dealing with others. . .

People make decisions emotionally. They decide quickly, based on a feeling, need, or emotion. Therefore, intangible benefits are usually the key to persuasion.

Even for offer-driven promotions and business-to-business marketing, there is an emotional core to every decision. Always ask yourself, “What is the emotional hot button here?”

People justify decisions with reason. For example, a woman sees a dress in a catalog and instantly wants it, but she hesitates because it’s so expensive.

However, the copy provides details on the quality of the fabric, the top-stitching, and how buying the dress is an investment. This justifies her emotional impulse. The lesson? Give people reasons to help them justify a purchase.

People put off making decisions. Psychology and sales experience reveal two interesting facts: (a) the longer a decision is postponed the more likely it is that a decision will never be made; (b) the sooner you can provoke a decision the more likely it is to be in your favor.

Therefore you should simplify the decision-making process in every promotion, forcing a quick response whenever possible. Specific deadlines are particularly powerful.

People are egocentric. Not egotistic, but egocentric. That means centered on the ego or self. Anytime you ask someone to do something, you must answer that person’s unstated question, “What’s in it for me?”

On a deeper level, the question might be, “How does this give me feelings of personal worth?” We all see the world and everything in it in terms of how it relates to us personally. That’s why features must be translated into benefits.

People are unpredictable. Even those who ponder the psychology of selling can never predict with any certainly how people will act in a real-time situation. The equation is too complex.

You can formulate hypotheses about why people do what they do. You can ask people what they think and like. But in the end, the results to your tests are the only data you can trust.  So test and keep testing.


Is Your Trade Exchange Missing Out On Valuable New Business?

If your barter company’s listing on BarterNews.com isn’t current, you are definitely missing out on new business. The web site BarterNews.com receives heavy traffic — with over 150,000 page-views every month. Entrepreneurs and corporate executives check the thousands of articles, the weekly “Tuesday Report,” and the “Contacts Section” of our site. They use the latter to find barter companies with which to do business.

Is your barter company’s listing up-to-date?

To keep your listing current is very easy. See the links below to (A) update any changes to your company’s listing, such as new location, phone number, web site or other information, and (B) if your company has not been listed.

Here’s how to get on board:

To make changes to your listing click here.

For new listings click here.


How To Position Your Company For Greater Profits!

Several years ago Al Ries and Jack Trout, owners of a New York advertising agency, authored the book Positioning: The Battle For Your Mind. They explained that a company must create a position in the prospect’s mind. A position that takes into consideration not only a company’s own strengths and weaknesses, but those of its competitors as well.

Once this “positioning” has been accomplished, continual and consistent advertising, marketing, and promotion must be maintained to hold the position. Although positioning is done at the highest levels on Madison Avenue, it can be modeled and duplicated by your company ... regardless of its present size.

You can begin by asking four questions:

1) Does my product or service offer a benefit to my audience that they really want?

2) Is it a true benefit?

3) Does it separate me from the competition?

4) Is it unique and/or difficult to copy?

Once you’re satisfied with your answers, write down in a few paragraphs your company’s goals — essentially you must know who you are, where you are going, and how you’ll get there. Your goals should incorporate your marketing, creative, and media plans.

Marketing plan. This includes objectives, priorities, monitoring methods, what you’ve learned about your key customers and your competition; plus the present probabilities and realities of your marketplace.

Creative plan. What’s your unique selling proposition? It will dictate your message and identity, that is, what your advertising is going to say.

Media plan. This determines where you are going to spend your cash and trade dollars.

The rest is up to you. The key to success is not just the knowledge of how or what to do, but in the doing — taking action.


* * ANNOUNCEMENT * *

We have packages of back issues still in print, approximately 30 issues in all.
To order: Click here


Recruitment Wisdom

Somebody once said that in looking for people to hire, you look for three qualities: integrity, intelligence, and energy. And if they don’t have the first, the other two will kill you. Think about it, it’s true. If you hire somebody without the first, you really want your employees to be dumb and lazy.

—Warren Buffet

Try not to become a man of success, but try to become a man of value.

— Albert Einstein

Never let the fear of striking out get in your way.

—Babe Ruth, Baseball Hall of Fame


Money-Making Reports Available From BarterNews


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The Growth and Use of Secondary Capital (New Money) Creates Unprecedented Wealth In Today’s New Age Of Possibility

There are many forms of secondary capital—which can be defined as any financial instrument that measures and communicates value in a common language. Would you like to see and learn more about the many forms of secondary capital?

 We have 70 free, informative and inspiring, articles for you in our “Secondary Capital Section.”

Check it out... www.barternews.com/secondary_capital.htm.


Get New Money-Making Ideas And Valuable Contacts!

You can obtain useful, informative ideas and contacts in every available back-issue of BarterNews.


Every barter company in the world is listed on our web site, click through to our Global List of Barter Companies.


Give A Gift To A Friend Or Associate. If you know someone who might benefit from this newsletter, feel free to forward it to them! (See the “box” at the end of the newsletter for the forwarding service.)


We welcome your comments, questions, and observations.

© Copyright BarterNews 2012. Redistribution of BarterNews content expressly prohibited without the prior written permission of BarterNews.
 

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