Annual Convention Scheduled For May
National Association Of Trade Exchanges (NATE) announced that
Southern Barter Exchange would be hosting this year�s convention in
Little Rock, Arkansas. The convention runs from May 16 to 18, and
will be held at the Wyndham Riverfront Hotel.
more information and to register,
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Categories are found on the horizontal bar at the top � 3rd
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When it comes to people, it�s best to observe closely and keep an
open mind. There are eight traits to be aware of when dealing with
others. . .
People make decisions emotionally. They decide quickly,
based on a feeling, need, or emotion. Therefore, intangible benefits
are usually the key to persuasion.
Even for offer-driven promotions and business-to-business marketing,
there is an emotional core to every decision. Always ask yourself,
�What is the emotional hot button here?�
People justify decisions with reason. For example, a
woman sees a dress in a catalog and instantly wants it, but she
hesitates because it�s so expensive.
However, the copy provides details on the quality of the fabric, the
top-stitching, and how buying the dress is an investment. This
justifies her emotional impulse. The lesson? Give people reasons to
help them justify a purchase.
People put off making decisions. Psychology and sales
experience reveal two interesting facts: (a) the longer a decision
is postponed the more likely it is that a decision will never be
made; (b) the sooner you can provoke a decision the more likely it
is to be in your favor.
Therefore you should simplify the decision-making process in every
promotion, forcing a quick response whenever possible. Specific
deadlines are particularly powerful.
People are egocentric. Not egotistic, but egocentric.
That means centered on the ego or self. Anytime you ask someone to
do something, you must answer that person�s unstated question,
�What�s in it for me?�
a deeper level, the question might be, �How does this give me
feelings of personal worth?� We all see the world and everything in
it in terms of how it relates to us personally. That�s why features
must be translated into benefits.
People are unpredictable. Even those who ponder the
psychology of selling can never predict with any certainly how
people will act in a real-time situation. The equation is too
You can formulate hypotheses about why people do what they do. You
can ask people what they think and like. But in the end, the results
to your tests are the only data you can trust. So test and keep
Is Your Trade Exchange Missing Out On
Valuable New Business?
your barter company�s listing on BarterNews.com isn�t current, you
are definitely missing out on new business. The web site
BarterNews.com receives heavy traffic � with over 150,000 page-views
every month. Entrepreneurs and corporate executives check the
thousands of articles, the weekly �Tuesday
Report,� and the �Contacts
Section� of our site. They use the latter to find barter
companies with which to do business.
your barter company�s listing up-to-date?
keep your listing current is very easy. See the links below to (A)
update any changes to your company�s listing, such as new location,
phone number, web site or other information, and (B) if your company
has not been listed.
Here�s how to get on board:
make changes to your listing
How To Position Your
Company For Greater Profits!
Several years ago Al Ries and Jack Trout, owners of a New York
advertising agency, authored the book Positioning: The Battle For
Your Mind. They explained that a company must create a position
in the prospect�s mind. A position that takes into consideration not
only a company�s own strengths and weaknesses, but those of its
competitors as well.
Once this �positioning� has been accomplished, continual and
consistent advertising, marketing, and promotion must be maintained
to hold the position. Although positioning is done at the highest
levels on Madison Avenue, it can be modeled and duplicated by your
company ... regardless of its present size.
can begin by asking four questions:
1) Does my
product or service offer a benefit to my audience that they really
2) Is it a
3) Does it
separate me from the competition?
4) Is it
unique and/or difficult to copy?
Once you�re satisfied with your answers, write down in a few
paragraphs your company�s goals � essentially you must know who you
are, where you are going, and how you�ll get there. Your goals
should incorporate your marketing, creative, and media plans.
This includes objectives, priorities, monitoring methods, what
you�ve learned about your key customers and your competition; plus
the present probabilities and realities of your marketplace.
What�s your unique selling proposition? It will dictate your message
and identity, that is, what your advertising is going to say.
This determines where you are going to spend your cash and trade
rest is up to you. The key to success is not just the knowledge of
how or what to do, but in the doing � taking action.
Somebody once said that in looking for people to hire, you look for
three qualities: integrity, intelligence, and energy. And if they
don�t have the first, the other two will kill you. Think about it,
it�s true. If you hire somebody without the first, you really want
your employees to be dumb and lazy.
not to become a man of success, but try to become a man of value.
� Albert Einstein
let the fear of striking out get in your way.
�Babe Ruth, Baseball Hall
Money-Making Reports Available From BarterNews
How To Get More Sales In
Our street-smart restaurant
marketing report shows proven ways to rapidly boost your
restaurant�s sales & profits.
The Growth and Use of Secondary
Capital (New Money) Creates Unprecedented Wealth In Today�s New Age
There are many forms of secondary
capital�which can be defined as any financial instrument that
measures and communicates value in a common language. Would you like
to see and learn more about the many forms of secondary capital?
We have 70 free, informative and
inspiring, articles for you in our �Secondary Capital Section.�
Check it out...
Get New Money-Making Ideas And
obtain useful, informative ideas and contacts in every available
back-issue of BarterNews.
barter company in the world is listed on our web site,
click through to our Global List
of Barter Companies.
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