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April 22, 2014

Written by Bob Meyer, Editor of BarterNews

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Here is a great targeted-advertising offer on 100% trade for your member Hotels, Resorts, Cruise Lines and Tour Operators.

There are only 4 spots left at 100% TRADE ? IRTA U.C., NATE Banc, IMS Barter, ITEX and other mutually agreeable trade currencies or acceptable direct reciprocal trades. Your travel member can now reach 4.9 million consumers nationally, by advertising on the full-page 4-color national Luxury Travel Showcase? ad in OK! Magazine for only $15,000 trade.

The deadline for including your client is May 2. Each client that appears in the first run of Luxury Travel Showcase™ in the June issue of OK! Magazine will also receive 1 full year of digital advertising on the Luxury Travel Showcase™ website.

Another added bonus — your travel member who buys into the June 2014 issue will also receive preferred trade pricing and priority trade ordering status in future editions of Luxury Travel Showcase™ that will appear in other major national magazines such as FORTUNE magazine and others.

For more information, contact:
Jay Greenlees, President
Barter Advertising Solutions
702.997.6565 ext 101
Fax:  702.997.6577 


Developing Effective Strategic Alliances

Know thyself. Take the time to thoroughly analyze what you desire from a strategic alliance. Make sure your intent and expectations are realized and addressed in a written agreement.

Avoid using the term partner, particularly in written documents including marketing materials. There is a very specific legal connotation of partners and partnerships, and it exists even without a filing with the Secretary of State.

Understand the language. Some of the "contract" terms you need to be familiar with include limited liability, indemnification, joint and severable liability, and liquidated damages. Be sure you understand the ramifications of incorporating mediation and arbitration language into an agreement.

At the beginning, talk about the end. There are two topics that are difficult to discuss at the beginning of any relationship — (a) what should be done if something goes wrong, and (b) what's the best way to sever the relationship. These issues need to be addressed in a written agreement. You have a better chance of salvaging a relationship if you can refer to pre-specified conditions and approaches to resolution.

Protect the corporate veil. Be careful how you sign an agreement. You should always sign in your official capacity on behalf of your company. Depending on your business entity, you may be able to circumvent giving a personal guarantee.

Seek legal advice. Many entrepreneurs avoid this important step. There is a common concern that if they introduce a legal agreement they will alienate the other person. Legal agreements can and should be user-friendly documents that define the specifics of a mutually beneficial relationship. A solid agreement will define your business relationship, protect all parties involved, and set forth remedies for conflict.

Use a multi-discipline lawyer. Find a lawyer with a strong business background and, ideally, one who has a solid understanding of sales and marketing. These skills ensure you will receive sound business advice, not just legal advice. Consider the legal fees an investment hedge against big headaches, not an unnecessary expense. Another plus is that once you have created one of these agreements you may be able to use it again and again with minor modifications.

An International Reciprocal Trade Association Announcement.)


 Industry Alert:

IRTA Investigation Concludes Daniel Evans & Ormita Fraudulent

The Ormita Report, released on March 26, 2014, reveals a long history of misinformation and fraudulent activities by Daniel Evans and his company Ormita. The report was well researched and written by New Zealand author and blogger Dennis Smith, and it provides credible evidence that Ormita is an international con.

The findings of The Ormita Report are consistent with IRTA's knowledge of Mr. Evan's deceptive business practices and Ormita as a fraudulent organization. According to the author, Ormita is "little more than a one-man-band using smoke and mirrors" and its claimed trade volume figures are a "total fabrication."

IRTA highly recommends that you read the report, and then inform any barter companies or organizations that are considering doing business with Daniel Evans or Ormita, as well as any victims of Mr. Evans and Ormita.

IRTA was founded in 1979 to foster the common interests of the worldwide barter industry and to uphold high standards of ethical business practices within the industry.

Over the last thirty-five years IRTA has taken a proactive role in preserving, protecting and enhancing the global barter industry.

We believe that IRTA has a responsibility to expose and confront dubious barter operators so as to protect the public and fellow barter industry members from harm.

Widespread dissemination of this comprehensive report will be of benefit to the international business community.

The Ormita Report can be found at

For further information, please contact Ron Whitney, IRTA's Executive Director, at or 757-393-2292 (U.S.). — World's Largest Depository Of Barter Information

Hundreds of valuable articles, techniques, and strategies are found in the following various barter categories:

(The Barter Categories are found on the horizontal bar at the top - 3rd button from right.)

Money-Making Reports Available From BarterNews

Sell Your Business For More Than It's Worth

Have you ever wondered why some businesses thrive when others take a nosedive? Or why some entrepreneurs are successful when others are not? Why do some businesses sell for maximum value, others sell for pennies on the dollar, and some fail to sell at all?

In her groundbreaking book, Sell Your Business for More Than It's Worth, Michelle Seiler-Tucker, a leading authority on buying and selling businesses, says, "Give me 30 minutes and I will identify what's wrong with your business, show you how to fix it and sell it for more than it's worth!" Seiler-Tucker does this by utilizing her tried and true method: "define the top nine mistakes entrepreneurs make and get your business in line!"

Her publication addresses the vital issues that add value to your business as well as increase its sales price potential. It will define industries that are desirable to buyers, as well as open your eyes to discover if your industry is thriving or dying and what you can do about it. This book will provide valuable tips on creating congruent profit centers and diversifying your product/client, in addition to learning how to build brand-loyalty versus location-loyalty.

Most importantly, Sell Your Business is a blueprint for anyone who wants to increase market share, become more profitable, and — for those who want to — sell their business for top dollar! This extraordinary book will demonstrate how to increase profits, plan your exit strategy, and sell your business for maximum value in the quickest time possible in an easy to understand step-by-step approach.

Through twenty information-fueled chapters, chock full of expert tips and how-to's, it addresses everything you need to know before selling your business including:

  • What will make your business sell for maximum value in the quickest amount of time.
  • If your business is based on brand loyalty or location loyalty.
  • The #1 way to ruin your business is to tell people you're selling it.
  • The key elements for determining what your business is really worth and selling it for more.
  • Tips on getting the buyers to emotionally connect with your business.
  • The top 10 mistakes sellers make when selling their business.
  • The top 20 questions to ask when choosing a business broker.
  • And much more ...

"Sell Your Business for More Than It's Worth," adds Seiler-Tucker, "is packed with invaluable information to assist you in creating a business that works for you rather than you working for it, and when you are ready to sell it, it will sell for more than it's worth!"

(Michelle Seiler-Tucker has owned and operated eight successful businesses. In addition, she is founding partner of Capital Business Consultants Franchise as well as Founder/President of Capital Business Solutions, Better Business Brokers, The Business Doctors and Advanced Medical Rehab.
She was chosen as one of the world's leading experts to co-write the forthcoming book titled, 
Think and Grow Rich Today: The World's Leading Experts Reveal How They are Using the Classic Principles of Napoleon Hill to Think and Grow Rich Today! Her mission is and will continue to be to serve her clients in such a way as to always deliver more than is expected.)  

Is Your Trade Exchange Missing Out On Valuable New Business?

If your barter company's listing on isn't current, you are definitely missing out on new business. The web site receives heavy traffic — with over 150,000 page-views every month. Entrepreneurs and corporate executives check the thousands of articles, the weekly "Tuesday Report," and the "Contacts Section" of our site. They use the latter to find barter companies with which to do business.

Is your barter company's listing up-to-date?

To keep your listing current is very easy. See the links below to (A) update any changes to your company's listing, such as new location, phone number, web site or other information, and (B) if your company has not been listed.

Here's how to get on board:

To make changes to your listing click here.

For new listings click here.


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To order: Click here


How To Get More Sales In Hyper-Competitive
Restaurant Industry

Our street-smart restaurant marketing report shows proven ways to rapidly boost your restaurant's sales & profits.

The Growth and Use of Secondary Capital (New Money) Creates Unprecedented Wealth In Today's New Age Of Possibility

There are many forms of secondary capital — which can be defined as any financial instrument that measures and communicates value in a common language. Would you like to see and learn more about the many forms of secondary capital?

 We have 70 free, informative and inspiring, articles for you in our "Secondary Capital Section."

Check it out...

Get New Money-Making Ideas And Valuable Contacts!

You can obtain useful, informative ideas and contacts in every available back-issue of BarterNews.

Every barter company in the world is listed on our web site, click through to our Global List of Barter Companies.

We welcome your comments, questions, and observations.

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