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April 20, 2010

Written by Bob Meyer, Editor of BarterNews

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From the desk of Bob Meyer... 04/20/2010

Whitney Prevails In North Carolina Effort

Last week�s Tuesday Report exposed the possibility of North Carolina prohibiting attorneys from participating in barter exchanges (providing their services through a trade exchange) within that state. The commercial barter industry quickly responded.

Ron Whitney, the International Reciprocal Trade Association�s Executive Director, represented the barter industry arguing the matter in front of the Ethics Committee of the North Carolina Bar on April 15 and prevailed. The State Bar is sending the issue back to the sub-committee for further review and consideration. This will provide the barter industry another six months to refine arguments for ultimate success.

eValues Announces First Quarter Trading Activity

The trading activity for the first quarter of 2010 was a reported $14.2 million. For more information on the eValues system, designed for independent trade exchanges to run their day-to-day operations, e-mail

All back issues of "From the Desk...� can be accessed by clicking here.

(Please feel free to forward our newsletter to your friends and colleagues. We have a �box� at the end of the newsletter for your convenience. See you next week. . .)

NATE Unveils Seminars For Its National Convention In New Orleans

The National Association of Trade Exchanges has announced this year�s upcoming convention will be held in New Orleans from June 3 to 6, offering early registration discounts (through April 26) for independent trade exchange owners. Registration fees include all seminars and sessions plus three night�s accommodations, three breakfasts, two lunches and two dinners. (To take advantage of early registration see end of article.)

NATE�s Board of Directors has worked diligently to put together a program that will appeal to barter company owners, brokers and sales staff. The Board is comprised of Gary Oshry, Rachel Taylor, Karen Welch, Mary Nova, Ric Zampatti, Maura Lane and Kim Ames.

The following highlighted seminars are scheduled for the purpose of helping barter companies grow, motivating both sales staff and brokers, as well as increasing bottomline revenue.

IRS & Legal Issues For Barter Exchange Owners

         IRS�s TIN Matching Program

         Compensating your employees with barter dollars

         Establishing Barter Health Plans for your employees

         Handling new start-up barter exchanges in your territory

Social-Networking Site Use & Management

         How to post your business

         Obtaining free PR

         How to post your barter offerings

         How & why you need to create different sites for your potential members and your existing members

How To Get & Broker Alternative Deals

         Utilizing last minute time-sensitive offers on barter (tickets, travel, & media)

         Allowing spouses and other family members to spend barter

         Using debit cards (pre-paid barter cards) for friends, family members & employees

         Specials and discount offers on barter

         Bartering personal vacation properties and timeshares

         Offering one-time deals (boats, cars, furniture, equipment, etc.)

Pros & Cons � How Today's Economy Impacts Barter Exchanges

         Why the 80/20 rule needs to be 60/40

         Members who try to charge part cash and part trade

         Dealing with members who have spent their entire credit limit

         When to extend credit limits, when to reduce credit limits, and when to remove credit limits

         Members who try to spend when �past due� on their cash fees

         Replenishing members who are out of business

         Members with negative barter balances that are not accepting trade business

How To Deal With A Bad Month

         New methods for collections & time management

         Job tasks that should take priority when you are short staffed

         Motivating brokers without threatening their jobs

         Shifting employee duties to get your best bang for your buck

         Maintaining, updating, and expanding broadcast e-mail and fax databases

         Monitoring employee Internet usage

         Reviewing and rewriting employee duties

Referrals � The Name of the Game

         Share your referral programs

         Growing your trade exchange with referrals

         How to get referrals from networking and leads groups

         Referrals from your members

         How �Thank you� calls can generate referrals

Using PR To Get Your Business Recognized

         How to get free PR and when to pay for PR

         Writing a press release

         Promoting your press release

         Incorporating your press release into your sales literature

Implementing The Sales Genie (A great NATE benefit!)

         How to use the Sales Genie

         Searching for new businesses

         Isolating specific types of businesses

         Finding businesses in specific territories

For more information and to take advantage of early registration discounts click here.

Is Your Trade Exchange Missing Out On Valuable New Business?

If your barter company�s listing on isn�t current, you are definitely missing out on new business. The web site receives heavy traffic � with over 150,000 page-views every month. Entrepreneurs and corporate executives check the thousands of articles, the weekly �Tuesday Report,� and the �Contacts Section� of our site. They use the latter to find barter companies with which to do business.

Is your barter company�s listing up-to-date?

To keep your listing current is very easy. See the links below to (A) update any changes to your company�s listing, such as new location, phone number, web site or other information, and (B) if your company has not been listed.

Here�s how to get on board:

To make changes to your listing click here.

For new listings click here.

Multinational Barter Companies Meeting In Paris

The coming Paris Barter Conference, as reported in the Tuesday Report over the past month and scheduled for May 1 and 2, will see barter company executives from Europe and Asia coming together in the largest multinational gathering in the history of the commercial barter industry. The industry was formally created back in 1979 with the advent of the International Reciprocal Trade Association (IRTA).

The importance of this meeting is to rally around a response to regulations being drafted by the European Commission that seeks to impose capital requirements on barter companies.

Barter Assembly chairman Dr. M. Sirri Simsek, president of Turk Barter International in Istanbul, will preside over the conference. Assisting Dr. Simsek will be IRTA Global Board member Dr. Lee Oi Kum of Barter Exchange Singapore and IRTA Board member Maximilien Urso, president of Efficio in Paris.

IRTA�s President David Wallach and IRTA Executive Director Ron Whitney, as well as IRTA�s first Executive Director Paul Suplizio, will be in attendance from the USA.

For more information click here.


25 Years Of BarterNews Issues Now In Digital Format

Welcome to the largest repository of barter contacts, strategies, and barter techniques in the world. All 64 issues of BarterNews now available in digital format at

         International visitors look for BARTER CONTACTS in our Global Barter Section. If YOUR exchange isn�t listed see the forms on the lower left of the page. (Click here.)

         Attention trade exchange owners...thousands of visitors every month visit our BARTER CONTACTS section on our web site where we have names & addresses of barter companies in the USA. If YOUR exchange isn�t listed, or the information is incorrect, you can correct the situation by using the forms to the lower left of the USA map. (Click here.) 

Click here

ITEX Plans Reverse Stock Split To Enhance Company Growth

ITEX Corporation (OTCBB:ITEX) has announced a one-for-five reverse stock split of its common stock. It will take effect May 3, 2010. As a result of the reverse stock split, every five shares of ITEX�s common stock that are issued and outstanding immediately prior to that date will be automatically combined into one issued and outstanding share.

No fractional shares will be issued in connection with the reverse stock split. Stockholders who are entitled to fractional shares will receive a cash payment, in lieu of receiving fractional shares, equal to the fractional share interest multiplied by $1.50 per share on a pre-split basis.

The number of shares of ITEX�s common stock issued and outstanding will be reduced from 18,027,914 shares to approximately 3,605,307 shares. ITEX filed an amendment to its Articles of Incorporation to effect the reverse stock split. The authorized shares will be proportionally reduced from 45,000,000 to 9,000,000 shares.

ITEX�s common stock will begin trading on the OTC Bulletin Board on a split-adjusted basis under the symbol �ITEXD� for a period of 20 trading days, effective May 3, 2010. Thereafter, the trading symbol will revert back to the original �ITEX� symbol.

Steven White, ITEX Chairman and CEO stated, �The reverse split will convert a couple hundred small stock positions into a fractional share, which the company will cash out. Eliminating these stockholders will provide better efficiencies and lower costs for the ongoing management of our shareholder base, and positions us for other stockholder value strategies.�

Editor�s note: Upon the reverse split, a projected price for ITEX could approach $5 (given today�s trading price), making it possible for the company to get listed on the NASDAQ exchange. Additionally, such a stock price is more appealing to institutional investors.

For more information click here.

Money-Making Reports Available From BarterNews

Is It Time For Some Outsourcing Through Your Trade Exchange?

Is your company short on the talent to grow your business as fast as you�d like? Are you undercapitalized at the moment? Maybe it�s time to hire some full or part-time people by the hour, week or month, without committing to long-term employment. You not only gain flexibility but the contract workers will bring you a fresh perspective and some new ideas.

Contract workers are generally available to start work within 48 hours with little or no upfront costs. Now is the time, with the nascent recovery of the economy, to seize the initiative and secure that needed temporary talent. The first call for such talent should be to your trade exchange broker, who can steer you to various entities within the exchange to fulfill your needs and desires.


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The Growth and Use of Secondary Capital (New Money) Creates Unprecedented Wealth In Today�s New Age Of Possibility

There are many forms of secondary capital�which can be defined as any financial instrument that measures and communicates value in a common language. Would you like to see and learn more about the many forms of secondary capital?

 We have 70 free, informative and inspiring, articles for you in our �Secondary Capital Section.�

Check it out...

Get New Money-Making Ideas And Valuable Contacts!

You can obtain useful, informative ideas and contacts in every available back-issue of BarterNews.

Every barter company in the world is listed on our web site, click through to our Global List of Barter Companies.

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