Written by Bob Meyer, Editor of BarterNews
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Barter Happenings Here & There
The Growth and Use of Secondary Capital (New Money) Creates Unprecedented Wealth In Today’s New Age Of Possibility
There are many forms of secondary capital—which can be defined as any financial instrument that measures and communicates value in a common language. Would you like to see and learn more about the many forms of secondary capital?
We have 75 free, informative and inspiring, articles for you in our “Secondary Capital Section.” Check it out... www.barternews.com/secondary_capital.htm.
Vail, Aspen, Steamboat Springs!
Some of the most prestigious ski areas in the world are now part of the International Monetary Systems growing barter system, as CEO Don Mardak has acquired the Trade Exchange of the Rockies’ (TER) assets and client base. As the firm’s eighth barter company acquisition in the past twelve months, TER was purchased for $720,000, including $500,000 cash, a $100,000 promissory note, and $120,000 in IMS stock.
TER, founded and operated by Bill Stein and his staff, built a strong client base of 600 members in a highly strategic vacation venue. Its ski resort accommodations in Denver and the surrounding areas of Vail, Beaver Creek, Aspen, and Steamboat Springs will subsequently become an integral part of the IMS network.IMS now serves 9,700 clients in 35 U.S. markets. Mardak says the acquisition is another step toward his goal of creating a “coast-to-coast bartering system that will have a true impact on the economy.” IMS is a recognized member of the National Association of Trade Exchanges (NATE) and the International Reciprocal Trade Association (IRTA). For more information go to www.internationalmonetary.com.
Trade Exchange Owners...
TeleTrade’s First Quarter Trading Volume Up 24%!
Gary Lasater, CEO of TeleTrade International and eValues, announced the TTi’s international service center for independent trade exchanges saw a healthy increase of 24% in trading volume in the first quarter of 2006 versus first quarter 2005.
Combined trade activity for 2006 was $13,903,425 versus $11,219,691 for 2005. According to Lasater, total internet activity since 1999 when TTi took its technology online now exceeds $376 million.
The eValues system is designed for independent trade exchanges, and undergoes continual enhancements by a full-time staff. For more information see www.evalues.net.
Get New Money-Making Ideas And Valuable Contacts!
You can obtain useful, informative ideas and contacts in every available back-issue of BarterNews.
Outdoor Advertising Industry Is Thriving
One of the hottest areas of the advertising arena these days is as far away from the glamour of the Internet as you can get: billboards.
Advertising revenue for the outdoor category, which includes billboards as well as ads on bus stops, train stations and other public places, were up more than 8% last year, according to the trade group Outdoor Association of America. (That growth rate outpaced other traditional forms of media such as network TV, radio and newspapers.)
There are several reasons why this billboard growth is occurring. Primarily they are not facing the same pressure from the Internet, or technology, as are other forms of advertising. There is no “mute” button, no “off” switch. You can’t change the channel.
Actually technology is an ally, as digital displays eliminate the biggest disadvantage to outdoor media right now...the old vinyl billboards that change every couple of weeks or even months.
With digital signage there are no limitations on how often and when advertisers can change their ads. (For the billboard companies, not only do they get premium rates for a digital sign, but the cost is lower to maintain the billboards once the amortization of deploying them is covered.)Selected billboard advertising is available on trade around the country. And one trade exchange, Ric Zampatti’s The Barter Company in Atlanta (GA), has actual ownership of a billboard company.
Every barter company in the world is listed on our web site, click through to our Global List of Barter Companies.
Measuring & Evaluating In-Store Marketing
In March, we looked at Arbitron and Clear Channel Communication’s efforts to more effectively measure the $20 billion-a-year radio audience.
This week we look at measuring the value of in-store media and other point-of-purchasing advertising—a $19.3 billion market, according to trade organization Point of Purchase Advertising International.
Madison Avenue is putting more resources into measuring the effectiveness of in-store marketing options with the intent of providing more sophisticated evaluation (of consumers attention) for their clients. For example, newly formed MEC Retail will specialize in tracking in-store marketing’s impact.
MEC’s services encompass helping advertisers decide which stores are most suitable for promotions, and compiling data on both the demographics of shoppers and foot traffic at individual outlets.
As the effectiveness of measuring and evaluating in-store marketing efforts grow, expect to see retailers competing aggressively with mainstream media for ad dollars.
CBS Moving Into Supermarkets
Network TV will be seen in 1,300 supermarkets nationally as CBS has signed an exclusive deal with SignStorey (an in-store services firm) to run customized entertainment-features on supermarket TV sets. CBS will provide original-content segments from CBS Entertainment, CBS News, CBS Sports, and sisters CBS Paramount Television and King World.
Programming will begin June 1 on SignStorey’s 42” digital screens in perimeter departments (such as produce and deli) at Albertsons, Jewel Stores, Shaws, Star Markets, Acme, Price Chopper, and Pathmark.CBS also provides content to American Airlines and Royal Caribbean Cruise lines for their on-board TV channels.
Supersplitters Own Three!
More and more U.S. families are opting for a self-described schizophrenic existence, which revolves around living in two or more homes at a time. The term “splitter” is used to differentiate an emerging profile of second-home owners from the more traditional “snowbirds” who tend to divide their time seasonally.
It is estimated by the National Association of Realtors that there are about 44 million second homes, about 7 million private vacation homes, and 37 million investment units.
As a result of a revival of interest in timeshares and the creation of so-called fractional ownership of vacation properties, some homeowners even have a third place. Such changes, coupled with the fact that one-fifth of all households take home 50% of all the money in the U.S., have the potential to move multi-home ownership beyond the confines of the super rich and into the ranks of the “economically comfortable.”
The biggest driver of third-home ownership has been the record-low mortgage-interest rates, coupled with a growing affinity for real estate as a long term investment. Baby-boomers who are not only in their peak earning years, but also flush with equity from their primary residences (purchased decades ago), are looking for a place to put it.
Technology plays a role too, as expanded air routes have put more vacation destinations within reach and telecommuting makes it possible to stretch regular weekends into three- and four-day weekends.The Urban Land Institute in Washington (DC) questions whether the third home niche will take hold on a long term basis, because the federal tax structure only permits deducting mortgage interest on homes No. 1 and No. 2 if they’re strictly for private use. The expectation is that fewer people will be willing to pay full freight for a third house.
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