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April 17, 2007

Written by Bob Meyer, Editor of BarterNews

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From the desk of Bob Meyer...04/17/07

BizXchange Wins U.S. Chamber Of Commerce Award

BizXchange, a barter company with offices in Seattle and San Francisco Bay Area, has been honored with a U.S. Chamber of Commerce Blue Ribbon Small Business Award.

The award, sponsored by Microsoft adCenter, was designed to honor businesses that showed excellence in a variety of selected criteria, including financial performance and business history, staff training and motivation, community involvement, customer service and business planning.

Intellectual Property Provides U.S. Government Big Payoff

The United States Government earns billions through the trading of intellectual property. Trade in intellectual property can involve patented and unpatented techniques, processes, formulas, and other intangible assets.

It additionally includes proprietary rights, broadcast rights, and other intangible rights such as distribution, use, and reproduction of general-use computer software.

These transactions generate revenues in the form of royalties and licensing fees amounting to billions of dollars per annum.

Google Launches Online Payment Service

Google Checkout is the name of the new online payment service, recently launched by the internet-giant in the UK, allowing it to compete with PayPal and other mainstream processing services.

Google Checkout will allow customers to register their payment details once and make purchases from participating retailers with just 2 clicks of the mouse. The Google service stores the payment details in a central database, concealing the credit-card number to prevent fraudulent transactions.

Washington Wineries’ Prominence Growing

The Washington Wine Commission is pulling in record sponsorship dollars for this year’s “Taste Washington.” Nineteen companies provided $162,000 to sponsor the 2-day event which reflects growing recognition of Washington State’s 200 wineries.

Sponsors are looking to attach themselves to what has become a high profile event, as well as make connection with a very affluent group of people. (Some 3,500 consumers will either pay $85 for admission or $125 for VIP access.)

All back issues of "From the Desk...” can be accessed by clicking here.

(Please feel free to forward our newsletter to your friends and colleagues. We have a “box” at the end of the newsletter for your convenience. See you next week. . .)

ITEX Expands Privileges Program, Partners With Expedia For Low Price Travel

ITEX Corporation (OTCBB:ITEX), has announced the addition of Expedia online travel to its Executive Privileges Program (EPP). This program is designed to enhance the value proposition for existing and potential new members of the ITEX network by providing a travel benefit enhancing the profitability of its members.

ITEX members can utilize the private-label travel site,, or the home page in the Executive Privileges section where they will obtain a “best price guarantee.”  

ITEX Supplemental Travel is designed for situations when ITEX member businesses cannot acquire travel on trade...enabling them to get a low cash price alternative. It will enable its members to:

·         Have access to the lowest price travel options on the Internet.

·         Attain tens of thousands of travel opportunities available through,,, and Classic Vacations.

·         Receive an introductory online coupon for up to $100 towards their hotel stay.

“Partnering with the leading travel engine, Expedia, assists our member base to know (that) they are receiving the best value for their money,” declared ITEX CEO Steven White. “Our members save time by reserving travel through the ITEX cashless marketplace, and when we are unable to provide the final travel arrangements ITEX Travel takes over. A win, win, win for all.”

In areas where ITEX is not able to offer airfare, hotel accommodations, car rentals or cruises payable through its cashless marketplace, the Supplemental Travel service makes the one stop shop for its business customer to book the best rates available.

For more information visit, or e-mail Alan Zimmelman .






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Please check our web site for the complete details on all our sessions and our operating procedures.


Real Estate Agents
Trade Brokers
Professional Traders
Business Owners


BarterXchange Appoints Ian Jones CEO

Dr. Lee Oi Kum, Executive Chairman of BarterXchange Ltd., has announced the appointment of Ian Jones as Chief Executive Officer. Jones, formerly Managing Director of Bartercard in the UK, USA and New Zealand, was a driving force behind the company’s phenomenal success. A veteran in the commercial barter industry, he has been involved in barter globally for 13 years.

In his new role, Jones will focus on growing BarterXchange into a global brand spanning across Asia and the United States.

“We will expand into Malaysia in May or June this year. It is a resource rich economy with a very wide range of industries which will benefit from embracing barter as a business tool,” Jones explained.

“BarterXchange, widely acknowledged as one of Asia’s fastest growing trade exchanges, is poised for further expansion into other parts of Asia. And as we expand across the region, we will bring on board foreign talent...especially experienced trade brokers and sales managers,” he added. “This is in line with our human resource strategy of attracting the best talents to help us move forward and grow into a global organization.”

For more info contact Danny Koh, e-mail

USA’s $30 Billion Direct Selling Industry

Some 14.1 million Americans, most of them women, are involved in the direct selling of products like cosmetics and cookware. Well known companies in the $30 billion industry like Avon, Tupperware, Amway, and many others offer a way to earn a bit of extra money. But how much do the independent consultants (distributors) earn?

The Direct Selling Association, an industry trade group, says the average is $13,000 or $14,000 a year. (Though that number may be skewed by some hard-driving consultants who make a full-time career of direct selling.)

Consultants earn a commission on their sales, and, in many cases, a percentage of the sales of any distributor they recruit to the business, in what’s known as multi-level marketing.

According to a spokesperson for the trade group, the median income, the point at which half of the work force falls above and half below, is more like $2,400 a year, or $200 a month. Only 13% of the consultants devote more than 30 hours a week to their business.

The Federal Trade Commission is considering a rule that would require direct-marketing firms to give new recruits a week to think over whether they want to sign on. It would also require greater disclosure about typical earnings, including how many people are not able to earn back start-up costs...which typically run from $100 to $500.

Universal Law-Of-Reciprocity Key To Trade Exchange Success

Every trade exchange owner in the world should not only be aware of the law-of-reciprocity, but using it, in the operation of their business.

Trade exchange owners are invited to e-mail for more information on how you can become “the exchange of choice” in your area. When e-mailing Bob Meyer, put “Law of Reciprocity” in the subject line.

Hotel General Managers

Here’s The Easiest $100,000 You’ll Ever
Bring To The Bottomline!

Collect cash, as usual, from the guest accounts staying at your facility that require the use of professional AV services. And rather than shouldering your ongoing employee costs, or your current vendor’s cash agreement for AV services, here’s a much better alternative:

Work with a proven national vendor (a sterling 25-year track record) who will provide all of the AV services for your hotel on a 100% TRADE BASIS! (Payment to be in the form of hotel rooms and/or trade dollars.)

Your hotel’s annual AV billings must be a minimum of $200,000, and this offer is available only in the continental United States.

For a confidential introduction contact Bob Meyer via e-mail: (Please type in AV Services On Trade in the subject line of your e-mail.)

Attention Trade Exchange Owners:

If your member hotel(s) have a minimum of 10,000 sq. feet of meeting space and annual billings of at least $200,000 for AV services this is a great opportunity to earn substantial cash service fees on the hundreds of thousands of trade dollars your hotel member will be paying the vendor. Contact Bob Meyer at the above e-mail.


How To Get More Sales In Hyper-Competitive
Restaurant Industry

Our street-smart restaurant marketing report shows proven ways to rapidly boost your restaurant’s sales & profits. More-->


Our Web Site Has A Search Tool For You

Ever wondered if a certain topic, person, or organization has been written about on the web site? Now you can easily find out, as we’ve added a search tool. It will quickly give you the answer to your questions, in 3 easy steps that take about 12 seconds!

At the top right of the page, just under where you sign up for the Tuesday Report you will see a little Google box. It is where you can (1) type in the name of a subject, company, or person. Then (2) click the button to search the site, followed by (3) hitting the search button.

The Growth and Use of Secondary Capital (New Money) Creates Unprecedented Wealth In Today’s New Age Of Possibility

There are many forms of secondary capital—which can be defined as any financial instrument that measures and communicates value in a common language. Would you like to see and learn more about the many forms of secondary capital?

 We have 70 free, informative and inspiring, articles for you in our “Secondary Capital Section.” Check it out...

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