April 16, 2013
by Bob Meyer, Editor of BarterNews
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From the desk of Bob Meyer...
Barter � Platinum Sponsor For 34th Annual IRTA
IRTA has announced that International Monetary Systems (IMS),
www.IMSbarter.com, will be the platinum sponsor for this
year�s 34th annual international convention at the Las Vegas
Venetian Resort from September 19 through 21, 2013. This is
the sixth year in a row that IMS has been the platinum
sponsor for the International Reciprocal Trade Association�s
�IMS has come through in a big way for IRTA once again. We
are extremely thankful for their continued support,� said
IRTA�s Executive Director Ron Whitney.
IMS Chief Executive Officer, John Strabley commented, �IRTA
consistently holds important and meaningful conventions for
our industry at fantastic venues. IMS is committed to, and
believes in, the significant contributions IRTA makes to the
barter industry. Our platinum sponsorship support for this
year�s Venetian convention was an easy decision.�
For more information on the convention, contact Ron Whitney
firstname.lastname@example.org or (757) 393-2292.
Reveals Most People Not In Their Dream Job
Seventy nine percent of full-time working Americans admit
that their jobs do not reflect their true career passion.
What are the hot professions today that most Americans
Topping the list were professional athlete - 11%,
actor/actress - 10%, CEO - 10%, and chef - 9%. Teacher,
pilot, artist and doctor shared an 8% rating.
Try To Sell � Just Inform
To get recipients interested enough to open your marketing
e-mails, write messages that educate them, provide
entertainment, help them save money, or address problems. If
your e-mails focus on selling, try something different. In
short, don�t sell, just inform.
back issues of "From the Desk...� can be accessed by
free to forward our newsletter to your friends and
colleagues. We have a �box� at the end of the
newsletter for your convenience.
See you next week. . .)
BarterNews.com � World�s Largest
Hundreds of valuable articles,
techniques, and strategies are found in the following various barter
Offset & Countertrade,
Community Barter, and
Categories are found on the horizontal bar at the top � 3rd
button from right.)
Ready To Take That Quick
paradox of planning a trip is that it often makes life more
stressful, not less. That�s why the newest type of vacation � the
quick get-away � is so popular. Today�s time-starved couples can
relax and enjoy a weekend jaunt to an urban hotel, then return home
refreshed and energized.
According to the Travel Industry Association, the number of weekend
trips that people take has jumped 70% in the last decade. And get-aways
of one to five days now account for about half of all U.S. travel.
Hotels have long marketed to hometown clientele, by offering
�romantic� weekends away from the kids. The latest comes from
hoteliers and retailers working in tandem, providing various
discounts and incentives for hotel guests at nearby stores.
whether you want to get away for a quiet weekend, indulge in a
romantic interlude, or have some time to shop � you�ll want to check
with your trade broker on the availability of nearby hotels and
Is Your Trade Exchange Missing Out On
Valuable New Business?
your barter company�s listing on BarterNews.com isn�t current, you
are definitely missing out on new business. The web site
BarterNews.com receives heavy traffic � with over 150,000 page-views
every month. Entrepreneurs and corporate executives check the
thousands of articles, the weekly �Tuesday
Report,� and the �Contacts
Section� of our site. They use the latter to find barter
companies with which to do business.
your barter company�s listing up-to-date?
keep your listing current is very easy. See the links below to (A)
update any changes to your company�s listing, such as new location,
phone number, web site or other information, and (B) if your company
has not been listed.
Here�s how to get on board:
make changes to your listing
Creating The Ideal
Whether you�re looking to change your company�s image or not, a new
sign may be just what you need to grab more attention and boost your
business. Here are some tips to keep in mind when you think about a
redesign of your company�s sign.
Keep it simple.
When it comes to copy, less is better because people simply cannot
read much copy when they race by in their car. Certainly it�s okay
to put your logo on your sign, but avoid the temptation to add
anything else � even your phone number.
If there are numerous other signs at about the same height as yours,
consider mounting it higher or lower, or use different style
lettering � anything to stand out.
Red and yellow coloring attract the most attention. Unique color
combinations are another way to catch someone�s eye. The type of
lighting is also important. Neon attracts attention and establishes
a contemporary image.
Bigger is better.
A good rule of thumb is to get as big a sign as you�re allowed by
Get tough materials.
Aluminum and polycarbonate materials are the best in the long run.
Consider the following: weather conditions, the sign�s location,
required life, appearance, and your budget. Consult with your trade
exchange broker for sign companies within the exchange.
Maintain your sign.
A well-maintained sign projects a positive image. Normal cleaning
can be done by yourself, or through a maintenance company from the
closing, think of your sign as a billboard advertisement. If it�s
electric, leave it on 24-hours a day. You can also complement your
main sign with a �sandwich board� outside your shop, and decals or
painted signs on your company vehicles.
Are You Climbing The
six steps to becoming a better listener form a LADDER:
L: Look at
the person who�s speaking.
change the subject.
verbally and nonverbally.
Money-Making Reports Available From BarterNews
How To Get More Sales In
Our street-smart restaurant
marketing report shows proven ways to rapidly boost your
restaurant�s sales & profits.
The Growth and Use of Secondary
Capital (New Money) Creates Unprecedented Wealth In Today�s New Age
There are many forms of secondary
capital�which can be defined as any financial instrument that
measures and communicates value in a common language. Would you like
to see and learn more about the many forms of secondary capital?
We have 70 free, informative and
inspiring, articles for you in our �Secondary Capital Section.�
Check it out...
Get New Money-Making Ideas And
obtain useful, informative ideas and contacts in every available
back-issue of BarterNews.
barter company in the world is listed on our web site,
click through to our Global List
of Barter Companies.
A Gift To A Friend Or Associate.
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comments, questions, and observations.
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