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Bob Meyer

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April 16, 2013

Written by Bob Meyer, Editor of BarterNews

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From the desk of Bob Meyer... 04/16/2012

IMS Barter � Platinum Sponsor For 34th Annual IRTA Convention

IRTA has announced that International Monetary Systems (IMS),, will be the platinum sponsor for this year�s 34th annual international convention at the Las Vegas Venetian Resort from September 19 through 21, 2013. This is the sixth year in a row that IMS has been the platinum sponsor for the International Reciprocal Trade Association�s annual convention.

�IMS has come through in a big way for IRTA once again. We are extremely thankful for their continued support,� said IRTA�s Executive Director Ron Whitney.

IMS Chief Executive Officer, John Strabley commented, �IRTA consistently holds important and meaningful conventions for our industry at fantastic venues. IMS is committed to, and believes in, the significant contributions IRTA makes to the barter industry. Our platinum sponsorship support for this year�s Venetian convention was an easy decision.�  

For more information on the convention, contact Ron Whitney at or (757) 393-2292.

Poll Reveals Most People Not In Their Dream Job

Seventy nine percent of full-time working Americans admit that their jobs do not reflect their true career passion. What are the hot professions today that most Americans really crave?

Topping the list were professional athlete - 11%, actor/actress - 10%, CEO - 10%, and chef - 9%. Teacher, pilot, artist and doctor shared an 8% rating.

Don�t Try To Sell � Just Inform

To get recipients interested enough to open your marketing e-mails, write messages that educate them, provide entertainment, help them save money, or address problems. If your e-mails focus on selling, try something different. In short, don�t sell, just inform.

All back issues of "From the Desk...� can be accessed by clicking here.

(Please feel free to forward our newsletter to your friends and colleagues. We have a �box� at the end of the newsletter for your convenience. See you next week. . .) � World�s Largest Depository Of Barter Information

Hundreds of valuable articles, techniques, and strategies are found in the following various barter categories:

  Entrepreneur�s Corner,



  Trade Exchange,

  Corporate Barter,

  Offset & Countertrade,

  Secondary Capital,

  Real Estate,

  Community Barter, and

  Restaurant & Entertainment

(The Barter Categories are found on the horizontal bar at the top � 3rd button from right.)

Ready To Take That Quick Weekend Get-Away?

The paradox of planning a trip is that it often makes life more stressful, not less. That�s why the newest type of vacation � the quick get-away � is so popular. Today�s time-starved couples can relax and enjoy a weekend jaunt to an urban hotel, then return home refreshed and energized.

According to the Travel Industry Association, the number of weekend trips that people take has jumped 70% in the last decade. And get-aways of one to five days now account for about half of all U.S. travel.

Hotels have long marketed to hometown clientele, by offering �romantic� weekends away from the kids. The latest comes from hoteliers and retailers working in tandem, providing various discounts and incentives for hotel guests at nearby stores.

So, whether you want to get away for a quiet weekend, indulge in a romantic interlude, or have some time to shop � you�ll want to check with your trade broker on the availability of nearby hotels and resorts.

Is Your Trade Exchange Missing Out On Valuable New Business?

If your barter company�s listing on isn�t current, you are definitely missing out on new business. The web site receives heavy traffic � with over 150,000 page-views every month. Entrepreneurs and corporate executives check the thousands of articles, the weekly �Tuesday Report,� and the �Contacts Section� of our site. They use the latter to find barter companies with which to do business.

Is your barter company�s listing up-to-date?

To keep your listing current is very easy. See the links below to (A) update any changes to your company�s listing, such as new location, phone number, web site or other information, and (B) if your company has not been listed.

Here�s how to get on board:

To make changes to your listing click here.

For new listings click here.

Creating The Ideal Business Sign

Whether you�re looking to change your company�s image or not, a new sign may be just what you need to grab more attention and boost your business. Here are some tips to keep in mind when you think about a redesign of your company�s sign.

Keep it simple. When it comes to copy, less is better because people simply cannot read much copy when they race by in their car. Certainly it�s okay to put your logo on your sign, but avoid the temptation to add anything else � even your phone number.

Consider surroundings. If there are numerous other signs at about the same height as yours, consider mounting it higher or lower, or use different style lettering � anything to stand out.

Be bright. Red and yellow coloring attract the most attention. Unique color combinations are another way to catch someone�s eye. The type of lighting is also important. Neon attracts attention and establishes a contemporary image.

Bigger is better. A good rule of thumb is to get as big a sign as you�re allowed by local ordinances.

Get tough materials. Aluminum and polycarbonate materials are the best in the long run. Consider the following: weather conditions, the sign�s location, required life, appearance, and your budget. Consult with your trade exchange broker for sign companies within the exchange.

Maintain your sign. A well-maintained sign projects a positive image. Normal cleaning can be done by yourself, or through a maintenance company from the exchange.

In closing, think of your sign as a billboard advertisement. If it�s electric, leave it on 24-hours a day. You can also complement your main sign with a �sandwich board� outside your shop, and decals or painted signs on your company vehicles.


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To order: Click here

Are You Climbing The Ladder?

The six steps to becoming a better listener form a LADDER:

L: Look at the person who�s speaking.

A: Ask questions.

D: Don�t interrupt.

D: Don�t change the subject.

E: Empathize.

R: Respond verbally and nonverbally.

Money-Making Reports Available From BarterNews


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Restaurant Industry

Our street-smart restaurant marketing report shows proven ways to rapidly boost your restaurant�s sales & profits. More-->


The Growth and Use of Secondary Capital (New Money) Creates Unprecedented Wealth In Today�s New Age Of Possibility

There are many forms of secondary capital�which can be defined as any financial instrument that measures and communicates value in a common language. Would you like to see and learn more about the many forms of secondary capital?

 We have 70 free, informative and inspiring, articles for you in our �Secondary Capital Section.�

Check it out...

Get New Money-Making Ideas And Valuable Contacts!

You can obtain useful, informative ideas and contacts in every available back-issue of BarterNews.

Every barter company in the world is listed on our web site, click through to our Global List of Barter Companies.

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