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April 15, 2014

Written by Bob Meyer, Editor of BarterNews

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From the desk of Bob Meyer... 04/15/2014

Internet Ad Revenue Surpasses Broadcast TV

For the first time, marketers spent more to advertise on the Internet than they did for broadcast television in 2013. Investments in U.S. interactive advertising reached $42.8 billion in Internet advertising last year, up 17% from 2012, according to the Interactive Advertising Bureau (IAB).

Trading A Favor ... For A Favor

At, a web based skills exchange, users will be able to leverage their expertise and conduct business by doing one another a favor. The founder of this new site (now in beta) is a cadet at the U.S. West Point Military Academy, currently studying Engineering Management. (He's also a member of the Division 1 hockey team.)

Detwiler Says It's Time To Expand Inter-Trading

Fred Detwiler, founder and president of, says this year's focus at the NATE convention will be on how to expand trading among individual exchanges. Among the veterans in the industry, Detwiler will be remembered for his strong views and assertions at the 2000 IRTA Convention in Vancouver.

It was there the venture capitalists (VCs) descended upon the commercial barter industry, telling everyone they had the money and the business model to take the industry to the next, higher level. Detwiler was the brash one — the only outspoken person who, confidently and defiantly said BS. He pointed out that not only did they not understand the trade exchange business, but their business model was flawed.

The VCs moved forward anyway, operating on the golden rule: "We have the gold and we will make the rules." Unfortunately, the exchange business is more complex than the VCs first observations. And since they were unwilling to listen to those with experience, they blew tens-of-millions of dollars for naught — and vanished within a decade.

Night Owls Take Bigger Risks Than Early Birds

An extensive report from researchers at the University of Chicago found that there is a correlation between personal sleeping habits and the propensity to take risks, with night owls being higher risk takers than the early birds. Night owls have greater cortisol levels and higher levels have been connected with greater cognitive function.

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(The following article was submitted by Casewise CEO, Alexandre Wentzo.)

Want Your Business to Last? Here Are Seven Lessons You Should Learn

This year, Casewise has joined the "25-years-in-business" club. You've probably read that 9 out of 10 businesses fail, but we've beaten the odds. And we're holding our heads high next to some pretty impressive, founded-in-the-80's, organizations such as Adobe Systems, Cisco, Electronic Arts and Autodesk, to name a few.

So, as we approach our anniversary date, we began assessing our accomplishments and experiences along the way. What have we learned over the past 25 years? And, more importantly, what pieces of advice can we offer to young companies hoping to reach the quarter-century mark?

Here are the results we netted out; and here's to adding to this post in another 25 years!

Get Clear on Your Mission

You must be able to communicate your mission in a single sentence, and it must get heads nodding. In our case, it's about helping businesses make better strategic decisions by offering a 360-degree view of your company through analyzing hard data and human behavior. It's a mission that communicates value to our customers, but also drives our company culture: "When You Can See More, You Can Do More."

Evolve Your Execution

Your mission may stay the same over the years, but your execution must change with the times. In our case, we've evolved from a company that developed the first software to graphically represent business processes in the 1990s, to a collaborative enterprise architecture tool in the 2000's, and finally, to a social, web-based communication platform that includes integrated social media tools today.

Pay Attention to the Trends

To be successful in business you must stay ahead of the trends, such as social media. Read voraciously and pay attention to the tools and processes that are becoming popular in everyday life. Our latest platform was developed because we realized that social media and "gamification" tools are here to stay, and that they are a great way to involve all levels of an organization in strategic planning.

The Right Product-Market Fit Takes Time

According to American entrepreneur and investor Marc Andreessen, product-market fit can be defined as "being in a good market, with a product that can satisfy that market." Yet what many companies don't realize is that finding product-market fit can take time — often between 6 to 12 months. It also takes energy and devotion to testing your idea with real people. You must continuously test new products with existing customers before launching the product to the world.

Don't Ignore Your Biggest Asset

One of the biggest mistakes we see our clients make, is making strategic decisions solely based on data, while ignoring their biggest asset: their people. Keep in mind that there are two types of intelligence: business intelligence and emotional intelligence, and that it's only by combining the two that you'll make the best strategic decisions.

User Experience is Key

You may have the best tech team in the world, but your solution is only as good as the experience your customers have with it. So as soon as you can, test your products with real people, get their reactions, and use this information to improve the user experience and ultimately increase the adoption rate of your product.

And Finally, Have Fun!

Running a company can be taxing so just remember — look up once in a while, take stock of how far you have come, and make sure to reward your employees for all their hard work.

For more information on this company, click here.

An International Reciprocal Trade Association Announcement.)


 Industry Alert:

IRTA Investigation Concludes Daniel Evans & Ormita Fraudulent

The Ormita Report, released on March 26, 2014, reveals a long history of misinformation and fraudulent activities by Daniel Evans and his company Ormita. The report was well researched and written by New Zealand author and blogger Dennis Smith, and it provides credible evidence that Ormita is an international con.

The findings of The Ormita Report are consistent with IRTA's knowledge of Mr. Evan's deceptive business practices and Ormita as a fraudulent organization. According to the author, Ormita is "little more than a one-man-band using smoke and mirrors" and its claimed trade volume figures are a "total fabrication."

IRTA highly recommends that you read the report, and then inform any barter companies or organizations that are considering doing business with Daniel Evans or Ormita, as well as any victims of Mr. Evans and Ormita.

IRTA was founded in 1979 to foster the common interests of the worldwide barter industry and to uphold high standards of ethical business practices within the industry.

Over the last thirty-five years IRTA has taken a proactive role in preserving, protecting and enhancing the global barter industry.

We believe that IRTA has a responsibility to expose and confront dubious barter operators so as to protect the public and fellow barter industry members from harm.

Widespread dissemination of this comprehensive report will be of benefit to the international business community.

The Ormita Report can be found at

For further information, please contact Ron Whitney, IRTA's Executive Director, at or 757-393-2292 (U.S.). — World's Largest Depository Of Barter Information

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Want To Increase Sales? Tell Your Customers The Truth

In today's financial climate we are so inundated with flashy gimmicks and exaggerated advertising promises that we simply don't pay attention to them anymore.

Would you like to learn about a powerful way to stand out? Try telling the unvarnished truth. During the past four decades the art of hype has been perfected and refined. Because our culture has been saturated with it, we?ve developed immunity to "ad-speak." But we don't rage against it, we see the half-truth of hype as a fact of life. So ... we're ignoring it.

And that's creating a new trend on the horizon based on sympathetic vibrations, shared values, as well as an alignment of perspectives between buyer and seller. Today's customers aren't just buying what you sell; they're looking for experts they can trust.

Here are three channels for reaching your valued customer:

1. Refer to things in your ads that you know your customer has experienced.

One example is service companies that are consistently late for appointments. Your advertising could address this sore point saying, "If we aren't there within the exact hour we told you, you pay nothing.

"Whatever you need is FREE. No charge. We understand that time is money. Your time and our money."

2. Tell the truth, even when it hurts.

Today's customers have had a lifetime of experience sifting golden nuggets of truth from a world of hype and empty promises. In short, don't only name your features and benefits, you should also tell the downside.

Because your customers are already trying to figure out the downside, why not just tell them? Not only will it impress them, but it's the best possible way to insulate yourself from the alternative — the backlash when they finally figure it out for themselves.

3. Deliver exactly the experience you promised your customers.

We're living in a world today of cell phones, instant messaging, and e-mail ... word of mouth has gone exponential. In the midst of this your customer is thinking, "Your ads may fool one of us, but that one will tell the rest of us."

Do you need to change what you're saying in your sales and marketing messages? If so, tell your customers the truth and make it agree with what you're actually delivering to your customers.

Is Your Trade Exchange Missing Out On Valuable New Business?

If your barter company's listing on isn't current, you are definitely missing out on new business. The web site receives heavy traffic — with over 150,000 page-views every month. Entrepreneurs and corporate executives check the thousands of articles, the weekly "Tuesday Report," and the "Contacts Section" of our site. They use the latter to find barter companies with which to do business.

Is your barter company's listing up-to-date?

To keep your listing current is very easy. See the links below to (A) update any changes to your company's listing, such as new location, phone number, web site or other information, and (B) if your company has not been listed.

Here's how to get on board:

To make changes to your listing click here.

For new listings click here.


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The Growth and Use of Secondary Capital (New Money) Creates Unprecedented Wealth In Today's New Age Of Possibility

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