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April 12, 2016

Written by Bob Meyer, Editor of BarterNews

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From the desk of Bob Meyer... 04/12/2016

All back issues of "From the Desk..." can be accessed by clicking here.

(Please feel free to forward our newsletter to your friends and colleagues. We have a "box" at the end of the newsletter for your convenience. See you next week...)




The Monday Motivator!

22nd edition of The Monday Motivator. Topic is Organization. Click here to open pdf document.


** Want Your Business To Prosper? Here Are 7 Lessons To Learn

This year, Casewise has joined the "25-years-in-business" club. You've probably read that 9 out of 10 businesses fail, but we've beaten the odds. And we're holding our heads high next to some pretty impressive, founded-in-the-80's, organizations such as Adobe Systems, Cisco, Electronic Arts and Autodesk, to name a few.
 
So, as we approach our anniversary date, we began assessing our accomplishments and experiences along the way. What have we learned over the past 25 years? And, more importantly, what pieces of advice can we offer to young companies hoping to reach the quarter-century mark?
 
Here are the results we netted out; and here's to adding to this post in another 25 years!
 
Get Clear on Your Mission
You must be able to communicate your mission in a single sentence, and it must get heads nodding. In our case, it's about helping businesses make better strategic decisions by offering a 360-degree view of your company through analyzing hard data and human behavior. It's a mission that communicates value to our customers, but also drives our company culture: "When You Can See More, You Can Do More."
 
Evolve Your Execution
Your mission may stay the same over the years, but your execution must change with the times. In our case, we've evolved from a company that developed the first software to graphically represent business processes in the 1990s, to a collaborative enterprise architecture tool in the 2000's, and finally, to a social, web-based communication platform that includes integrated social media tools today.
 
Pay Attention to the Trends
To be successful in business you must stay ahead of the trends, such as social media. Read voraciously and pay attention to the tools and processes that are becoming popular in everyday life. Our latest platform was developed because we realized that social media and "gamification" tools are here to stay, and that they are a great way to involve all levels of an organization in strategic planning.
 
The Right Product-Market Fit Takes Time
According to American entrepreneur and investor Marc Andreessen, product-market fit can be defined as "being in a good market, with a product that can satisfy that market." Yet what many companies don't realize is that finding product-market fit can take time — often between 6 to 12 months. It also takes energy and devotion to testing your idea with real people. You must continuously test new products with existing customers before launching the product to the world.
 
Don't Ignore Your Biggest Asset
One of the biggest mistakes we see our clients make, is making strategic decisions solely based on data, while ignoring their biggest asset: their people. Keep in mind that there are two types of intelligence: business intelligence and emotional intelligence, and that it's only by combining the two that you'll make the best strategic decisions.
 
User Experience is Key
You may have the best tech team in the world, but your solution is only as good as the experience your customers have with it. So as soon as you can, test your products with real people, get their reactions, and use this information to improve the user experience and ultimately increase the adoption rate of your product.
 
And Finally, Have Fun!
Running a company can be taxing so just remember — look up once in a while, take stock of how far you have come, and make sure to reward your employees for all their hard work.
 For more information on this company, click here.



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How To Sell Your Business For More Than It's Worth

Have you ever wondered why some businesses thrive when others take a nosedive? Or why some entrepreneurs are successful when others are not? Why do some businesses sell for maximum value, others sell for pennies on the dollar, and some fail to sell at all?

In her groundbreaking book, Sell Your Business for More Than It’s Worth, Michelle Seiler-Tucker, a leading authority on buying and selling businesses, says, "Give me 30 minutes and I will identify what's wrong with your business, show you how to fix it and sell it for more than it's worth!" Seiler-Tucker does this by utilizing her tried and true method: "define the top nine mistakes entrepreneurs make and get your business in line!"

Her publication addresses the vital issues that add value to your business as well as increase its sales price potential. It will define industries that are desirable to buyers, as well as open your eyes to discover if your industry is thriving or dying and what you can do about it. This book will provide valuable tips on creating congruent profit centers and diversifying your product/client, in addition to learning how to build brand-loyalty versus location-loyalty.

Most importantly, Sell Your Business is a blueprint for anyone who wants to increase market share, become more profitable, and — for those who want to — sell their business for top dollar! This extraordinary book will demonstrate how to increase profits, plan your exit strategy, and sell your business for maximum value in the quickest time possible in an easy to understand step-by-step approach.

Through twenty information-fueled chapters, chock full of expert tips and how-to's, it addresses everything you need to know before selling your business including:
 
→ What will make your business sell for maximum value in the quickest amount of time.
 
If your business is based on brand loyalty or location loyalty.
 
The #1 way to ruin your business is to tell people you’re selling it.
 
The key elements for determining what your business is really worth and selling it for more.
 
Tips on getting the buyers to emotionally connect with your business.
 
The top 10 mistakes sellers make when selling their business.
 
The top 20 questions to ask when choosing a business broker.
 
And much more …

According to Seiler-Tucker, "Sell Your Business for More Than It's Worth is packed with invaluable information to assist you in creating a business that works for you rather than you working for it, and when you are ready to sell it, it will sell for more than it's worth!"

(Michelle Seiler-Tucker has owned and operated eight successful businesses. In addition, she is founding partner of Capital Business Consultants Franchise as well as Founder/President of Capital Business Solutions, Better Business Brokers, The Business Doctors and Advanced Medical Rehab.
 
She was chosen as one of the world's leading experts to co-write the forthcoming book titled, Think and Grow Rich Today: The World's Leading Experts Reveal How They are Using the Classic Principles of Napoleon Hill to Think and Grow Rich Today. Her mission is and will continue to be to serve her clients in such a way as to always deliver more than is expected.)


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The Growth and Use of Secondary Capital (New Money) Creates Unprecedented Wealth In Today's New Age Of Possibility

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