April 12, 2011
by Bob Meyer, Editor of BarterNews
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From the desk of Bob Meyer...
Sun Country Makes Barter Offer
Country Airlines has a unique barter offer to travelers …
book a trip to London and in exchange for your business Sun
Country will provide a free round trip ticket for travel
anywhere it flies in the contiguous USA.
Greco’s Latest On Credit Clearing & Next
Stage Of Development For Cashless Trading Networks
monetary expert Tom Greco writes an important article, “Stop
Chasing the Buck and Change Your Luck.” It’s about
organizing an entirely new structure of money and finance
not controlled by banks — cashless trading networks.
U.S. & Worldwide Ad Spending
Advertising in the U.S. is expected to increase 2.5% to
$155.2 billion in 2011 as marketers in the financial,
retail, and automotive sectors start spending more following
the recession. Global ad spending is expected to grow 4.2%
to $470.8 billion.
largest percentage-wise ad spending increases, nationally,
will flow to the Internet which is expected to grow 13%. )
SEC Looks To Change Rules For Small Companies
To Raise Money
Securities ad Exchange Commission (SEC) is considering
adapting its rules to make it easier for fast-growing
companies to raise money by tapping investors, through
social networks, for very small amounts of shares. The issue
is part of a wider review by the agency into whether to ease
decades-old constraints on share issues by closely held
example, a company looking to raise $100,000 could use the
Internet to invite interested parties to buy as much as $100
in shares per investor.
Current U.S. Listing Information:
6025 Taylor Rd, #102
Punta Gorda, FL 33950
PH: (941) 209-1169
Fax: (941) 209-1177
back issues of "From the Desk...” can be accessed by
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See you next week. . .)
LeBron James Understands Power Of Barter
The superstar NBA basketball player, 26, closed a big barter deal
April 6 by cementing a deal wherein he acquires an ownership
position in the legendary Liverpool FC, one of the world’s richest
and most popular soccer clubs.
In exchange, the owners of the Liverpool club, hedge fund mogul John
Henry and Hollywood entrepreneur Tom Werner (aka the Fenway Sports
Group), get the worldwide marketing rights to LeBron James.
Fenway Sports Group also own the Boston Red Sox baseball team, the
New England Sports Network (NESN) and other impressive assets.
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The Rise Of Collaborative Consumption — Embracing Barter Mentality
The new book What’s Mine Is Yours, by Rachel Botsman and Roo
Rogers, says we are undergoing a transformative movement in
Capitalism as we transition from a “shopping” to a “swapping”
In other words, the relentless accumulation of consumer goods is
being replaced by a more sustainable model based around bartering.
Instead of financial capital, it’s about reputation capital. It’s
not how much you earn, it’s how trustworthy you are in your
The collaborative consumption movement is gaining momentum as people
see and embrace the myriad possibilities.
Is Your Trade Exchange Missing Out On
Valuable New Business?
your barter company’s listing on BarterNews.com isn’t current, you
are definitely missing out on new business. The web site
BarterNews.com receives heavy traffic — with over 150,000 page-views
every month. Entrepreneurs and corporate executives check the
thousands of articles, the weekly “Tuesday
Report,” and the “Contacts
Section” of our site. They use the latter to find barter
companies with which to do business.
your barter company’s listing up-to-date?
keep your listing current is very easy. See the links below to (A)
update any changes to your company’s listing, such as new location,
phone number, web site or other information, and (B) if your company
has not been listed.
Here’s how to get on board:
make changes to your listing
International visitors look for BARTER CONTACTS in our Global Barter
Section. If YOUR exchange isn’t listed see the forms on the lower
left of the page. (Click
Attention trade exchange owners...thousands of visitors every month
visit our BARTER CONTACTS section on our web site where we have
names & addresses of barter companies in the USA. If YOUR exchange
isn’t listed, or the information is incorrect, you can correct the
situation by using the forms to the lower left of the USA map. (Click
Zagats Advice To Friends: Don’t
Open A Restaurant!
Nina and Tim Zagat, the co-founders and
publishers of Zagat Restaurant Surveys, advice to friends wanting to
open their own restaurant is simple and succinct: “Don’t do it!”
Here’s why …
There’s a 60% probability that you will fail within the first
Many skills beyond being a great host or good cook are
The actual work is physically demanding.
You’ll need a knack for real estate — securing a good
location at a reasonable rent.
A good eye for interior design is required, since diners must
enjoy time in your space.
You’ll have to be adequately capitalized so you don’t run out
You’ll have to be a savvy buyer of perishable produce in
Good leadership skills are a must as you hire, train and
Playing a friendly host with a good memory (remembering
names) is a must.
You’ll want to be media-savvy and on top of public relations
Understanding social media for good reports on Twitter and
Facebook is important, too.
Ditto for understanding the new reservation and table
You’d better train to be a plumber and electrician, you’ll
likely need both.
Serving hundreds of people a la carte is totally different
than cooking a meal for a few friends.
In short, the Zagats’ comments reinforce the
fact that opening a restaurant is no hobby.
Money-Making Reports Available From BarterNews
How To Get More Sales In
Our street-smart restaurant
marketing report shows proven ways to rapidly boost your
restaurant’s sales & profits.
The Growth and Use of Secondary
Capital (New Money) Creates Unprecedented Wealth In Today’s New Age
There are many forms of secondary
capital—which can be defined as any financial instrument that
measures and communicates value in a common language. Would you like
to see and learn more about the many forms of secondary capital?
We have 70 free, informative and
inspiring, articles for you in our “Secondary Capital Section.”
Check it out...
Get New Money-Making Ideas And
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back-issue of BarterNews.
barter company in the world is listed on our web site,
click through to our Global List
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