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Bob Meyer

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April 12, 2011

Written by Bob Meyer, Editor of BarterNews

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From the desk of Bob Meyer... 04/12/2011

Sun Country Makes Barter Offer

Sun Country Airlines has a unique barter offer to travelers � book a trip to London and in exchange for your business Sun Country will provide a free round trip ticket for travel anywhere it flies in the contiguous USA.

For more information click here.

Greco�s Latest On Credit Clearing & Next Stage Of Development For Cashless Trading Networks

Author and monetary expert Tom Greco writes an important article, �Stop Chasing the Buck and Change Your Luck.� It�s about organizing an entirely new structure of money and finance not controlled by banks � cashless trading networks.

To read the article click here.

U.S. & Worldwide Ad Spending

Advertising in the U.S. is expected to increase 2.5% to $155.2 billion in 2011 as marketers in the financial, retail, and automotive sectors start spending more following the recession. Global ad spending is expected to grow 4.2% to $470.8 billion.

(The largest percentage-wise ad spending increases, nationally, will flow to the Internet which is expected to grow 13%. )

SEC Looks To Change Rules For Small Companies To Raise Money

The Securities ad Exchange Commission (SEC) is considering adapting its rules to make it easier for fast-growing companies to raise money by tapping investors, through social networks, for very small amounts of shares. The issue is part of a wider review by the agency into whether to ease decades-old constraints on share issues by closely held companies.

For example, a company looking to raise $100,000 could use the Internet to invite interested parties to buy as much as $100 in shares per investor.

Current U.S. Listing Information:

Barter 4 New Business
6025 Taylor Rd, #102
Punta Gorda, FL 33950
PH: (941) 209-1169
Fax: (941) 209-1177

All back issues of "From the Desk...� can be accessed by clicking here.

(Please feel free to forward our newsletter to your friends and colleagues. We have a �box� at the end of the newsletter for your convenience. See you next week. . .)

LeBron James Understands Power Of Barter

The superstar NBA basketball player, 26, closed a big barter deal April 6 by cementing a deal wherein he acquires an ownership position in the legendary Liverpool FC, one of the world�s richest and most popular soccer clubs.

In exchange, the owners of the Liverpool club, hedge fund mogul John Henry and Hollywood entrepreneur Tom Werner (aka the Fenway Sports Group), get the worldwide marketing rights to LeBron James.

The Fenway Sports Group also own the Boston Red Sox baseball team, the New England Sports Network (NESN) and other impressive assets.

In Just A Few Minutes You Could Be Reading Your Favorite Issue Of BarterNews

All 64 Issues are now loadable �click here.

The Rise Of Collaborative Consumption � Embracing Barter Mentality

The new book What�s Mine Is Yours, by Rachel Botsman and Roo Rogers, says we are undergoing a transformative movement in Capitalism as we transition from a �shopping� to a �swapping� mentality.

In other words, the relentless accumulation of consumer goods is being replaced by a more sustainable model based around bartering. Instead of financial capital, it�s about reputation capital. It�s not how much you earn, it�s how trustworthy you are in your community.

The collaborative consumption movement is gaining momentum as people see and embrace the myriad possibilities.

Is Your Trade Exchange Missing Out On Valuable New Business?

If your barter company�s listing on isn�t current, you are definitely missing out on new business. The web site receives heavy traffic � with over 150,000 page-views every month. Entrepreneurs and corporate executives check the thousands of articles, the weekly �Tuesday Report,� and the �Contacts Section� of our site. They use the latter to find barter companies with which to do business.

Is your barter company�s listing up-to-date?

To keep your listing current is very easy. See the links below to (A) update any changes to your company�s listing, such as new location, phone number, web site or other information, and (B) if your company has not been listed.

Here�s how to get on board:

To make changes to your listing click here.

For new listings click here.


25 Years Of BarterNews Issues Now In Digital Format

Welcome to the largest repository of barter contacts, strategies, and barter techniques in the world. All 64 issues of BarterNews now available in digital format at

         International visitors look for BARTER CONTACTS in our Global Barter Section. If YOUR exchange isn�t listed see the forms on the lower left of the page. (Click here.)

         Attention trade exchange owners...thousands of visitors every month visit our BARTER CONTACTS section on our web site where we have names & addresses of barter companies in the USA. If YOUR exchange isn�t listed, or the information is incorrect, you can correct the situation by using the forms to the lower left of the USA map. (Click here.) 

Click here

Zagats Advice To Friends: Don�t Open A Restaurant!

Nina and Tim Zagat, the co-founders and publishers of Zagat Restaurant Surveys, advice to friends wanting to open their own restaurant is simple and succinct: �Don�t do it!�

Here�s why �

         There�s a 60% probability that you will fail within the first three years.

         Many skills beyond being a great host or good cook are required.

         The actual work is physically demanding.

         You�ll need a knack for real estate � securing a good location at a reasonable rent.

         A good eye for interior design is required, since diners must enjoy time in your space.

         You�ll have to be adequately capitalized so you don�t run out of money.

         You�ll have to be a savvy buyer of perishable produce in bulk.

         Good leadership skills are a must as you hire, train and manage others.

         Playing a friendly host with a good memory (remembering names) is a must.

         You�ll want to be media-savvy and on top of public relations and advertising.

         Understanding social media for good reports on Twitter and Facebook is important, too.

         Ditto for understanding the new reservation and table management systems.

         You�d better train to be a plumber and electrician, you�ll likely need both.

         Serving hundreds of people a la carte is totally different than cooking a meal for a few friends.

In short, the Zagats� comments reinforce the fact that opening a restaurant is no hobby.

Money-Making Reports Available From BarterNews


How To Get More Sales In Hyper-Competitive
Restaurant Industry

Our street-smart restaurant marketing report shows proven ways to rapidly boost your restaurant�s sales & profits. More-->


The Growth and Use of Secondary Capital (New Money) Creates Unprecedented Wealth In Today�s New Age Of Possibility

There are many forms of secondary capital�which can be defined as any financial instrument that measures and communicates value in a common language. Would you like to see and learn more about the many forms of secondary capital?

 We have 70 free, informative and inspiring, articles for you in our �Secondary Capital Section.�

Check it out...

Get New Money-Making Ideas And Valuable Contacts!

You can obtain useful, informative ideas and contacts in every available back-issue of BarterNews.

Every barter company in the world is listed on our web site, click through to our Global List of Barter Companies.

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