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LeBron James Understands Power Of Barter

The superstar NBA basketball player, 26, closed a big barter deal April 6 by cementing a deal wherein he acquires an ownership position in the legendary Liverpool FC, one of the world�s richest and most popular soccer clubs.

In exchange, the owners of the Liverpool club, hedge fund mogul John Henry and Hollywood entrepreneur Tom Werner (aka the Fenway Sports Group), get the worldwide marketing rights to LeBron James.

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All 64 Issues are now loadable �click here.

The Rise Of Collaborative Consumption � Embracing Barter Mentality

The new book What�s Mine Is Yours, by Rachel Botsman and Roo Rogers, says we are undergoing a transformative movement in Capitalism as we transition from a �shopping� to a �swapping� mentality.

In other words, the relentless accumulation of consumer goods is being replaced by a more sustainable model based around bartering. Instead of financial capital, it�s about reputation capital. It�s not how much you earn, it�s how trustworthy you are in your community.

The collaborative consumption movement is gaining momentum as people see and embrace the myriad possibilities.

Is Your Trade Exchange Missing Out On Valuable New Business?

If your barter company�s listing on BarterNews.com isn�t current, you are definitely missing out on new business. The web site BarterNews.com receives heavy traffic � with over 150,000 page-views every month. Entrepreneurs and corporate executives check the thousands of articles, the weekly �Tuesday Report,� and the �Contacts Section� of our site. They use the latter to find barter companies with which to do business.

Is your barter company�s listing up-to-date?

To keep your listing current is very easy. See the links below to (A) update any changes to your company�s listing, such as new location, phone number, web site or other information, and (B) if your company has not been listed.

Here�s how to get on board:

To make changes to your listing click here.

For new listings click here.

* * ANNOUNCEMENT * * 25 Years Of BarterNews Issues Now In Digital Format Welcome to the largest repository of barter contacts, strategies, and barter techniques in the world. All 64 issues of BarterNews now available in digital format at http://www.barternews-ezine.com.

�         International visitors look for BARTER CONTACTS in our Global Barter Section. If YOUR exchange isn�t listed see the forms on the lower left of the page. (Click here.)

�         Attention trade exchange owners...thousands of visitors every month visit our BARTER CONTACTS section on our web site where we have names & addresses of barter companies in the USA. If YOUR exchange isn�t listed, or the information is incorrect, you can correct the situation by using the forms to the lower left of the USA map. (Click here.) 

Click here www.barternewsblog.com.

Zagats Advice To Friends: Don�t Open A Restaurant!

Nina and Tim Zagat, the co-founders and publishers of Zagat Restaurant Surveys, advice to friends wanting to open their own restaurant is simple and succinct: �Don�t do it!�

Here�s why �

�         There�s a 60% probability that you will fail within the first three years.

�         Many skills beyond being a great host or good cook are required.

�         The actual work is physically demanding.

�         You�ll need a knack for real estate � securing a good location at a reasonable rent.

�         A good eye for interior design is required, since diners must enjoy time in your space.

�         You�ll have to be adequately capitalized so you don�t run out of money.

�         You�ll have to be a savvy buyer of perishable produce in bulk.

�         Good leadership skills are a must as you hire, train and manage others.

�         Playing a friendly host with a good memory (remembering names) is a must.

�         You�ll want to be media-savvy and on top of public relations and advertising.

�         Understanding social media for good reports on Twitter and Facebook is important, too.

�         Ditto for understanding the new reservation and table management systems.

�         You�d better train to be a plumber and electrician, you�ll likely need both.

�         Serving hundreds of people a la carte is totally different than cooking a meal for a few friends.

In short, the Zagats� comments reinforce the fact that opening a restaurant is no hobby.