April 5, 2005
by Bob Meyer, Editor of BarterNews
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Placement, Including Barter Arrangements, Reached All Time High
A recent survey
by PQ Media of Stamford (CT) shows that paid product placements
in movies and TV shows soared 44% to $1 billion last year. Spending
on television placements skyrocketed 84%, outpacing film for the
first time in 30 years.
The total value
of the product placement market, including barter and gratis arrangements,
grew 31% to an all-time high of $3.5 billion in 2004. It is expected
to expand another 23% this year to hit $4.2 billion.
The growth in
product placement is coming, according to the study, at the expense
of the advertising markets. Advertising and marketing expenditures
were up just 7% last year, despite increased spending on political
ads in an election year.
The study found
that paid placements constituted just 29% of the overall value of
the market last year, with barter agreements and gratis placements
accounting for the lion’s share of the market value.
More than half
of the product placement spending is found in four of 10 marketing
categories: transportation and parts, apparel and accessories, food
and beverage, and travel and leisure.
Note: According to Arbitron and Edison Media Research, 29%
of people who record a TV show do so to skip or fast-forward through
the commercials, and 52% record shows to watch them when it fits
their schedule. The other 19% record shows for both the time-shifting
and the skipping capabilities.
MediaCheck, is recruiting about 5,000 households in Omaha to use
devices that will record when an ad is watched in full. (The machines,
which pick up a coded signal embedded into the TV commercials of
participating advertisers, will give marketers detailed information
such as how many times their ads were skipped or time-shifted and
how long viewers watched the commercials.)
For every ad
they watch, viewers will earn points that can be used to redeem
rewards via the Internet.
a trade exchange is a 24/7 effort. At every national convention
trade exchange owners always talk and nod in agreement about the
importance of educating their clients—making them aware of
the many benefits of barter so they will be better traders.
Then they return
home, and once again are inundated with simply not enough time in
the day to get everything done...let along time to research and
then write and layout an eye-appealing, interesting, educational
and powerful marketing newsletter. One which points out and reinforces
the benefits of your valuable services—each and every month...on
a consistent and on-going basis.
As a trade exchange
owner, you realize that having such a unique marketing tool to use
for your existing members—as well as the hundreds of prospects
in your marketplace—is really necessary in these competitive
times. Yet who has the available time and ability to generate such
the answer...? The highly effective Competitive Edge newsletter.
For almost two decades now, unfailingly, each and every month CE
has been published for your use only. It’s the professionally
written and designed, yet inexpensive answer for a busy, growing
exchange like yours.
Check it out...click
here to see a sample copy
Annual Report Reveals Revenue Growth
Monetary Systems processed $37 million in barter transactions (up
from $32 million in 2003), according to the company’s Annual
Report for the year ending December 31, 2004. Revenue generated
was $4,732,960, versus $3,972,386 of a year earlier.
for 2004 increased by $816,982 or 22% over 2003. All the additional
operating expenses were a result of the acquisitions made during
2004 along with investor relations’ expenses for marketing
now has more employees, the personnel needed to operate the acquired
offices has been reduced from that under previous management. Therefore,
in 2004, Continental Trade Exchange operations had net income before
taxes of $519,763. After expenses and taxes net income was $91,012.
increased 23% from 2003. Occupancy expenses decreased 34% to $284,635.
Selling and other expenses increased 52% to $203,011. General and
administrative expenses increased 33% to $1,088,529 in 2004.
IMS had net
income of $36,246 for the calendar year 2004, compared to a loss
of $242,259 for the prior year.
available ...BarterNews issue #64, get your copy
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Signs Exclusive Marketing Agreement With RFN For Spot Advertising
Corporation (OTCBB:BLYC) has signed an exclusive marketing agreement
with Radio Forecast Network (RFN), that gives Bentley exclusive
rights to market RFN’s radio spot inventory to affiliate exchanges
and their members.
As part of the
agreement, Bentley (www.bentleycommerce.com)
can also market the radio spots to major companies such as hotel
and restaurant chains. Bentley’s CEO Bruce Kamm said, “We
anticipate eventually having about $1 million of media inventory
available monthly to market to exchanges, their members, and travel
and hospitality companies.”
through a national partnership with WeatherBug, provides mp3-quality
customized weather reports to more than 60 radio stations nationwide,
and anticipates increasing its distribution network to over 300
stations by year end.
the owner of the world’s largest proprietary weather network,
has over 8,000 tracking stations and more than 1,000 cameras strategically
placed at schools and public safety facilities throughout the nation.
RFN trades its
weather reports for spot advertising, thus providing radio stations
with a professional full time weather staff without the cash expenditure.
interested in custom branded weather reports, paid for with spot
advertising inventory, should contact RFN or Bentley Commerce for
New Money-Making Ideas And Valuable Contacts!
You can obtain
useful, informative ideas and contacts in every available back-issue
Global Travel & Tourism Summit Scheduled For New Delhi
The World Travel
& Tourism Council is holding its 5th Global Summit April 8 -
10 in New Delhi. The convention brings together world leaders, senior
executives and government officials, for the purpose of debating
ways in which the travel and tourism potential can be expanded.
focus of “realizing the potential” will encompass looking
at the world’s major challenges...one of the most important
being the gap between the “haves” and the “have-nots.”
The travel and
tourism industry is huge. Now representing some 10% of the world’s
$40 trillion GDP (according to the International Monetary Fund),
the belief is that there is still a vast potential for development
waiting to be unlocked.
For more information,
which includes the event program, a full list of speakers, and application
to be a delegate go to www.GlobalTravelTourism.com.
barter company in the world is listed on our web site,
click through to our Global List
of Barter Companies.
Molina Thanks Mentors In Barter Industry
excerpts are from an e-mailed letter to BarterNews: After 10 years
in the barter industry (first with BXI and now with ACX), I am officially
retiring. I have secured an extraordinary position at a top-level
mutual funds company, the Capital Group.
I began with
BXI in 1995, and would like to acknowledge the following people
for their help: Martin Nobler for getting me started in this business...Robin
Lord for teaching me so much and being like a mom to me...John Cooper
and Donald Hebard for teaching me that you must stand your ground,
defending your convictions and high ethics, no matter what the consequences.
I wish all the
best to the many contacts I have made over the last decade. May
their business continue to grow and flourish, and may they not lose
sight of their true goals.
A Gift To A Friend Or Associate. If you know someone
who might benefit from this newsletter, feel free to forward it
to them! (See the “box” at the end of the newsletter
for the forwarding service.)
- China, the
world’s largest textile manufacturer and exporter, is looking
to tap consumers’ growing interest in eco-friendly textiles.
It’s part of a wider trend in the U.S. and other Western
countries to embrace naturally derived products, from foods and
cosmetics. Thousands of urban Chinese are now sporting soft, silky
underwear spun out of a soybean fiber. And, this spring, U.S.
catalog-giant Spiegel plans to feature soybean-fiber halter-top
dresses in mocha and pink.
The Chinese government
is now funding research on fabrics made from by-products of
major crops like peanut and rapeseed. This eco-friendly focus
could help improve their nation’s environmental record,
rated one of the poorest by environmentalists.
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